The anti-pollution hair care market size is estimated to be valued at USD 4,109.8 million in 2023 and is expected to reach USD 8,380.0 million by 2033. The adoption of anti-pollution hair care is likely to advance at a CAGR of 7.4% during the forecast period.
A significant unknown driver is the increasing urbanization and rising pollution levels in cities worldwide. As more people migrate to urban areas, exposure to pollutants such as smog, particulate matter, and heavy metals becomes a major concern. This growing awareness of the detrimental effects of pollution on hair health is driving the demand for anti-pollution hair care products.
A prominent driver is the rising popularity of wellness and self-care routines. Consumers are increasingly prioritizing self-care and seeking holistic solutions to protect and nourish their hair. Anti-pollution hair care products, with their focus on preventing and repairing damage caused by pollution, align perfectly with this trend. As people become more conscious of the importance of overall well-being, the demand for products that address the specific challenges posed by pollution will continue to rise.
The influence of social media and digital platforms cannot be overlooked as an unknown driver. Beauty influencers and online communities play a significant role in shaping consumer preferences and driving trends. The dissemination of information about the damaging effects of pollution on hair health through these platforms creates a sense of urgency and drives consumers to seek effective anti-pollution hair care solutions.
Advancements in research and technology are uncovering new insights into the mechanisms of pollution damage on hair. This knowledge is leading to the development of innovative ingredients, formulations, and delivery systems that offer enhanced protection and repair. As these advancements continue, they will further drive the growth of the anti-pollution hair care market.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 4,109.8 million |
| Projected Market Size (2033) | USD 8,380.0 million |
| CAGR through (2023 to 2033) | 7.4% |
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Growing exposure and concern about the negative effects of pollution on health, wellness, are projected to be chief growth drivers. FMI has forecast the anti-pollution hair care products market to rise at a 7.4% CAGR between 2023 and 2033 in comparison to the 5.9% CAGR registered from 2018 to 2022.
In recent years, pollution has moved to the top of the global agenda. In major cities, pollution has a greater impact, and citizens are concerned about its detrimental effects on hair. As a result, anti-pollution hair care is increasingly becoming more popular.
According to the European Dermato-Venereology Society study there are 3 levels of proteins (cyclin D1, cyclin E and CDK2), which are responsible for hair growth and hair retention, but it was been decreased by PM10-like dust and diesel particulate in a dose dependent manner, due to high level of pollution globally which resulted in hair loss and scalp irritation issues.
| Period | Market Size (in USD million) |
|---|---|
| 2018 | USD 3,051.2 million |
| 2022 | USD 3,834.7 million |
| 2023 | USD 4,109.8 million |
| 2033 | USD 8,380.0 million |
The increasing hair related issues such as hair greying, dandruff and hair loss mostly among the male population is likely to surge the anti-pollution hair care products utilization. Hair loss and thinning are caused by pollutants in the environment.
Hair loss affects almost two-thirds of men under the age of 35 in the United States, according to the American Hair Loss Association. In addition, beyond the age of 50, about 85% of males lose a substantial volume of hair.
Due to increased awareness about the negative effects of chemicals used in a variety of cosmetic goods, customer choice is turning toward organic and herbal hair care solutions, resulting in increased consumption.
For example, Aveda Corp.'s hair care products are certified organic and created with natural plant-based components like rosemary leaf extract and ginseng oil. The industry participants are increasingly focusing on creating and introducing new products to fulfill a diverse range of consumer demand based on geography, culture, and ethnicity. As a result, anti-pollution hair care is gaining traction globally and across demographics, generating demand for anti-pollution hair care products.
Principal Consultant
East Asia is predicted to be one of the most attractive markets during the forecast period, according to Future Market Insights. China is expected to account for over 62.5% of market share in East Asia through 2023.
According to the Center for Strategic and International Studies every year, air pollution causes millions of early deaths around the world. Rapid development in China has resulted in high levels of air pollution, posing major social, economic, and political issues. China's government has responded with air-quality regulations, but they confront tremendous hurdles in reconciling economic expansion with environmental and social concerns.
Vehicle emissions were responsible for roughly 45 percent of Beijing's air pollution in 2018 and about 30 percent of Shanghai's air pollution, according to China's Ministry of Ecology and Environment. Beijing, Hebei, and Shanghai are China's most polluted cities, with residents upset by rising pollution levels, prompting customers to seek out anti-pollution products.
Even market players are focusing on expanding their operations in China in order to attract hair-conscious customers in the country. In 2020 Yuhan-Kimberly, a South Korean cosmetics company, is looking to develop its anti-fine dust Red to Rad line in key Asian countries such as China, Vietnam, and Thailand.
In 2023, the United States will account for over 78.3% market share in North America. According to the “Lung Association” 2021 report, more than four out of ten Americans (41.1%, or more than 135 million people) live in one of the 217 counties throughout the country that monitors collecting harmful levels of ozone or particle pollution.
In comparison to last year's report, 14.8 million fewer people are inhaling harmful air, owing to lower levels of ozone pollution. Such rising pollution levels are boosting the demand and encouraging consumers in the country to adapt anti-pollution hair care products.
In the United States, factors such as growing total income on hair care products like shampoo, oil, and conditioner, increasing brand consciousness among buyers and a switch towards styling products, and creative packaging are expected to boost market growth.
As per FMI, the hair oil segment will hold a 5.7% share of the market in 2022. Hair oil accounts for a significant share in the anti-pollution hair care market due to its ability to provide a protective barrier against pollutants, nourish the hair, and restore its natural shine. Its versatile application and effectiveness in combating pollution-related damage make it a popular choice among consumers.
As per the analysis, in terms of packaging pouches & sachets are expected to hold a share of 64.0% in 2022. Pouches and sachets are convenient to use and can be carried anywhere and stored in compact bags while travelling.
Pouches and sachets can also be consumed to test whether a hair care product is good for the hairs and consumers even find them to be affordable.
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The competitive landscape of the anti-pollution hair care market is characterized by the presence of several key players vying for market share. Established brands and emerging players are actively developing and launching anti-pollution hair care products to cater to the increasing consumer demand. These companies are investing in research and development to formulate innovative products with unique ingredients and benefits.
Strategic collaborations, partnerships, and acquisitions are prevalent strategies to expand market reach and gain a competitive edge. Brand positioning, marketing campaigns, and customer engagement through digital platforms are crucial for market penetration. As the market continues to grow, competition is expected to intensify, driving further advancements and innovations in the anti-pollution hair care segment.
Strategies for Anti-pollution Hair Care Manufacturers to Expand in the Market
Product Portfolio
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 4,109.8 million |
| Market Value in 2033 | USD 8,380.0 million |
| Growth Rate | CAGR of 7.4% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Type, Packaging, End User, Sales Channel, Region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East and Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, Singapore, Thailand, Indonesia, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Beiersdorf AG; Shiseido Company; Unilever PLC; DE LORENZO; Avon Products Inc.; L’Oréal S.A.; Kao Corporation; Coty Inc.; Procter & Gamble Co. |
| Customization & Pricing | Available upon Request |
The anti-pollution hair care market is expected to progress at 7.4% CAGR until 2033.
The overall market is projected to reach around USD 8,380 million by 2033.
In terms of packaging, pouches and sachets made up 64% of market revenue in 2022.
Belersdorf, Shiseido, Unilever, and De Lorenzo supply more than 50% of the global demand.
Hair oils are a popular segment with an estimated growth rate of 5.7% through 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Hair Oil 5.2. Shampoo 5.3. Hair Serum 5.4. Hair Mask 5.5. Conditioners 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 6.1. Pouches & Sachets 6.2. Bottles 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 7.1. Male 7.2. Female 7.3. Unisex 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Hypermarkets/ Supermarkets 8.2. Convenient Stores 8.3. Specialty Stores 8.4. Salon Stores 8.5. Online Retailing 8.6. Pharmaceutical & Drug Stores 8.7. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific 9.5. MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1.1. Beiersdorf AG 17.1.2. Shiseido Company 17.1.3. Unilever PLC 17.1.4. DE LORENZO 17.1.5. Avon Products Inc. 17.1.6. L’Oréal S.A. 17.1.7. Kao Corporation 17.1.8. Coty Inc. 17.1.9. Procter & Gamble Co. 17.1.10. Evolve Haircare 18. Assumptions & Acronyms Used 19. Research Methodology
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Anti-pollution Hair Care Market
