According to Future Market Insights, the market for anti-aging serums is expected to grow at a CAGR of 11.3% during the forecast period. The market is expected to reach a value of USD 51.65 million in 2023 and will reach USD 150.7 million in 2033.
The anti-aging market has been growing in recent years due to a combination of commercial and clinical trends creating an increased offer of interventions and products targeting the anti-aging market.
A rapid rise in the number of dermatology visits aimed at preventing and treating aging skin has increased in various regions. As part of the development of a facial serum, certain ingredients were selected for their ability to improve fine lines and wrinkles, as well as enhance the stratum corneum's barrier function.
Clinical studies are essential for proving the effectiveness and safety of anti-aging skin care products. Beauty is celebrated at all ages and awareness around skin care is contributing to the growth of the skincare industry in the market. As consumers become more aware of premature skin aging, they are more likely to focus on preventing premature aging of the skin rather than treating it when it occurs.
In the last few years, there has been a shift in the market for anti-aging products, as new moisturizers, serums, and other skincare products are being developed that target more than just wrinkles and fine lines, but also target dry skin, firm skin, uneven skin tone, hyperpigmentation, and dark circles under the eyes. Age-inclusive or anti-aging products must demonstrate proven effectiveness to gain the confidence of consumers in the target market.
In order to address the signs of aging, anti-aging serums are considered to be one of the most effective, noninvasive methods. According to Harvard Medical School, serums are recommended as an effective method to minimize the signs of aging on the skin rather than moisturizers or creams. Due to their high concentration and rapid absorption, serums have a more rapid effect on the skin.
An American Academy of Dermatology (AAD) report states that no single product can be used to treat all signs of skin aging with the aging process. Products marketed as anti-aging have become more readily available due to recent advances in the cosmetics industry. With the increase in awareness and popularity of anti-aging serum mask sheets, oil-based serums, and injected serums infused with beauty ingredients, the market has grown for these beauty products.
A growing market for home-based products as well as a growing trend for natural products is expected to boost demand for anti-aging serums in India in the near future. A wide range of cosmetic surgeries has become more accessible, several non-surgical cosmetic treatments have developed, and scientists have developed products to combat the effects of aging.
Socially, the anti-aging movement indicates that aging is no longer considered a natural process that all people experience, but rather one that is increasingly viewed with disdain. Media portrayals of beauty in North America often equate beauty with youthful appearances.
Several marketing studies presented in the popular media indicate that anti-aging products are more commonly used by women over the age of 50 than by other demographics, but it has been suggested that women are buying these products a lot earlier these days.
Researchers conducted various studies to gain an understanding of women's perceptions of anti-aging products, but a greater percentage of anti-aging products are marketed toward men, so studies examining men's perceptions will be conducted in the future.
There is also scope for future research on the nature and nuances of women's feelings when it comes to beauty work. With the growing awareness of the anti-aging movement being more and more widespread, it is vital to know how women are responding to it in order to understand the impact it has on them.
| Data Points | Key Statistics |
|---|---|
| Estimated Base Year Value (2022) | USD 48 Million |
| Expected Market Value (2023) | USD 51.65 Million |
| Anticipated Forecast Value (2033) | USD 150.7 Million |
| Projected Growth Rate (2023 to 2033) | 11.3% CAGR |
With the significant rise in the geriatric population of the world, aging anxiety is one of the most commonly observed concerns among consumers, especially the ones from Generation X.
Not only due to aging, but also due to the increasing pollution and other external factors, skin care issues are arising among the middle-aged population around the world.
Health issues such as melanin production, loss of hair follicles, decline in dermal collagen, increase in hyperpigmentation, and increasing appearance of wrinkles and lines on the skin, are triggering consumers from this population to resort to anti-aging serums.
Intrinsic aging of skin is emerging as one of the biggest concerns for Generation X as well as consumers from Generation Y.
Growing awareness about the benefits of anti-aging serums with natural ingredients is expected to boost sales of these products among this group of consumers.
In addition, increasing motivation to look younger also triggering middle-aged consumers to purchase anti-aging serums, and this trend is expected to grow stronger in the coming years.
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While a majority of beauty serums among many other skin care and cosmetics products are witnessing a packaging transformation, the anti-aging serums market is also expected to witness a similar trend in the coming years.
With the innovation in packaging, manufacturers and skin care product providers are aiming to retain the features of the product, while aiming to capture end users' attention. A mounting number of market leaders are focusing on capitalizing on innovation in packaging technologies to gain momentum in the anti-aging serums market.
In recent years, the adoption of ampoule packaging among anti-aging serum manufacturers has grown immensely, emerging as a popular packaging innovation. Skin care brands are introducing single-dose anti-aging serums with ampoule packaging, and introducing their products as a part of skin care regimen kits.
Manufacturers are capitalizing on the hygienic benefits of ampoule packaging and catering to the end users’ concerns about the product quality. In the coming years, ampoule packaging is expected to gain immense popularity, and this type of packaging is known for preserving the effectiveness of ingredients in treating anti-aging skin care problems.
Consequently, innovating around the packaging of anti-aging serums will emerge as an effective trend in the global market.
Leading players in the anti-aging serums market are modifying their strategies to survive during the coronavirus pandemic. While the outbreak of the novel coronavirus has disrupted supply chain operations for global brands, manufacturers are also struggling to meet the demand from their overseas end users.
In the coming years, leading brands are expected to bolster their digital supply chains and expand their presence on the online distribution channels to maintain a healthy sales cycle.
After the negative impacts of the pandemic will begin to ebb, leading manufacturers of anti-aging serums are expected to establish new partnerships with e-commerce brands, as a modern business strategy to maintain a competitive edge in the post pandemic world.
Based on the geographical factors, the anti-aging serums market is broadly segmented into seven regions - North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
New growth opportunities will thrive in the developed regions - especially in North America, and this will bolster growth of the anti-aging serums markets in these geographical areas.
Growing demand among end users - who are excessively careful about their exterior appearance and skin care routines - is among the primary growth drivers for the anti-aging serums market in North America.
Furthermore, increasing strongholds of market leaders in the United States will further strengthen the growth prospects of the North American market for anti-aging serums in the coming years.
In the region, leading players are bolstering their research & development activities to launch innovative products and maintain a competitive edge in the North American anti-aging serums market.Highly developed infrastructure for research will further amplify opportunities for growth in the region, in the coming years.
On the other hand, incremental growth of the skincare, personal care, and cosmetics industries in Asia Pacific is expected to create a favourable growth environment for market players in the coming future.
Manufacturers are entering emerging Asian economies to cater to the increasing end users demand in the region, and consolidate a stronger position in the developing markets for anti-aging serums in the Asia Pacific region.
Some of the leading stakeholders in the global anti-aging serums market include
In June 2020, Vichy Laboratories - a subsidiary of L'Oréal that produces skin care products utilize a range of textures and ingredients to achieve visible results for multiple skin concerns and skin types - announced that it has launched its new anti-aging serum - LiftActiv Peptide-C Anti Aging Ampoule Serum.
The company further declared that the serum includes 10% vitamin C, Vichy Mineralizing Water, Natural Origin Hyaluronic Acid, and Phyto Peptides, which can effectively reignite radiance and reduce wrinkles.
The company also mentioned that the glass ampoule consists of a highly concentrated mixture of advanced and effective anti-aging ingredients while it breaks easily.
In June 2020, Peace Out Skincare - a leading skin care brand - announced that it has launched Acne Serum as a part of its plans to launch a greatly expanded product line in the coming future. The company stated that the new product can effectively reduce acne and improve the look and feel of the skin while it can prevent future breakouts.
According to its announcement, Peace Out Skincare plans to introduce new anti-aging products as a part of its brand strategy, by the end of 2020, and the beginning of 2021 will see the expansion of its products in the acne category.
The company also declared that it will be focusing on introducing high-tech skin care products in the coming years.
AnalysisThe anti-aging serums market can be segmented on the basis of the following:
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Anti-aging Serums Market
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