Agriculture Testing Services Market - Key Research Findings

  1. Global agriculture testing services market size in 2018 – ~US$ 4 Billion
  2. The agriculture testing services market is expected to observe a CAGR of ~ 6% over 2018-2028.
  3. North America and Europe are expected to remain prominent regional markets for the agriculture testing services market.
    • The presence of an adequate number of prominent agriculture testing service providers in these regions is ultimately contributing to the growth of the agriculture testing service market.
  4. Latin America and South Asia hold a high potential for the growth of the agriculture testing services market.
    • Increasing demand for fertilisers and water testing in these regions is accelerating the growth of the agriculture testing service market

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Top 3 Factors Shaping the Agriculture Testing Services Market

  • Continuously Increasing Food Production in Fast-developing Economies

    Countries such as China, India, the UK, and the U.S., are among the leading food producers across the globe. Increasing demand for food and its quality testing to maintain the quality parameters is boosting the global agriculture testing services market. Stringent rules and regulations associated with food quality testing is another factor that is accelerating the growth of the agriculture testing services market.

  • Rapid Increase in Demand for Fertilisers in Latin American and East & South Asian Regions

    The frequent requirement of fertilizers in the agriculture industry, especially in regions such as South Asia, East Asia and Latin America to raise yield production is one of the important factors that boosting the global demand for fertilizers.

    The regular testing of fertilisers by industry manufacturers and agricultural consultants to inspect the nutrient proportion and other parameters is contributing to the growth of the agriculture testing service market. Moreover, the increasing consumption of nitrogen and phosphate fertilisers in key regions is also expected to fuel the growth of agriculture testing services.

  • Growing Significance of Soil Testing in Agriculture Industry

    Agriculture production mainly depends upon the quality of the soil. Farmers are consistently focusing on improving the quality of the soil to boost the yield production.

    The increasing importance for soil quality testing across the globe to maintain the required quality of the soil is anticipated to spur the demand for agriculture testing services. The expansion of arable land with its soil quality testing to boost crop production is another factor that is propelling the growth of the agriculture testing service market.

Agriculture Testing Service Market Structure Analysis

In the agriculture testing service market, tier 1 companies hold a revenue share of ~ 50%. Some of the prominent players in the market are Intertek Group plc, BUREAU VERITAS, Eurofins Scientific, SGS SA, TÜV NORD GROUP, ALS Ltd., AgroLab, Waters Agricultural Laboratories, Inc., Polytest Laboratories., A&L Great Lakes., AGQ Labs USA, Akshar Analytical Laboratory & Research Center, Agri-Labs, Inc., and J. K. ANALYTICAL LABORATORY & RESEARCH CENTRE, Lilaba Analytical Laboratories and Interstellar Testing Center Pvt. Ltd.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Agriculture Testing Services - Reaching Highest Standards of Screening & Safeguarding

Continuous focus on maximizing agricultural yield warrants quality inspection of soil, water, and agricultural products, such as seeds and fertilisers. Agriculture testing services will thus witness an increasing adoption in the coming years. In light of tightening regulatory norms for food quality and safety, and growing preference for transparent labelling, stakeholders in agricultural commodities and food products will continue to opt for agriculture testing services, over the years to come.

Market Set to Grow 1.9X between 2018 and 2028

The expanse of agri-food industry points to growing need for high-value commodity quality assurance. With testing service providers stretching their capabilities from physical, chemical, and geo-chemical, to contaminant, microbial, and GMO (genetically modified organisms) testing, it is crystal clear that screening, testing, and inspection services will see healthy demand.

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South Asia Set to Outpace Europe

North America’s lead in the market continues. However, South Asia’s market attractiveness is progressing rapidly, which is likely to be outpacing that of Europe – currently the second leading regional market for agriculture testing services.

The rising levels of water and soil contamination, particularly in developing South Asian countries, continue to pose an increasing risk of crop failure, which is underlining the need for reliable agriculture testing services. Governments’ efforts in terms of awareness programs offers an additional push.

The Broader Perspective

A wide range of agriculture testing services are already being employed for products/ingredients verification, label claims, and export markets. Spectacular increase in cultivation of GM plants, each year, continues to highlight the critical need for efficient GMO testing. GMO crops commercialisation is facing the scrutiny of FDA, USDA, and EPA, thereby pushing demand for GMO testing services.

How the Growth Will Unfold?

Leading providers of agriculture testing services remain focused on on-site and off-site services. With an increasing urge to comply with diverse certification and accreditation prerequisites, testing service providers are launching new testing labs.

Key Segment

By Sample Type

  • Soil
  • Seed
  • Water
  • Fertilizer
  • Food
  • Others

By Service Type

  • Off-Site Services
  • On-Site Services

By End User

  • Farmers
  • Agricultural Consultant
  • Fertilizer Manufacturers
  • Research Bodies
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA
  • Emerging Countries

Frequently Asked Questions

What is the Growth Outlook for the Agriculture Testing Services Market?

The growth outlook for the agriculture testing services market is predicted to advance at a CAGR of 6% from 2022 to 2032.

Which Region Leads the Agriculture Testing Services Market?

North America and European regions are anticipated to lead the agriculture testing services market during the forecast period.

How much Growth Potential does the Agriculture Testing Services Market hold?

The agriculture testing services market is likely to hold a valuation of US$ 9.04 billion by 2032.

Which sector is the key end user in the Agriculture Testing Services Market?

The food production and agriculture industry sectors are the key end users in the agriculture testing services market.

Table of Content

1. Executive Summary

    1.1. Global Agriculture Testing Services Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Innovation in Services/Recent Developments

4. Key Success Factors

    4.1. Services Adoption / Usage Analysis

    4.2. Services Mapping as per Specifications

    4.3. Promotional Strategies

5. Global Agriculture Testing Services Market - Pricing Analysis

    5.1. Regional Pricing Analysis 

    5.2. Pricing Break-up

        5.2.1. Manufacturer Level Pricing

        5.2.2. Distributor Level Pricing

    5.3. Global Average Pricing Analysis Benchmark

6. Global Agriculture Testing Services Market Demand (in Value or Size in US$ Mn) Analysis 2013-2017 and Forecast, 2018-2028

    6.1. Historical Market Value (US$ Mn) Analysis, 2013-2017

    6.2. Current and Future Market Value (US$ Mn) Projections, 2018-2028

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Macro-Economic Factors 

        7.1.1. Global GDP Growth Outlook

        7.1.2. Global GDP Statistics

        7.1.3. Global Population Growth Outlook 

        7.1.4. Global Agriculture Industry Outlook 

    7.2. Forecast Factors – Relevance & Impact 

        7.2.1. Urbanization Rate, By Country 

        7.2.2. Crop Production, By Country 

        7.2.3. Food and Beverage Industry outlook 

        7.2.4. Laboratory Testing Services Outlook 

        7.2.5. Fertilizer Industry Outlook 

        7.2.6. Fertilizer Consumption, By Country 

        7.2.7. Research and Development Expenditure, By Country 

        7.2.8. Top Companies Historical Growth  

    7.3. Value Chain Analysis 

    7.4. Market Dynamics

        7.4.1. Drivers

        7.4.2. Restraints

        7.4.3. Opportunity Analysis

8. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by Sample Type 

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Sample Type, 2013 - 2017

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Sample Type, 2018 - 2018

        8.3.1. Soil 

        8.3.2. Seed 

        8.3.3. Water 

        8.3.4. Fertilizer 

        8.3.5. Food 

        8.3.6. Others 

    8.4. Market Attractiveness Analysis By Sample Type

9. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by Service Type 

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2013 - 2017

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Service Type, 2018 - 2018

        9.3.1. Off-Site Services

        9.3.2. On-Site Services 

    9.4. Market Attractiveness Analysis By Service Type 

10. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by End User

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By End User, 2013 - 2017

    10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2018 - 2018

        10.3.1. Farmers

        10.3.2. Agricultural Consultant

        10.3.3. Fertilizer Manufacturers

        10.3.4. Research Bodies

        10.3.5. Others 

    10.4. Market Attractiveness Analysis By End User

11. Global Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028, by Region

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) Analysis By Region, 2013 - 2017

    11.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2018 - 2018

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. Middle East and Africa (MEA)

        11.3.5. East Asia

        11.3.6. South Asia

        11.3.7. Oceania

        11.3.8. Emerging Countries

    11.4. Market Attractiveness Analysis By Region

12. North America Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    12.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        12.4.1.  By Country

            12.4.1.1. U.S.

            12.4.1.2. Canada

        12.4.2. By Sample Type

        12.4.3. By Service Type

        12.4.4. By End User

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Sample Type

        12.5.3. By Service Type

        12.5.4. By End User

    12.6. Market Trends

    12.7. Key Market Participants - Intensity Mapping

    12.8. Drivers and Restraints - Impact Analysis

13. Latin America Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    13.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        13.4.1.  By Country

            13.4.1.1. Brazil

            13.4.1.2. Rest of Latin America

        13.4.2. By Sample Type

        13.4.3. By Service Type

        13.4.4. By End User

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Sample Type

        13.5.3. By Service Type

        13.5.4. By End User

    13.6. Market Trends

    13.7. Key Market Participants - Intensity Mapping

    13.8. Drivers and Restraints - Impact Analysis

14. Europe Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    14.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        14.4.1.  By Country

            14.4.1.1. Germany

            14.4.1.2. Italy

            14.4.1.3. France

            14.4.1.4. U.K.

            14.4.1.5. Spain

            14.4.1.6. BENELUX

            14.4.1.7. Russia

            14.4.1.8. Rest of Europe

        14.4.2. By Sample Type

        14.4.3. By Service Type

        14.4.4. By End User

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Sample Type

        14.5.3. By Service Type

        14.5.4. By End User

    14.6. Market Trends

    14.7. Key Market Participants - Intensity Mapping

    14.8. Drivers and Restraints - Impact Analysis

15. South Asia Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    15.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        15.4.1.  By Country

            15.4.1.1. Thailand

            15.4.1.2. Indonesia

            15.4.1.3. Malaysia

            15.4.1.4. Rest of South Asia

        15.4.2. By Sample Type

        15.4.3. By Service Type

        15.4.4. By End User

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Sample Type

        15.5.3. By Service Type

        15.5.4. By End User

    15.6. Market Trends

    15.7. Key Market Participants - Intensity Mapping

    15.8. Drivers and Restraints - Impact Analysis

16. East Asia Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    16.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        16.4.1.  By Country

            16.4.1.1. Japan

            16.4.1.2. South Korea

        16.4.2. By Sample Type

        16.4.3. By Service Type

        16.4.4. By End User

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Sample Type

        16.5.3. By Service Type

        16.5.4. By End User

    16.6. Market Trends

    16.7. Key Market Participants - Intensity Mapping

    16.8. Drivers and Restraints - Impact Analysis

17. Oceania Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    17.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        17.4.1.  By Country

            17.4.1.1. Australia

            17.4.1.2. New Zealand

        17.4.2. By Sample Type

        17.4.3. By Service Type

        17.4.4. By End User

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Sample Type

        17.5.3. By Service Type

        17.5.4. By End User

    17.6. Market Trends

    17.7. Key Market Participants - Intensity Mapping

    17.8. Drivers and Restraints - Impact Analysis

18. Middle East and Africa Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    18.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        18.4.1.  By Country

            18.4.1.1. GCC Countries

            18.4.1.2. Turkey

            18.4.1.3. Northern Africa

            18.4.1.4. South Africa

            18.4.1.5. Rest of Middle East and Africa

        18.4.2. By Sample Type

        18.4.3. By Service Type

        18.4.4. By End User

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Sample Type

        18.5.3. By Service Type

        18.5.4. By End User

    18.6. Market Trends

    18.7. Key Market Participants - Intensity Mapping

    18.8. Drivers and Restraints - Impact Analysis

19. Emerging Countries Agriculture Testing Services Market Analysis 2013-2017 and Forecast 2018-2028

    19.1. Introduction

        19.1.1. Market Value Proportion Analysis, By Key Countries

        19.1.2. Global Vs. Country Growth Comparison

    19.2. China Agriculture Testing Services Market Analysis

        19.2.1. Introduction

        19.2.2. Pricing Analysis

        19.2.3. PEST Analysis

        19.2.4. Market Value Proportion Analysis by Market Taxonomy

        19.2.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            19.2.5.1. By Sample Type

            19.2.5.2. By Service Type

            19.2.5.3. By End User

        19.2.6. China Agriculture Testing Services Market - Competition Landscape

        19.2.7. China - Trade Analysis

    19.3. India Agriculture Testing Services Market Analysis

        19.3.1. Introduction

        19.3.2. Pricing Analysis

        19.3.3. PEST Analysis

        19.3.4. Market Value Proportion Analysis by Market Taxonomy

        19.3.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            19.3.5.1. By Sample Type

            19.3.5.2. By Service Type

            19.3.5.3. By End User

        19.3.6. India Agriculture Testing Services Market - Competition Landscape

    19.4. Mexico Agriculture Testing Services Market Analysis

        19.4.1. Introduction

        19.4.2. Pricing Analysis

        19.4.3. PEST Analysis

        19.4.4. Market Value Proportion Analysis by Market Taxonomy

        19.4.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            19.4.5.1. By Sample Type

            19.4.5.2. By Service Type

            19.4.5.3. By End User

        19.4.6. Mexico Agriculture Testing Services Market - Competition Landscape

20. Market Structure Analysis

    20.1. Market Analysis by Tier of Companies (Agriculture Testing Services Market)

    20.2. Market Concentration

    20.3. Market Share Analysis of Top Players

    20.4. Market Presence Analysis

        20.4.1. By Regional footprint of Players

        20.4.2. Service foot print by Players

        20.4.3. Channel Foot Print by Players

21. Competition Analysis

    21.1. Competition Dashboard

    21.2. Competition Benchmarking

    21.3. Competition Deep Dive 

        21.3.1. BUREAU VERITAS

            21.3.1.1. Overview

            21.3.1.2. Service Portfolio

            21.3.1.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.1.4. Sales Footprint

            21.3.1.5. Strategy Overview

                21.3.1.5.1. Marketing Strategy

                21.3.1.5.2. Service Strategy

                21.3.1.5.3. Channel Strategy

        21.3.2. Eurofins Scientific

            21.3.2.1. Overview

            21.3.2.2. Service Portfolio

            21.3.2.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.2.4. Sales Footprint

            21.3.2.5. Strategy Overview

                21.3.2.5.1. Marketing Strategy

                21.3.2.5.2. Service Strategy

                21.3.2.5.3. Channel Strategy

        21.3.3. SGS SA

            21.3.3.1. Overview

            21.3.3.2. Service Portfolio

            21.3.3.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.3.4. Sales Footprint

            21.3.3.5. Strategy Overview

                21.3.3.5.1. Marketing Strategy

                21.3.3.5.2. Service Strategy

                21.3.3.5.3. Channel Strategy

        21.3.4. TÜV NORD GROUP

            21.3.4.1. Overview

            21.3.4.2. Service Portfolio

            21.3.4.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.4.4. Sales Footprint

            21.3.4.5. Strategy Overview

                21.3.4.5.1. Marketing Strategy

                21.3.4.5.2. Service Strategy

                21.3.4.5.3. Channel Strategy

        21.3.5. ALS Ltd

            21.3.5.1. Overview

            21.3.5.2. Service Portfolio

            21.3.5.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.5.4. Sales Footprint

            21.3.5.5. Strategy Overview

                21.3.5.5.1. Marketing Strategy

                21.3.5.5.2. Service Strategy

                21.3.5.5.3. Channel Strategy

        21.3.6. AgroLab

            21.3.6.1. Overview

            21.3.6.2. Service Portfolio

            21.3.6.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.6.4. Sales Footprint

            21.3.6.5. Strategy Overview

                21.3.6.5.1. Marketing Strategy

                21.3.6.5.2. Service Strategy

                21.3.6.5.3. Channel Strategy

        21.3.7. Waters Agricultural Laboratories, Inc.

            21.3.7.1. Overview

            21.3.7.2. Service Portfolio

            21.3.7.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.7.4. Sales Footprint

            21.3.7.5. Strategy Overview

                21.3.7.5.1. Marketing Strategy

                21.3.7.5.2. Service Strategy

                21.3.7.5.3. Channel Strategy

        21.3.8. Polytest Laboratories

            21.3.8.1. Overview

            21.3.8.2. Service Portfolio

            21.3.8.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.8.4. Sales Footprint

            21.3.8.5. Strategy Overview

                21.3.8.5.1. Marketing Strategy

                21.3.8.5.2. Service Strategy

                21.3.8.5.3. Channel Strategy

        21.3.9. A&L Great Lakes

            21.3.9.1. Overview

            21.3.9.2. Service Portfolio

            21.3.9.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.9.4. Sales Footprint

            21.3.9.5. Strategy Overview

                21.3.9.5.1. Marketing Strategy

                21.3.9.5.2. Service Strategy

                21.3.9.5.3. Channel Strategy

        21.3.10. AGQ Labs USA

            21.3.10.1. Overview

            21.3.10.2. Service Portfolio

            21.3.10.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.10.4. Sales Footprint

            21.3.10.5. Strategy Overview

                21.3.10.5.1. Marketing Strategy

                21.3.10.5.2. Service Strategy

                21.3.10.5.3. Channel Strategy

        21.3.11. Akshar Analytical Laboratory & Research Center

            21.3.11.1. Overview

            21.3.11.2. Service Portfolio

            21.3.11.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.11.4. Sales Footprint

            21.3.11.5. Strategy Overview

                21.3.11.5.1. Marketing Strategy

                21.3.11.5.2. Service Strategy

                21.3.11.5.3. Channel Strategy

        21.3.12. Agri-Labs, Inc.

            21.3.12.1. Overview

            21.3.12.2. Service Portfolio

            21.3.12.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.12.4. Sales Footprint

            21.3.12.5. Strategy Overview

                21.3.12.5.1. Marketing Strategy

                21.3.12.5.2. Service Strategy

                21.3.12.5.3. Channel Strategy

        21.3.13. J.K. ANALYTICAL LABORATORY & RESEARCH CENTRE. 

            21.3.13.1. Overview

            21.3.13.2. Service Portfolio

            21.3.13.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.13.4. Sales Footprint

            21.3.13.5. Strategy Overview

                21.3.13.5.1. Marketing Strategy

                21.3.13.5.2. Service Strategy

                21.3.13.5.3. Channel Strategy

        21.3.14. Lilaba Analytical Laboratories

            21.3.14.1. Overview

            21.3.14.2. Service Portfolio

            21.3.14.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.14.4. Sales Footprint

            21.3.14.5. Strategy Overview

                21.3.14.5.1. Marketing Strategy

                21.3.14.5.2. Service Strategy

                21.3.14.5.3. Channel Strategy

        21.3.15. Interstellar Testing Center Pvt. Ltd.

            21.3.15.1. Overview

            21.3.15.2. Service Portfolio

            21.3.15.3. Profitability by Market Segments (Service/Channel/Region)

            21.3.15.4. Sales Footprint

            21.3.15.5. Strategy Overview

                21.3.15.5.1. Marketing Strategy

                21.3.15.5.2. Service Strategy

                21.3.15.5.3. Channel Strategy

22. Assumptions and Acronyms Used

23. Research Methodology

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