Alcohol Packaging Market Outlook for 2024 to 2034

The alcohol packaging market is anticipated to be valued at USD 45.1 billion in 2024, registering a CAGR of 2.30% from 2024 to 2034. The increasing demand for and consumption of liquor has contributed to augmenting the liquor packaging sector. The market is foreseen to reach USD 56.7 billion by 2034.

Attributes Details
Alcohol Packaging Market Value for 2024 USD 45.1 billion
Market Value for 2034 USD 56.7 billion
Market Forecast CAGR for 2024 to 2034 2.30%

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Consumption Analysis of the Alcohol Packaging Market

  • The demand for convenient drink packaging is anticipated to grow steadily, with manufacturers benefiting from the increasing availability of beverages like beer, cider, sake, and tequila in cans.
  • Major alcohol producers employ attractive packaging formats such as ceramic glass bottles and whiskey pouches, influenced by changing consumer preferences and brand manufacturers' awareness of packaging differentiation.
  • Several studies indicate that moderate alcohol consumption can lower the risk of kidney stones, improve cholesterol levels, and prevent cardiovascular diseases. Rising awareness and corporate culture are driving the demand for premium alcoholic drinks.
  • Increased disposable income is driving demand for spirits, influencing packaging needs. Effective marketing and branding raise awareness while competition intensifies, enhancing brand appeal and market share.
  • Alcohol enthusiasts demand single-serve packaging, particularly glass bottles and aluminum cans, for convenience and portion control, especially during stadiums and concerts due to restrictions on other products.
  • Alcohol cans are gaining popularity as a glass-free, accessible, and cost-effective alternative to glass in winemaking due to their ease of sourcing and market acceptance.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

The alcohol packaging market has historically developed at a CAGR of 1.10%. However, sales have started to advance at a slightly faster pace, displaying a CAGR of 2.30% from 2024 to 2034.

Attributes Details
Market Historical CAGR for 2019 to 2023 1.10%

Opportunities for alcohol makers are envisioned to boost. This is due to increased affordability, new flavors, and packaging options as top companies continue to evolve their portfolios and enhance consumer experiences.

Opportunities in the alcohol industry are anticipated due to the increasing use of environmentally friendly packaging in can manufacturing and alcoholic beverage production.

Alcoholic drink companies increasingly prefer metal packaging due to its superior hermetic sealing and high mechanical strength, taking advantage of the opportunistic alcohol packaging.

Environmental concerns in manufacturing, transportation, and disposal of alcoholic drink packaging, including greenhouse gas emissions, improper disposal, and low recycling rates, hinder market growth.

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Key Trends Influencing the Alcohol Packaging Market

Popularity of Craft Beers Offers a Fertile Ground for Custom Packaging

Owing to the demand for high-end alcoholic drinks, especially craft beer, the alcohol industry is predicted to develop significantly in the upcoming decade. The requirement for unique packaging solutions to set these goods apart in a competitive market also contributes to this.

Shim drinks and low-alcohol cocktails are becoming a growing trend, appealing to health-conscious customers who want a lighter, more moderate drinking experience. This is foreseen to have a positive influence on the alcohol packaging industry.

Shim drink producers are responding to this nascent market sector by developing innovative and useful packaging options that highlight the distinctive qualities of their products on retail shelves.

Since bespoke container solutions for craft beer and other beverages enable producers to reach a new customer base and increase their industry share, the market is anticipated to rise.

Adoption of Wine Boxes Widespread in Social Gatherings

Wine boxes, made from paper, paperboard, and wood, protect wine bottles from damage during transportation and storage. The global trend of increasing wine consumption and the demand for efficient packaging in the wine industry is anticipated to influence the wine industry in the forthcoming decade.

The demand for alcoholic beverages among young consumers has grown significantly due to the rise in alcohol-serving facilities in both developed and developing regions. Manufacturers are now opting for wine boxes to meet the bulk demand efficiently and provide a hassle-free experience for consumers. This makes it an efficient choice for large social gatherings.

Rise in Party Culture Caters to the Demand for Beer Kegs

The demand for beer kegs is foreseen to surge due to the increasing consumption of beer among Gen-Z and millennials, as well as the trend of hosting house parties. A recent study in the United States revealed that approximately 70% of men prefer beer over other hard liquors.

The beer industry has experienced maturation due to the popularity of craft beer and home brewing, influenced by the food and beverage industry. This trend is anticipated to continue as more people discover the benefits of using beer kegs.

The rise in party culture has heightened the demand for beer kegs for bulk consumption, attracting consumers who value convenience and bulk packaging. This has created a strong consumer base for the beer keg industry, and with the industry's continuous growth, the beer keg system market is predicted to grow significantly.

Category-wise Insights

The following part offers an in-depth analysis of different segments of the alcohol packaging market. There is significant demand for glass material, while the need for beer packaging in the alcohol packaging segment is anticipated to increase in 2024.

Demand for Alcohol Packaging is Poured Majorly through Glass

Attributes Details
Top Material Glass
Market share in 2024 46.2%

The demand for glass as a prominent material for drink packaging is experiencing a 46.2% market share growth in 2024. Glass, being 100% recyclable, is used in liquor packaging due to its quality and durability, with the demand for new glass containers desired to increase.

The liquor industry and the adoption of premium packaging solutions are forcing a surge in demand for glass liquor bottles. These glass bottles offer a lustrous appearance and meet unique, high-end, ornamental, and classy industrial standards, attracting customers on retail shelves. The trend of Premiumization has led to a surge in demand for other materials, such as plastic and metal.

In recent years, the beverage industry has emphasized the significance of product packaging material and design, with glass bottles becoming a popular choice due to their enhanced appearance, richness, and protection from external factors.

Manufacturers are introducing unique designs and new materials, such as cosmetic flint glass, to meet rising demand, which is envisioned to boost the growth of the glass alcohol bottles market in the forthcoming decade.

Beer Packaging Chugs Around 67.1% of Market Share

Attributes Details
Top Application Beer
Market share in 2024 67.1%

The demand for beer packaging is augmenting due to the popularity of beer, which holds a market share of 67.1% in 2024.

The beer packaging sector is amplifying due to its global popularity and innovative approaches. Despite the popularity of wine and coffee, beer remains the third most consumed beverage globally, after water and tea. This is due to its refreshing taste, a wide variety of options, and social aspect of consumption. The high demand for beer is forcing the need for liquor packaging to transport beverages to consumers.

Consumers are becoming more environmentally conscious, leading to a surge in demand for sustainable beer packaging. Key manufacturers are using eco-friendly and recycled materials to meet this demand and develop their customer base.

With rising cardiovascular disease cases, there is a growing interest in healthy beverage options, with non-alcoholic beer being a suitable alternative due to its lower calorie content and little to no hangover effect. The beer consumption trend is hoped to increase beer packaging demand.

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Country-wise Insights

Based on statistical data, industries in the United States and France are set to develop significantly in the upcoming decade. Simultaneously, the spirit packaging industry in India and China is on track to skyrocket. Spain’s liquor packaging sector is anticipated to grow sluggishly in the upcoming decade.

Countries CAGR from 2024 to 2034
United States 0.80%
Spain 2.40%
China 4.20%
India 5.10%
France 1.20%

The United States Heaves the Craft Beer Craze, Creating Opportunities for Market Players

The United States is anticipated to hold a CAGR of 0.8% from 2024 to 2034 in the alcohol packaging market.

The United States beer industry is experiencing growth due to the growing craft beer demand and the rise of microbreweries, while the demand for premium packaging is also increasing.

The craft beer industry in the United States is experiencing growth, leading to an increase in demand for beer packaging. The Brewers Association reports around 8,275 craft breweries, including 2,058 microbreweries, in the United States.

Americans favor craft beers with unique flavors and local appeal, leading to a need for distinctive packaging that reflects the brand's identity. Small breweries are experimenting with materials and designs to create standout packaging.

Spain Offers Fertile Ground for Cocktail Packaging

The alcohol packaging market in Spain is estimated to develop at a CAGR of 2.4%, with producers developing innovative packaging options.

Sangria, a popular Spanish beverage, is a refreshing mix of red wine, brandy, orange slices, and sparkling soda, enjoyed with friends over tapas. Mixed cocktail packs are increasingly popular in Spain, creating a favorable field of development for manufacturers.

The industry in Spain is witnessing a ripple in the demand for low-alcohol-content drinks due to consumption and the need for convenient packaging options.

The companies in Spain are investing in research and development to improve can designs and shapes. This has resulted in the expansion of many companies, particularly in the growing popularity of mixed packaging cocktails.

Demand for Alcohol Skyrockets in China, Fueling Packaging Market

China is on the brink of a significant market expansion in liquor packaging, with a projected CAGR of 4.2% from 2024 to 2034.

China's alcohol consumption history is diverse, with traditional rice liquor "Baijiu" being a popular choice. However, over the past decade, there has been a growing demand for wine, imported beer, and spirits from local customers.

Alcohol consumption in Chinese culture is traditionally accepted during social events like spring festivals and weddings. It is now increasingly popular for stress relief, social interaction, and nurturing good relations between supervisors and employees despite its long-standing tradition.

China's growing middle class has compelled a shift towards sophisticated and diverse alcoholic drinks. This has led to growth in the alcohol market, which is anticipated to continue in the coming decade.

People in France Fancies the Fashionable Wine Packaging

The demand for alcohol packaging in France is envisioned to register a CAGR of 1.2% over the subsequent decade. Wine packaging is becoming increasingly popular in France as the country's population consumes a lot of wine during various occasions such as festive seasons, picnics, and corporate and social events. Furthermore, the demand for reliable packaging is also increasing to ensure that wine is delivered safely and quickly.

The wine industry is experiencing a trend towards ready-to-drink beverages, which is positively impacting the sales of convenient wine packaging. Key parties in France are responding to the wine trend by domestic production of wine packaging to meet the growing demand from winemakers.

The wineries in France are also focusing on unique wine packaging designs and distinct wine packaging. Further, manufacturers are investing in the latest technology to improve their manufacturing process efficiencies.

Sales of Canned Alcoholic Beverages Upsurges in India, Generating Growth Prospects

The demand for alcoholic beverage packaging in India is foreseen to experience a CAGR of 5.1% from 2024 to 2034.

India's alcohol box manufacturers are gaining popularity for their high-quality packaging solutions. They cater to diverse customer needs and provide customized solutions to meet unique client requirements in recent years.

The luxury liquor packaging industry in India is inflating due to the increasing demand for bespoke and individualized solutions. This trend is creating new opportunities for suppliers in the high-class clientele market.

Industry players are focusing on sustainable efforts to develop their customer base as customers seek eco-friendly packaging solutions due to environmental awareness. Manufacturers are investing in sustainable practices to meet these changing needs.

Market Players Shaping the Outlook of the Alcohol Packaging Market

Alcohol packaging manufacturers are employing diverse strategies to stay ahead of competitors. These include partnerships, mergers, acquisitions, and collaborative approaches. By working together, the top players in the liquor industry can benefit from each other's strengths and gain a competitive advantage.

To create brand loyalty, alcohol manufacturers are focusing on developing strong brand identities through effective marketing initiatives. By establishing a unique brand image, the market players can differentiate themselves from competitors and build a loyal customer base.

In addition to brand building, manufacturers are investing in their manufacturing processes, automating where possible, and optimizing their supply chain to keep up with rising demand. By streamlining their operations, the liquor makers can be more efficient and cost-effective, ultimately benefiting their customers.

Recent Developments in the Alcohol Packaging Market

  • In January 2024, Portman Group in the United Kingdom introduced an Alcohol Alternatives Guidance to ensure responsible marketing and sales of alcohol alternatives with a minimum ABV of 0.5% or below.
  • In December 2023, a female-founded NA craft cocktail brand, Tilden, launched new 200-ml bottles of its unique Tandem and Lacewing flavors. The multi-serve bottles are designed to elevate bar carts, beverage menus, and social events and are free of adaptogens, additives, sugars, or preservatives.
  • In November 2023, Carlsberg Marston's Brewing Company won The Grocer's New Product and Packaging Awards 2023 for its Wainwright Ale, a 100% English malt beer inspired by Alfred Wainwright.
  • In November 2023, Southern Glazer's Wine and Spirits launched Ankara Global Logistics, a 3PL company offering storage and packaging services to all wine and spirits suppliers.
  • In November 2023, the maker of Johnnie Walker whisky, Don Julio tequila, and Guinness, Diageo, partnered with ecoSPIRITS to pilot and scale circular packaging in 18 markets, initially across Gordon's gin, Captain Morgan rum, and Smirnoff vodka. The collaboration follows Diageo's successful ecoSPIRITS program in Indonesia.

Key Companies

  • Mondi
  • Amcor plc.
  • ProAmpac.
  • Crown
  • Ardagh Group S.A.
  • Diageo PLC
  • BALL CORPORATION
  • Berry Global Inc.
  • Tetra Pak Group
  • Saint-Gobain Group.
  • O-I Glass, Inc.
  • Vetreria Etrusca
  • Encore Glass
  • Orora Packaging Australia Pvt Ltd
  • Creative Glass
  • Brick Packaging
  • Bemis Manufacturing Company, Nampak Ltd.
  • Krones AG
  • Sidel Group
  • Sonoco Products Company

Key Coverage in the Alcohol Packaging Market Report

  • Rising Growth of the Alcohol Packaging in the United States
  • Growth of Market analysis of Distribution Channels for Alcohol Bottles
  • Top 10 Emerging Opportunities in Wine Packaging Sector
  • Analysis of Growth Overview of Individual Beer Packaging Sector in the United States
  • Market Research on Convenience and Portion Control Trends Driving Liquor Packaging Market in the United States
  • Consumer Preferences for Whisky Packaging in Alcoholic Beverage Industry in the United States

Key Segments

By Material:

  • Glass
  • Metal
  • Plastic
  • Paper and Paperboard

By Packaging Type:

  • Primary Packaging
    • Bottles
    • Cans
    • Bag-in-box
    • Liquid Brick Carton
    • Growlers
    • Pouches
  • Secondary Packaging
    • Boxes
    • Folding Cartons

By Application:

  • Beer
  • Wine
  • Spirits
  • Others (ciders and FAB)

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How Big is the Alcohol Packing Market?

The market is valued at USD 45.1 billion in 2024.

What is the Future of the Alcohol Packing Market?

The market is set to be valued at USD 56.7 billion by 2034.

What is the Size of the Liquor Packing Market in the United States?

In the United States, demand for liquor packing is anticipated to develop a CAGR of 0.8% through 2034.

What is the Forecast for the Alcohol Packing Market?

The market is on track to register a CAGR of 2.30% from 2024 to 2034.

How is the Demand for Top Alcohol Packaging Material in 2024?

Glass for alcohol packing is anticipated to acquire a 46.2% market share in 2024.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
	5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type
		5.1. Metal
		5.2. Glass
		5.3. Plastic
		5.4. Paper
		5.5. Others
	6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Type
		6.1. Cans
		6.2. Kegs
		6.3. Bottles
		6.4. Jars
		6.5. Others
	7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Alcoholic Beverages
		7.1. Distilled
			7.1.1. Vodka
			7.1.2. Tequila
			7.1.3. Rum
			7.1.4. Whisky
			7.1.5. Gin
			7.1.6. Others
		7.2. Un-Distilled Fermented
			7.2.1. Beer
			7.2.2. Wines
			7.2.3. Cider
	8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
		8.1. North America
		8.2. Latin America
		8.3. Western Europe
		8.4. Eastern Europe
		8.5. South Asia and Pacific
		8.6. East Asia
		8.7. Middle East and Africa
	9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	16. Key Countries Market Analysis
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. Mondi
		18.2. Amcor plc
		18.3. ProAmpac
		18.4. Crown Packaging
		18.5. Ardagh Group S.A.
		18.6. Diageo PLC
		18.7. BALL CORPORATION
		18.8. Berry Global Inc.
		18.9. Tetra Pak Group
		18.10. Saint-Gobain Group
	19. Assumptions & Acronyms Used
	20. Research Methodology
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