The global air purifier market is estimated to be valued at ~USD 18,344.8 million in 2024 and is anticipated to reach a valuation of ~USD 66,193.5 million by 2034. Sales are projected to rise at a CAGR of 13.7% over the forecast period between 2024 and 2034. The revenue generated by pet care products in 2023 was USD 16,168.5 million. The industry is anticipated to exhibit a Y-o-Y growth of 13.5% in 2024.
Air purifiers, also known as air cleaners, are the devices used to remove contaminants from the air and clean the indoor atmosphere of a living space. An air purifier can help to clean the air of any unpleasant odors like dust in the atmosphere floating pollen, smoke along other volatile organic compounds reducing airborne pollutants or reduce. These devices are commonly marketed as being beneficial to allergy sufferers and asthmatics, and at reducing or eliminating second-hand tobacco smoke.
| Attribute | Details |
|---|---|
| Actual Air Purifier Market Size (2023A) | USD 16,168.5 million |
| Estimated Air Purifier Market Size (2024E) | ~USD 18,344.8 million |
| Projected Air Purifier Market Valuation (2034F) | ~USD 66,193.5 million |
| Value-based CAGR (2024 to 2034) | ~13.7% |
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The sales of the global air purifier market grew at a CAGR of 6.1% between 2019 and 2023, and it is projected to grow at a CAGR of ~13.7% during the forecast period from 2024 to 2034. Growth in this market is attributed by a rising interest in home aquariums and the therapeutic benefits of keeping aquatic life.
The demand is particularly strong among urban households, where aquariums became a popular decorative and stress-relief feature. Advancements in filtration technology, such as quieter and energy-efficient designs, drove consumer interest.
Sustainability is set to play a pivotal role, as consumers increasingly seek products that minimize environmental impact, such as solar-powered pumps and biodegradable filters. The trend toward larger and more elaborate aquariums, both at home and in public spaces like hotels and restaurants, is expected to boost demand further.
For instance, according to the American Veterinary Medical Association, in the United States 3.9 millions of households owns a fish. As of 2024, 2.9% of United States households own a fish.
Augmenting Demand for Smart Air Purifiers Will Promote Expansion
A smart air purifier is a more advanced model than the traditional one as it can work automatically at multiple points to clear up the grade. App-enabled - the air purifier you can control from your smartphone, with both Wi-Fi and Bluetooth connectivity.
The main benefit of a smart air purifier is that it allows consumers to keep track of indoor air quality and, also from their phone, by adjusting basic settings. Furthermore, as people become more conscious of the negative consequences of dirty air on their health, demand for innovative and smart air purifiers will rise.
Smart air purifiers are commonly employed in metropolitan regions for residential applications as a result of increasing construction activity and fast urbanization. Small business units and the automobile industry, on the other hand, are the most common places where smart air purifiers are installed and used.
Growing Trend of Energy-Efficient Products to Drive the Air Purifier Market
Energy consumption is rising global. The soaring energy demand in response to growing population has put unprecedented pressure on fuel sources such as coal and oil. However, carbon emission from energy derived from coal is significantly high.
To counter soaring emission concerns governments have imposed stringent laws. Consumer goods manufacturers are compelled as well to manufacturing electronic goods that score high on energy efficiency. Guidelines implemented to ensure energy efficiency in home electronics have become stricter.
Consumer electronics are nowadays certified with ratings indicating electricity-saving. For example, fridges, warming and cooling apparatuses, kitchen machines, gadgets, and others represent over 81% of energy utilization. ENERGY STAR guaranteed air purifiers are practically 27% more energy-effective than standard models, saving buyers on service bills.
This trend has made inroad in the air purifier market as well. Customers are looking for popular energy ratings to make their final purchase decision. Higher the rating, greater is the scope for sales. Therefore, manufacturers are compelled to offer latest technologies and keep upgrading their features to offer energy-efficient air purifier.
The High Cost of Maintenance May Hinder the Growth of the Air Purifier Market
Despite the staggering Air Quality Index values recorded in the national capital, Delhi, air purifiers market has been struggling to realize their full potential. One reason for this is that Indian consumers are sceptical about purchasing air purifiers.
Air purifiers are inexpensive to buy, and they're even more expensive to run, as they often require filter changes once or twice a year and should be left on all the time. When you factor in the cost of energy and filter maintenance, the long-term cost of air purifiers becomes a little more complicated.
Because the health advantages of utilizing air purifiers differ from person to person and rely on the sorts of pollutants present. The energy expenses have been sorted thanks to energy-efficient air purifiers, but the filter replacement costs are yet to be addressed.
Although there is no industry standard for filter replacement frequency, some users may find the concealed carbon filter expenses exorbitant. A HEPA filter (for particle removal) and a carbon filter is included in a majority of air purifiers in the market (for gas removal). Carbon filters, on the other hand, require significantly more frequent replacement.
Membrane and Thermal Technology- Part of an Integrated Treatment Solution
Implementation of membrane technology in air purifiers has increased significantly over the past decade. Membrane filters are fabricated via a combined electrospinning/netting technique with a receiving substrate design, in order to receive effective air filtration. Air purifiers produced with ePTFE and UPE membranes exhibit exceptional efficiency and pressure drop.
Common applications for membranes include consumer and industrial vacuum cleaners. Two general types of filters are used for these applications: those that protect the equipment itself, i.e. the vacuum motor, and those that filter the exhaust air.
Thermodynamic air cleaners are powerful antimicrobial filterless air purification systems that use heat to destroy microorganisms and particle pollutants at the same time. Highly efficient and affordable thermodynamic air cleaners literally remove 100% of the mold, bacteria, germs, viruses, dust, pollen, pet dander, hair, and other organic allergy and asthma-causing airborne material that passes through the filterless thermodynamic heat air purification system.
Thermodynamic filterless air cleaners are gaining immense traction because they are capable of removing airborne particles more efficiently as compared to traditional indoor air purification systems and scrubbers.
The air purifiers market is anticipated to be dominated by USA. The market is anticipated to grow with a CAGR of 9.1% during the forecasted period for the air purifier Market. In the USA, the prevalence of airborne ailments means the demand for air purifiers is likely to grow. Thus, Americans are slowly accepting air purifiers as a possible one-stop solution to healthier indoor atmospheric conditions.
Moreover, product demands also increase from healthcare facilities for technologies that prevent the spread of novel coronavirus, mostly passing from person to person. Due to rising pollution level caused by industrialization, urbanization, and rapid population expansion, the market in the United States is expected to rise significantly.
Over the forecast duration, India is anticipated to enlarge its market of air purifiers at a CAGR of 17.3%. India is one of the major contributors to growth, due to an increase in airborne infection cases across the nation and rising health awareness among consumers fuelling demand for air purifiers.
The major driving factor that will increase the growth within this market is the rising awareness of health hazards and diseases due to exposure at workplaces and homes to harmful particulate matter. Some of the other factors that boost market growth in India are rapid urbanization, industrialization, and a growing population with higher disposable income.
The high sales of this market are also able to leverage the major manufacturing base of air purifiers. For instance, in India, a new range of air purifiers from Electrolux has been introduced. This new range comes with a filter that is stated to neutralize up to 99.99% of bacteria and viruses.
Though air purifiers have been in the scenario for quite some time, India and particularly its residential sector regard them as more of an affluent product. The high price of air purifiers and the high costs required for maintenance may act as a restricting factor on the sales in India.
Nowadays, the distribution of air-borne diseases and industrial/vehicle carbon emissions has significantly increased in the UK due to factors such as urbanization and increasing construction activities in metropolitan areas.
To manage this, the government has put down stringent regulations. It encourages the installation of air purifiers at residential, commercial, and industrial levels to achieve a good-quality of indoor air. Besides, the growth in consumer electronics and overall high demand for smart home appliances is driving the sales of air purifiers in the UK
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HEPA to Remain Prominent During the Forecast Period
| Technology | HEPA |
|---|---|
| Value Share (2024) | 39.5% |
Based on technology, HEPA filters account for a 39.5% share in the air purifier market. HEPA filters are considered good at removing larger particulate matter like pollen, pet dander, and dust mites. Besides this, the increasing availability of HEPA air purifiers in the market has played a significant role in stimulating sales.
The high quality and reliability of HEPA filters to remove airborne particles are likely to spur product penetration in the global market.
Commercial Segment to Drive Air Purifier Market
| End Use | Commercial |
|---|---|
| Value Share (2024) | 54.5% |
The commercial sector is expected to remain dominant in the forecast period and accounted for over 54.5% share of the global revenue in 2024. Commercial applications include any crowded places such as hospitals, commercial buildings and offices, hotels, industries, airplanes, schools, movie theatres, retail malls, etc. where it is used to ensure that the air remains clean as much as possible.
Activated carbon and HEPA air filters are also used in hotels, restaurants, etc. to reduce airborne particles, smoke, and odour to improve indoor air quality. In addition, dental and medical laboratories, veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals remove allergens, airborne pathogens, and odor from the air and maintain indoor air quality for patients as well as employees working in these facilities.
Maintenance of the interior air quality for both employees as well as from patients plagues these facilities. Therefore, air purifiers are increasingly popular in the healthcare industry as it suppresses away contagious diseases.
Customers to Prefer Direct Sales Channels to Purchase Air Purifiers
| Sales Channel | Direct Sales |
|---|---|
| Value Share (2024) | 76.8% |
By sales channel, the direct sales segment is expected to lead the global air purifier market in the assessment period. Direct sales channels are expected to dominate the air purifier market accounting for a significant 76.8% value share. This preference reflects the growing trend of consumers seeking personalized purchasing experiences and expert guidance when choosing air purification solutions. Direct channels, including company-owned stores and dedicated sales teams, allow customers to explore product features, compare models, and receive tailored recommendations.
Direct sales channels often provide better after-sales support and warranty services, enhancing customer confidence. With increasing awareness of air quality issues and the rising adoption of smart, high-end purifiers, direct sales are becoming the go-to choice for households and businesses alike.
Leading players operating in the global air purifier market are focusing on intensive research and development for launching innovative products and services in the market. Brand consciousness and aggressive marketing by top players however make it challenging for new entrants in this market.
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| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million/million for Value |
| Key Regions Covered | North America; Latin America; Europe; Asia Pacific; MEA |
| Key Segments Covered | Coverage Area, Technology, End Use, CADR, Sales Channel, Region |
| Key Companies Profiled | Koninklijke Philips N. V; LG Electronics Inc.; Xiaomi Corporation; Afpro Filters B.V.; Dyson Ltd.; Godrej Appliances; Condair Group AG; Daikin Industries, Ltd.; Honeywell International Inc.; Whirlpool Corporation; Japan Air Filter Malaysia Sdn. Bhd.; Hitachi Limited; Dyson Technology Ltd; Panasonic Corporation; Others (As per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The expected value of the global air purifier industry is estimated to be around ~USD 18,344.8 million in 2024.
The air purifier market is expected to record a CAGR of ~13.7% during the forecast period.
North America holds significant revenue potential in the air purifier market.
The North America Air Purifier market is projected to grow at a 11.2% CAGR over the forecast period.
The air purifier market is forecast to surpass ~USD 66,193.5 million by 2034.
| Market Estimated Size in 2023 | USD 3,296.66 million |
|---|---|
| Projected Market Value in 2033 | USD 5,820.65 million |
| Value-based CAGR from 2023 to 2033 | 5.80% |
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