As per newly released data by Future Market Insights (FMI), the anti-wrinkle product’s market is estimated at USD 10,922.2 Million in 2024 and is projected to reach USD 20,502.5 Million by 2034, at a CAGR of 6.5% from 2013 to 2021. The share of the anti-wrinkle products market in its parent market (beauty and personal care market) is close to ~3% to 7%.
| Attribute | Details |
|---|---|
| Estimated Anti-Wrinkle Products Market Size 2023 | USD 10,255.6 Million |
| Projected Anti-Wrinkle Products (2024) Market Size | USD 10,922.2 Million |
| Forecasted Anti-Wrinkle Products (2034) Market Size | USD 20,502.5 Million |
| Value CAGR (2024 to 2034) | ~6.5% |
| Anti-Wrinkle Products Market Top Players Share in 2023 | ~5% to 12% |
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In 2019, the anti-wrinkle market products worth was around USD 8,176.8 Million, and by 2023 it was valued at USD 10,255.6 Million. In this period, a compound annual growth rate of about 5.8% between 2019 and 2023 was due to increased awareness among consumers regarding age-related skin concerns and high spending on these products designed for maintaining youthful appearances.
The elderly population increase is also attributed to many technological improvements in cosmetic production which created a need for more efficient means of countering aging effects.
On the outlook covering 2024 to 2034, the future forecasts still show that the market will continue with an upward trend in its growth rate. By the year 2034, the market is thought to reach USD 20,502.5 Million primarily caused by the global aging population coupled with advancements in cosmetic technology as well as increasing inclination towards natural organic products.
Principal Consultant
The geriatric population is rising at an increasing pace worldwide due to the high life expectancy and lifelong wellness, one of the main factors that have resulted in increased usage of anti-aging products globally. In nearly all countries, there has been a rapid increase in the proportion of elderly people as part of their populations.
World Population Prospects 2022 shows that the growth rate of the population aged above 65 years is higher than that below; thus, people aged 65 years and over grow at a higher rate than those below this level. This implies that by 2050, it will go up from ten percent in two thousand twenty-two to sixteen percent on a worldwide basis for persons considered senior citizens.
It is predicted that by 2050, old age groups above 64 will double the number of children below five and almost equal numbers as those under twelve years old.
Demand for anti-aging products worldwide is driven by the growing consciousness among consumers on natural skincare, indigenous companies focusing on manufacturing new efficient organic goods as well as enhancing product visibility.
Eco-friendly ingredients in green products. Such products are expected to experience massive market growth during the forecast period thereby playing a crucial role in escalating market growth over the forecast period.
Furthermore, the rise of newer and more inventive personal care products including those with antioxidant attributes such as herbal extracts could increase demand for natural anti-wrinkle products over the forecast horizon.
In May 2021 when Sukin, Australia’s most adored natural skincare brand introduced Purely Ageless which is an age-defying skincare line. Utilizing cutting-edge scientific findings along with technology, like Pure Ribose, White Hibiscus & Baobab, Crambe Oil and Paracress Extracts’ highly effective nature helps reduce wrinkles while hydrating skin, making it smoother and firmer.
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In addition to this, the Japanese population has the highest percentage of elderly people in the world. The country’s age group aged over 65 years was expected to be 29.8% in 2021 and it should rise to reach 34.8% by 2040 according to World Population Ageing Report.
This difference is likely to create a favorable business environment for the anti-aging cream market in the forecast period through increased competition from new entrants as well as innovation driving the development of new products and services that focus on both domestic and international markets (Sloan et al., 2015).
Also, a growing inclination towards premium alternatives has helped Japanese consumers spend more on anti-wrinkle products. Thus, major manufacturers like Shiseido, Amaki, etc have launched low-cost high-quality anti-aging creams for many customers in this area.
As per the FMI analysis, the United States is dominating the market space and is anticipated to continue throughout the duration of the forecast period in the North America region. In a highly competitive market in the USA, companies are developing innovative solutions to resonate with customers and increase their market share along with customer base by adopting market-oriented approaches that can add value to their customers.
In addition, USA companies are working hard to remain competitive in the regional and global anti-wrinkle products market owing to the rise in the demands of consumers for a different mix of benefits from the products that they purchase and accordingly, prioritize the advantages that they want from each type of product.
Therefore, to cater to the diverse needs of customers, manufacturers are developing novel products that can present effective value propositions to customers.
The FMCG industry is an essential contributor to the GDP of a country. It constitutes a large part of the budget of consumers. Therefore, changing lifestyles, growing awareness about personal hygiene, and changing purchasing patterns of consumers, along with growth in the retail trade of FMCG products in India have attracted considerable interest from consumers in the market.
Moreover, government initiatives, such as tax deductions and recent developments in the market, are expected to present continuous growth prospects for the FMCG industry in the near future.
The global anti-wrinkle products market is segmented into natural/herbal, synthetic, and organic. Out of all the nature types segments, it is the natural/herbal segment that is expected to show a lot of potential for growth with a CAGR of 5.8% during the forecast period.
Because consumers are increasingly concerned about safety, manufacturers are regularly bringing new natural anti-wrinkle products on board thus they are additionally shifting towards clean-label formulations for wrinkle-products development as well as increasing the introduction of more natural ingredients in their wrinkle-products.
As per the analysis, the women segment is expected to account for the largest share in terms of value in the market. However, the men's segment is expected to register significant growth with a CAGR of 6.8% in the global anti-wrinkle products market during the forecast period.
The anti-wrinkle products make women look younger than their age and more beautiful is a major reason, the demand for such personal care products is higher among women.
The adoption and penetration of anti-wrinkle creams & moisturizers are high both in volume as well as value terms and are expected to register a high growth rate of 6.1% during the forecast period owing to the increasing usage of creams and moisturizer-based cosmetic skincare products to look young by minimizing, masking, and improving skin firmness, and preventing the signs of skin aging such as wrinkles.
The global anti-wrinkle products market is mainly concentrated with the presence of several multinational and regional companies. Increasing consumer demand for eco-friendly personal care products has prompted companies to enter into the herbal and natural anti-wrinkle products market and develop new and advanced products.
Manufacturers are continuously launching natural anti-wrinkle products with remedial properties and long-term benefits, which is resulting in addressing existing consumer requirements and aiding in expanding the customer base.
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| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand |
| Key Segments Covered | Product Type, Nature, End-User, Sales Channel and Region |
| Key Companies Profiled | Allergan PLC; Unilever; Revlon, Inc.; Procter & Gamble Co.; Oriflame Cosmetics AG; Nature Republic; Natura & Co.; Mary Kay Inc.; Lotus Herbals Limited; L'Oréal S.A.; Kao Corporation; Coty, Inc.; Colgate Palmolive Company; Clarins Group; Biomod Concepts, Inc.; Beiersdorf AG; Bayer AG; Avon Products Inc.; ARK Skincare; Alma Secret Company; Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global anti-wrinkle products market reached a valuation of USD ~ 10,255.6 Million in 2023.
The global anti-wrinkle products market grew at a sluggish 5.8% CAGR between 2019 and 2023.
The demand for green cosmetic products due to the rise in awareness among customers, increasing product penetration of online retailing, expanding digital marketing & M-commerce are the key trends in the market.
Leading players operating in the global anti-wrinkle products market are Unilever; Revlon, Inc.; Procter & Gamble Co.; Oriflame Cosmetics AG; Nature Republic; Natura & Co.; Mary Kay Inc.; Lotus Herbals Limited and L'Oréal S.A among others.
The North America market for anti-wrinkle products is projected to grow at a 5.9% CAGR over the forecast period.
The Europe market is anticipated to expand at 5.0% CAGR over the forecast period.
1. Executive Summary
2. Market Overview
3. Key Market Trends
4. Brand Mapping Analysis
5. Products Pricing Analysis
6. Global Market Demand (in Value or Size in USD Million) Analysis 2019 to 2023 and Forecast, 2024 to 2034
7. Market Background
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
8.1. Creams & Moisturizers
8.2. Cleansers
8.3. Other Products
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Nature
9.1. Natural/Herbal
9.2. Synthetic
9.3. Organic
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by End User
10.1. Men
10.2. Women
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel
11.1. Pharmacies
11.2. Specialty Outlets
11.3. Supermarkets/Hypermarkets
11.4. Convenience Stores
11.5. Beauty Stores
11.6. E-Retailers
11.7. Others
12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
12.1. North America
12.2. Latin America
12.3. Europe
12.4. East Asia
12.5. South Asia
12.6. Oceania
12.7. MEA
13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
19. MEA Market Analysis 2019 to 2023 and Forecast 2024 to 2034
20. Market Structure Analysis
21. Competition Analysis
21.1. Allergan PLC
21.2. Unilever
21.3. Revlon, Inc.
21.4. Procter & Gamble Co.
21.5. Oriflame Cosmetics AG
21.6. Nature Republic
21.7. Natura & Co.
21.8. Mary Kay Inc.
21.9. Lotus Herbals Limited
21.10. L'Oréal S.A.
21.11. Kao Corporation
21.12. Coty, Inc.
21.13. Colgate Palmolive Company
21.14. Clarins Group
21.15. Biomod Concepts, Inc.
21.16. Beiersdorf AG
21.17. Bayer AG
21.18. Avon Products Inc.
21.19. ARK Skincare
21.20. Alma Secret Company
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Anti-Wrinkle Products Market
