The global amaranth color market size is expected to attain a total value of USD 55.5 million by 2023. In 2033, revenue is set to reach a sum of USD 109.4 million.
Sales are likely to exhibit 5.3% CAGR during the forecast period 2023 to 2033. Increasing interest in plant-based and natural food ingredients is expected to lead to surging use of amaranth as a source of natural food colorants.
With growing awareness and demand for natural & clean-label products, the market is set to expand. There has been a shift toward using natural and organic colorants derived from amaranth plants. These colors are perceived as healthier and more environmentally friendly alternatives to synthetic dyes.
Rise of plant-based food & beverages has also influenced the amaranth color industry. Manufacturers are looking for vibrant natural colors to enhance the visual appeal of their plant-based products. Amaranth color fits well into this category, which might push sales.
Amaranthus species contain betalains that serve as antioxidants. These betalains can be classified into red-colored betacyanins and yellow-colored betaxanthins.
By utilizing amaranth as a natural colorant, the food sector is focusing on delivering healthy and sustainable products. They are expected to benefit from its nutritional attributes such as high protein content, vitamin C, iron, and gluten-free nature.
Few consumers might actively seek out natural colors such as amaranth, while others might still prefer the familiar synthetic colors. Companies are investing in educating consumers about the benefits of natural colors and highlighting the use of amaranth in their products.
Evolving preferences for healthy ingredients have further compelled manufacturers across various sectors to incorporate them in numerous applications. For instance, pet food manufacturers are utilizing this colorant owing to its ability to provide vibrant hues.
It is often used to enhance the visual appeal of pet food. At the same time, it can help in aligning with rising preferences for natural ingredients.
Amaranth color is used in a variety of food & beverage products, including confectionery, bakery items, beverages, and dairy products. As consumer preferences change, demand for natural colorants such as amaranth in these applications is likely to accelerate.
Bakery, snacks, and cereal manufacturers are also incorporating amaranth color into their products not only to enhance visual appeal but also for product differentiation. By utilizing amaranth color, they can create unique and standout creations that might set them apart from competitors in the market.
Key Amaranth Color Market Trends Listed by Future Market Insights (FMI):
| Attributes | Key Insights |
|---|---|
| Amaranth Color Market Estimated Size (2023E) | USD 55.5 million |
| Projected Market Valuation (2033F) | USD 109.4 million |
| Value-based CAGR (2023 to 2033) | 5.3% |
| Collective Value: Top 3 Countries | USD 26.8 million |
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The global amaranth color market propelled at 4.2% CAGR during the historical period from 2018 to 2022. Increasing demand for natural and plant-based food colorants might push the market to attain a CAGR of 5.3% during the forecast period.
It is set to cross a value of USD 109.4 million by the end of 2033. Over the years, technology has significantly improved and helped the amaranth colorant industry to propel.
Advancements in extraction techniques have increased efficiency and quality while processing technologies have enabled large production quantities. Improved stabilization methods would help to ensure color intensity and shelf life.
The food colorant sector has seen significant advancements and growth during the historical period. It was largely driven by manufacturers' efforts to comply with safety standards and regulations.
Regulatory compliance tools are powered by technology. These have played a crucial role in ensuring that the use of amaranth color aligns with governing bodies' requirements for food safety.
Apart from technological advancements, manufacturers have been actively engaged in research & development activities. They might explore new applications for amaranth color while improving production techniques. This focus on innovation is set to allow them to meet evolving consumer demands and stay ahead in the market.
Product innovation remains at the forefront of manufacturers' strategies, as they created visually appealing options that comply with regulatory guidelines. Collaboration with suppliers might ensure a consistent supply of high-quality amaranth colors, enabling smooth production processes.
Quality control measures are implemented throughout manufacturing operations to maintain product consistency and uphold quality standards. These factors might help in fueling amaranth color demand in the global market.
| Region | North America |
|---|---|
| Country | Canada |
| CAGR | 3.3% |
| Market Value (2033) | USD 5.1 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 7.2% |
| Market Value (2033) | USD 3.1 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 4.1% |
| Market Value (2033) | USD 10.8 million |
| Region | Asia Pacific |
|---|---|
| Country | Germany |
| CAGR | 4.3% |
| Market Value (2033) | USD 7.6 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 5.2% |
| Market Value (2033) | USD 8.4 million |
Increasing Preference for Natural Ingredients in India to Drive Demand for Amaranth Plants
India amaranth color market is expected to showcase a CAGR of 4.3% during the forecast period from 2023 to 2033. It is set to reach a valuation of USD 5.5 million by the end of 2033.
Expanding food & beverage sector in India has created a high demand for natural food colors as consumers are increasingly seeking visually appealing products. There is a growing preference for natural ingredients due to rising health consciousness among consumers. They might use natural food colors that do not contain synthetic additives or artificial dyes.
Government regulations advocating the use of safe and permissible food colorants have further fueled demand for amaranth color. It is considered safe for consumption when used within approved limits. These combined factors might contribute to increasing popularity and demand for amaranth color in India's thriving food & beverage sector.
Regulatory Approval to Use Amaranth Red Color as an Additive Might Boost Sales in Canada
According to Future Market Insights (FMI), China amaranth color industry is likely to exhibit a CAGR of 3.3% during the projection period. It is likely to top a market value of USD 5.1 million by 2033.
Re-evaluation conducted by Health Canada on food additive uses of amaranth has confirmed that exposure to this colorant is within acceptable levels from a food safety perspective. As a result, updated conditions of use are being proposed to align with current usage patterns. These would help to ensure that exposures remain within acceptable limits.
Such regulatory reassessment acts as a driver for the continued demand and use of amaranth as a coloring agent in various food products in Canada. It is anticipated to provide assurance to both manufacturers and consumers regarding its safety & compliance with health standards.
Trend of Transparency in Food Products to Fuel Demand for Amaranthus Varieties in Germany
Based on research, Germany amaranth color market is expected to achieve a CAGR of 4.3% during the review period. It is likely to reach a market size of USD 7.6 million by 2033. Germany-based consumers are increasingly seeking transparency and natural ingredients in their food choices.
Strict regulatory environment supports the use of safe and permissible food colorants in the country. It might provide manufacturers with confidence in utilizing amaranth color while ensuring compliance.
Visual appeal of food products also plays a crucial role in consumer purchasing decisions, making vibrant shades offered by amaranth color more appealing. Trend toward healthy lifestyles and wellness consciousness among consumers might further push growth. It is likely to drive demand for natural alternatives such as amaranth over synthetic additives or artificial dyes.
Bakery, Snacks, & Cereal Manufacturers to Use Amaranth Color Codes through 2033
Based on Future Market Insights (FMI), the bakery, snacks, & cereal application segment holds a lion’s share in the market. It is likely to exhibit a CAGR of 4.5% in the assessment period. It is projected to surpass a market size of USD 31.6 million over the forecast period.
Snacking trend has gained momentum globally as consumers increasingly seek visually appealing on-the-go snack options. Amaranth color enhances the aesthetic appeal of snack products such as chips, crackers, and granola bar. These qualities might help in making them more attractive to consumers.
Breakfast cereals also play a crucial role in daily diets across different age groups. Incorporating amaranth color into these cereals might enhance their visual appeal while meeting rising preferences for natural ingredients.
Bakery products have significant retail shelf presence due to their popularity among consumers. This visibility might provide ample opportunities for using visually appealing colors such as amaranth that attract attention on store shelves. It is expected to result in high sales potential compared to other segments.
Versatility and Easy Incorporation Properties of Powder Form to Expand its Demand
As per the study, the powder form segment is expected to reach a valuation of USD 60.2 million by the end of the forecast period. Powdered amaranth colors are highly versatile and easy to incorporate into various food & beverage products.
They can be easily mixed or blended with dry ingredients during the manufacturing process. They can also help in ensuring uniform distribution and consistent coloring.
Powdered forms of colorants generally have a long shelf life compared to liquid or gel forms. This extended stability might allow manufacturers to stock up on powdered amaranth color without worrying about product spoilage or degradation over time.
Key companies would focus on developing and supplying high-quality amaranth color options to meet the demands of food & beverage manufacturers. Competition centers around factors such as product quality, innovation, pricing strategies, distribution networks, customer relationships, and regulatory compliance.
For instance,
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 55.5 million |
| Projected Market Valuation (2033) | USD 109.4 million |
| Value-based CAGR (2023 to 2033) | 5.3% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) and Volume (MT) |
| Key Regions Covered | Latin America; North America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, Canada, United Kingdom, Belgium, Nordic, Poland, Russia, Japan, South Korea, China, Netherlands, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others |
| Key Market Segments Covered | Form, Application, and Region |
| Key Companies Profiled | Dynemic Products Ltd; EMCO Chemicals; IACM; Matrix Pharma Chem; Kemcolour International; Sensient Colors LLC; BioconColors; NATUREX; Shrey Dye Chem Industries; Shaanxi Ruiwo Phytochem Co., Ltd; DIC Corporation.; Kalsec Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The amaranth color market is set to reach USD 55.5 million in 2023.
Canada, the United States, and China dominate the global market.
The global market size is expected to reach USD 109.4 million by 2033.
Demand for Natural and Plant-based food colorants is the key trend in the market.
Bakery, snacks, and cereals may dominate the amaranth color market.
| Estimated Industry Size (2024E) | USD 1,835.8 million |
|---|---|
| Projected Industry Value (2034F) | USD 3,679.4 million |
| Value-based CAGR (2024 to 2034) | 7.2% |
| Estimated Industry Size (2024E) | USD 10.7 billion |
|---|---|
| Projected Industry Value (2034F) | USD 17.9 billion |
| Value-based CAGR (2024 to 2034) | 5.5% |
| Estimated Size (2024E) | USD 352.7 million |
|---|---|
| Projected Value (2034F) | USD 571.2 million |
| Value-based CAGR (2024 to 2034) | 4.9% |
| Market Size in 2024 | USD 4.83 billion |
|---|---|
| Market Value in 2034 | USD 8.46 billion |
| Market CAGR (2024 to 2034) | 5.8% |
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Amaranth Color Market
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