The Colombia agro tourism market held a market worth of USD 3.7 billion in 2022, and it is anticipated that it will reach a market value of USD 4.1 billion in 2023. By 2033, the market is likely to reach USD 7.2 billion, growing at a CAGR of 6.2% from 2023 to 2033.
Agro tourism is also known as farm tourism, agritourism, sustainable tourism, village tourism, and agriculture tourism. Agro tourism refers to initiatives that merge tourism and farm activities for entertainment and recreation purposes.
Overwhelming cash flows during off seasons is one of the benefits that agro tourism in Colombia provides its producers, this is said to boost the Colombia agro tourism market during the forecast years.
The demand for agro tourism in Colombia is surging steadily ever since the Colombian government has been working on foreign investment in Colombia. The primary reason is that the agriculture and tourism industries have some tax incentives which will attract investors in particular industries that Colombia wants to strengthen.
Tourists keen on agro tourism generally look for accommodation at agriculture-oriented properties and experience the everyday activities of the locals. Colombia is known for its rich agriculture and agro tourism is gaining momentum because the farming community there is always welcoming and willing to share their customs, relationship with the land, and practical way of life with the tourists.
| Attribute | Details |
|---|---|
| Estimated Market Value (2022) | USD 3.7 billion |
| Expected Market Value (2023) | USD 4.1 billion |
| Projected Forecast Value (2033) | USD 7.2 billion |
| Anticipated Growth Rate (2023 to 2033) | 6.2% |
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The global demand for Colombia agro tourism market is projected to increase at a CAGR of over 6% during the forecast period between 2023 and 2033, reaching a total of USD 3.2 billion in 2018, according to a report from Future Market Insights (FMI).
From 2018 to 2022, sales witnessed significant growth in the Colombia agro tourism market, registering a CAGR of 3.5%.
The demand for the Colombian agro tourism market is increasing owing to more awareness about the environment-friendly approach to travel has increased amongst tourists.
The increased cash flows during off seasons by Colombian agro tourism has proven to be useful to environmentally diverse and expand a ranch or a farm. Agro tourism is an effective approach for diversifying the income of rural people in Colombia.
The Colombia agro tourism market is anticipated to have substantial growth during the forecast period as several countries across the world are promoting agriculture tourism as a part of their strategy to boost the local economy.
Provides the Tourist an opportunity to Explore the Rural Setting
Agro tourism has been gaining popularity in recent years as it enables you to live an adventure in rural areas where you are surrounded by luscious nature. Traditional farms take over the luxury hotels, where the locals welcome you and share a day in their life with the tourists.
The Colombian agro tourism market is gaining popularity as more than exploring the huge countryside, agro tourism lets the tourists get their hands dirty and help farmers with their daily chores. In fact, tourists are open-heartedly welcomed by the locals to be a part of their daily activities such as preparing agricultural land, harvesting, and the sale of agricultural products.
Growing Popularity for its Coffee and Coffee Tasting Experiences
Colombia and its world-famous coffee are indistinguishably linked. Tourists can enjoy all the experiences centered on its flagship product (coffee) at places such as Antioquia, Boyaca, Huila, Narino, Santander, the Sierra Nevada de Santa Marta, and Tolima.
Colombia has gained worldwide recognition for its coffee tradition because it symbolizes the national culture of Colombia. This is one of the key factors which will boost the Colombia agro tourism market during the forecast period.
More than two decades ago, Quindío and the coffee zone, is where this practice began. The value of coffee tumbled back then and therefore the local farmers opened coffee plantations to tourists to add an additional source of income to sustain.
In Colombia, there are several other agricultural options for tourists such as fruit, cacao, ancestral plant farms, and flowers. In the recent past, the Colombia agro tourism market is highly driven by its diversity in agricultural farming.
Other Factors that are Responsible for Boosting the Regional Growth
For an authentic agro tourism experience and to promote the Colombian agro tourism market, tourists are encouraged to join the llaneros, i.e., Colombian cowboys. This is adventurous as well as informative for the tourists as they are horse ridden around the land where they witness a day in the farmer's life and experience the wildlife.
A unique example of the sustainable and productive landscape of Colombia is the Coffee Culture Landscape of Colombia (CCLC). It has been listed as a top entry at the World Heritage Sites by UNESCO.
Tourists enjoy iconic and boutique estates in this coffee cultural landscape. Several airline companies have recently added an additional number of flights to Colombia and thereby making it a user-friendly travel destination as the demand for Colombia's agro-tourism market is increasing.
The tourism sector currently contributes 2% to Colombia’s GDP. Tourism has become the primary services export in Colombia and the second overall export behind the oil industry, generating 52% of foreign exchange.
Lack of Basic Facilities in these Zones to Impede the Regional Market Growth
Tourists who visit the Colombian farms face a lack of signage and unavailability of ATMs which acts as a hurdle for tourists who participate in agro-tourism in Colombia. Colombia agro-tourism organizations must focus on destination marketing and escalate their presence on the internet and social media platforms to encourage agro-tourism in Colombia.
Colombia's agro-tourism can nurture the growth of culinary tourism and can be posed as a destination for extended holidays, corporate events, and wedding celebrations.
Community-Based Eco Agro Tourism Sector Program (CBEAT) plans at improving communities through beautification, branding, cultural events, marketing, training, and upgrading of tourism facilities to provide a foundation for economic development and sustainable livelihood.
The Dennery fish market facility in Colombia has increased the influx of local as well as foreign tourists and has made the annual Fish Festival a must-be-participated-in event for tourists.
Recreation Activities and Events to Bolster the Colombia agro tourism Market Growth
With a leading market share of around 35.5% in 2022, the recreation activities and events category is anticipated to grow at a CAGR of 7% from 2023 to 2033. The category is expanding as a result of increasing visitor interest in hobbies such as hiking, fishing, horseback riding, and hunting, among others.
The market growth is anticipated to accelerate throughout the projected period because to the decreased risk level and growing popularity of outdoor leisure among millennials and children. Growing interest in agritourism among older age groups and increasing desire for adventure activities are the two reasons predicted to further propel industry expansion.
Offline Booking via Travel Agency to be the Most Prominent Channel
In 2022, the offline booking market share increased to 45.9%. Most customers choose to make reservations through these travel agents. Travelers are increasingly using travel agents to arrange hotels, outdoor activities, entertainment, educational trips, and other services due to dependable transportation, individualized attention, and exclusivity.
Customers are urged to purchase their vacation packages through them, which is accelerating industry growth since travel agents offer speedy booking services and the possibility to evaluate several available travel options.
The expanding middle-class population in developing nations, as well as increased globalization and disposable income has driven the market expansion over the past several years.
Certain Unique Attractions are augmenting the Regional Growth
In 2022, Colombia accounted for almost 21% of the global agro tourism market share. Colombia agro tourism provides rail cart excursions through tunnels as well as bridges, over picturesque sugarcane fields, and across mountains. Colombia agro tourism provides visitors with traditional Colombian cuisine created by small farmer families.
One of the best places to visit in Colombia for travelers seeking isolation is Colombia agro tourism. Visitors may take in Jericho village's most beautiful scenery while traveling to Colombia and participating in agrotourism there. During this tourism, visitors may enjoy natural parks, whale watching, along with bird and wildlife viewing.
The key players in this market include:
Various small and large businesses are introducing attractive packages and improving their product choices to entice clients from all around the region. Major industry participants have depended on tactics like product launches and business growth to increase their market shares and maintain relevance in the Colombia agro tourism industry. Some of the key developments in the Colombia agro tourism market are:
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 6.2% from 2022 to 2032 |
| Market value in 2023 | USD 4.1 billion |
| Market value in 2033 | USD 7.2 billion |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | USD billion for value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Activities, Tour Types, Consumer Demographics, Age Group, Booking Channel |
| Key Companies Profiled | GOOD Travel Ltd.; lulocolombia.travel; Travel2latam.com; TERRA COLOMBIA; Zicasso, Inc.; Angloinfo; Bookmundi.com. |
| Customization & Pricing | Available upon Request |
In 2022, the market was valued at USD 3.7 billion.
Until 2033, the market is likely to experience a 6.2% CAGR.
The lack of basic facilities in these zones may challenge the market growth.
In 2022, Colombia accounted for almost 21% of the global agro tourism market share.
Growing popularity for its coffee and coffee-tasting experiences is primarily driving the global market.
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