The APAC heart health functional food market accumulated a market value of US$ 477.6 million in 2022, and it is estimated to reach US$ 913 million by 2033, growing at a CAGR of 6.3% from 2023 to 2033.
Heart health supplements are becoming more and more popular as people become more health-conscious. There are many different types of heart health supplements on the market, and people can be confused about which ones to take. Some of the most popular heart health supplements include fish oil supplements, CoQ10 supplements, and magnesium supplements.
There are a few things that people should keep in mind when choosing a heart health supplement. The first is that not all supplements are created equal. Some supplements are better than others at promoting heart health. The second is that it is important to consult a doctor before taking any new supplement, especially if one has existing medical conditions.
It is important to be aware of the current trends in heart health supplementation. Some of the latest trends include taking probiotics for heart health and using turmeric for cardiac protection.
Manufacturing corporations are also highly interested in expanding their market presence by creating new items and boosting the output of current facilities. New changes that have occurred in these markets include:
A shift in consumer preference toward the consumption of vegetarian goods and plant sterols produced from fruits, vegetables, seeds, grains, etc. is gaining traction in this region given that the Asia-Pacific area has the biggest proportion of vegetarian customers.
| Report Attributes | Details |
|---|---|
| Estimated Market Value (2022) | US$ 477.6 million |
| Expected Market Value (2023) | US$ 496.7 million |
| Projected Forecast Value (2033) | US$ 913 million |
| Anticipated Growth Rate (2023 to 2033) | 6.3% CAGR |
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The demand for heart health functional foods in APAC was estimated to reach a market valuation of US$ 431.1 million in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the APAC heart health functional food Market, registering a CAGR of 2.6%.
The demand for heart health functional foods is anticipated to rise significantly in APAC as a result of more consumers choosing preventative care over curative treatment over the forecast period, with promising development potential in the second half of the projection period.
Market growth is anticipated to be hampered by stringent government laws and restrictions on the production of heart-healthy food over the projection period. Despite the rising demand for nutraceuticals and functional meals, there are gaps in and revisions being made to the rigid regulatory system around these goods.
The majority of the APAC region's nations are swiftly enacting new regulations to guarantee the efficacy and safety of the products. These elements are anticipated to impede the market expansion of foods with heart health benefits.
Health Benefits of Omega 3-Based Products
The growing demand for value-added foods, especially functional heart-healthy foods, opens up great potential for heart-health food manufacturers in the Asia-Pacific region. Companies are launching new omega-3 ingredients as well as products targeting the functional food market for heart health.
DSM has launched OatWell, a beta-glucan textile product made from oats, especially for health-conscious customers. OatWell helps reduce the risk of cardiovascular disease, lowers cholesterol, and controls blood sugar levels.
Increasing Cardiovascular Disease Cases to Bolster Growth
Increased focus on creating application-specific products by producers of functional foods, together with rising cardiovascular disease incidence in the APAC region, is anticipated to fuel market expansion. The World Health Organization said in 2019 that 1 million individuals in the region known as the Western Pacific pass away annually from cardiovascular disease brought on by using cigarettes.
Smoking causes more than 1 in 5 cardiovascular illnesses, including heart attacks and strokes. It is therefore anticipated that the growing prevalence of cardiovascular illness in the APAC region will propel market expansion.
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Health Food Brands' Deceptive and False Advertising to Impede Growth
False and deceptive health food advertisements may cause changes in customer behavior, which is anticipated to impede market expansion. For example, despite the nation's stronger rules, misleading health claims are still often utilized in Indonesia, according to a report released by the APAC Food Industry (APFI) in May 2017. According to Indonesia's National Agency of Drug and Food (BPOM), functional foods with health claims must be approved, and food makers must make sure all health claims are supported by research that has passed scientific scrutiny. This aspect might limit the market expansion for functional foods for heart health in APAC over the anticipated timeframe.
The Breakfast Cereals Segment is Becoming Popular for its Functional Foods
In 2022, the breakfast cereals segment took up 45.8% of the APAC market share. Food items with varied health-benefiting qualities are now required due to rising consumer health awareness and an interest in functional foods to lead a healthy lifestyle. Food items made from cereal or cereal components provide ways to include prebiotics, probiotics, and fibre to the average person's diet.
The hypothesis that cereal-based media may be effective probiotic carriers is supported by a number of growth experiments utilizing probiotic lactic acid bacteria onto cereal-based substrates and the use of whole grain or components as high-fiber meals in generating innovative food items. Utilizing fermented foods and drinks made from regional food crops as well as additional biological resources is particularly popular on the Indian subcontinent. Factors as these are likely to boost the regional market for functional foods beneficial for heart health.
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Japan is likely to be the Major shareholder of the Heart Health Functional Food Market
Of all the countries in the APAC region, Japan is expected to have a relatively high-value share of the functional food market for heart health in 2023.
Functional foods for the Japanese heart health market are expected to remain dominant over the forecast period and are expected to grow at a 6.2% CAGR through 2033.
Increasing Consumer Base in China for Heart Health Functional Food Market
China is another major market for manufacturers of functional foods for heart health. Various government agencies throughout the region are developing and implementing new standards for the consumption of functional foods for heart health, especially those fortified with omega-3. From 2023 to 2033, the Chinese heart health functional food market is likely to grow with a 7.4% CAGR.
Increasing awareness in India for Heart Health Functional Food Market
In India, the increasing prevalence of chronic and cardiovascular diseases is expected to drive market growth. India's functional food market for heart health is expected to grow by 140 BPS by 2033, representing a market share of 30% in value. In 2022, the Indian market for heart health functional food was estimated to acquire a 21.9% market share.
Singapore, Indonesia, and Malaysia are other countries in the Asia-Pacific region where the market for functional foods for heart health is expected to grow significantly during the forecast period.
The key players in this market include:
In recent years, with increasing health awareness, the demand for functional foods for heart health has increased. Manufacturing companies are also very interested in increasing their market presence by developing new products and increasing the capacity of existing factories.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 6.3% from 2023 to 2033 |
| Market value in 2023 | US$ 496.7 million |
| Market value in 2033 | US$ 913 million |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | US$ million for value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
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| Countries Profiled |
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| Key Companies Profiled |
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| Customization & Pricing | Available upon Request |
The industry is valued at US$ 496.7 million in 2023.
Nestle S.A., The Kellogg Company, and Marico Ltd. are key market players.
The retail industry is the key consumer of the APAC heart health functional food market.
The industry is estimated to reach US$ 913 million by 2033.
The APAC heart health functional food market CAGR for 2033 is 6.3%.
1. Executive Summary
1.1. APAC Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Country
3.10. Country Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Breakfast Cereals
5.3.2. Dairy Products
5.3.3. Edible Oils
5.3.4. Nutritional Bars
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033
6.3.1. Hypermarkets
6.3.2. Supermarkets
6.3.3. Departmental Stores
6.3.4. Grocery/ Retailers
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Country, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Country, 2023 to 2033
7.3.1. India
7.3.2. China
7.3.3. Japan
7.3.4. Singapore
7.3.5. Indonesia
7.3.6. Thailand
7.3.7. Malaysia
7.4. Market Attractiveness Analysis By Country
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Countries
8.2.1.1. India
8.2.1.2. China
8.2.1.3. Japan
8.2.1.4. Singapore
8.2.1.5. Indonesia
8.2.1.6. Thailand
8.2.1.7. Malaysia
8.2.2. By Type
8.2.3. By Distribution Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Type
8.3.3. By Distribution Channel
8.4. Key Takeaways
9. Key Countries Heart Health Functional Food Market Analysis
9.1. India
9.1.1. Pricing Analysis
9.1.2. Market Share Analysis, 2022
9.1.2.1. By Type
9.1.2.2. By Distribution Channel
9.2. China
9.2.1. Pricing Analysis
9.2.2. Market Share Analysis, 2022
9.2.2.1. By Type
9.2.2.2. By Distribution Channel
9.3. Japan
9.3.1. Pricing Analysis
9.3.2. Market Share Analysis, 2022
9.3.2.1. By Type
9.3.2.2. By Distribution Channel
9.4. Singapore
9.4.1. Pricing Analysis
9.4.2. Market Share Analysis, 2022
9.4.2.1. By Type
9.4.2.2. By Distribution Channel
9.5. Indonesia
9.5.1. Pricing Analysis
9.5.2. Market Share Analysis, 2022
9.5.2.1. By Type
9.5.2.2. By Distribution Channel
9.6. Thailand
9.6.1. Pricing Analysis
9.6.2. Market Share Analysis, 2022
9.6.2.1. By Type
9.6.2.2. By Distribution Channel
9.7. Malaysia
9.7.1. Pricing Analysis
9.7.2. Market Share Analysis, 2022
9.7.2.1. By Type
9.7.2.2. By Distribution Channel
10. Market Structure Analysis
10.1. Competition Dashboard
10.2. Competition Benchmarking
10.3. Market Share Analysis of Top Players
10.3.1. By Country
10.3.2. By Type
10.3.3. By Distribution Channel
11. Competition Analysis
11.1. Competition Deep Dive
11.1.1. Nestlé S.A.
11.1.1.1. Overview
11.1.1.2. Product Portfolio
11.1.1.3. Profitability by Market Segments
11.1.1.4. Sales Footprint
11.1.1.5. Strategy Overview
11.1.1.5.1. Marketing Strategy
11.1.1.5.2. Product Strategy
11.1.1.5.3. Channel Strategy
11.1.2. The Kellogg Company
11.1.2.1. Overview
11.1.2.2. Product Portfolio
11.1.2.3. Profitability by Market Segments
11.1.2.4. Sales Footprint
11.1.2.5. Strategy Overview
11.1.2.5.1. Marketing Strategy
11.1.2.5.2. Product Strategy
11.1.2.5.3. Channel Strategy
11.1.3. Marico Ltd.
11.1.3.1. Overview
11.1.3.2. Product Portfolio
11.1.3.3. Profitability by Market Segments
11.1.3.4. Sales Footprint
11.1.3.5. Strategy Overview
11.1.3.5.1. Marketing Strategy
11.1.3.5.2. Product Strategy
11.1.3.5.3. Channel Strategy
11.1.4. Raisio plc
11.1.4.1. Overview
11.1.4.2. Product Portfolio
11.1.4.3. Profitability by Market Segments
11.1.4.4. Sales Footprint
11.1.4.5. Strategy Overview
11.1.4.5.1. Marketing Strategy
11.1.4.5.2. Product Strategy
11.1.4.5.3. Channel Strategy
11.1.5. Associated British Foods
11.1.5.1. Overview
11.1.5.2. Product Portfolio
11.1.5.3. Profitability by Market Segments
11.1.5.4. Sales Footprint
11.1.5.5. Strategy Overview
11.1.5.5.1. Marketing Strategy
11.1.5.5.2. Product Strategy
11.1.5.5.3. Channel Strategy
11.1.6. Kalbe Farma Tbk
11.1.6.1. Overview
11.1.6.2. Product Portfolio
11.1.6.3. Profitability by Market Segments
11.1.6.4. Sales Footprint
11.1.6.5. Strategy Overview
11.1.6.5.1. Marketing Strategy
11.1.6.5.2. Product Strategy
11.1.6.5.3. Channel Strategy
11.1.7. Bagrry’s India Ltd.
11.1.7.1. Overview
11.1.7.2. Product Portfolio
11.1.7.3. Profitability by Market Segments
11.1.7.4. Sales Footprint
11.1.7.5. Strategy Overview
11.1.7.5.1. Marketing Strategy
11.1.7.5.2. Product Strategy
11.1.7.5.3. Channel Strategy
11.1.8. PepsiCo Inc.
11.1.8.1. Overview
11.1.8.2. Product Portfolio
11.1.8.3. Profitability by Market Segments
11.1.8.4. Sales Footprint
11.1.8.5. Strategy Overview
11.1.8.5.1. Marketing Strategy
11.1.8.5.2. Product Strategy
11.1.8.5.3. Channel Strategy
11.1.9. Ruchi Soya Industries Ltd.
11.1.9.1. Overview
11.1.9.2. Product Portfolio
11.1.9.3. Profitability by Market Segments
11.1.9.4. Sales Footprint
11.1.9.5. Strategy Overview
11.1.9.5.1. Marketing Strategy
11.1.9.5.2. Product Strategy
11.1.9.5.3. Channel Strategy
11.1.10. ConAgra Foods Inc.
11.1.10.1. Overview
11.1.10.2. Product Portfolio
11.1.10.3. Profitability by Market Segments
11.1.10.4. Sales Footprint
11.1.10.5. Strategy Overview
11.1.10.5.1. Marketing Strategy
11.1.10.5.2. Product Strategy
11.1.10.5.3. Channel Strategy
12. Assumptions & Acronyms Used
13. Research Methodology
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APAC Heart Health Functional Food Market
