Anthocyanin Food Colors Market

Anthocyanin Food Colors Market Outlook (2022 to 2032)

Anthocyanin Food Colors Market report predominantly covers food and beverage application of Anthocyanin food colorants worldwide, the market is expected to reach a market valuation of nearly USD 323 million by the year 2022, accelerating with a CAGR of 4.8% between 2022 to 2032. Anthocyanin food color sales are accounted for ~18.89% of the sales in the global natural food colors market which was valued at USD 1.6 Billion in 2021.

Attribute	Details
Anthocyanin Food Colors Market Size (2022E)	USD 323 million
Anthocyanin Food Colors Market Projected Size (2032F)	USD 515 million
Value CAGR (2022 to 2032)	4.8%
Top Region Market Share- North America	35.5%

Anthocyanins are water-soluble vacuolar colorants that, in relation to their pH, may appear blue, red, purple, or black. Food plants rich in anthocyanins are black rice, blueberry, raspberry, and black soybean, among many others that appear purple, red, blue, or black. Some of the colors of autumn leaves are due to the presupposition of anthocyanins.

Organic anthocyanin attaches health benefits such as reducing the risk of heart disease and respiratory disorders. This has fueled the consumption of the Anthocyanin Food Colors Market. The anthocyanin food color market is driven by its rising demand in food and beverage industries owing to its functional properties such as being anti-microbial, anti-inflammatory, anti-allergic, anti-diabetic, and antioxidant.

In the EU, anthocyanin food colors are approved to color foods and beverages but are not approved for use as a food additive because they have not yet been verified as safe when used as an edible supplement or food ingredients. There is no evidence that anthocyanins have any effect on human or cause any diseases, hence is widely applied in the food industry.

Is the rising demand for clean label products helping Anthocyanin food colors market growth?

Yes, the growing demand for clean label products from customers ubiquitously is one of the significant reasons for the growth of Anthocyanin food colors. Owing to the evolving dietary pattern and focus of consumers towards a healthy lifestyle is triggering food manufacturers to opt for Anthocyanin food color in place of conventional synthetic yellow and orange food colors.

Food manufacturing corporations are shifting their focus towards additives, ingredients, and colorants such as anthocyanin that promote the health profile of food products, in an attempt to cope with the changing consumer preferences. One such trend observed across the alcohol beverage end-use industry is the blue wine trend which is pushing Anthocyanins demand.

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Clean label products with natural smart packaging materials are offered by Anthocyanins, wherein, food researchers are working on developing new indicator-based smart packaging solutions that make use of natural dyes made of materials like anthocyanins. Development in this technology will propel the demand for anthocyanin food colorants.

What are the key drivers of the Anthocyanin food colors market?

The attractiveness and aesthetic appeal of the food and delicacies are generally accentuated by the color of the food which mainly drives the coloring agent markets like that of Anthocyanin food colors. Synthetic food colors have always been in demand since the time of their advent, but now with natural food colors gathering pace and looking to replace the artificial food colors, the revenue of anthocyanin food colors is bound to increase.

There is an expansion of the use of Anthocyanin food colors in the beverage segments as well as fruit fillings and preparations segments as Anthocyanin food colors are naturally derived from fruits and vegetables. Manufacturers are using many Anthocyanin color variants for packaged food and beverage products to produce food colors that are visually appealing as well as healthy.

Also, food-grade anthocyanins are being largely used in personal care products such as nail paints, hair colors and dyes, lipstick, body lotion, and face cream in recent years owing to their high level of antioxidant activity.

Meanwhile, with the ballooning number of consumers shifting to a vegan lifestyle and vegetarian diet, the use of Anthocyanin food colors has risen in the food processing industry. Moreover, the increasing health-consciousness among people during the pandemic has enforced food producers into looking for natural food colors like Anthocyanin color in their food products.

What is a key challenge to Anthocyanin Food Colors Market?

The important factors limiting the growth of the Anthocyanin extract market are high cost, less stability as compared to synthetic agents, highly concentrated extracts which affect the desired taste of the food. Another major factor that affects the Anthocyanin extract market is hypersensitivity and stringent regulations revolving around anthocyanins.

These factors have a negative impact on consumption and preference for the Anthocyanin food colorants which are used in commercial products by the manufacturers thus co-relatedly affecting the overall Anthocyanin food colors market. Moreover, synthetic food color counterparts have a longer shelf-life as compared to Anthocyanin food colors.

Country-wise Insights

How is the North American Anthocyanin Food Colors Market Performing?

The North American Anthocyanin Food Colors Market is expected to register a 4.4% CAGR between 2022 and 2032. In 2021, the North American Anthocyanin food colors market was valued at USD 130 million. The USA, being one of the largest markets for food colorants and having a stronger organic trend totaled sales of 2123 metric tons in 2021 valued at more than USD 110 million. The USA Anthocyanin Food Colors Market contributes over 32% of the global Anthocyanin food colors market. The USA also doesn’t specifically regulate anthocyanins. Grape juices and other fruit-vegetable juices are approved of using as colorants in the USA which contain naturally occurring anthocyanins.

What is the European Anthocyanin Food Colors Market Outlook?

As per FMI, the EU Anthocyanin food colors market totaled revenue of USD 95 million in 2021 which is approximately 28% of the global Anthocyanin Food Colors market. The market in the region is expected to exhibit a CAGR of 4.9% during the assessment period. Germany clocked a revenue of USD 21 million in 2021, followed by France with USD 13 million. Anthocyanins are approved for use as food colorants in the European Union having colorant code E163.

Category-wise Insights

Who is the Leading Application of Anthocyanin Food Colors?

The leading application for Anthocyanin food colors is the beverages industry. It consumer over 1700 metric tons of color in 2021 valued at nearly USD 80 million, which is well over 25% of the annual Anthocyanin food color sales. Being naturally derived from berries and grapes, it is widely used in almost all kinds of beverages, with alcoholic beverages accounting for 20.2% in 2021.

What is the biggest source for Anthocyanin food colors?

By source value, berries have been and are projected to be the leading source for Anthocyanin food colorants, followed by red sweet potato. Anthocyanin food colors derived from these two sources are usually added to soft drinks, beverages, confectioneries, desserts, and baked goods. Anthocyanins are also used as colorants in packed foods including ice cream, sauces, fruit juices, energy drinks, and salad dressings.

Competitive Landscape

Some of the market players leading the Anthocyanin food colors market are Chr. Hansen Holding A/S, Kalsec Inc, Sensient Technology Corporation, Symrise A.G., Archer Daniels Midlands Co., Naturex S.A., DDW, among others. The aforementioned firms hold market dominance over more than 65% of the anthocyanin food colors market. Hence, the Anthocyanin food colors market leans towards the consolidated phase. The Anthocyanin food colors report presents a comprehensive assessment of the market and contains thoughtful insights, historical data, facts, industry-validated and statistically sopprting market data of these profiled market players.

Scope of the Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	USD Million for Value and MT for Volume
Key Regions Covered	North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered	USA, Brazil, Mexico, Germany, UK, China, India, Japan, Australia, and GCC Countries
Key Segments Covered	Product Type, Application, Solubility, Form, and Region
Key Companies Profiled	Chr. Hansen A/S; Symrise; FMC Corporation; Archer Daniels Midlands Co.; D. Williamson & Co. Inc.; Kalsec Inc.; BASF SE; DDW; Sensient Technology Corporation; WILD Flavors; AVT Natural Products; NATUREX Group; Others
Report Coverage	Market Forecast, Market Dynamics and Challenges, and Strategic Growth Initiatives, Company Share Analysis, Competition Intelligence, DROT Analysis
Customization & Pricing	Available upon Request

Anthocyanin Food Colors Market by Category

By Nature, the Anthocyanin food colors market is segmented as:

• Organic
• Conventional

By Application, the Anthocyanin food colors market is segmented as:

• Bakery & Confectionery Products
• Beverages
• Fruit Preparations/ Fillings
• Dairy Food Products
• Potatoes, Pasta, and Rice
• Soups, Sauces, and Dressings
• Meat, Poultry, Fish, and Eggs
• Seasonings
• Others

By Source, the Anthocyanin food colors market is segmented as:

• Black Carrot
• Berries (Elderberry, etc.)
• Purple Corn
• Red Sweet Potato
• Red Radish
• Others

By Product Type, the Anthocyanin food colors market is segmented as:

• Cyanidin
• Malvidin
• Delphinidin
• Pelargonidin
• Petunidin
• Others

By end-user industries, the Anthocyanin food colors market is segmented as:

• Food Industry
• Personal Care Industry
• Others

By Region, the Anthocyanin food colors market is segmented as:

• North America (USA, Canada, Mexico)
• Latin America (Brazil, Argentina, Chile, Peru, Bolivia)
• Europe (Germany, UK, France, Italy, Spain, Poland, Russia), Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa), India
• Asia-Pacific (China, Japan, South Korea, Thailand, Malaysia, Vietnam, Indonesia, Oceania (Australia, New Zealand))

Frequently Asked Questions

How big is the Anthocyanin Food Colors Market?

The Anthocyanin Food Colors market will reach nearly USD 515 million in value and clock over 12,000 metric tons in volume by 2032.

How Much Does Anthocyanin food colors market contribute to the Natural Food Colors Market?

By value, Anthocyanin food color sales are likely to account for approximately ~19% of the demand in the global natural food colors market in 2022.

At What Rate will Anthocyanin Food Colors Demand Grow in Asia-Pacific?

The consumption of Anthocyanin Food Colors is expected to grow at a 5.3% CAGR between 2022 and 2032. Increasing disposable income of the middle class and advancing investments for organic food colors supported by the expansions of domestic companies will drive the growth in this region.

Which is the largest source for raw materials of Anthocyanin food colors?

Anthocyanin food colors industry sources over 35% of the raw material supplies from berries like blackberry, chokeberry, cranberry, crowberry, raspberry, etc.