Global anti-malware market value is anticipated at US$ 10,598.3 million in 2023. The market is forecast to grow at a CAGR of 11.8%, valued at US$ 32,429.6 million from 2023 to 2033. Growth is attributed to the rising demand for cybersecurity and protection from malware attacks. From 2018 to 2022, the market flourished at a value CAGR of 9.7%.
| Data Points | Key Statistics |
|---|---|
| Projected Growth Rate (2023 to 2033) | 11.8% CAGR |
| Expected Market Value (2023) | US$ 10,598.3 million |
| Anticipated Forecast Value (2033) | US$ 32,429.6 million |
Anti-malware software protects devices against unwanted spyware that accesses information without the users' knowledge. Malware attacks are one of the most significant challenges for cyber security. These threats ascertain and exploit vulnerabilities and then use these identified vulnerabilities for further incursion into a network.
North America is considered a highly lucrative anti-malware market, driven primarily by its utilization across different industries and rapid technological development in the country.
Demand for anti-malware increases owing to the growing internet user base. Malicious software is most commonly propagated through emails and World Wide Web, and 24x7 internet connectivity has increased the risks of malware infection manifold. Thus, many organizations are investing in anti-malware products and services thatsafeguardo data and other confidential information.
Technological improvements fuel the global anti-malware industry. Vendors confront a significant challenge in developing innovative solutions to protect organizations and individual users from a wide range of harmful infections. Although the former's breadth and scale encompass a range of services not covered by a typical antivirus application, the terms are occasionally used interchangeably.
As internet users grow, so does the demand for anti-malware solutions and services. Malicious software is most distributed via email and the internet, and the availability of internet access 24 hours a day, seven days a week, has substantially increased the possibility of malware infection.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The global demand for anti-malware is projected to increase at a CAGR of 11.8% during the forecast period between 2023 and 2033, reaching a total of US$ 32,429.6 million in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 9.7%.
Anti-malware software protects devices from malicious spyware that accesses data without the users' awareness. Malware assaults are among the most serious threats to cyber security. These attackers identify and exploit vulnerabilities, then utilize those flaws to gain deeper access to a network.
North America is regarded as a highly profitable market for the anti-malware industry, owing to its widespread application in many industries and the country's rapid technological growth.
The rising internet user population drives the need for anti-malware software. Malicious software is most typically spread via email and the World Wide Web, and 24x7 internet availability has greatly raised the hazards of malware infection. As a result, many firms are investing in anti-malware solutions and services to protect data and other valuable information.
Increasing Number of Cyber-attacks to Boost Market Growth
The growing number of cyber-attacks is likely to boost the global anti-malware industry significantly. The need for extra layers of protection, such as data encryption, is projected to grow as technology evolves and the number of internet users grows. During the projected period, this is likely to boost the market.
Because of the widespread use of smartphones and computers in business, there has been an increase in investment in anti-malware solutions and services that protect data and other secret information. Spending on anti-malware is expected to increase steadily during the projection period.
Principal Consultant
Low-cost options are available and are likely to Stifle Market Growth
Despite the fact that the anti-malware industry includes various end-uses, there are numerous barriers to market expansion. Furthermore, the availability of low-cost alternatives may impede the growth of the anti-malware industry during the forecast period. The most difficult obstacle for the anti-malware industry is constantly changing technologies and platforms, which may impede market growth.
The high implementation cost of various anti-malware products is expected to stymie market expansion throughout the projection period. Another factor that is expected to have a negative impact on the expansion of the anti-malware industry during the forecast period is a lack of understanding of the operational efficacy and other benefits of technologically sophisticated systems.
Growing Digitalization to Favour Market Growth
North America was the largest market for anti-malware, and this trend is likely to continue throughout the projection period due to the region's increasing digitization. The anti-malware industry is predicted to develop in response to the rising demand for anti-malware software. The area is expected to hold 31.6% of the entire anti-malware industry.
During the projection period, North America is predicted to be the next dominating area with strong anti-malware industry adoption rates. With rapid technological progress and a rising number of enterprises in North America, the region's need for anti-malware software is expected to grow. Furthermore, rising sales of mobile phones, tablets, and laptops in the area contribute to the market's expansion.
Europe's Expanding Commercial Sector Anti-Malware System Fuelling Rapid Adoption
According to Future Market Insights, Europe is predicted to give enormous potential prospects for the anti-malware industry due to the region's expanding commercial sector. Over the projected period, the market is predicted to rise steadily.
The anti-malware industry is expanding due to an increase in cybercrime in the region. Europe accounts for 22.2% of the global market. The number of organizations and enterprises in the country is expanding as technology investments increase. The existence of important anti-malware industry manufacturers and suppliers boosts the European anti-malware market as well.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Demand for Other Operating Systems Segment to Remain High
Malware attacks have targeted Google Play customers nearly since the store's debut. Droid09, the first banking Trojan, to the most recent ad-click fraud/Bitcoin-mining hidden applications, afflict the store week after week. For example, CheckPoint, an Israeli software security firm, said that in July 2019, rogue applications from a campaign named Agent Smith were downloaded to 25 million Android devices, and Google deleted 16 contaminated apps from the Play Store.
Android is the most popular mobile operating system; the virus is specifically designed to distribute and share the infection to as many devices as possible throughout the world. According to StatCounter, the global market share of Android OS was 76.08% in May 2019.
Backdoor malware is also popular on Android; this is another method of duping customers. TimpDoor, an Android-based malware family that first surfaced in March 2018 and witnessed accelerated growth in September, became the leading mobile backdoor family by more than two times, according to Mcafee research. Because of the prevalence of such malware concerns, the market for anti-malware software is likely to rise.
During late 2017 and early 2018, Android Grabos was one of the major malware operations. It was known as the pay-per-download scam because it pushed unwanted software on naïve customers. According to sources, 144 applications were found and removed. Furthermore, before the campaign's applications were removed, an estimated 17.5 million global smartphone devices downloaded them.
Key startup players in the Anti-Malware market are:
This tool has a firewall, the finest antivirus module, social media protection, the best password manager, and many other features. Furthermore, this application has an extremely robust parental control tool.
Due to a large number of competitors, the market is extremely competitive. While global giants like AVAST Software, BitDefender, and AVG Technologies command a sizable market share, various regional firms are also active in important growing regions, notably Asia Pacific.
Key players in the Anti-Malware market include AVAST Software, BitDefender, AVG Technologies, Symantec, McAfee, Malwarebytes, Sophos, Lookout, Kaspersky Lab, and Intel Security Gro, up amongst others.
Recent Developments in the Anti-Malware Market:
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 11.8% from 2023 to 2033 |
| Market Value in 2023 | US$ 10,598.3 million |
| Market Value in 2033 | US$ 32,429.6 million |
| Base Year for Estimation | 2023 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
|
| Regions Covered |
|
| Key Countries Profiled |
|
| Key Companies Profiled |
|
| Customization | Available Upon Request |
The market is valued at US$ 10.5 billion in 2023.
AVAST Software, BitDefender, and AVG Technologies are the key market players.
The market is forecast to register a CAGR of 11.8% through 2033.
North America is likely to generate 31.6% revenue in 2023.
Increasing Internet user base is encouraging sales.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Organization Size
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2023 to 2033
5.3.1. Large Enterprises
5.3.2. Small and Medium Organizations
5.4. Y-o-Y Growth Trend Analysis By Organization Size, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Organization Size, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Operating System
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Operating System, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Operating System, 2023 to 2033
6.3.1. Windows OS
6.3.2. Apple OS
6.3.3. Others
6.4. Y-o-Y Growth Trend Analysis By Operating System, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Operating System, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vertical
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Vertical , 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vertical , 2023 to 2033
7.3.1. Healthcare
7.3.2. Government
7.3.3. IT and Telecom
7.3.4. Banking, Financial Services and Insurance (BFSI)
7.3.5. Media and Entertainment
7.3.6. Retail
7.3.7. Others
7.4. Y-o-Y Growth Trend Analysis By Vertical , 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Vertical , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA.
9.2.1.2. Canada
9.2.2. By Organization Size
9.2.3. By Operating System
9.2.4. By Vertical
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Organization Size
9.3.3. By Operating System
9.3.4. By Vertical
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Organization Size
10.2.3. By Operating System
10.2.4. By Vertical
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Organization Size
10.3.3. By Operating System
10.3.4. By Vertical
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom.
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Organization Size
11.2.3. By Operating System
11.2.4. By Vertical
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Organization Size
11.3.3. By Operating System
11.3.4. By Vertical
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Organization Size
12.2.3. By Operating System
12.2.4. By Vertical
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Organization Size
12.3.3. By Operating System
12.3.4. By Vertical
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Organization Size
13.2.3. By Operating System
13.2.4. By Vertical
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Organization Size
13.3.3. By Operating System
13.3.4. By Vertical
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Organization Size
14.2.3. By Operating System
14.2.4. By Vertical
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Organization Size
14.3.3. By Operating System
14.3.4. By Vertical
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Organization Size
15.2.3. By Operating System
15.2.4. By Vertical
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Organization Size
15.3.3. By Operating System
15.3.4. By Vertical
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Organization Size
16.1.2.2. By Operating System
16.1.2.3. By Vertical
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Organization Size
16.2.2.2. By Operating System
16.2.2.3. By Vertical
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Organization Size
16.3.2.2. By Operating System
16.3.2.3. By Vertical
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Organization Size
16.4.2.2. By Operating System
16.4.2.3. By Vertical
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Organization Size
16.5.2.2. By Operating System
16.5.2.3. By Vertical
16.6. United Kingdom.
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Organization Size
16.6.2.2. By Operating System
16.6.2.3. By Vertical
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Organization Size
16.7.2.2. By Operating System
16.7.2.3. By Vertical
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Organization Size
16.8.2.2. By Operating System
16.8.2.3. By Vertical
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Organization Size
16.9.2.2. By Operating System
16.9.2.3. By Vertical
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Organization Size
16.10.2.2. By Operating System
16.10.2.3. By Vertical
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Organization Size
16.11.2.2. By Operating System
16.11.2.3. By Vertical
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Organization Size
16.12.2.2. By Operating System
16.12.2.3. By Vertical
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Organization Size
16.13.2.2. By Operating System
16.13.2.3. By Vertical
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Organization Size
16.14.2.2. By Operating System
16.14.2.3. By Vertical
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Organization Size
16.15.2.2. By Operating System
16.15.2.3. By Vertical
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Organization Size
16.16.2.2. By Operating System
16.16.2.3. By Vertical
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Organization Size
16.17.2.2. By Operating System
16.17.2.3. By Vertical
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Organization Size
16.18.2.2. By Operating System
16.18.2.3. By Vertical
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Organization Size
16.19.2.2. By Operating System
16.19.2.3. By Vertical
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Organization Size
16.20.2.2. By Operating System
16.20.2.3. By Vertical
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Organization Size
16.21.2.2. By Operating System
16.21.2.3. By Vertical
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Organization Size
16.22.2.2. By Operating System
16.22.2.3. By Vertical
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Organization Size
16.23.2.2. By Operating System
16.23.2.3. By Vertical
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Organization Size
17.3.3. By Operating System
17.3.4. By Vertical
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. AVAST Software
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. BitDefender
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. AVG Technologies
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. Symantec
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. McAfee
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. Malwarebytes
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. Sophos
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Lookout
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Kaspersky Lab
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. Intel Security Group
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
Explore Technology Insights
View Reports
Anti-Malware Market
