The global animal-based pet protein market size is projected to exhibit modest growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is predicted to surpass a valuation of US$ 79,352 million in 2023. It is anticipated to reach a valuation of US$ 121,923 million by 2033. The market is estimated to showcase a considerable CAGR of 4% from 2023 to 2033.
Increasing demand for pet food owing to the recent trend of pet parenting is expected to boost the animal-based pet protein market. Surging research and development in pet food processing and technological advancements to offer new and innovative products will attract consumers and improve brand loyalty. A key factor underpinning the growth in protein-rich pet food market is the gradual increase in the pet ownership, opines Future Market Insights (FMI).
Increasing pet ownership is expected fuel the demand for treats, toys, and other pet food products. The increasing adoption of cats, birds and dogs as companion for families is another factor driving the pet food market. For instance, Japan has a greater number of pets as compared to the number of children under 15 years, and had 21.3 million registered pets, which includes cats and dogs. Additionally, rising concerns about the pet food among pet owners and the nutritional benefits it offers are boosting the market. Nutrition is an important factor and products failing to qualify consumer expectation with regards to the same often get negatively affected. Thus, animal-based pet protein manufacturers have started incorporating high nutritional value in their products to cater the needs of the consumers.
Over the years, there has been a shift in preference towards minimally processes and natural pet foods. Pet owners are increasingly looking for pet foods that are free from additives, artificial preservatives, and fillers. This has led to increased product premiumization. Premiumization of animal-based pet protein foods is likely to provide ample growth opportunities for market players.
| Attributes | Details |
|---|---|
| Animal-based Pet Protein Market Share (2022) | US$ 76,300 million |
| Animal-based Pet Protein Market Share (2023) | US$ 79,352 million |
| Animal-based Pet Protein Market Share (2033) | US$ 121,923 million |
| Animal-based Pet Protein Market Share (2023 to 2033) | 4% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The global animal-based pet protein market expanded at a modest CAGR of 2.4% from 2018 to 2022. In 2018, the global market size stood at US$ 1,922.5 million. In the following years from 2018 to 2022, the market witness significant growth, accounting for US$ 76,300 million in 2022.
| Historical CAGR (2018 to 2022) | 2.4% |
|---|---|
| Forecasted CAGR (2023 to 2033) | 4% |
Growing population of old pets is a key trend increasing the sales of animal-based pet proteins. Pet food and pet care companies are likely to capitalize on this trend to offer products and services covering the evolving needs of ageing animals. This is also expected to ensure the pet owners’ loyalty to brands ‘from kennel to grave’. With rising trend of pet humanization, pets are treated as an integral part of the family and are also called as ‘fur-babies’. Raw meat diet is the upcoming trend in the market and is considered as a high source of protein which offers nourishment to the pets. Due to this, demand for animal-based pet protein is expected to surge.
| Time Frame | Growth Factors |
|---|---|
| Short Term (2023 to 2026) |
|
| Medium Term (2026 to 2029) |
|
| Long Term (2029 to 2033) |
|
Demand for dry type animal-based pet protein is expected to increase with a remarkable CAGR. The segment is likely to account for approximately 40% value share of the global market by 2023. On the other hand, wet pet food type is expected to register a CAGR of more than 4% and hold market share of about 30% by 2023. Dry animal-based pet protein is cost-effective and convenient. It is easy to store and has a longer shelf life than wet animal-based pet protein, making it convenient to buy and store in bulk. These factors are likely to boost the demand for dry animal-based pet protein over wet animal-based pet protein.
In terms of distribution channel, store-based retailing is expected to account for a market share of nearly 87%. However, online retailers are predicted to expand their operations and exhibit at a CAGR of 5.7% in the coming decade. The increasing e-commerce industry and the rising inclination towards online shopping is likely to aid the segment’s expansion. The ease and convenience factors support online channel segment’s growth. Additionally, online retailers frequently offer discounts and competitive prices which a pet owner shall not be able to avail in physical stores.
Principal Consultant
As per FMI, the United States market is anticipated to exhibit monumental growth. The United States accounted for 24.1% of the total revenue value share in North America animal-based pet protein market in 2022. This is attributable to the increasing awareness about the importance of including protein in an animal’s food. Moreover, the demand for different sources of protein in pet food is expected to remain high in the United States market. Backed by these factors, the United States is expected to dominate the global animal-based pet protein market.
FMI estimates, Asia Pacific will exhibit positive growth with increasing demand for high quality pet food products across emerging economies. China, India, and Japan are expected to emerge as lucrative markets in the region, attributed to the growing culture of pet parenting in these countries. Furthermore, India held a massive 19.4% market share in 2022. While, China held a market share of 2.9% of the overall East Asia animal-based pet protein market in 2022.
The global animal-based pet protein market is a moderately competitive with tier-1 players holding nearly 35% - 40% share of the market. Expansion of the business through mergers, acquisitions, collaborations, and alliances is the primary strategy followed by key players. They are also adopting new technologies to develop innovative products, and collaborating with sales channels to expand their customer base. For instance, pet food processing companies are adopting a new idea of using crickets that are roasted and grounded which serve as a vital source of protein in pet food. They have negligible water and land requirement hence will promote companies to produce more quantity of food with less investment. Meanwhile, leading players such as Mars Petcare Inc. and Nestle Purina Pet Care are investing heavily in research & development to introduce natural and plant-based alternatives that can nutritionally replicate their animal-based counterparts. This is expected to drive local players’ attention towards biotechnology for the development of vegan high protein pet foods in the coming years.
Recent Developments Observed by FMI:
Key Players in Animal-based Pet Protein Market:
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | MT for Volume, US$ Million for Value |
| Key Regions Covered |
|
| Key Countries Covered |
|
| Key Segments Covered |
|
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The 2023 market value is US$ 79,352 million.
Until 2033, the market will rise at a 4% CAGR.
By 2033, the market will total US$ 121,923 million.
Increasing number of pet owners drives market expansion.
United States will be a highly lucrative market.
1. Executive Summary | Animal-based Pet Protein Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Dry
5.3.2. Wet
5.3.3. Treats & Chews
5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Pet Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Pet Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Pet Type, 2023 to 2033
6.3.1. Cat
6.3.2. Dog
6.3.3. Others
6.4. Y-o-Y Growth Trend Analysis By Pet Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Pet Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Nature
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033
7.3.1. Organic
7.3.2. Conventional
7.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
8. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Distribution Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033
8.3.1. Hypermarket/Supermarket
8.3.2. Convenience Stores
8.3.3. Pet Stores
8.3.4. Online Retailers
8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
9. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. Asia Pacific
9.3.5. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. USA
10.2.1.2. Canada
10.2.2. By Product Type
10.2.3. By Pet Type
10.2.4. By Nature
10.2.5. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Pet Type
10.3.4. By Nature
10.3.5. By Distribution Channel
10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Product Type
11.2.3. By Pet Type
11.2.4. By Nature
11.2.5. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Pet Type
11.3.4. By Nature
11.3.5. By Distribution Channel
11.4. Key Takeaways
12. Europe Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. United Kingdom
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Europe
12.2.2. By Product Type
12.2.3. By Pet Type
12.2.4. By Nature
12.2.5. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Pet Type
12.3.4. By Nature
12.3.5. By Distribution Channel
12.4. Key Takeaways
13. Asia Pacific Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.1.4. Singapore
13.2.1.5. Thailand
13.2.1.6. Indonesia
13.2.1.7. Australia
13.2.1.8. New Zealand
13.2.1.9. Rest of Asia Pacific
13.2.2. By Product Type
13.2.3. By Pet Type
13.2.4. By Nature
13.2.5. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Pet Type
13.3.4. By Nature
13.3.5. By Distribution Channel
13.4. Key Takeaways
14. MEA Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Product Type
14.2.3. By Pet Type
14.2.4. By Nature
14.2.5. By Distribution Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Pet Type
14.3.4. By Nature
14.3.5. By Distribution Channel
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Product Type
15.1.2.2. By Pet Type
15.1.2.3. By Nature
15.1.2.4. By Distribution Channel
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Product Type
15.2.2.2. By Pet Type
15.2.2.3. By Nature
15.2.2.4. By Distribution Channel
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Product Type
15.3.2.2. By Pet Type
15.3.2.3. By Nature
15.3.2.4. By Distribution Channel
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Product Type
15.4.2.2. By Pet Type
15.4.2.3. By Nature
15.4.2.4. By Distribution Channel
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Product Type
15.5.2.2. By Pet Type
15.5.2.3. By Nature
15.5.2.4. By Distribution Channel
15.6. United Kingdom
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Product Type
15.6.2.2. By Pet Type
15.6.2.3. By Nature
15.6.2.4. By Distribution Channel
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Product Type
15.7.2.2. By Pet Type
15.7.2.3. By Nature
15.7.2.4. By Distribution Channel
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Product Type
15.8.2.2. By Pet Type
15.8.2.3. By Nature
15.8.2.4. By Distribution Channel
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Product Type
15.9.2.2. By Pet Type
15.9.2.3. By Nature
15.9.2.4. By Distribution Channel
15.10. China
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Product Type
15.10.2.2. By Pet Type
15.10.2.3. By Nature
15.10.2.4. By Distribution Channel
15.11. Japan
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Product Type
15.11.2.2. By Pet Type
15.11.2.3. By Nature
15.11.2.4. By Distribution Channel
15.12. South Korea
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Product Type
15.12.2.2. By Pet Type
15.12.2.3. By Nature
15.12.2.4. By Distribution Channel
15.13. Singapore
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Product Type
15.13.2.2. By Pet Type
15.13.2.3. By Nature
15.13.2.4. By Distribution Channel
15.14. Thailand
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Product Type
15.14.2.2. By Pet Type
15.14.2.3. By Nature
15.14.2.4. By Distribution Channel
15.15. Indonesia
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Product Type
15.15.2.2. By Pet Type
15.15.2.3. By Nature
15.15.2.4. By Distribution Channel
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Product Type
15.16.2.2. By Pet Type
15.16.2.3. By Nature
15.16.2.4. By Distribution Channel
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Product Type
15.17.2.2. By Pet Type
15.17.2.3. By Nature
15.17.2.4. By Distribution Channel
15.18. GCC Countries
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Product Type
15.18.2.2. By Pet Type
15.18.2.3. By Nature
15.18.2.4. By Distribution Channel
15.19. South Africa
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Product Type
15.19.2.2. By Pet Type
15.19.2.3. By Nature
15.19.2.4. By Distribution Channel
15.20. Israel
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Product Type
15.20.2.2. By Pet Type
15.20.2.3. By Nature
15.20.2.4. By Distribution Channel
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product Type
16.3.3. By Pet Type
16.3.4. By Nature
16.3.5. By Distribution Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Mars Petcare Inc.
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Nestlé Purina Pet Care
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Hill's Pet Nutrition
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. The J.M. Smucker Company
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Merrick Pet Care Inc.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Colgate-Palmolive Company
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. General Mills Inc.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Heristo AG
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Diamond Pet Foods
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. WellPet LLC
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
Explore Food and Beverage Insights
View Reports
Animal-based Pet Protein Market
