Anti-Malware Market

Anti-Malware Market Snapshot (2023 to 2033)

Global anti-malware market value is anticipated at USD 10,598.3 million in 2023. The market is forecast to grow at a CAGR of 11.8%, valued at USD 32,429.6 million from 2023 to 2033. Growth is attributed to the rising demand for cybersecurity and protection from malware attacks. From 2018 to 2022, the market flourished at a value CAGR of 9.7%.

Data Points	Key Statistics
Projected Growth Rate (2023 to 2033)	11.8% CAGR
Expected Market Value (2023)	USD 10,598.3 million
Anticipated Forecast Value (2033)	USD 32,429.6 million

Anti-malware software protects devices against unwanted spyware that accesses information without the users' knowledge. Malware attacks are one of the most significant challenges for cyber security. These threats ascertain and exploit vulnerabilities and then use these identified vulnerabilities for further incursion into a network.

North America is considered a highly lucrative anti-malware market, driven primarily by its utilization across different industries and rapid technological development in the country.

Demand for anti-malware increases owing to the growing internet user base. Malicious software is most commonly propagated through emails and World Wide Web, and 24x7 internet connectivity has increased the risks of malware infection manifold. Thus, many organizations are investing in anti-malware products and services thatsafeguardo data and other confidential information.

Technological improvements fuel the global anti-malware industry. Vendors confront a significant challenge in developing innovative solutions to protect organizations and individual users from a wide range of harmful infections. Although the former's breadth and scale encompass a range of services not covered by a typical antivirus application, the terms are occasionally used interchangeably.

As internet users grow, so does the demand for anti-malware solutions and services. Malicious software is most distributed via email and the internet, and the availability of internet access 24 hours a day, seven days a week, has substantially increased the possibility of malware infection.

Anti-Malware Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

The global demand for anti-malware is projected to increase at a CAGR of 11.8% during the forecast period between 2023 and 2033, reaching a total of USD 32,429.6 million in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 9.7%.

Anti-malware software protects devices from malicious spyware that accesses data without the users' awareness. Malware assaults are among the most serious threats to cyber security. These attackers identify and exploit vulnerabilities, then utilize those flaws to gain deeper access to a network.

North America is regarded as a highly profitable market for the anti-malware industry, owing to its widespread application in many industries and the country's rapid technological growth.

The rising internet user population drives the need for anti-malware software. Malicious software is most typically spread via email and the World Wide Web, and 24x7 internet availability has greatly raised the hazards of malware infection. As a result, many firms are investing in anti-malware solutions and services to protect data and other valuable information.

Which are Some Prominent Drivers of Anti-Malware Market?

Increasing Number of Cyber-attacks to Boost Market Growth

The growing number of cyber-attacks is likely to boost the global anti-malware industry significantly. The need for extra layers of protection, such as data encryption, is projected to grow as technology evolves and the number of internet users grows. During the projected period, this is likely to boost the market.

Because of the widespread use of smartphones and computers in business, there has been an increase in investment in anti-malware solutions and services that protect data and other secret information. Spending on anti-malware is expected to increase steadily during the projection period.

What are the Challenges Faced by the Anti-Malware Market?

Low-cost options are available and are likely to Stifle Market Growth

Despite the fact that the anti-malware industry includes various end-uses, there are numerous barriers to market expansion. Furthermore, the availability of low-cost alternatives may impede the growth of the anti-malware industry during the forecast period. The most difficult obstacle for the anti-malware industry is constantly changing technologies and platforms, which may impede market growth.

The high implementation cost of various anti-malware products is expected to stymie market expansion throughout the projection period. Another factor that is expected to have a negative impact on the expansion of the anti-malware industry during the forecast period is a lack of understanding of the operational efficacy and other benefits of technologically sophisticated systems.

Region-Wise Insights

Why is North America becoming a Market for Opportunistic Anti-Malware?

Growing Digitalization to Favour Market Growth

North America was the largest market for anti-malware, and this trend is likely to continue throughout the projection period due to the region's increasing digitization. The anti-malware industry is predicted to develop in response to the rising demand for anti-malware software. The area is expected to hold 31.6% of the entire anti-malware industry.

During the projection period, North America is predicted to be the next dominating area with strong anti-malware industry adoption rates. With rapid technological progress and a rising number of enterprises in North America, the region's need for anti-malware software is expected to grow. Furthermore, rising sales of mobile phones, tablets, and laptops in the area contribute to the market's expansion.

What role does Europe play in the Growth of the Anti-Malware Market?

Europe's Expanding Commercial Sector Anti-Malware System Fuelling Rapid Adoption

According to Future Market Insights, Europe is predicted to give enormous potential prospects for the anti-malware industry due to the region's expanding commercial sector. Over the projected period, the market is predicted to rise steadily.

The anti-malware industry is expanding due to an increase in cybercrime in the region. Europe accounts for 22.2% of the global market. The number of organizations and enterprises in the country is expanding as technology investments increase. The existence of important anti-malware industry manufacturers and suppliers boosts the European anti-malware market as well.

Category-Wise Insights

Why Anti-Malware for Other Operating Systems Have a Dominant Share in the Global Anti-Malware Market?

Demand for Other Operating Systems Segment to Remain High

Malware attacks have targeted Google Play customers nearly since the store's debut. Droid09, the first banking Trojan, to the most recent ad-click fraud/Bitcoin-mining hidden applications, afflict the store week after week.

For example, CheckPoint, an Israeli software security firm, said that in July 2019, rogue applications from a campaign named Agent Smith were downloaded to 25 million Android devices, and Google deleted 16 contaminated apps from the Play Store.

Android is the most popular mobile operating system; the virus is specifically designed to distribute and share the infection to as many devices as possible throughout the world. According to StatCounter, the global market share of Android OS was 76.08% in May 2019.

Backdoor malware is also popular on Android; this is another method of duping customers. TimpDoor, an Android-based malware family that first surfaced in March 2018 and witnessed accelerated growth in September, became the leading mobile backdoor family by more than two times, according to Mcafee research. Because of the prevalence of such malware concerns, the market for anti-malware software is likely to rise.

During late 2017 and early 2018, Android Grabos was one of the major malware operations. It was known as the pay-per-download scam because it pushed unwanted software on naïve customers. According to sources, 144 applications were found and removed. Furthermore, before the campaign's applications were removed, an estimated 17.5 million global smartphone devices downloaded them.

Startups for Anti-Malware Market

Key startup players in the Anti-Malware market are

• Norton is a well-known security brand that has created several amazing software packages that are utilized by millions of people. Norton Power Eraser is one such gadget from this brand. This finest antivirus program is quite effective at eradicating malware from your system. It removes any dangerous files that are hidden deep within your device using its strong scanning module. It may also remove adware toolbars, malware programs, and other threats to keep you safe in 2022. It is compatible with Windows, Mac, Android, and iOS devices.
• BullGuard Antivirus, one of the finest anti-malware software for 2022, is a full system protection solution for you. The user interface is simple to use, making it suitable for beginners.

This tool has a firewall, the finest antivirus module, social media protection, the best password manager, and many other features. Furthermore, this application has an extremely robust parental control tool.

Market Competition

Due to a large number of competitors, the market is extremely competitive. While global giants like AVAST Software, BitDefender, and AVG Technologies command a sizable market share, various regional firms are also active in important growing regions, notably Asia Pacific.

Key players in the Anti-Malware market include AVAST Software, BitDefender, AVG Technologies, Symantec, McAfee, Malwarebytes, Sophos, Lookout, Kaspersky Lab, and Intel Security Gro, up amongst others.

Recent Developments in the Anti-Malware Market

• In August 2022, AVAST Software, the all-in-one digital protection service from Avast, a global pioneer in digital security and privacy, added its Online Safety Score function to both the Mac and iOS platforms of Avast One. Online Safety Score, which was previously accessible on Windows and Android, assists people in taking charge of their online safety by delivering a basic, easy-to-read score with regular feedback and advice on how to enhance it further. Avast free antivirus'' Network Inspector, formerly known as WiFi Inspector, has also been extended to the Mac platform, allowing networks and devices to be checked for vulnerabilities. The upgrade comes after AV-Test named Avast One a 'Top Product' in the industry, with full points in malware protection, performance, and usability.
• In July 2022, Intel and MediaTek established a strategic alliance to produce circuits utilizing Intel Foundry Services' (IFS) advanced manufacturing technology. The partnership is intended to assist MediaTek in developing a more balanced, robust supply chain by adding a new foundry partner with considerable capacity in the United States and Europe.
• In July 2022, McAfee Corp., a worldwide pioneer in online security announced an extended relationship with Visa, a global leader in digital payments, which will allow Visa partners in the United Kingdom to deliver award-winning online security solutions to Visa Business cards.
• In July 2022, Sophos, a world leader in next-generation cybersecurity, announced Sophos X-Ops, a new cross-operational unit that connects SophosLabs, Sophos SecOps, and Sophos AI, three established Sophos cybersecurity expert teams to help organizations better defend against constantly changing and increasingly complex cyberattacks. Sophos X-Ops uses each group's predictive, real-time, real-world, and well-researched threat information, which collaborates to provide better, more inventive protection, detection, and response capabilities.
• In July 2022, Bitdefender, a global cybersecurity leader, announced that Bitdefender anti-malware technologies are now compatible with Amazon GuardDuty, a threat detection service that monitors for malicious activity and anomalous behavior in order to protect Amazon Web Services (AWS) accounts, workloads, and data.
• In January 2022, VG, a consumer cybersecurity company, announced that AVG AntiVirus FREE has been named an Outstanding Product. The award comes from AV-Comparatives, an impartial testing group that does systematic security software testing. AV-Comparatives publish a Summary Report at the end of each year, honoring items that scored the highest in their Consumer Main Series Tests throughout the year.

Report Scope

Report Attributes	Details
Growth Rate	CAGR of 11.8% from 2023 to 2033
Market Value in 2023	USD 10,598.3 million
Market Value in 2033	USD 32,429.6 million
Base Year for Estimation	2023
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in USD million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Organization Size, Operating System, Vertical, Region
Regions Covered	North America; Latin America; Europe; Asia Pacific; Middle East and Africa
Key Countries Profiled	United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, GCC Countries, South Africa, Israel
Key Companies Profiled	AVAST Software; BitDefender; AVG Technologies; Symantec; McAfee; Malwarebytes; Sophos; Lookout; Kaspersky Lab; Intel Security Group
Customization	Available Upon Request

Key Segments Profiled in the Anti-Malware Industry Survey

By Organization Size:

• Anti-Malware for Large Enterprises
• Anti-Malware for Small and Medium Organizations

By Operating System:

• Anti-Malware for Windows OS
• Anti-Malware for Apple OS
• Anti-Malware for Other Operating Systems

By Vertical:

• Anti-Malware in Healthcare
• Anti-Malware in Government
• Anti-Malware in IT and Telecom
• Anti-Malware in Banking, Financial Services and Insurance (BFSI)
• Anti-Malware in Media and Entertainment
• Anti-Malware in Retail
• Anti-Malware for Other Verticals

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Frequently Asked Questions

How Big is the Anti-Malware Market? 

The market is valued at USD 10.5 billion in 2023. 

Who are the Key Anti-Malware Players? 

AVAST Software, BitDefender, and AVG Technologies are the key market players. 

What is the Growth Forecast for the Anti-Malware Market? 

The market is forecast to register a CAGR of 11.8% through 2033. 

What is the Expected Market Share of North America in 2023? 

North America is likely to generate 31.6% revenue in 2023. 

Which is the Top Trend in the Anti-Malware Market? 

Increasing Internet user base is encouraging sales.