Air Purifier Market

Air Purifier Market Snapshot (2022 to 2032)

The global air purifier market is anticipated at USD 11.5 Billion in 2021. The sector is gaining pace as companies provide technologically improved air purifiers with various wireless technologies. Thereby, garnering USD 26.0 Billion in 2032, recording a CAGR of 7.8% from 2022 to 2032.

The market is likely to secure USD 12.3 Billion in 2022. The Asia Pacific market is projected to expand significantly due to the rapid growth of the consumer electronic market.

Air purifiers, also known as air cleaners, are the devices used to remove contaminants from the air and clean the indoor atmosphere of a living space. An air purifier can help to clean the air of any unpleasant odors like dust in the atmosphere floating pollen, smoke along other volatile organic compounds reducing airborne pollutants or reduce.

These devices are commonly marketed as being beneficial to allergy sufferers and asthmatics, and at reducing or eliminating second-hand tobacco smoke.

Data Points	Kay Statistics
Air Purifier Market Size Value in 2022	USD 12.3 Billion
Air Purifier Market Forecast Value in 2032	USD 26.0 Billion
Global Growth Rate	7.8%
Forecast Period	2022 to 2032

There are two types of air purifying technologies, active and passive. Active air purifiers release negatively charged ions into the air, causing pollutants to stick to surfaces, while passive air purification units use air filters to remove pollutants.

Passive purifiers are more efficient since all the dust and particulate matter is permanently removed from the air and collected in the filters. Several different processes of varying effectiveness can be used to purify the air. The most common methods were high-efficiency particulate air (HEPA) filters and ultraviolet germicidal irradiation (UVGI).

The key drivers in the air purifier market include product innovation and the launch of new product ranges capable of delivering freshness as well as an enhanced ability to eliminate offensive odours. These properties serve to enhance consumer preference for such products and offer value for money.

Which Drivers Underpin Air Purifier Industry Expansion?

The growing trend of energy-efficient products to drive the air purifier market

Energy consumption is rising globally. The soaring energy demand in response to the growing population has put unprecedented pressure on fuel sources such as coal and oil. However, carbon emission from energy derived from coal is significantly high.

To counter soaring emission concerns governments have imposed stringent laws. Consumer goods manufacturers are compelled as well to manufacture electronic goods that score high on energy efficiency. Guidelines implemented to ensure energy efficiency in home electronics have become stricter.

Consumer electronics are nowadays certified with ratings indicating electricity-saving. For example, fridges, warming and cooling apparatuses, kitchen machines, gadgets, and others represent over 81% of energy utilization. ENERGY STAR guaranteed air purifiers are practically 27% more energy-effective than standard models, saving buyers on service bills.

This trend has made inroads in the air purifier market as well. Customers are looking for popular energy ratings to make their final purchase decision. The higher the rating, the greater the scope for sales. Therefore, manufacturers are compelled to offer the latest technologies and keep upgrading their features to offer energy-efficient air purifier

Augmenting Demand for Smart Air Purifiers Will Promote Expansion

A smart air purifier is a more advanced model than the traditional one as it can work automatically at multiple points to clear up the grade. App-enabled - the air purifier you can control from your smartphone, with both Wi-Fi and Bluetooth connectivity.

The main benefit of a smart air purifier is that it allows consumers to keep track of indoor air quality monitors and, also from their phone, by adjusting basic settings. Furthermore, as people become more conscious of the negative consequences of dirty air on their health, demand for innovative and smart air purifiers will rise.

Smart air purifiers are commonly employed in metropolitan regions for residential applications as a result of increasing construction activity and fast urbanization. Small business units and the automobile industry, on the other hand, are the most common places where smart air purifiers are installed and used.

Which Factors Are Limiting The Growth Of The Air Purifier Market?

The high cost of maintenance may hinder the growth of the air purifier market

Despite the staggering Air Quality Index values recorded in the national capital, Delhi, the air purifiers market has been struggling to realize its full potential. One reason for this is that Indian consumers are sceptical about purchasing air purifiers.

Air purifiers are inexpensive to buy, and they're even more expensive to run, as they often require filter changes once or twice a year and should be left on all the time. When you factor in the cost of energy and filter maintenance, the long-term cost of air purifiers becomes a little more complicated.

Because the health advantages of utilizing air purifiers differ from person to person and rely on the sorts of pollutants present. The energy expenses have been sorted thanks to energy-efficient air purifiers, but the filter replacement costs are yet to be addressed.

Although there is no industry standard for filter replacement frequency, some users may find the concealed carbon filter expenses exorbitant. A HEPA filter (for particle removal) and a carbon filter are included in a majority of air purifiers in the market (for gas removal). Carbon filters, on the other hand, require significantly more frequent replacement.

Air Purifier Market Country-Wise Insights

Why is the Demand Rising in the USA Air Purifiers Market?

Technological advancements in consumer electronics provide an opportunity for the growth of the market in the USA

The air purifiers market is anticipated to be dominated by North America. The market is anticipated to grow with a CAGR of 6.9% during the forecasted period for the air purifier Market. In the US, the prevalence of airborne ailments means the demand for air purifiers is likely to grow. Thus, Americans are slowly accepting air purifiers as a possible one-stop solution to healthier indoor atmospheric conditions.

Moreover, product demands also increase from healthcare facilities for technologies that prevent the spread of novel coronavirus, mostly passing from person to person. Due to rising pollution levels caused by industrialization, urbanization, and rapid population expansion, the market in the United States is expected to rise significantly.

How Will the Air Purifier Market Expand Across India?

Increasing health awareness to drive the growth of the air purifier in India

Over the forecast duration, East Asia is anticipated to enlarge its market of air purifiers at a CAGR of 5.5%. India is one of the major contributors to growth, due to an increase in airborne infection cases across the nation and rising health awareness among consumers fuelling demand for air purifiers.

The major driving factor that will increase the growth within this market is the rising awareness of health hazards and diseases due to exposure at workplaces and homes to harmful particulate matter. Some of the other factors that boost market growth in India are rapid urbanization, industrialization, and a growing population with higher disposable income.

The high sales of this market are also able to leverage the major manufacturing base of air purifiers. For instance, in India, a new range of air purifiers from Electrolux has been introduced. This new range comes with a filter that is stated to neutralize up to 99.99% of bacteria and viruses.

Though air purifiers have been in the scenario for quite some time, India and particularly its residential sector regard them as more of an affluent product. The high price of air purifiers and the high costs required for maintenance may act as a restricting factor on the sales in India.

Will the UK Continue Exhibiting High Demand for Air Purifiers?

Introduction of the new innovative product by the manufacturer to boost the growth of the market in the UK

Nowadays, the distribution of air-borne diseases and industrial/vehicle carbon emissions has significantly increased in the UK due to factors such as urbanization and increasing construction activities in metropolitan areas.

To manage this, the government has put down stringent regulations. It encourages the installation of air purifiers at residential, commercial, and industrial levels to achieve a good-quality of indoor air. Besides, the growth in consumer electronics and overall high demand for smart home appliances is driving the sales of air purifiers in the UK.

Category-Wise Insights

By Technology, which air purifier Category will remain prominent?

HEPA to Remain Prominent During the Forecast Period

Based on technology, HEPA filters account for a 39.5% share of the air purifier market. HEPA filters are considered good at removing larger particulate matter like pollen, pet dander, and dust mites. Besides this, the increasing availability of HEPA air purifiers in the market has played a significant role in stimulating sales.

The high quality and reliability of HEPA filters to remove airborne particles are likely to spur product penetration in the global market.

By End-User, which segment dominates the air purifier market during the forecasting period?

Commercial Segment to Drive Air Purifier Market

As per FMI’s analysis, the commercial sector is expected to remain dominant in the forecast period and accounted for over 54.5% share of the global revenue in 2022.

Commercial applications include any crowded places such as hospitals, commercial buildings and offices, hotels, industries, airplanes, schools, movie theatres, retail malls, etc. where it is used to ensure that the air remains clean as much as possible.

Activated carbon and HEPA air filters are also used in hotels, restaurants, etc. to reduce airborne particles, smoke, and odour to improve indoor air quality. In addition, dental and medical laboratories, veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals remove allergens, airborne pathogens, and odor from the air and maintain indoor air quality for patients as well as employees working in these facilities.

Maintenance of the interior air quality for both employees as well as from patients plagues these facilities. Therefore, air purifiers are increasingly popular in the healthcare industry as it suppress away contagious diseases.

The Start-Up Ecosystem

How key Players are opening Frontiers for Future Growth?

New players in Air Purifier Market such as Sterlomaxx, Vekon, Crusaders Technologies India Private Limited, Aeropure, RBM Green Airfil, Smridhi manufacturing co. Pvt. Ltd, Conair, Industrial air filtration, among others, are adopting various marketing strategies such as new product launches, geographical expansion, mergers and acquisitions, partnerships and collaboration to identify the interest of potential buyers and create a larger customer base. For instance

For instance

• RBM Green Airfil - is expanding its clientele and business by delivering an excellent range of Cooling Tower Chemicals, Air cleaners, Disinfectant chemicals, Ceiling Air purifiers, Commercial Air purifiers and allied products.
• Alfaa UV - India’s leading manufacturing introduced STERO-360, a high-performance mobile UV sanitiser, to address the rising demand for hassle-free touchless and non-chemical disinfection solutions. STERO-360 uses the Ultraviolet Germicidal Irradiation (UVGI) disinfection method in which the sanitizer emits short-wavelength ultraviolet (ultraviolet C or UV-C) light to inactivate microorganisms by disrupting their DNA, hence destroying the ability of the microorganisms to reproduce and thereby effectively killing them.

Who Are The Leading Players In The Air Purifier Market?

Prominent players in the air purifier market are Koninklijke Philips N. V, LG Electronics, Xiaomi Corporation, Afpro Filters B.V., LG Electronics Inc., Dyson Ltd., Godrej Appliances, Condair Group AG, Daikin Industries, Ltd., Honeywell International Inc., Whirlpool Corporation, Japan Air Filter Malaysia Sdn. Bhd. and Panasonic Corporation among others.

Leading players operating in the global air purifier market are focusing on intensive research and development for launching innovative products and services in the market. Brand consciousness and aggressive marketing by top players however make it challenging for new entrants in this market.

Recent Developments:

• In October 2020 - Koninklijke Philips N. V. announced "The Urban Living Series," a new line of air purifiers in India. These air purifiers feature VitaShield and AeraSense Intelligent technologies for superior indoor pollutant-class filtration.
• In September 2020 - LG Corporation held the first-ever virtual exhibition to demonstrate how LG appliances may be utilised to improve home living. This virtual exhibition has aided the company in showcasing its brand offering to a bigger audience at the same time.
• In September 2021 - Panasonic Corporation announced that through collaboration with Professor Emeritus Yoshio Higashiyama of Yamagata University, it has developed a new nanoe™*2 X device that generates 100 times more*1 Hydroxyl(OH) radicals than the conventional nanoe™*3 device. As a result, the latest nanoe™ X device delivers increased effectiveness in air purification and deodorization in indoor spaces.

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 7.8% from 2022 to 2032
Market Value in 2022	USD 12.3 Billion
Market Value in 2032	USD 26.0 Billion
Base Year for Estimation	2021
Historical Data	2017 to 2021
Forecast Period	2022 to 2032
Quantitative Units	Revenue in USD Million and CAGR from 2022 to 2032
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Technology Type, CADR, End Use, Region
Regions Covered	North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East and Africa
Key Countries Profiled	USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, Poland, China, Japan, South Korea, India, ASEAN, Oceania, GCC, South Africa, Turkey
Key Companies Profiled	Koninklijke Philips N. V; LG Electronics Inc.; Xiaomi Corporation; Afpro Filters B.V.; Dyson Ltd.; Godrej Appliances; Condair Group AG; Daikin Industries, Ltd.; Honeywell International Inc.; Whirlpool Corporation; Japan Air Filter Malaysia Sdn. Bhd.; Hitachi Limited; Dyson Technology Ltd; Panasonic Corporation

Key Segments Covered In The Air Purifier Industry Analysis

Air Purifier Market by Technology Type:

• HEPA
• Electrostatic Precipitator
• Ion and Ozone Generators
• Activated Carbon
• Other Technologies

Air Purifier Market by End-Use:

• Air Purifier for Residential
• Air Purifier for Commercial
• Air Purifier for Industrial

Air Purifier Market by CADR:

• Air Purifier for Smoke
• Air Purifier for Dust
• Air Purifier for Pollen

Air Purifier Market by Coverage Area:

• Air Purifier for Below 250 Sq. Ft.
• Air Purifier for 250-400 Sq. Ft.
• Air Purifier for 401-700 Sq. Ft.
• Air Purifier for Above 700 Sq. Ft.

Air Purifier Market by Sales Channel:

• Direct Sales Air Purifier
• Indirect Sales Air Purifier
  • Air Purifier in Hypermarkets/Supermarkets
  • Air Purifier in Discount Stores
  • Air Purifier in Specialty Stores
  • Air Purifier in Online Retail

Air Purifier Market by Region:

• North America Air Purifier Market
• Latin America Air Purifier Market
• Europe Air Purifier Market
• East Asia Air Purifier Market
• South Asia Air Purifier Market
• Oceania Air Purifier Market
• Middle East and Africa Air Purifier Market

Frequently Asked Questions

What was the market value for air purifier in 2022?

As of 2022, the market for air purifier was valued at USD 12.3 Billion, as per FMI

According to FMI, what is the anticipated market value for air purifiers in 2032?

By 2032, the market value of air purifiers is expected to reach USD 26.0 Billion

What is the projected forecast CAGR for the air purifier industry from 2022-2032?

From 2022 to 2032, air purifier sales are expected to flourish at a CAGR of 7.8%

By technology, which category ranks first with regard to air purifiers?

By technology, HEPA to constitutes the bulk of market share, capturing 39.5% of the total value in 2022

By end user, which category ranks first with regard to air purifiers?

By end user, the commercial segment dominates the market with a share of 54.5% in 2022.