Air Fryer Market

Air Fryer Market Outlook

The worth of the worldwide air fryer market is estimated at USD 982 million by 2024. The sale of air fryers is expected to increase at a CAGR of 6.7%, reaching a valuation of USD 1,883 million by 2034.

Increased consumer health consciousness and demand for effortless, time-saving cooking solutions stimulate demand for air fryers. Some major barriers to further enlarging the market for air-frying devices include competition with other cooking devices, reliance on power, and low capacity for cooking large volumes.

Other positive drivers of the healthy cooking appliances market include the increase in online shopping platforms and e-commerce and the introduction of smart technologies for home appliances. In contrast, air fryers are forecasted to have the potential to affect their market because consumers might be unaware of air fryers and the benefits associated with them.

Air Fryer Sales Landscape

• The rise in health and fitness awareness has been marked as one of the major drivers increasing growth for the air fryer market. An increasingly health-conscious consumer seeks healthier cooking solutions with minimal or no oil, with the ability to use less oil than deep frying. Air fryers have the potential to consume crispy food with a lower oil content compared to deep-frying methods.
• The introduction to the increasingly advanced air fryers market has also contributed to market expansion for air fryers. Manufacturers are now integrating new features including smart controls, present cooking programs, and improved heating technologies. These product enhancements provide an improved user experience and increase the integration of air fryers.
• Consumers pre-processing step in food preparation. They often require less preheating time, and rapid air circulation allows faster cooking. The time-saving feature appeals to busy consumers looking for effective culinary solutions, boosting the sales of air fryers.

Attributes	Details
Market Value for 2024	USD 982 million
Market Value for 2034	USD 1,883 million
Market CAGR from 2024 to 2034	6.7%

Charting the Air Fryer Market Journey From 2019 to 2023 and Predicting the Path From 2024 to 2034

The market for oil-less fryers has been expanding substantially in the period 2018 to 2022 with air fryers gaining popularity as consumers seek healthier methods of cooking.

Survey data on short, mid, and long-term opinions allows a comprehensive analysis of the smart air fryer market as it changes. Examining short-term, mid-term, and long-term opinions provides an in-depth analysis of the shifting smart air fryer market.

Short-term Analysis (From 2018 to 2022):

• The hot air frying appliances market experienced increased demand, with air fryer sales rising due to health-conscious customers and technological advances.
• The market developed globally, with improved awareness and acceptability in diverse regions, showing broad adoption of air fryer technology.

Attributes	Details
Market CAGR from 2019 to 2023	6.4%

Mid-term Analysis (From 2023 to 2028):

• Innovations in air fryer technology and increased health consciousness are expected to boost long-term growth.
• The air fryer market is likely to see the integration of smart features, energy efficiency advancements, and diverse product options.
• Emerging markets play a critical role in determining the market dynamics of air fryer.

Long-term Analysis (From 2028 to 2033):

• The air fryer market is expected to mature with gradually stabilizing growth rates.
• Advanced technologies, environmental concerns, and changing consumer preferences are going to impact product creation.
• Strategic partnerships and healthy cooking appliances market expansion into untapped areas prove important to long-term success.

Category-wise Outlook

The segmented market analysis of air fryer is included in the following subsection. Based on comprehensive studies, the automatic sector is leading the device type category, and the 1200 to 1500 watt segment is commanding the wattage category.

Automatic Air Fryer to Garner a 96.4% Share in 2024

With a predicted market share of 96.4% in 2024, the automatic air fryer segment is projected to be the undeniable winner. This supremacy makes sense in light of the following:

Leading Segment	Automatic
Segment Share	96.4%

• Automatic air fryers are popular with a wider range of consumers due to their consistent results and convenience, which explains their dominant market share.
• Since automatic air fryers models are easy to use and don't require a lot of learning, they are more widely adopted by consumers with different cooking abilities.
• As it accelerates the cooking process and minimizes manual involvement, the automatic air fryers section is to the preferences of those who lead busy lives.

1200 to 1500 Watt Segment to Hold a 35.7%Share in 2024

With a 35.7% market share predicted for 2024, the 1200 to 1500 watt segment is set to dominate the market. Several factors about the preference:

Leading Segment	1200 to 1500 Watt
Segment Share	35.7%

• The 1200 to 1500 watt segment's ability to satisfy a wide range of consumer demands by combining power, functionality, and cost-effectiveness propels its market supremacy.
• Due to its combination of desirable performance and affordability, air fryers in the 1200-1500 watt category, have become very popular on the current market.
• With a 1200-1500 watt air fryer, consumers can be certain of acquiring a device that meets maximum utility for a practical price.
• The 1200-1500 watt market in air fryers is successful because it fulfils what consumers want: power levels, many features, and at a price point that delivers in the expected value range.
• The 1200 to 1500 watt segment's ability to satisfy a wide range of consumer demands by combining power, functionality, and cost-effectiveness propels its market supremacy.

Country-wise Analysis

The air fryer market is observed in the subsequent tables, which focus on the leading economies in North America, Europe, and Asia Pacific. A comprehensive evaluation demonstrates that the United Kingdom has enormous opportunities due to its resilient air fryer manufacturers.

Air Fryer Industry in the United Kingdom

Loaded with promise, the United Kingdom's low-fat frying appliances market is expected to develop at a robust CAGR of 8.3% through 2034. This expansion is driven by:

Countries	United Kingdom
CAGR	8.3%

• Concerns about health-related issues and a drift from conventional food consumption to home-prepared meals have hiked the demand for air fryers in the United Kingdom.
• Multi-functionality has become one of the important features of all kitchen appliances and their entry into the United Kingdom market with modern multi-cooking air fryers.
• Retail partnerships and in-store demonstrations substantially contribute to consumer education and awareness of air fryers in the United Kingdom.
• Government programs promoting healthy living and reduced oil usage help to increase the adoption of air fryers in British households.

Air Fryer Industry in India

The India air frying device market is expected to develop at a 6.8% CAGR through 2034. This expansion is sustained by:

Countries	India
CAGR	6.8%

• India's air fryer market is expanding rapidly as customers adopt new cooking technologies while holding onto traditional tastes.
• When buying, value for money and price are critical factors in this price-sensitive market in India.
• The air frying device market is shaped by cultural variety, with regional cooking styles influencing product characteristics and India marketing methods.
• Online celebrities and culinary shows play a vital part in the adoption of air fryers among Indian consumers, which fosters market growth.

Air Fryer Industry in Germany

The air fryer sector in Germany is expected to evolve at a 5.8% CAGR through 2034. This is outlined below:

Countries	Germany
CAGR	5.8%

• The market is competitive because many established kitchen appliance manufacturers are switching to the air fryer category.
• Eco-friendly product design and sustainable packaging are popular among environmentally concerned-German consumers in the air fryer market.
• The Germany market is seeing a rise in demand for compact and space-saving air fryer models due to growing urbanization and smaller living areas.

Air Fryer Industry in the United States

The United States air fryer market is anticipated to display a moderate CAGR of 4.3% through 2034. This is explained by:

Countries	United States
CAGR	4.3%

• The expanding adoption of air fryers in the United States results from growing urbanization and hectic lifestyles.
• The demand for air fryers is positively impacted by the emphasis on energy efficiency, which aligns with the mindset of environmentally concerned consumers.
• E-commerce platforms are crucial to the United States air frying device market because they give customers an easy way to buy and learn about the products.

Air Fryer Industry in China

The China air fryer business is expected to expand at a low 2.5% CAGR through 2034. This is described as follows:

Countries	China
CAGR	2.5%

• Rapid technology improvements are spurring Chinese convection cooking device sales as consumers increasingly favor connected and smart features.
• Air fryers are becoming steadily prevalent as health-conscious trends and the desire for oil-free cooking mesh with traditional Chinese culinary traditions.
• The air frying device market in China is experiencing strong growth due largely to the role of e-commerce companies in its distribution and promotion.

Competitive Analysis

Leading air fryer providers, including Hamilton Beach, Breville, Instant Pot, BLACK+DECKER, Philips, Cuisinart, Ninja, Cosori, Dash, and GoWISE USA, are highly competitive. By fostering innovation and satisfying customers' desires for healthier culinary options, these businesses have established themselves as significant air fryer vendors in the market expansion.

Regarding technological innovations and longevity, Ninja, Cosori, and Dash are well-known, while Philips and Cuisinart offer novel viewpoints and innovative attributes. With its adaptable and user-friendly solutions, GoWISE USA and Instant Pot serve many customers.

Breville, Hamilton Beach, and BLACK+DECKER add dependable and effective air fryer devices to the competitive field. As the major air fryer manufacturers fight to satisfy consumer demands and hold onto their positions in the quickly growing market, the market dynamics are still changing.

Latest Advancements

Company	Details
CIXI GSTAR ELECTRIC APPLIANCE CO., LTD.	CIXI GSTAR ELECTRIC APPLIANCE CO., LTD. declared in October 2023 that it is anticipated to exhibit at the 2024 Consumer Electronics and Home Appliances Exhibition in São Paulo, Brazil. By participating in the expo, the company is likely to establish a strong presence in the market and increase brand awareness among professionals in the sector and potential customers.
Breville	Breville's first smart linked product, the Joule Oven Air Fryer Pro, was introduced in March 2022. Using built-in buttons and dials, it may be manually programmed. When paired with the Joule oven app, users can select from more than a hundred recipes that walk them through the cooking process.
Shark Ninja	Shark Ninja is launching the Ninja Foodi 2-Basket Air Fryer in July 2020. Unlike conventional air fryers, the fryer has a two-basket cooking mechanism for greater adaptability. With its 8-quart capacity and DualZone technology, the air fryer allows the user to cook two items simultaneously.
Philips	Philips unveiled the Airfryer XXL with Smart Sensing technology in September 2019. By taking away the unknown, technology makes cooking easier. A 'tornado' of hot air is used by the air fryer's special fat removal technology to remove extra fat, which is then collected in the fryer's bottom for convenient disposal.

Key Air Fryer Manufacturers

• Koninklijke Philips N.V.
• Stanley Black and Decker, Inc.
• Breville Group Limited
• Groupe SEB
• SharkNinja Operating LLC (CDH Private Equity)
• Cuisinart Corporation (Conair Corporation)
• Meyer Manufacturing Company Limited
• GoWISE USA (Ming’s Mark Inc)
• NuWave, LLC
• De’ Longhi Appliances S.r.l

Key Segments

By Device Type:

• Manual
• Automatic

By Wattage:

• Below 1200 Watt
• 1200 to 1500 Watt
• 1500 to 1800 Watt
• 1800 to 2200 Wattage
• 2200 Wattage and Above

By End Use:

• Commercial
• Residential

By Price Range:

• Below USD 25
• USD 25 to USD 100
• USD 100 to USD 200
• USD 200 to USD 300
• USD 300 and Above

By Sales Channel:

• Direct Sales
• Supermarket/Hypermarket
• Department Stores
• Specialty Stores
• Online Retailers
• Other Sales Channel

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Frequently Asked Questions

What is the Current Air Fryer Market Valuation?

The demand for air fryer to secure a valuation of USD 982 million in 2024.

How Big Can the Air Fryer Market Be by 2034?

The air frying device market is estimated to reach USD 1,883 million by 2034.

What is the Growth Potential of the Air Fryer Market?

Through 2034, the sales of air fryer are anticipated to expand at a 6.7% CAGR.

What Was the Historical Outlook of The Air Fryer Market?

From 2019 to 2023, the air frying device market recorded a 6.4% CAGR.

Which Device Type Segment to Dominate in the Air Fryer Market?

The automatic sector is set to achieve a market share of 96.4% in 2024.

Which Wattage Segment to Lead the Air Fryer Market?

A 35.70% market share is expected for the 1200 to 1500 watt sector.