The global App Store Optimization Software Market was valued at around USD 27,600.2 million in 2022. With a projected CAGR of 17.5% for the next ten years, the market is likely to reach a valuation of nearly USD 160,918.1 million by the end of 2033.
One of the key drivers of the app store optimization software market's growth is the expanding necessity to optimize applications for app stores.
| Attribute | Details |
|---|---|
| Global App Store Optimization Software Market Size (2022) | USD 27,600.2 million |
| Global App Store Optimization Software Estimated Market Value (2023) | USD 31,988.6 million |
| Global App Store Optimization Software Forecasted Market Value (2033) | USD 160,918.1 million |
| Global App Store Optimization Software Market Growth Rate (2023 to 2033) | 17.5% CAGR |
| United States App Store Optimization Software Growth Rate (2023 to 2033) | 17.2% CAGR |
| Key Companies Covered | Gummicube; App Annie; App Radar; Lab Cave; PreApps, Tune; Appfigures; SensorTower Inc.; StoreMaven; TheTool; AppTopia; PrioriData; ASODesk; AppCodes; Mobile Action; AppTweak; SearchMan; Keyword Tool; appScatter; SplitMetrics; Reflection.io; RankMyApps; AppFollow; App Annie; Adjust GmbH; MightySignal; KUMULOS |
Future Market Insights’ analysis reveals that in 2022 revenue through the App Store Optimization Software Market was estimated at USD 27.6 billion.
The market for app store optimization software is expected to expand as a result of the rising need for tracking application download and rating information and the requirement for competitive intelligence mapping.
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The global market for the App Store Optimization Software Market expanded at a CAGR of 21.8% over the last four years (2018 to 2022). With an absolute dollar opportunity of USD 109.9 billion during 2023 to 2033, the market is projected to reach a valuation of USD 160,918.1 million by 2033.
The two key drivers of market growth are the increase in downloads and growth in the number of devoted mobile users. Increased organic app installs are one of the key benefits of Google Play Store and App Store Optimization.
As a result of the marketing plan, the app will rank higher in the App Store/Play Store's search section, making it even simpler for people to find and download the app while looking for a comparable one.
In the long term, this increases the likelihood of more app installs. Additionally, the number of people seeking a similar app rises when it comes to optimizing the Google Play Store or App Store app for the proper keywords.
ASO software increases the likelihood of attracting relevant traffic rather than simply consumers who accidentally land on the app page while searching for a different type of app.
Furthermore, it is much simpler to persuade the appropriate customers to download and use the app once they have arrived at it. This suggests that it takes less time and money to convert consumers into paying customers.
Additionally, ASO makes suggestions for improving or keeping positioning. Many products in the market offer competitive intelligence elements, including detailed ranking and download information for both an app developed by a company and its rivals.
Developers and app marketers frequently use app store optimization software to boost their app's ranking and make it stand out in app stores like the App Store and Google Play. Similar to SEO software in many aspects, app store optimization software is created expressly for app stores.
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ASO offers a number of benefits over conventional updating and other forms of advertising. To promote their apps, app developers and marketers are able to select ASA keywords that suit their needs. By raising prices for exact match keywords or designating certain terms as negative keywords to prevent bidding for them, they can modify bids based on performance.
ASO ranking is primarily influenced by relevance rather than just bids, therefore advertisers must find relevant keywords rather than just bidding randomly on terms. Basic and advanced payment models are available.
The fundamental strategy is based on CPI (cost per installation), thus marketers wouldn't need to select audience granularities or pertinent keywords. Instead, Apple automatically matches ads to likely clients and allows marketers to pause them whenever they like.
For advertisers who have limited time and financial resources but want to boost the number of installations, this type of ASO is appropriate. The enhanced model offers more options and provides marketers more control over their targeting abilities, making it more sophisticated.
The sophisticated approach allows marketers to choose their own keywords, manage when viewers see their ads and make use of their own creative resources. The advanced ASO, which is ideal for marketers with advertising knowledge and a sufficient budget, is based on CPT (cost per tap).
The key drawback of ASO is that it takes a lot of time and requires continual supervision. The ASO software has to be updated and needs to perform A/B testing, deep linking, and periodic description changes. Therefore, the development of the app store optimization software has been hampered by the expense of putting up teams of trained workers and equipment.
According to a study, around 3.5 million apps are now being offered on Google Play. It would affect about 11.0% of the apps by the new Google Play guidelines. This includes nearly equal shares of mobile games which are 11.2% and non-gaming apps which are 10.4%. More popular apps won't encounter many difficulties.
However, this will be a significant issue for other applications that rely on utilizing every character that Google has available. In other words, the new guidelines will have the terrible unintended consequence of reducing a crucial competitive advantage for less well-known apps and games.
The development of app store optimization tools has been significantly hampered by the app shop's constantly changing policies.
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The large market share of App Store Optimization Software in North America is attributed to the presence of key players along with several emerging start-ups in the region. North America accounts for 2/5th of the global app store optimization software market.
It is realistic to anticipate that more North American app publishers will make investments in business growth tools and solutions.
In any event, both good and negative effects are expected to affect more than 385 thousand apps. when the app marketplaces undergo any structural modifications. There is a significant probability that these apps are already carefully selecting their keywords for optimization.
That is to say, publishers are aware of the significant adjustments made by the app store businesses and will take the essential action by utilizing app store optimization software to lessen that difficulty. As a result, North America offers significant potential for future market expansion.
The United States will account for over USD 48.8 billion of the global App Store Optimization Software Market by the year 2033. App Store Optimization Software Market growth from 2018 to 2022 was estimated at 21.4% CAGR.
The United States has the headquarters of the world’s biggest IT companies like Google, Amazon, Facebook, etc. Many of the popular app stores are owned by these companies which brings huge revenue to the company.
This revenue is reinvested again in the development of the platform. Hence the United States dominates the App store optimization software market.
The market growth through social media applications expanded at a CAGR of 21.2% during 2018 to 2022. With a projected CAGR of 17% for the next ten years. The social media platform has greater penetration among all sections of society. 58.4% of the world population uses one or other social media platforms, directly or indirectly.
The average time spent on the platform is around 2 hours and 27 minutes. Around 450 Million people around the world came online in the past 24 hours. Providing a seamless experience is crucial for I.T. companies to survive the competition. Hence ASO market is huge potential for growth in the future.
At present, App Store Optimization companies are largely aiming to bring policy reforms in their app stores and setting up collaboration for better market capture.
The key companies operating in the App Store Optimization Software Market include Gummicube, App Annie, App Radar, Lab Cave, PreApps, Tune, Appfigures, SensorTower Inc., StoreMaven, TheTool, AppTopia, PrioriData, ASODesk, AppCodes, Mobile Action, AppTweak, SearchMan, Keyword Tool, appScatter, SplitMetrics, Reflection.io, RankMyApps, AppFollow, App Annie, Adjust GmbH, MightySignal, and KUMULOS.
Some of the recent developments by key providers of the App Store Optimization Software Market are as follows:
Similarly, recent developments related to companies providing services for App Store Optimization Software have been tracked by the team at Future Market Insights, which is available in the full report.
North America is projected to emerge as a lucrative market.
The growth potential of the market is 17.5% through 2033.
A lack of trained workers is likely to limit market growth.
The United States is likely to capture a higher share of the global market.
The market is anticipated to secure a valuation of USD 31,988.6 million in 2023.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Data Platform 5.2. Keyword Trackers 5.3. Ranking Optimizing 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Lifestyle 6.2. Social Media 6.3. Utilities 6.4. Gaming and Entertainment 6.5. News and Information 6.6. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Gummicube 17.2. App Annie 17.3. App Radar 17.4. Lab Cave 17.5. PreApps, Tune 17.6. Appfigures 17.7. SensorTower Inc. 17.8. StoreMaven 17.9. TheTool 17.10. AppTopia 18. Assumptions & Acronyms Used 19. Research Methodology
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App Store Optimization Software Market
