Agriculture Testing Services Market - Key Research Findings

  1. Global agriculture testing services market size in 2018 – ~US$ 4 Billion
  2. The agriculture testing services market is expected to observe a CAGR of ~ 6% over 2018-2028.
  3. North America and Europe are expected to remain prominent regional markets for the agriculture testing services market.
    • The presence of an adequate number of prominent agriculture testing service providers in these regions is ultimately contributing to the growth of the agriculture testing service market.
  4. Latin America and South Asia hold a high potential for the growth of the agriculture testing services market.
    • Increasing demand for fertilisers and water testing in these regions is accelerating the growth of the agriculture testing service market

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Top 3 Factors Shaping the Agriculture Testing Services Market

  • Continuously Increasing Food Production in Fast-developing Economies

    Countries such as China, India, the UK, and the U.S., are among the leading food producers across the globe. Increasing demand for food and its quality testing to maintain the quality parameters is boosting the global agriculture testing services market. Stringent rules and regulations associated with food quality testing is another factor that is accelerating the growth of the agriculture testing services market.

  • Rapid Increase in Demand for Fertilisers in Latin American and East & South Asian Regions

    The frequent requirement of fertilizers in the agriculture industry, especially in regions such as South Asia, East Asia and Latin America to raise yield production is one of the important factors that boosting the global demand for fertilizers.

    The regular testing of fertilisers by industry manufacturers and agricultural consultants to inspect the nutrient proportion and other parameters is contributing to the growth of the agriculture testing service market. Moreover, the increasing consumption of nitrogen and phosphate fertilisers in key regions is also expected to fuel the growth of agriculture testing services.

  • Growing Significance of Soil Testing in Agriculture Industry

    Agriculture production mainly depends upon the quality of the soil. Farmers are consistently focusing on improving the quality of the soil to boost the yield production.

    Agriculture Testing Services Market

    The increasing importance for soil quality testing across the globe to maintain the required quality of the soil is anticipated to spur the demand for agriculture testing services. The expansion of arable land with its soil quality testing to boost crop production is another factor that is propelling the growth of the agriculture testing service market.

Agriculture Testing Service Market Structure Analysis

In the agriculture testing service market, tier 1 companies hold a revenue share of ~ 50%. Some of the prominent players in the market are Intertek Group plc, BUREAU VERITAS, Eurofins Scientific, SGS SA, TÜV NORD GROUP, ALS Ltd., AgroLab, Waters Agricultural Laboratories, Inc., Polytest Laboratories., A&L Great Lakes., AGQ Labs USA, Akshar Analytical Laboratory & Research Center, Agri-Labs, Inc., and J. K. ANALYTICAL LABORATORY & RESEARCH CENTRE, Lilaba Analytical Laboratories and Interstellar Testing Center Pvt. Ltd.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Agriculture Testing Services - Reaching Highest Standards of Screening & Safeguarding

Continuous focus on maximizing agricultural yield warrants quality inspection of soil, water, and agricultural products, such as seeds and fertilisers. Agriculture testing services will thus witness an increasing adoption in the coming years. In light of tightening regulatory norms for food quality and safety, and growing preference for transparent labelling, stakeholders in agricultural commodities and food products will continue to opt for agriculture testing services, over the years to come.

Market Set to Grow 1.9X between 2018 and 2028

The expanse of agri-food industry points to growing need for high-value commodity quality assurance. With testing service providers stretching their capabilities from physical, chemical, and geo-chemical, to contaminant, microbial, and GMO (genetically modified organisms) testing, it is crystal clear that screening, testing, and inspection services will see healthy demand.

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South Asia Set to Outpace Europe

North America’s lead in the market continues. However, South Asia’s market attractiveness is progressing rapidly, which is likely to be outpacing that of Europe – currently the second leading regional market for agriculture testing services.

The rising levels of water and soil contamination, particularly in developing South Asian countries, continue to pose an increasing risk of crop failure, which is underlining the need for reliable agriculture testing services. Governments’ efforts in terms of awareness programs offers an additional push.

Agriculture Testing Services Market

The Broader Perspective

A wide range of agriculture testing services are already being employed for products/ingredients verification, label claims, and export markets. Spectacular increase in cultivation of GM plants, each year, continues to highlight the critical need for efficient GMO testing. GMO crops commercialisation is facing the scrutiny of FDA, USDA, and EPA, thereby pushing demand for GMO testing services.

How the Growth Will Unfold?

Leading providers of agriculture testing services remain focused on on-site and off-site services. With an increasing urge to comply with diverse certification and accreditation prerequisites, testing service providers are launching new testing labs.

Key Segment

By Sample Type

  • Soil
  • Seed
  • Water
  • Fertilizer
  • Food
  • Others

By Service Type

  • Off-Site Services
  • On-Site Services

By End User

  • Farmers
  • Agricultural Consultant
  • Fertilizer Manufacturers
  • Research Bodies
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA
  • Emerging Countries

Frequently Asked Questions

What is the Growth Outlook for the Agriculture Testing Services Market?

The growth outlook for the agriculture testing services market is predicted to advance at a CAGR of 6% from 2022 to 2032.

Which Region Leads the Agriculture Testing Services Market?

North America and European regions are anticipated to lead the agriculture testing services market during the forecast period.

How much Growth Potential does the Agriculture Testing Services Market hold?

The agriculture testing services market is likely to hold a valuation of US$ 9.04 billion by 2032.

Which sector is the key end user in the Agriculture Testing Services Market?

The food production and agriculture industry sectors are the key end users in the agriculture testing services market.

Table of Content
1. Executive Summary
    1.1. Global Agriculture Testing Services Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Key Market Trends
    3.1. Key Trends Impacting the Market
    3.2. Innovation in Services/Recent Developments
4. Key Success Factors
    4.1. Services Adoption / Usage Analysis
    4.2. Services Mapping as per Specifications
    4.3. Promotional Strategies
5. Global Agriculture Testing Services Market - Pricing Analysis
    5.1. Regional Pricing Analysis 
    5.2. Pricing Break-up
        5.2.1. Manufacturer Level Pricing
        5.2.2. Distributor Level Pricing
    5.3. Global Average Pricing Analysis Benchmark
6. Global Agriculture Testing Services Market Demand (in Value or Size in US$ Mn) Analysis 2013-2017 and Forecast, 2018-2028
    6.1. Historical Market Value (US$ Mn) Analysis, 2013-2017
    6.2. Current and Future Market Value (US$ Mn) Projections, 2018-2028
        6.2.1. Y-o-Y Growth Trend Analysis
        6.2.2. Absolute $ Opportunity Analysis
7. Market Background
    7.1. Macro-Economic Factors 
        7.1.1. Global GDP Growth Outlook
        7.1.2. Global GDP Statistics
        7.1.3. Global Population Growth Outlook 
        7.1.4. Global Agriculture Industry Outlook 
    7.2. Forecast Factors – Relevance & Impact 
        7.2.1. Urbanization Rate, By Country 
        7.2.2. Crop Production, By Country 
        7.2.3. Food and Beverage Industry outlook 
        7.2.4. Laboratory Testing Services Outlook 
        7.2.5. Fertilizer Industry Outlook 
        7.2.6. Fertilizer Consumption, By Country 
        7.2.7. Research and Development Expenditure, By Country 
        7.2.8. Top Companies Historical Growth  
    7.3. Value Chain Analysis 
    7.4. Market Dynamics
        7.4.1. Drivers
        7.4.2. Restraints
        7.4.3. Opportunity Analysis
8. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by Sample Type 
    8.1. Introduction / Key Findings
    8.2. Historical Market Size (US$ Mn) Analysis By Sample Type, 2013 - 2017
    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Sample Type, 2018 - 2018
        8.3.1. Soil 
        8.3.2. Seed 
        8.3.3. Water 
        8.3.4. Fertilizer 
        8.3.5. Food 
        8.3.6. Others 
    8.4. Market Attractiveness Analysis By Sample Type
9. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by Service Type 
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2013 - 2017
    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Service Type, 2018 - 2018
        9.3.1. Off-Site Services
        9.3.2. On-Site Services 
    9.4. Market Attractiveness Analysis By Service Type 
10. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by End User
    10.1. Introduction / Key Findings
    10.2. Historical Market Size (US$ Mn) Analysis By End User, 2013 - 2017
    10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2018 - 2018
        10.3.1. Farmers
        10.3.2. Agricultural Consultant
        10.3.3. Fertilizer Manufacturers
        10.3.4. Research Bodies
        10.3.5. Others 
    10.4. Market Attractiveness Analysis By End User
11. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by Region
    11.1. Introduction
    11.2. Historical Market Size (US$ Mn) Analysis By Region, 2013 - 2017
    11.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2018 - 2018
        11.3.1. North America
        11.3.2. Latin America
        11.3.3. Europe
        11.3.4. Middle East and Africa (MEA)
        11.3.5. East Asia
        11.3.6. South Asia
        11.3.7. Oceania
        11.3.8. Emerging Countries
    11.4. Market Attractiveness Analysis By Region
12. North America Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    12.1. Introduction
    12.2. Pricing Analysis
    12.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
    12.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
        12.4.1.  By Country
            12.4.1.1. U.S.
            12.4.1.2. Canada
        12.4.2. By Sample Type
        12.4.3. By Service Type
        12.4.4. By End User
    12.5. Market Attractiveness Analysis
        12.5.1. By Country
        12.5.2. By Sample Type
        12.5.3. By Service Type
        12.5.4. By End User
    12.6. Market Trends
    12.7. Key Market Participants - Intensity Mapping
    12.8. Drivers and Restraints - Impact Analysis
13. Latin America Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    13.1. Introduction
    13.2. Pricing Analysis
    13.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
    13.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
        13.4.1.  By Country
            13.4.1.1. Brazil
            13.4.1.2. Rest of Latin America
        13.4.2. By Sample Type
        13.4.3. By Service Type
        13.4.4. By End User
    13.5. Market Attractiveness Analysis
        13.5.1. By Country
        13.5.2. By Sample Type
        13.5.3. By Service Type
        13.5.4. By End User
    13.6. Market Trends
    13.7. Key Market Participants - Intensity Mapping
    13.8. Drivers and Restraints - Impact Analysis
14. Europe Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    14.1. Introduction
    14.2. Pricing Analysis
    14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
    14.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
        14.4.1.  By Country
            14.4.1.1. Germany
            14.4.1.2. Italy
            14.4.1.3. France
            14.4.1.4. U.K.
            14.4.1.5. Spain
            14.4.1.6. BENELUX
            14.4.1.7. Russia
            14.4.1.8. Rest of Europe
        14.4.2. By Sample Type
        14.4.3. By Service Type
        14.4.4. By End User
    14.5. Market Attractiveness Analysis
        14.5.1. By Country
        14.5.2. By Sample Type
        14.5.3. By Service Type
        14.5.4. By End User
    14.6. Market Trends
    14.7. Key Market Participants - Intensity Mapping
    14.8. Drivers and Restraints - Impact Analysis
15. South Asia Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    15.1. Introduction
    15.2. Pricing Analysis
    15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
    15.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
        15.4.1.  By Country
            15.4.1.1. Thailand
            15.4.1.2. Indonesia
            15.4.1.3. Malaysia
            15.4.1.4. Rest of South Asia
        15.4.2. By Sample Type
        15.4.3. By Service Type
        15.4.4. By End User
    15.5. Market Attractiveness Analysis
        15.5.1. By Country
        15.5.2. By Sample Type
        15.5.3. By Service Type
        15.5.4. By End User
    15.6. Market Trends
    15.7. Key Market Participants - Intensity Mapping
    15.8. Drivers and Restraints - Impact Analysis
16. East Asia Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    16.1. Introduction
    16.2. Pricing Analysis
    16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
    16.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
        16.4.1.  By Country
            16.4.1.1. Japan
            16.4.1.2. South Korea
        16.4.2. By Sample Type
        16.4.3. By Service Type
        16.4.4. By End User
    16.5. Market Attractiveness Analysis
        16.5.1. By Country
        16.5.2. By Sample Type
        16.5.3. By Service Type
        16.5.4. By End User
    16.6. Market Trends
    16.7. Key Market Participants - Intensity Mapping
    16.8. Drivers and Restraints - Impact Analysis
17. Oceania Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    17.1. Introduction
    17.2. Pricing Analysis
    17.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
    17.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
        17.4.1.  By Country
            17.4.1.1. Australia
            17.4.1.2. New Zealand
        17.4.2. By Sample Type
        17.4.3. By Service Type
        17.4.4. By End User
    17.5. Market Attractiveness Analysis
        17.5.1. By Country
        17.5.2. By Sample Type
        17.5.3. By Service Type
        17.5.4. By End User
    17.6. Market Trends
    17.7. Key Market Participants - Intensity Mapping
    17.8. Drivers and Restraints - Impact Analysis
18. Middle East and Africa Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    18.1. Introduction
    18.2. Pricing Analysis
    18.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
    18.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
        18.4.1.  By Country
            18.4.1.1. GCC Countries
            18.4.1.2. Turkey
            18.4.1.3. Northern Africa
            18.4.1.4. South Africa
            18.4.1.5. Rest of Middle East and Africa
        18.4.2. By Sample Type
        18.4.3. By Service Type
        18.4.4. By End User
    18.5. Market Attractiveness Analysis
        18.5.1. By Country
        18.5.2. By Sample Type
        18.5.3. By Service Type
        18.5.4. By End User
    18.6. Market Trends
    18.7. Key Market Participants - Intensity Mapping
    18.8. Drivers and Restraints - Impact Analysis
19. Emerging Countries Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028
    19.1. Introduction
        19.1.1. Market Value Proportion Analysis, By Key Countries
        19.1.2. Global Vs. Country Growth Comparison
    19.2. China Agriculture Testing Services Market Analysis
        19.2.1. Introduction
        19.2.2. Pricing Analysis
        19.2.3. PEST Analysis
        19.2.4. Market Value Proportion Analysis by Market Taxonomy
        19.2.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy
            19.2.5.1. By Sample Type
            19.2.5.2. By Service Type
            19.2.5.3. By End User
        19.2.6. China Agriculture Testing Services Market - Competition Landscape
        19.2.7. China - Trade Analysis
    19.3. India Agriculture Testing Services Market Analysis
        19.3.1. Introduction
        19.3.2. Pricing Analysis
        19.3.3. PEST Analysis
        19.3.4. Market Value Proportion Analysis by Market Taxonomy
        19.3.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy
            19.3.5.1. By Sample Type
            19.3.5.2. By Service Type
            19.3.5.3. By End User
        19.3.6. India Agriculture Testing Services Market - Competition Landscape
    19.4. Mexico Agriculture Testing Services Market Analysis
        19.4.1. Introduction
        19.4.2. Pricing Analysis
        19.4.3. PEST Analysis
        19.4.4. Market Value Proportion Analysis by Market Taxonomy
        19.4.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy
            19.4.5.1. By Sample Type
            19.4.5.2. By Service Type
            19.4.5.3. By End User
        19.4.6. Mexico Agriculture Testing Services Market - Competition Landscape
20. Market Structure Analysis
    20.1. Market Analysis by Tier of Companies (Agriculture Testing Services Market)
    20.2. Market Concentration
    20.3. Market Share Analysis of Top Players
    20.4. Market Presence Analysis
        20.4.1. By Regional footprint of Players
        20.4.2. Service foot print by Players
        20.4.3. Channel Foot Print by Players
21. Competition Analysis
    21.1. Competition Dashboard
    21.2. Competition Benchmarking
    21.3. Competition Deep Dive 
        21.3.1. BUREAU VERITAS
            21.3.1.1. Overview
            21.3.1.2. Service Portfolio
            21.3.1.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.1.4. Sales Footprint
            21.3.1.5. Strategy Overview
                21.3.1.5.1. Marketing Strategy
                21.3.1.5.2. Service Strategy
                21.3.1.5.3. Channel Strategy
        21.3.2. Eurofins Scientific
            21.3.2.1. Overview
            21.3.2.2. Service Portfolio
            21.3.2.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.2.4. Sales Footprint
            21.3.2.5. Strategy Overview
                21.3.2.5.1. Marketing Strategy
                21.3.2.5.2. Service Strategy
                21.3.2.5.3. Channel Strategy
        21.3.3. SGS SA
            21.3.3.1. Overview
            21.3.3.2. Service Portfolio
            21.3.3.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.3.4. Sales Footprint
            21.3.3.5. Strategy Overview
                21.3.3.5.1. Marketing Strategy
                21.3.3.5.2. Service Strategy
                21.3.3.5.3. Channel Strategy
        21.3.4. TÜV NORD GROUP
            21.3.4.1. Overview
            21.3.4.2. Service Portfolio
            21.3.4.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.4.4. Sales Footprint
            21.3.4.5. Strategy Overview
                21.3.4.5.1. Marketing Strategy
                21.3.4.5.2. Service Strategy
                21.3.4.5.3. Channel Strategy
        21.3.5. ALS Ltd
            21.3.5.1. Overview
            21.3.5.2. Service Portfolio
            21.3.5.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.5.4. Sales Footprint
            21.3.5.5. Strategy Overview
                21.3.5.5.1. Marketing Strategy
                21.3.5.5.2. Service Strategy
                21.3.5.5.3. Channel Strategy
        21.3.6. AgroLab
            21.3.6.1. Overview
            21.3.6.2. Service Portfolio
            21.3.6.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.6.4. Sales Footprint
            21.3.6.5. Strategy Overview
                21.3.6.5.1. Marketing Strategy
                21.3.6.5.2. Service Strategy
                21.3.6.5.3. Channel Strategy
        21.3.7. Waters Agricultural Laboratories, Inc.
            21.3.7.1. Overview
            21.3.7.2. Service Portfolio
            21.3.7.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.7.4. Sales Footprint
            21.3.7.5. Strategy Overview
                21.3.7.5.1. Marketing Strategy
                21.3.7.5.2. Service Strategy
                21.3.7.5.3. Channel Strategy
        21.3.8. Polytest Laboratories
            21.3.8.1. Overview
            21.3.8.2. Service Portfolio
            21.3.8.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.8.4. Sales Footprint
            21.3.8.5. Strategy Overview
                21.3.8.5.1. Marketing Strategy
                21.3.8.5.2. Service Strategy
                21.3.8.5.3. Channel Strategy
        21.3.9. A&L Great Lakes
            21.3.9.1. Overview
            21.3.9.2. Service Portfolio
            21.3.9.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.9.4. Sales Footprint
            21.3.9.5. Strategy Overview
                21.3.9.5.1. Marketing Strategy
                21.3.9.5.2. Service Strategy
                21.3.9.5.3. Channel Strategy
        21.3.10. AGQ Labs USA
            21.3.10.1. Overview
            21.3.10.2. Service Portfolio
            21.3.10.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.10.4. Sales Footprint
            21.3.10.5. Strategy Overview
                21.3.10.5.1. Marketing Strategy
                21.3.10.5.2. Service Strategy
                21.3.10.5.3. Channel Strategy
        21.3.11. Akshar Analytical Laboratory & Research Center
            21.3.11.1. Overview
            21.3.11.2. Service Portfolio
            21.3.11.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.11.4. Sales Footprint
            21.3.11.5. Strategy Overview
                21.3.11.5.1. Marketing Strategy
                21.3.11.5.2. Service Strategy
                21.3.11.5.3. Channel Strategy
        21.3.12. Agri-Labs, Inc.
            21.3.12.1. Overview
            21.3.12.2. Service Portfolio
            21.3.12.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.12.4. Sales Footprint
            21.3.12.5. Strategy Overview
                21.3.12.5.1. Marketing Strategy
                21.3.12.5.2. Service Strategy
                21.3.12.5.3. Channel Strategy
        21.3.13. J.K. ANALYTICAL LABORATORY & RESEARCH CENTRE. 
            21.3.13.1. Overview
            21.3.13.2. Service Portfolio
            21.3.13.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.13.4. Sales Footprint
            21.3.13.5. Strategy Overview
                21.3.13.5.1. Marketing Strategy
                21.3.13.5.2. Service Strategy
                21.3.13.5.3. Channel Strategy
        21.3.14. Lilaba Analytical Laboratories
            21.3.14.1. Overview
            21.3.14.2. Service Portfolio
            21.3.14.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.14.4. Sales Footprint
            21.3.14.5. Strategy Overview
                21.3.14.5.1. Marketing Strategy
                21.3.14.5.2. Service Strategy
                21.3.14.5.3. Channel Strategy
        21.3.15. Interstellar Testing Center Pvt. Ltd.
            21.3.15.1. Overview
            21.3.15.2. Service Portfolio
            21.3.15.3. Profitability by Market Segments (Service/Channel/Region)
            21.3.15.4. Sales Footprint
            21.3.15.5. Strategy Overview
                21.3.15.5.1. Marketing Strategy
                21.3.15.5.2. Service Strategy
                21.3.15.5.3. Channel Strategy
22. Assumptions and Acronyms Used
23. Research Methodology

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