The market for aluminum-free deodorant is expected to exhibit significant growth of 9.5% in the upcoming decade, from 2023 to 2033. The global aluminum-free deodorant market is anticipated to reach USD 4,228.3 million by 2033. As of 2023, the current market valuation is USD 1,730.4 million.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2023) | USD 1,730.4 million |
| Anticipated Forecast Value (2033) | USD 4,228.3 million |
| Estimated Growth (2023 to 2033) | 9.5% CAGR |
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Rising Health Concerns About Antiperspirants Enhance Aluminium-free Deodorant Market Sales
According to a study conducted by the National Institute of Health, aluminum compounds present in antiperspirants to reduce sweat secretion have a high potential for many long-term illnesses, such as breast cancer and Alzheimer's. As these health concerns continue to grow, the market for aluminum-free deodorant may experience a remarkable upsurge in the coming decade.
Besides these health issues, prolonged use of deodorants and perfumes, including aluminum chlorohydrate and aluminum zirconium, also causes skin irritation and allergies. People with sensitive skin have a very high chance of facing problems such as itching, rash, or skin redness due to these compounds. This is why health-literate consumers opt for alternatives, including aluminum-free deodorant products.
Natural and Clean Deodorants to Grow Exponentially in the Coming Decades
Individuals from across the globe have increasingly become conscious of the consequences of using personal care products containing chemicals and artificial ingredients. Additives like aluminum compounds, parabens, phthalates, and synthetic scents are linked with severe health problems over the long term. When chemicals-free products come to the stores, consumers show more willingness for natural/untreated beauty, which means there’s good demand for aluminum-free deodorants.
People worldwide are turning toward aluminum-free natural deodorants, which are highly safe with no side effects. Individuals can use this deodorant on infants as well without fear of harming them. Alcohol-free deodorant brands use display phrases such as 'clean,'' natural,'' untreated,' and others to attract bigger customers, eventually increasing the market size.
The global market for aluminum-free deodorant has seen some substantial ups and downs in recent times. In the period from 2018 to 2022, the market witnessed tremendous growth.
The pandemic during this period meant that more people became remarkably health-conscious and started investing in self-care products. As compared to this period, the growth of this market is estimated to plunge slightly due to the recessionary economies and the influx of cheaper alternatives.
| Attributes | Key Statistics |
|---|---|
| Market Value (2018) | USD 1,081.0 million |
| Market Value (2022) | USD 1,570.6 million |
| CAGR (2018 to 2022) | 9.8% CAGR |
Type-wise, the aluminum-free deodorant market is segmented into roll-ons, sprays, powders, and wipes. In these changing times, consumers in the personal care market seek more convenience when it comes to the application of products. Deodorant roll-ons dominate the market with a market share of 29.5% because of their ease of application, effectiveness, and mobility.
| Attributes | Details |
|---|---|
| Product Type | Roll-ons |
| Market share | 29.5% |
Roll-on deodorants are the most preferred choice amongst users also because they create very little mess. Traditional deodorants and perfumes often leave stain marks on the clothes, and this, in the long term, deteriorates the clothing. They also come in very compact packaging, which makes them more feasible and easy to carry, even in a small purse or trouser pocket.
Roll-ons also have the advantage of little to no spillage, which is a key concern in the minds of individuals. With the growing bias towards travel due to social media, there is a rise in the demand for deodorant roll-ons because of their portability.
Over the years, start-up companies have consistently endorsed sustainable packaging processes in their products. When it comes to packaging, the market is segmented into plastic spray bottles, metal spray bottles, pump bottles, and roll-on sticks.
Due to their prevalence in the market for a long time, plastic spray bottles still hold a revenue share of 33.0% in the aluminum-free deodorant market.
| Attributes | Details |
|---|---|
| Packaging type | Plastic Spray bottles |
| Market share | 33.0% |
Plastic spray bottles are easy to use, and their application leaves very little residue on the skin compared to roll-on sticks and wipes. The intensity of application can also be controlled very efficiently in this type of packaging. They can also be easily carried anywhere with little to no spillage.
Regular rubbing or massaging of roll-on sticks may cause skin irritation or leave rashes on the skin after some time. Also, the pleasant sensation of applying perfume using spray or mist still attracts a wide range of consumers.
With changing times, residents living in North America have become more aware of their health, especially when it comes to beauty products. The ease of information regarding the benefits of natural products on the internet and short video platforms has helped in the expansion of aluminum-free deodorant brands in this region.
| Region | North America |
|---|---|
| Value Share in 2023 | 36.4% |
The American region's regulatory standards are also stringent compared to other parts of the world, making it mandatory for manufacturers to disclose ingredient lists and use safer ingredients in their products.
The Asia Pacific region has recently experienced a drastic cultural change in the last three decades. Growing disposable incomes, increased exposure to Western culture, and social media influence have transformed consumer preferences in this region. The growth of e-commerce businesses also played a crucial role in expanding the aluminum-free deodorant market size in recent years.
| Region | Asia Pacific |
|---|---|
| Value Share in 2023 | 13.5% |
With the growing influence of self-care influencers and the presence of two of the world’s populated nations, the Asia Pacific region is a thriving market for beauty and personal care products. Aluminum-free deodorant brands targeting the specified millennial audience through social media platforms are also one of the main reasons for the growing popularity of such products.
| Country | Value Share in 2023 |
|---|---|
| The United States | 32.4% |
| China | 4.2% |
| Canada | 4.0% |
| India | 2.9% |
According to a study, our armit absorbs 0.01% to 0.06% of aluminum, which is widely linked with breast cancer. Therefore, several industry experts are launching deodorants that are not only free from aluminum but are also refillable and recyclable.
Internationally renowned celebrities with a fan following of millions have recently entered the cosmetic industry, endorsing organic and natural beauty products like aluminum-free deodorants in the country. Also, the well-established retail market chain where consumers can quickly try out products before buying them has significantly impacted sales.
The market in China is likely to grow 4.2% by 2033, as aluminum-free deodorants are as good as deodorants that contain aluminum and provide the same odor protection.
Ease of information and the growing influence of health consciousness in the Chinese population are some of the main reasons why there is an expansion in the overall market for aluminum-free deodorant in China. The population also plays a very crucial role when it comes to the overall revenue generated.
The aluminium-free deodorant market is expected to record a growth of 4.% through 2033 in Canada. For instance, Glossier, a skincare and fragrance manufacturer, launched a deodorant that is a blend of coconut oil, magnesium hydroxide, superfruit elderberry extract, and other natural ingredients.
Health Canada, the regulatory body responsible for maintaining the safety of personal care products, has established strict and mandatory regulations to protect consumers from the ill effects of harmful substances in such products.
Globalization, urbanization, and the growing e-commerce businesses in India are the prime reasons for the upsurge in the sales of organic self-care products like aluminum-free deodorants in the Indian subcontinent.
For instance, Blu Atlas' aluminum-free deodorant won the award of AskMen Grooming in 2023. Its deodorant is free from artificial fragrance, aluminum, and other chemicals, making it safe for sensitive skin.
According to Future Market Insights, the current scenario of the aluminum-free deodorant market provides remarkable opportunities for already established beauty product brands to meet the demand of a growing consumer base.
There is also a noteworthy emergence of niche brands that cater to a particular consumer group, like vegans and perfume enthusiasts.
The main focus of brands in recent times is on natural fragrances which are unisex. There is also an influx of the concept of eco-friendly packaging in this industry.
Recent Developments in the Aluminium-free Deodorant Market
As of 2023, the market reached a valuation of USD 1,730.4 million.
The global market evolved at a CAGR of 9.8% between 2018 and 2022.
Unilever PLC, Avon, and Beiersdorf are the leading players in the market.
Europe is likely to capture a share of 13.3% of the global market by 2033.
The market is expected to reach a valuation of USD 4,228.3 million by 2033.
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Aluminium-Free Deodorant Market
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