The global anthocyanin food colors market is estimated to be worth USD 352.7 million in 2024 and is projected to reach a value of USD 571.2 million by 2034, expanding at a CAGR of 4.9% over the assessment period of 2024 to 2034
Anthocyanin food colors are natural colors found in many fruits, vegetables, and flowers which gives them red, blue, or purple colors. They are part of a group of compounds called flavonoids. Few common sources from where they are sourced from are berries, red cabbage, grapes, hibiscus and black rice. Anthocyanin are not only liable for the vivid colors but also have health benefits, such as acting as an antioxidants.
Anthocyanin is a multifunctional natural food color that can be added to many different types of products. It is usually used in beverages like juices and smoothies, and in dairy products, such as yogurt and ice cream, anthocyanin also improves the visual appeal. It is also found in snacks like candies and baked goods, which makes them a popular choice for healthier alternatives.
Annie's Homegrown uses natural colors, including anthocyanins, in few of their organic snacks and mac and cheese products.
| Attributes | Description |
|---|---|
| Estimated Global Anthocyanin Food Colors Business Size (2024E) | USD 352.7 million |
| Projected Global Anthocyanin Food Colors Business Value (2034F) | USD 571.2 million |
| Value-based CAGR (2024 to 2034) | 4.9% |
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for global anthocyanin food colors market.
This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision about the market growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 3.5% (2023 to 2033) |
| H2 | 4.0% (2023 to 2033) |
| H1 | 4.3% (2024 to 2034) |
| H2 | 5.0% (2024 to 2034) |
The above table presents the expected CAGR for the global Anthocyanin Food Colors demand space over semi-annual period spanning from 2024 to 2034. In the first half (H1) of the year 2023, the business is predicted to surge at a CAGR of 3.5%, followed by a slightly higher growth rate of 4.0% in the second half (H2) of the same year.
Moving into year 2024, the CAGR is projected to increase slightly to 4.3% in the first half and remain relatively moderate at 5.0% in the second half. In the first half (H1 2024) the market witnessed a decrease of 17 BPS while in the second half (H2 2024), the market witnessed an increase of 26 BPS.
From Food to Face: The Cosmetic Potential of Anthocyanin Pigments
The cosmetic industry is increasingly using anthocyanins as they come from natural sources. These natural colorants not only add color to products but also provide skin benefits, like antioxidant properties. As consumers are looking for safe and healthier beauty products, brands are including anthocyanins in their products to meet this demand. This is further opening up new opportunities in the retail space, allowing companies to produce vibrant and good quality cosmetic products.
Improving Plant-Based Products with Anthocyanin
The popularity of plant-based and vegan foods is growing as more individuals choose healthier diets. Many of these products avoid the use of artificial ingredients, which makes natural colorants like anthocyanin is a preferred choice.
Food manufacturers are using anthocyanin in plant-based products like meat alternatives, snacks, and dairy-free products. This not only meets consumer demand for natural ingredients but also enhances the appearance of plant-based foods, making them more attractive to consumers.
Growing Demand for Natural Ingredients
More and more consumers want food products that are natural and free from artificial ingredients. This is also called as "clean label" movement. Consumers are becoming more aware of what they eat and prefer items that use simple, known ingredients.
Due to this, natural colorants like anthocyanin, which comes from natural sources like fruits, vegetables, and flowers, are becoming popular. Unlike synthetic colors, anthocyanin is known as a healthier alternative. This growing demand for natural ingredients is boosting the use of anthocyanin in many food products.
Principal Consultant
Global Anthocyanin Food Colors sales increased at a CAGR of 3.8% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on Anthocyanin Food Colors will rise at 4.9% CAGR
Companies are using social media and influencer marketing to advertise their products that contain natural ingredients like anthocyanin. By collaborating with famous influencers, companies are reaching to a larger audience and conveying the benefits of using natural colorants. These influencers usually review product, provide guidance, and help in educating consumers about the advantages of choosing natural options over artificial ones.
This increased visibility not only increases awareness but also promotes consumers to try products including anthocyanin. As more consumers are discovering its benefits, the demand for anthocyanin-based food and cosmetics product continues to rise.
Many countries are introducing stringent regulations for food additives to ensure safety and health for consumers. These regulations often limit or ban the use of synthetic colors, which can raise concerns among consumers. Due to this, food manufacturers are looking for natural options to meet these new standards.
Anthocyanin is becoming a popular alternative because it is safe and effective. This shift towards natural ingredients not only helps companies meet up with regulations but also attracts health-conscious consumers, boosting the demand for anthocyanin in the market.
The European Union has implemented regulations regarding food additives, particularly concerning artificial colors. For instance, the use of certain synthetic dyes, like Red 40 and Yellow 5, has faced increased investigation due to health concerns. As a result, many food manufacturers in the Europe have started replacing these artificial colors with natural alternatives like anthocyanin.
Tier 1 companies comprise market leaders with market revenue of above USD 10 million capturing significant sales domain share of 40% to 50% in the global sphere. These business leaders are characterized by high production capacity and a wide product portfolio.
These trade leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Sensient Technologies Corporation, Archer Daniels Midland Company (ADM), Naturex, Lycored Ltd., GNT Group (EXBERRY®), and BioconColors.
Tier 2 companies include mid-size players with revenue of USD 2 to 10 million having presence in specific regions and highly influencing the local retail space. These are characterized by a strong presence overseas and strong consumer base knowledge.
These industry players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include DDW The Color House, California Natural Color, Anthocyanin Naturals, Roha Dyechem Pvt. Ltd., Vinayak Ingredients (INDIA) Pvt. Ltd., and Mane Kancor.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche demand space having revenue below USD 2 million. These companies are notably oriented towards fulfilling local marketplace demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized field, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
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The table below highlights revenue from product sales in key countries. The United States and Germany are predicted to remain top consumers, with estimated trade valuations of USD 86.8 million and USD 64.5 million, respectively, by 2034.
| Countries | Market Value (2034) |
|---|---|
| United States | USD 86.8 million |
| Germany | USD 64.5 million |
| China | USD 51.4 million |
| Japan | USD 28.6 million |
| India | USD 34.3 million |
The following table shows the estimated growth rates of the top sales domains. Japan and India are set to exhibit high anthocyanin food colors consumption, recording CAGRs of 4.9% and 4.7%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 3.8% |
| Germany | 4.0% |
| China | 4.3% |
| Japan | 4.9% |
| India | 4.7% |
The ecosystem for Anthocyanin Food Colors in the United States is projected to exhibit a CAGR of 3.8% during the assessment period. By 2034, revenue from the sales of food-grade ammonium carbonate in the country is expected to reach USD 86.8 million.
American consumers are increasingly focused on their health and well-being, which leads them to choose foods with natural ingredients instead of artificial ingredients. This shift in preference means that individuals are more aware of what they consume and prefer products that are free from synthetic chemicals. Moreover, rigorous regulations on food additives and synthetic colors are motivating food manufacturers to search and use safer choices.
Many companies are now required to comply with safety standards that limit the use of artificial colors, making natural options like anthocyanin more appealing. Due to this, manufacturers are reformulating their products to include anthocyanin, and meeting both consumer demand for healthier choices and regulatory requirements.
Anthocyanin Food Colors demand in Germany is calculated to rise at a value CAGR of 4.0% during the forecast period (2024 to 2034). By 2034, Germany is expected to account for 18.2% of Anthocyanin Food Colors sales in Europe.
When it comes to leading and following sustainability, Germany comes first and this focus highly influences consumer choices. Many German consumers prefer environmentally friendly products, which further leads them to support natural ingredients like anthocyanin. Additionally, the German food industry is known for its culinary innovation. Chefs and food manufacturers constantly experiments with natural ingredients to make unique and visually appealing dishes.
Anthocyanin is often used in new recipes, which makes it a popular choice for adding vibrant colors in food. This creativity in the kitchen helps in boosting the demand for anthocyanin as more individuals are discovering its benefits. Furthermore, the organic food market in Germany is growing quickly, with consumers increasingly searching for products including organic ingredients.
Anthocyanin is commonly found in organic foods, as it meets the demand for natural colorants. This mixture of sustainability, culinary innovation, and the rise of organic products makes anthocyanin a favored choice among both consumers and manufacturers in Germany, further driving its popularity in the food industry.
Consumption of Anthocyanin Food Colors in India is projected to increase at a value CAGR of 4.7% over the next ten years. By 2034, the business size is forecasted to reach USD 34.3 million, with India expected to account for a domain share of 34.7% in South Asia.
In India, there is a growing demand for natural and organic products, which is changing the way consumers shop for food. This trend is especially strong in the food and beverage industry, where anthocyanins are becoming popular as natural colorants.
Consumers are looking for healthier options without artificial additives, and anthocyanins provide vibrant colors from natural sources like fruits and vegetables. Additionally, India has a rich culinary legacy that values colorful and visually appealing dishes.
Using anthocyanins helps manufacturers manufacture products that not only taste good but also looks attractive, and connects with traditional Indian style. Moreover, the food and beverage industry is expanding rapidly, with more snacks, beverages, and dairy products being introduced to the market. This growth is increasing the demand for natural food colors, including anthocyanins, as companies are planning to meet consumer preferences for healthier and more appealing food options.
| Segment | Liquid (Form) |
|---|---|
| Value Share (2024) | 65.3% |
Liquid form of anthocyanin food colors is gaining popularity because of its ease to use. Companies and home cooks find it convenient to measure and mix into different food products. The liquid form allows for accurate control over how bright or deep the color is, which makes it simple to get the desired look.
Additionally, liquid anthocyanin dissolves quickly and evenly in food mixtures, which ensures that the color is consistent throughout the product. This is especially important for items like sauces and beverages, where uniform coloring is very important.
Moreover, liquid anthocyanin has good shelf stability, which means it can last for a long time without losing its color quality. This makes it suitable for various food products that need a longer shelf life, such as packaged snacks and sauces.
| Segment | Pharmaceuticals (End Use Industry) |
|---|---|
| Value Share (2024) | 14.5% |
One of their key features of anthocyanin is their antioxidant properties, which helps in protecting the body from damage caused by harmful free radicals. This can reduce the risk of chronic diseases and support overall health.
Further, anthocyanin have anti-inflammatory properties, which helps in reducing inflammation in the body, and likely benefits conditions like arthritis and heart disease. Because of these properties, anthocyanin are becoming popular in dietary supplements and functional foods.
They can improve the health benefits of pharmaceutical products, making them more appealing to consumers who are looking for natural ways to improve their health. By including anthocyanin into their formulations, companies can offer products that not only provides essential nutrients but also support overall well-being.
Market players are focusing on investing in R&D to develop functional ingredients with enhanced health benefits and sensory properties. They are diversifying product portfolios to meet diverse consumer needs and making strategic partnerships with companies, to leverage expertise and accelerate innovation. These strategies help them stay competitive in the evolving anthocyanin food colors market.
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This segment is further categorized into fruits, vegetables, flowers, and others (black rice, black soybeans, purple corn).
This segment is further categorized into powder, liquid, and gel.
This segment is further categorized into food & beverage, cosmetics, pet food, pharmaceuticals, and textile.
Industry analysis has been carried out in key countries of North America, Latin America, Eastern Europe, Western Europe, East Asia, South Asia & Pacific, Central Asia, Balkan and Baltic Countries, Russia & Belarus and the Middle East & Africa.
The Global Anthocyanin Food Colors industry is estimated at a value of USD 352.7 million in 2024.
Sales of Anthocyanin Food Colors increased at 3.8% CAGR between 2019 and 2023.
Sensient Technologies Corporation, Archer Daniels Midland Company (ADM), Naturex, Lycored Ltd., GNT Group (EXBERRY®), and BioconColors are some of the leading players in this industry.
The North America domain is projected to hold a revenue share of 34.1% over the forecast period.
Europe holds 27.3% share of the global demand space for anthocyanin food colors.
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Anthocyanin Food Colors Market
