Anorectal Malformation Treatment Market Snapshot (2023 to 2033)

The global anorectal malformation treatment market is expected to surpass an impressive valuation of US$ 794.91 million in 2023 and is projected to exhibit a CAGR of 7.4% from 2023 to 2033, reaching US$ 1,475.19 million. Anorectal malformations are somewhat more prevalent in boys than in girls.

Anorectal malformations are deformities of the anus or rectum of a baby that disrupt normal bowel movement. The condition is referred to as part of the present anus once the anus is obstructed. The anus in children with anorectal malformations could be absent, clogged by a thin or dense layer of tissue, or narrower than usual. An anorectal malformation can arise as a result of an increase in the prevalence of gastrointestinal disorders, irritable bowel syndrome, and a family medical history of ailments and diseases such as cancer. Over the next few decades, there will be a large market for effectual, reliable, and advanced medical treatment for anorectal malformation.

Anorectal malformations are common congenital problems that affect 1 in every 5,000 births and have a wide range of anatomical presentations, necessitating individualized newborn therapeutic approaches, advanced strategies for definitive regeneration, and long-term diagnosis and output management. As a result, the growing sophistication of healthcare facilities is propelling the market for anorectal malformation treatment.

Report Attribute Details
Expected Market Value (2023) US$ 794.91 Million
Anticipated Forecast Value (2033) US$ 1,475.19 Million
Projected Growth Rate (2023 to 2033) 7% CAGR

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2018 to 2022 Anorectal Malformation Treatment Demand Analysis vs. Forecast 2023 to 2033

The COVID-19 pandemic hindered the expansion of the anorectal malformation treatment market. Medical resources were completely redirected to reaching pandemic demands and treating COVID patients. Non-essential hospital procedures were halted, limiting the growth potential. However, as conflicts eased forward with the pandemic, the anorectal malformation treatment market recovered.

During the historical era, the fatality rate of anorectal malformation patients was minimal (2.85%). Most patients (85) were admitted in October 2020, and most cases of anorectal malformation were also reported in October 2020. Thus this propelled the growth of the medical sector and advanced therapeutics. As a result, the market for anorectal malformation treatment grew rapidly during the historical period. From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 6.3%.

Furthermore, a rise in awareness of less intrusive and faster treatment methods, as well as breakthroughs in detection and therapy procedures, will create lucrative market expansion opportunities. Increasing worldwide health tourism and an elevated potential for growth in the enormous market will generate ample growth opportunities for the market over the forecast period.

Which are Some Prominent Drivers of the Anorectal Malformation Treatment Market?

Growth is Stimulated by an Increased Emphasis on Healthcare Spending for Various Disorders

The rising healthcare expenditure, which aids in the improvement of the market's facilities, is a significant contributor to its pace of growth. Drastic growth in government medical costs at all income levels fueled the rise in healthcare expenditures to a new high of US$ 9 trillion (approximately 11% of global GDP), according to the NHA.

The expansion and development of the healthcare industry, especially in emerging economies, would necessitate the adoption and application of innovative and sophisticated medical technologies, devices, and drugs. This will effectively boost the demand for the treatment of anorectal malformation.

Administration of Antiviral and Inexpensive Medications to boost Industry Growth

Besides that, the existence of a robust pipeline for antiviral medications, an increasing elderly population base, and an increase in the incidence of congenital difficulties such as Vacterl, gastrointestinal issues, and down syndrome are aspects that will accelerate overall growth. According to UN Organization, the world's population is anticipated to increase by nearly 2 billion people over the next 30 years.

Other attributes, such as the accessibility of inexpensive drugs like Acetaminophen, gentamicin, and, clindamycin, and increasing per capita disposable income, will strengthen the industry's rate of growth.

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What are the Challenges Projected to be Faced by the Market?

Post-Surgery Side Effects create Obstacles in Industry

Children who have undergone surgery to correct an anorectal malformation may struggle with toilet training more frequently than others. They may struggle to regulate their bowel movements or suffer from long-term (chronic) constipation.

Adults who had anorectal malformation surgery as newborns may develop erectile problems later in life. As a result, these side effects are predicted to limit overall growth.

Region-Wise Insights

What Makes North America the Largest Market for Anorectal Malformation Treatment?

Rising Healthcare Expenditure and Federal Public Awareness Campaigns to push Market Expansion

According to the Centers for Medicare and Medicaid Services, national healthcare spending in the United States surpassed US$ 4.1 trillion in 2020 and is expected to reach US$ 6.2 trillion by 2028. As per the Commonwealth Fund, the United States spent nearly 17% of its GDP on healthcare in 2018. As a result, the market in North America is expected to be driven by an increase in medical expenditure.

Besides, competitive rivalry, GI disease awareness, product releases, and acquisitions all contribute to market growth in the studied region. Every March, for example, Cross Valley Health & Medicine observes National Colorectal Cancer Awareness Month.

Every year, healthcare professionals use this month to educate their patients about ailments of the colon and rectum. Individuals are becoming more conscious of ailments in the rectum as a result of federal awareness campaigns, which are likely to drive market expansion during the forecast period in North America. FMI expects a CAGR of 7.2% for the North American market until 2033.

Why is Europe Considered a Lucrative Region for the Anorectal Malformation Treatment Market?

Increased Prevalence of GI disorders and expanding Government Support will drive Expansion

Owing to a rise in the prevalence of gastrointestinal disorders and burgeoning government support, Asia-Pacific is expected to grow at the fastest rate during the forthcoming years. Several specialists in India have the competence and a well-rounded team to treat anorectal malformations surgically. A CAGR of 7% has been projected for the anorectal malformation treatment landscape in Europe.

One hundred and five neonates (30 females) with an anorectal malformation (ARM) were researched at a tertiary referral center in Hong Kong across twelve years. The most prevalent type of ARM in males was a perineal fistula, preceded by a rectourethral fistula.

The most pervasive anomaly among females was a vestibular fistula. An ARM without a fistula was observed in 10.9% of patient populations, with males predominating. Furthermore, in 50% of this group, a preexisting heart condition was the most significant contributor to mortality. Therefore, market growth in China is projected to increase the Asia Pacific market over the upcoming decades.

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Category-Wise Insights

By End-User, Which Segment is Projected to Lead the Market?

Hospitals to Account for Maximum Anorectal Malformation Treatments

Surgical treatment for anal malformation has been linked to reduced recurrence rates, negligible incontinence, and a high standard of living. As hospitals are performing surgeries and admitting more patients, the hospital segment is found to dominate the anal malformation treatment market.

In 2022, the hospital segment held the largest market share. Furthermore, the same segment is expected to grow at a CAGR of 6.9% from 2023 to 2033.

Which Treatment Type Segment will hold the Highest Market Share?

Colostomy Procedures to be Most Preferred in the Long-Run

Minimally invasive surgery is performed for the majority of methodologies at the Center for Colorectal and Pelvic Reconstruction. Surgeons do not need to make big cuts in the skin when using this technique.

Colostomy surgery is simple and is performed under general anesthesia. As a result, because these surgeries are less complicated, the colostomy segment is expected to be in high demand in the upcoming years. A market share of 65% is expected for this segment.

Start-ups offering Treatment for Anorectal Malformation

Prominent start-up Players in the anorectal malformation treatment sector are introducing novel and innovative product lines to strengthen their market presence, and the aforementioned start-ups have left no stone unturned. The following are some specific examples of significant Anorectal Malformation Treatment start-ups:

  • Ossium Health, Inc. was established in 2016. Ossium Health, Inc. received FDA approval for its Investigational New Drug (IND) application for OSSM-001, a mesenchymal stem cell (MSC) product, in March 2022 for the treatment of recurrent perianal fistulas in Crohn's disease patients.
  • Developeration AB, a Swedish medical company founded in 2016, launched an innovative solution to treat hemorrhoids in June 2020. PexyEazy allows for surgical treatment without anesthesia and in 40% less time.

Market Competition

Key players in the anorectal malformation treatment market are Sanofi, Bausch Health Companies Inc., Cleveland Clinic, Mayo Clinic, CHOC, St. Louis Children's, Nationwide Children's, and Nationwide Children’s Hospital. Children's Hospital of Pittsburgh and Intermountain Healthcare.

  • Intermountain Healthcare provides the Bowel Management Program. The reconstruction surgery may revive some function; however, muscles and nerves that regulate bowel function may be excluded or dysfunctional, needing the child to participate in a bowel management program to help with continence. Their Bowel Management Program can assist children in regaining bowel control.
  • Nationwide Children's Hospital in Columbus, Ohio, has a Center for Colorectal and Pelvic Reconstruction (CCPR) that offers completely integrated care for children with anorectal malformation. Every year, they care for hundreds of patients from all over the world and perform over 1,000 procedures, allowing them to offer a level of cooperation and resources that are not widely available in the management of these conditions.

Report Scope

Report Attribute Details
Market Value in 2023 US$ 794.91 Million
Market Value in 2033 US$ 1,475.19 Million
Growth Rate CAGR of 7.4% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ Million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Treatment Type
  • End User
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Singapore
  • Thailand
  • Indonesia
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Sanofi S.A.
  • Bausch Health Companies Inc.
  • Cleveland Clinic
  • Mayo Clinic
  • Children’s Health for Orange County (CHOC)
  • St. Louis Children’s Hospital
  • Nationwide Children’s Hospital
  • Children's Hospital of Pittsburgh
  • Intermountain Healthcare
Customization Available Upon Request

Key Segments Profiled in the Anorectal Malformation Treatment Market Industry Survey 

By Treatment Type:

  • Colostomy
  • Anorectal Repair
  • Colostomy Closure

By End User:

  • Hospitals
  • Specialty Clinics

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the Size of the Anorectal Malformation Treatment Market in 2023?

The market is expected to attain a value pool of US$ 794.91 million in 2023.

What is the CAGR for the Anorectal Malformation Treatment market from 2023 to 2033?

The market is anticipated to surge at a CAGR of 7% from 2023 to 2033.

What is the Expected CAGR of North America’s Anorectal Malformation Treatment Market?

North America market is expected to record a CAGR of 7.2% until 2033.

Who are the Leading Anorectal Malformation Treatment Industry players?

L’Oreal, Estee Lauder Companies, and Chanel are the leading industry players.

Which is the Key Segment by Treatment Type in the Anorectal Malformation Treatment Market?

Colostomy is the preferred segment in the market until 2033.

Table of Content

1. Executive Summary | Anorectal Malformation Treatment Market

    1.1. Global Market Outlook

    1.2. Demand to side Trends

    1.3. Supply to side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y to o to Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Treatment Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Treatment Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Treatment Type, 2023 to 2033

        5.3.1. Colostomy

        5.3.2. Anorectal Repair

        5.3.3. Colostomy Closure

    5.4. Y to o to Y Growth Trend Analysis By Treatment Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Treatment Type, 2023 to 2033

6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By End User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2023 to 2033

        6.3.1. Hospitals

        6.3.2. Specialty Clinics

        6.3.3. Others

    6.4. Y to o to Y Growth Trend Analysis By End User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. Middle East & Africa (MEA)

    7.4. Market Attractiveness Analysis By Region

8. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Treatment Type

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Treatment Type

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Treatment Type

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Treatment Type

        9.3.3. By End User

    9.4. Key Takeaways

10. Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Treatment Type

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Treatment Type

        10.3.3. By End User

    10.4. Key Takeaways

11. Asia Pacific Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Treatment Type

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Treatment Type

        11.3.3. By End User

    11.4. Key Takeaways

12. MEA Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Treatment Type

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Treatment Type

        12.3.3. By End User

    12.4. Key Takeaways

13. Key Countries Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Treatment Type

            13.1.2.2. By End User

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Treatment Type

            13.2.2.2. By End User

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Treatment Type

            13.3.2.2. By End User

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Treatment Type

            13.4.2.2. By End User

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Treatment Type

            13.5.2.2. By End User

    13.6. UK

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Treatment Type

            13.6.2.2. By End User

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Treatment Type

            13.7.2.2. By End User

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Treatment Type

            13.8.2.2. By End User

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Treatment Type

            13.9.2.2. By End User

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Treatment Type

            13.10.2.2. By End User

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Treatment Type

            13.11.2.2. By End User

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Treatment Type

            13.12.2.2. By End User

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Treatment Type

            13.13.2.2. By End User

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Treatment Type

            13.14.2.2. By End User

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Treatment Type

            13.15.2.2. By End User

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Treatment Type

            13.16.2.2. By End User

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Treatment Type

            13.17.2.2. By End User

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Treatment Type

            13.18.2.2. By End User

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Treatment Type

            13.19.2.2. By End User

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Treatment Type

            13.20.2.2. By End User

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Treatment Type

        14.3.3. By End User

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Sanofi

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

        15.1.2. Bausch Health Companies Inc.

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

        15.1.3. Cleveland Clinic

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

        15.1.4. Mayo Clinic

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

        15.1.5. CHOC

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

        15.1.6. St. Louis Children’s Hospital

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

        15.1.7. Nationwide Children's

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

        15.1.8. Nationwide Children’s Hospital

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

        15.1.9. Children's Hospital of Pittsburgh

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

        15.1.10. Intermountain Healthcare

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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