Architectural Metal Coating Market Overview from 2024 to 2034

The architectural metal coating market is expected to grow at a CAGR of 5.1% during the projected period. The market value is projected to increase from US$ 5.7 billion in 2024 to US$ 9.4 billion by 2034.

Architectural Metal Coating Market Size, Analysis, and Insights

  • The rise in construction activities across the globe is driving market growth.
  • As more countries invest in infrastructure development, the demand for high-quality building materials, including architectural metal coatings, is on the rise.
  • The growing trend toward urbanization has led to an increase in the number of commercial and residential buildings, which in turn has boosted the demand for architectural metal coatings.
  • Technological advancements in the design and production of architectural metal coatings have also been a significant factor in the market's growth.
  • The development of new coating materials and production techniques has led to the creation of high-performance coatings that offer superior protection against harsh environmental conditions.
  • This has further fueled the demand for architectural metal coatings as builders and architects seek out materials that offer both durability and aesthetic appeal.
  • The ever-increasing demand for sustainable and eco-friendly building materials is fueling growth in the market.
  • Architectural metal coatings are known for their durability and corrosion resistance, making them a popular choice for construction projects that require long-lasting and low-maintenance materials.
  • Architectural metal coatings are available in a wide range of colors and finishes, making them an attractive option for designers and architects who want to create visually stunning buildings.
Attributes Details
Architectural Metal Coating Market Size, 2024 US$ 5.7 billion
Projected Market Size, 2034 US$ 9.4 billion
Value-based CAGR (2024 to 2034) 5.1%

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Key Opportunities for Architectural Metal Coating Manufacturers

  • The demand for architectural metal coatings is increasing in both commercial and residential sectors as they offer excellent corrosion and wear resistance, durability, and aesthetic appeal to metal substrates.
  • The increasing adoption of green coatings, with the rising awareness of environmental concerns and stringent regulations on VOC emissions, drive the demand for eco-friendly coatings.
  • The use of anti-microbial coatings in architectural applications is also fueling market growth.
  • The COVID-19 pandemic has increased the need for anti-microbial coatings to prevent the spread of viruses and bacteria.
  • The development of anti-microbial coatings for metal substrates is expected to boost the demand for architectural metal coatings in the healthcare, hospitality, and public infrastructure sectors.
  • The growing demand for powder coatings in architectural applications is also creating opportunities for manufacturers.
  • Powder coatings offer several benefits over liquid coatings, such as better durability, resistance to chipping and cracking, and ease of application.
  • The increasing use of powder coatings in the construction and automotive industries is expected to drive the growth of the market.

Challenges in the Architectural Metal Coating Market

  • The architectural metal coating market is a highly competitive industry that faces a number of challenges such as the increasing demand for environmentally friendly coatings.
  • Governments and consumers are putting pressure on the industry to develop coatings that are less harmful to the environment and human health.
  • This has led to the development of water-based coatings, which are less harmful than traditional solvent-based coatings.
  • However, these coatings are more expensive to produce, which has put pressure on manufacturers to keep prices low.
  • The shortage of skilled workers is expected to hamper the market during the forecast period.
  • The industry requires workers with a high level of technical knowledge and expertise.
  • However, many workers are aging and retiring, and there are not enough young people entering the industry to replace them.
  • This has led to a shortage of skilled workers, which can impact the quality of the coatings that are produced.
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Category-wise Insights

The Polyurethane Segment Dominates the Market by Type

Attributes Details
Top Type Polyurethane
CAGR (2024 to 2034) 4.7%
  • The polyurethane segment is dominating the architectural metal coating market due to its exceptional performance characteristics such as high durability, flexibility, resistance to abrasion, weathering, and chemicals.
  • It provides excellent adhesion to various substrates and has a long lifespan, which makes it a preferred choice for metal coating applications in the construction industry.
  • Polyurethane coatings offer a wide range of color options, gloss levels, and textures, providing architects and designers with greater design flexibility.

The Roofing & Cladding Segment Dominates the Market by Application

Attributes Details
Top Application Roofing & Cladding
CAGR (2024 to 2034) 4.5%
  • The wide application of metal coatings in roofing and cladding provides a wide range of benefits to building owners.
  • Metal roofing and cladding systems are highly durable and can last for many years, even in harsh weather conditions.
  • They are also resistant to fire, wind, and other environmental factors, making them a popular choice for commercial and industrial buildings.
  • In addition to their durability, metal roofing and cladding systems are also energy-efficient.
  • They can reflect sunlight, reducing the amount of heat that is absorbed by the building and lowering the cooling costs.
  • This makes them a sustainable choice for building owners who want to reduce their carbon footprint and save on energy bills.

Country-wise insights

Countries CAGR through 2034
United States 5.3%
United Kingdom 6.3%
China 5.9%
Japan 6.1%
South Korea 7.0%

Significant Rise in the Construction Industry in the United States

  • The construction industry in the United States has been experiencing steady growth over the past few years, with many new commercial and residential projects being undertaken.
  • Metal coatings are widely used in the construction industry, as they provide a protective layer that can prevent corrosion, weathering, and other forms of damage to the metal structures.
  • As a result, the demand for metal coatings in the construction sector has been increasing steadily.
  • The rising awareness about the benefits of metal coatings is also contributing to the growing demand in the United States.
  • Metal coatings are known for their durability, longevity, and low-maintenance requirements, making them a popular choice among architects and builders.
  • The increasing popularity of eco-friendly and sustainable construction practices is also driving demand for metal coatings, as they can be used to enhance energy efficiency and reduce environmental impacts.

Rising Awareness Regarding Environmental Protection in the United Kingdom

  • The increasing focus on sustainability and environmental protection in the United Kingdom drives growth in the market.
  • Architects and builders are increasingly looking for eco-friendly and sustainable building materials, and architectural metal coatings are seen as a viable option.
  • These coatings are designed to provide long-lasting protection against weathering and corrosion, which helps to extend the lifespan of metal structures and reduce the need for frequent maintenance.
  • The United Kingdom is also home to a number of leading manufacturers of architectural metal coatings.
  • These companies have developed a reputation for producing high-quality coatings that meet the specific needs of the United Kingdom market.
  • The increasing construction activity in the country.
  • The United Kingdom has been experiencing growth in the construction industry in recent years, with numerous infrastructure projects and commercial buildings being developed across the country. This has created a huge demand for architectural metal coatings, which are used to protect and enhance the appearance of metal structures.

Increasing Need for High-Quality and Durable Coatings in China

  • China has been experiencing rapid growth in the construction industry for the past few years, which has led to an increase in demand for architectural metal coatings.
  • The construction industry in China is one of the most important sectors in the country's economy and is considered the largest in the world.
  • There is a need for high-quality and durable coatings that can withstand the harsh weather conditions and pollution levels in the country.
  • The coatings also help to protect metal structures from corrosion, which is a common problem in China due to high levels of humidity.
  • The Chinese government has been investing heavily in infrastructure development projects such as bridges, airports, and highways, which has further fueled the demand for architectural metal coatings.
  • The government has also been promoting the use of energy-efficient and eco-friendly coatings, which has led to the development of new technologies and coatings that are more sustainable and environmentally friendly.

Rising Demand for Innovative and Aesthetically Pleasing Building Designs in Japan

  • Architectural metal coatings are used to protect and enhance the appearance of metal surfaces in buildings.
  • They offer numerous benefits such as corrosion resistance, improved durability, and reduced maintenance costs.
  • These coatings are commonly used in Japan's construction industry, which is known for its high-quality buildings.
  • The increasing demand for architectural metal coatings in Japan is due to the growing focus on sustainability and energy efficiency.
  • These coatings can help to reduce energy consumption by reflecting sunlight and reducing heat buildup in buildings.
  • Many coatings are designed to be eco-friendly, which aligns with Japan's commitment to reducing its carbon footprint.
  • There is an increasing demand for innovative and aesthetically pleasing building designs.
  • Architects and designers are constantly seeking new ways to create visually stunning buildings that stand out from the rest.
  • Architectural metal coatings offer a wide range of colors and finishes, allowing designers to create unique and attractive building facades.

Highly Skilled Workforce in South Korea

  • The country’s economic development. South Korea is one of the fastest-growing economies in the world, with a strong focus on technology and innovation.
  • This has led to a rise in demand for high-quality, long-lasting coatings that can protect buildings and other structures from the elements.
  • The Korean government has been investing heavily in the construction industry, particularly in the development of infrastructure such as highways, bridges, and public transportation.
  • This has led to a higher demand for architectural coatings that can withstand harsh weather conditions and provide long-lasting protection.
  • South Korea has a highly skilled workforce that is capable of producing high-quality coatings.
  • The country has a strong tradition of craftsmanship and has developed a reputation for producing some of the best coatings in the world.

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Competitive Landscape

The market is highly competitive, with several major players vying for higher profits. Several companies offer a wide range of coating products, including powder coatings, liquid coatings, and specialty coatings, with varying levels of durability, performance, and aesthetic appeal. In addition to these large players, there are also a number of smaller companies specializing in niche areas of the market, such as eco-friendly coatings or coatings for specific types of metal. Overall, the market is driven by innovation, with companies continually developing new coatings to meet the evolving needs of architects, builders, and property owners.

Recent Development

In 2023, Axalta Coating Systems announced its latest ICONICA series of Alesta SD powder coatings, which is part of an exclusive worldwide range for the USA market. These coatings are based on a highly durable polyester resin system. The product line blends high-quality colors and stabilizers with excellent external durability. Powder coatings extend the life of architectural constructions.

Key Market Players

  • Alcea S.p.A.
  • Kansai Paint Co. Ltd.
  • KCC Corporation
  • AkzoNobel Axalta Coating Systems,
  • BASF
  • Sherwin-Williams
  • Wacker Chemie AG
  • Beckers Group
  • NOROO Coil Coatings
  • Hempel
  • Jotun
  • Nippon Paint Co. Ltd.
  • PPG
  • Yung Chi Paint & Varnish.

Key Market Segmentation

By Type:

  • Polyurethane
  • Polyester
  • Fluoropolymer
  • Others

By Application:

  • Roofing & Cladding
  • Doors & Windows
  • Curtain Walls
  • Wall Panels & Facades
  • Others

By Region:

  • North America
  • Latin America
  • East Asia
  • South Asia
  • Europe
  • Oceania
  • MEA

Frequently Asked Questions

How Big is the Architectural Metal Coating Market in 2024?

The architectural metal coating market is expected to be worth US$ 5.7 billion in 2024.

What is the Chinese Market Outlook?

The market in China is expected to progress at a CAGR of 5.9% through the forecast period.

Which Product Type Contributes Significantly to Market Growth?

The polyurethane segment is expected to progress at a 4.7% CAGR from 2024 to 2034.

What is the United States Architectural Metal Coating Market Outlook?

The United States market is expected to record a 5.3% CAGR from 2024 to 2034.

What is the Projected Value of the Architectural Metal Coating Market by 2034?

The market is set to reach a valuation of around US$ 9.4 billion by the end of 2034.

What Was the Historical CAGR for the Architectural Metal Coating Market?

The demand for architectural metal coatings increased at a 6.7% CAGR from 2019 to 2023.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Type, 2024 to 2034

        5.3.1. Polyurethane

        5.3.2. Polyester

        5.3.3. Fluoropolymer

        5.3.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2024 to 2034

        6.3.1. Roofing & Cladding

        6.3.2. Doors & Windows

        6.3.3. Curtain Walls

        6.3.4. Wall Panels & Facades

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. East Asia

        7.3.5. South Asia

        7.3.6. Oceania

        7.3.7. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Type

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Argentina

            9.2.1.4. Rest of Latin America

        9.2.2. By Type

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Application

    9.4. Key Takeaways

10. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. Italy

            10.2.1.3. France

            10.2.1.4. UK

            10.2.1.5. Spain

            10.2.1.6. Russia

            10.2.1.7. BENELUX

            10.2.1.8. Rest of Europe

        10.2.2. By Type

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Application

    10.4. Key Takeaways

11. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

        11.2.2. By Type

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Thailand

            12.2.1.3. Malaysia

            12.2.1.4. Indonesia

            12.2.1.5. Rest of South Asia

        12.2.2. By Type

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Application

    12.4. Key Takeaways

13. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. Australia

            13.2.1.2. New Zealand

        13.2.2. By Type

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Application

    13.4. Key Takeaways

14. MEA Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC

            14.2.1.2. Rest of MEA

        14.2.2. By Type

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Type

            15.1.2.2. By Application

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Type

            15.2.2.2. By Application

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Type

            15.3.2.2. By Application

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Type

            15.4.2.2. By Application

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Type

            15.5.2.2. By Application

    15.6. Germany

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Type

            15.6.2.2. By Application

    15.7. Italy

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Type

            15.7.2.2. By Application

    15.8. France

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Type

            15.8.2.2. By Application

    15.9. UK

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Type

            15.9.2.2. By Application

    15.10. Spain

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Type

            15.10.2.2. By Application

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Type

            15.11.2.2. By Application

    15.12. BENELUX

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Type

            15.12.2.2. By Application

    15.13. China

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Type

            15.13.2.2. By Application

    15.14. Japan

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Type

            15.14.2.2. By Application

    15.15. South Korea

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Type

            15.15.2.2. By Application

    15.16. India

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Type

            15.16.2.2. By Application

    15.17. Thailand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Type

            15.17.2.2. By Application

    15.18. Malaysia

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Type

            15.18.2.2. By Application

    15.19. Indonesia

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Type

            15.19.2.2. By Application

    15.20. Australia

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Type

            15.20.2.2. By Application

    15.21. New Zealand

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Type

            15.21.2.2. By Application

    15.22. GCC Countries

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Type

            15.22.2.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Type

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Alcea S.p.A

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. AkzoNobel Axalta Coating Systems

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. BASF

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Beckers Group

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Hempel

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Jotun

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Kansai Paint Co. Ltd

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. KCC Corporation

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Nippon Paint Co. Ltd

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. NOROO Coil Coatings

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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