Agricultural Equipment Market

Agricultural Equipment Market Size (2023 to 2033)

[280 Pages Report] The global agricultural equipment market size is expected to be valued at US$ 118.1 million in 2023. With the increasing growth of farm mechanization, coupled with the increase in investments by OEMs for agricultural equipment, the overall demand for agricultural equipment market is projected to grow at a CAGR of 4.2% between 2023 and 2033, totaling around US$ 171.4 million by 2033.

Agriculture equipment refers to the tools that farmers utilize to perform a particular agricultural operation. The adoption of automation in these tools is a growing trend. Agriculture machinery is equipped with IoT applications, GPS solutions, and others utilized in every vertical including, land development, threshing, harvesting, and soil preparation.

The demand for agriculture tools is growing year on year. The governmental bodies provide the appropriate interest schemes to farmers by investing in their farm tools business. Also, the materialization of contract farming has also boosted agricultural equipment market growth. Key players are concerned about endorsing gears approved by international standards such as ISO 25119 Series. It was developed by ISO technical committee ‘ISO/TC 23, Tractors and Machinery for agriculture and forestry, subcommittee SC19. These standards are acknowledged by a run for a longer time period and do not need any recovery time.

The adoption of technologies including mechanized IoT implementation, AI-based equipment, GPS-enabled equipment, flying drones is aiding the agricultural equipment market growth opportunities. Modern agriculture equipment is influencing manufacturers to develop products that meet the end-user’s demand. The mechanized equipment is controlled by remote devices through the integration of IoT, which helps to reduce operational costs and relative operational time.

Additionally, A.I. technology has advent robotics by implementing agriculture robotics, including autonomous tractors, ground-based sensors, and others that help produce food at reasonable costs. This technology has immensely boosted digitalization in the agriculture sector.

Agricultural Equipment Market Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

The global demand for the agricultural equipment market is projected to increase at a CAGR of 4.2% during the forecast period between 2023 and 2033, reaching a total of US$ 171.4 million in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 3.7%. According to Future Market Insights, a market research and competitive intelligence provider, the agricultural equipment market was valued at US$ 113.6 million in 2022.

The market is driven by increasing rates of mechanization in developing countries. The shrinking land, water resources, and labor force increased the need for farm mechanization in developing countries. In 2018, farm mechanization in developing countries such as India and China accounted for 45-55%, whereas it accounts for 95% in developed nations such as the United States. The farm mechanization level in India was recorded at 40-45% in 2017. The penetration of farm equipment is slow since almost 80% of small and marginal farmers own less than five hectares of land.

The market for farm machinery, including combines in African countries, is anticipated to grow as African farmers demand access to the latest farm technologies to enhance their farm operations and cut production costs. As stated in the sustainable development goals indicated in Agenda 2063, the African Union Commission (AUC) and the Food and Agriculture Organization of the United Nations (FAO) view agricultural mechanization as an immediate indispensable action for attaining the “Zero Hunger” vision by 2025.

Developing nations have a low penetration level. Hence, the farm mechanization market has a lot of potential for increasing the penetration of farm equipment and the market size during the forecast period.

Which Drivers Underpin Agricultural Equipment Market Expansion?

Precision Agriculture to Fuel the Market Growth

According to Economic Survey, farm mechanization and crop productivity has a direct correlation, as farm mechanization saves time and labor, reduces drudgery, cut down production cost in the long run, reduces postharvest losses, and boosts crop output and farm income. The agriculture industry is under constant pressure to produce agricultural products to cater to the growing population, forcing farmers to focus on efficiency and productivity to drive business growth.

Precision farming is becoming common among farmers who want to produce more with limited resources. This farming technique could effectively tackle the issue of high demand for food across geographies. This technique also allows farmers to improve their operational efficiency and increase production, thereby minimizing the gap between the supply and consumption of agricultural products.

Effective use of agriculture machinery helps to increase productivity & production of output, undertake timely farm operations and enable the farmers to quickly rotate crops on the same land. Precision farming technology facilitates the efficient use of water, seeds, land, fertilizers, and agricultural equipment, which, in turn, improves the overall quantity and quality of yields.

Government Support with Farm Loan Waivers/ Credit Finance to Accelerate the Agricultural Equipment Market Growth

The implementation of farm loan waiver schemes encourages farmers to buy agriculture equipment. Governments launched various schemes in different parts of the world to relieve farmers from their loans and encourage farm mechanization. According to the Agricultural Policy Monitoring and Evaluation, 2019, conducted by the Organisation for Economic Co-operation and Development (OECD), farm policies in 53 countries–all OECD, EU countries, and 12 key emerging economies – provided an average of USD 728 billion per year direct support to farmers from 2018-2020. For instance, the government of Maharashtra (India) announced the Mahatma Phule Farm Loan Waiver Scheme in December 2019. In March 2021, it also announced a scheme named Maharashtra Agro Business Network Project (Magnet) for small and marginal fruit and vegetable growers.

Government subsidies play an essential role in the agriculture sector of a country. For instance, the US Farm Service Agency (FSA) provides guaranteed and direct farm ownership and operating loans to family-size farmers who cannot obtain commercial credit from a bank, farm credit system institution, or other lenders. FSA loans can also purchase land, livestock, equipment, feed, seed, and supplies. The US Department of Agriculture also announced various loan programs, including direct farm ownership down payment program. The maximum loan amount increased from USD 250,000 to USD 300,000, and the guaranteed amount on conservation loans increased from 75 to 80%. This has helped the farm equipment market to grow significantly.

Nikhil Kaitwade

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Which Factors are Limiting the Growth of the Agricultural Equipment Market?

Rapidly Changing Emission Norms and Mandates to Restrain the Agricultural Equipment Market Growth

Bigwigs such as CNH Industrial, John Deere, and AGCO have expressed concerns about emission regulations in different parts of the world. The implementation of emission norms may limit the sales of construction and agricultural machinery. With amendments in emission regulations, significant investments are required in R&D. Each market has its emission norms that increase complexity while designing components, mainly engines.

In March 2022, the Indian government implemented the BS Term IV regulation, wherein the TREM IV emission norms are slated to be applicable for tractors with a capacity of more than 50 HP. However, a big proportion of the overall industry (<50 HP) would continue to be governed by TREM IIIA norms, impacting only ~10% of the overall Indian tractor industry volumes. Thus, changing emission regulations to comply with government regulations may challenge the sale of tractors. Furthermore, it is expected that stricter emission norms for farm equipment that conforms to Euro Stage IV may result in the prices of these equipment being increased by 10-15%.

Growth of the Rental Market to Limit the Agricultural Equipment Market Growth

The purchase of farm equipment such as tractors and harvesters is a major investment in agricultural activities and accounts for the maximum share of the global rental market. All the steps involved in designing, producing, and distributing the equipment require huge investments, which is reflected in the cost of the machinery made available to farmers. The inability of small farmers to invest a high amount results in the low penetration of farm equipment in emerging countries.

Farmers opt for renting farm machinery to increase productivity and turnaround time, which, in turn, increases the efficiency and profitability of the business. Renting farm equipment is cost-effective compared to purchasing the equipment on a standard loan from a financial institution. Thus, the global scarcity of farm labor and increasing labor wages worldwide have driven farm equipment rental services.

The increasing adoption of advanced technologies in rental agriculture machinery plays a crucial role in improving operational efficiency and profitability. It helps small-scale farmers use high-priced farming equipment on a rental basis to produce a more efficient and enhanced variety of crops in less time.

Agricultural Equipment Market - Region-wise Insights

Will North America Continue Dominance in the Global Agricultural Equipment Market?

Increased adoption of Intelligent Monitoring Tools in the Region to Fuel the Market Growth

The agricultural equipment market in North America is expected to accumulate the highest market share in 2022. The region is expected to witness strong growth despite being acceptance of the mechanization of farming equipment for nearly 20 years. It is ascribed to equipment utilization with improved fuel efficiency and additional features, including robotic systems and GPS.

Growth in the region is primarily driven by the abundance of large farmland, which has led to high demand for farm mechanization. Moreover, the region is witnessing increased adoption of intelligent combine harvesters equipped with monitoring tools to increase farm yield.

Factors such as rising labor costs, the amalgamation of robotic systems and Global Positioning Systems (GPS) in tractors and harvesters, increasing demand for high-capacity machinery due to large farms, and the rising popularity of self-propelled machines are anticipated to accelerate the regional market growth during the analysis period.

Where does the growth of the Agricultural Equipment Market in Asia-Pacific stand?

Increasing focus on farm mechanization in the Region to Propel the Market Growth

The agricultural equipment market in Asia-Pacific is expected to accumulate a considerable market share in 2022 and is expected to continue to maintain the trend over the forecast period as well. Factors such as high containerized transportation, increasing Gross Domestic Product (GDP), infrastructure investments, rising per capita income, growing inclination toward mechanization, and government initiatives for FDI have created more opportunities for the farming business, in turn driving the farm tractor market in the Asia Oceania region.

Asia Oceania is expected to lead the farm tractor market during the forecast period. Countries considered under Asia Oceania are India, Japan, China, South Korea, Australia, and the Rest of Asia Oceania. The increasing farm mechanization driven by government efforts and subsidies/loan waivers is expected to drive farm tractor sales in India. The Rest of Asia Oceania covers countries like Vietnam, Australia, Malaysia, Singapore, Indonesia, and the Philippines.

According to the Tractor and machinery association of Australia (TMA), there was an increase in the sales of the small tractor segment in the country due to the support of the Instant Asset Write-off scheme. In 2020, the tractor under 40 horsepower (30 kilowatts) range was up by 72% for the month and ended by 36% ahead for the whole year. The increasing focus on farm mechanization and governments’ urge toward mechanization may boost sales and lead to innovations, such as driverless machinery, which may drive the market during the forecast period.

How is the growth of the Agricultural Equipment Market Expected to unfold in the Middle East & Africa?

Increase in Agricultural Investments in the Region

The agricultural equipment market in the Middle East & Africa is expected to accumulate a significant market share value in 2022. South Africa, Saudi Arabia, and the United Arab Emirates are notable agriculture markets in the region. The arid and semiarid countries in the Middle East with low and variable rainfall are likely to witness increased demand for irrigated and crop processing equipment over the forecast period.

Increasing Chinese investments in African countries are expected to boost the regional agriculture sector. The recent business expansion of New Hope Group, an investment firm, in Egypt is one such instance that suggests the increasing Chinese influence in the region. In addition, the Middle East and Africa is experiencing a steady growth with an increase in product output by optimizing the supply chain process. Factors such as labor shortage and utilization of machines for farming will further boost the growth of the market in the forecast period.

Agricultural Equipment Market - Category-wise Insights

By Product Type, which Agricultural Equipment Category is Expected to remain prominent?

Tractors Segment to beat Competition in Untiring Agricultural Equipment Market

On the basis of product, the global agricultural equipment market is dominated by tractors, which account for a share of 32%. This growth is attributed to the labor shortage and the growing population to meet the global food requirements, which has made tractors a prerequisite for increasing productivity in the agriculture industry.

The promotion of farm mechanization and the increasing adoption of precision farming in regions such as the Asia Pacific and Latin America have also accelerated the growth. The emergence of electric tractors is anticipated to be a significant growth prospect for market participants. The growth is ascribed to the cost-effectiveness coupled with electric tractors' eco-friendly and high-efficiency attributes.

By Ownership, which Agricultural Equipment Category dominates?

Rental Segment to Drive the Agricultural Equipment Market

Based on ownership, the rental segment is expected to witness a significant growth of 30% in 2023, and the trend is expected to continue during the forecast period. The rental of agricultural equipment is projected to witness significant growth, owing to factors such as the rise in the global population, shortage of skilled labor, increasing mechanization trends and rising demand for food grain products have fueled technological advancements across the globe.

Another major factor contributing to the segment’s growth is the need to reduce the financial burden on farmers. Farm equipment, especially larger equipment such as forage harvesters, mower conditioners, and tillage equipment are expensive to buy and require more time to make the farming business profitable. Renting farm equipment allows the farmers to harvest their crops on time by avoiding large sums of money as a down payment on farm equipment, it also provides them with a convenient way of enhancing their operations.

The Start-up Ecosystem: How key Players are opening Frontiers for Future Growth?

There are numerous Agricultural Equipment start-up manufacturers such as Tensorfield Agriculture, Kormesan, Stout AgTech, Ripe Robotics, SFarmsIndia, KhetiGaadi, Farm2Fam, Crofarm, Bombay Hemp Company, Aarav Unmanned Systems, Aibono, AgricxLab, Cropin, Fasal, Gold Farm, Ninjacart, and Waycool, among others, are adopting various marketing strategies such as new product launches, geographical expansion, merger and acquisitions, partnerships and collaboration to identify the interest of potential buyers and create a larger customer base. For instance,

• Founded in 2018, the US-based startup Tensorfield Agriculture offers thermal weeding for vegetable crops like spinach and lettuce. It uses micro dosing with extremely hot vegetable oil to eradicate weeds. Using semi-autonomous machines, the startup applies these doses in the weed-infested areas in the crop field, providing a throughput equal to 40 hand-weeding workers. This saves time and labor, as well as increases efficiency in the field.
• Established in 2016, the French startup Tibot Technologies manufactures poultry feeding robots. The startup’s robots automate the breeding process and encourage poultry to lay eggs in the nests, increasing fertility rates. One of the startup’s robots, Spoutnic NAV, cleans the farm litter as well. Moreover, the robots encourage the natural activity of animals, thereby improving animal behavior.
• Founded in 2018, SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a great synergy. On the listing platform, buyers can find/search agricultural lands and sellers can list/post the agricultural lands for sale/lease. Moreover, the company's main USP is that it makes an agreement with the seller (Agri-realty developer) to issue fractions by digital land contract against their lands.

Who are the Leading Players in the Agricultural Equipment Market?

Prominent players in the agricultural equipment market are Bucher Industries AG, AGCO Corp, Deere & Company, EXEL Industries, CLAAS KGaA mbH, ISEKI & CO. LTD., CNH Industrial N.V., Krone UK Group, Kubota Corporation, LEMKEN GmbH & Co. KG, Mahindra & Mahindra Ltd., Mitsubishi Mahindra Agricultural Machinery Co. Ltd, SDF S.p.A., and Tractor and Farm Equipment Limited (TAFE), among others.

Recent Developments:

• In January 2022, John Deere revealed a fully autonomous 8R tractor. The new tractor features with TruSet-enabled chisel plow, GPS guidance system, and new advanced technologies including six pairs of stereo cameras enabling 360-degree obstacle detection and calculation of distance, and a deep neural network that classifies each pixel of each image in 100 milliseconds.
• In December 2021, New Holland Agriculture designed a Straddle Tractor to meet the demanding requirements of the narrow vineyards typical of premium wine-growing regions such as Champagne, Médoc, and Burgundy.
• In November 2021, John Deere developed new material collection systems and mechanical grapples for compact utility tractors. The New Frontier MG20F Mechanical Grapple offers a quick-attach solution for fast installation and features a 1,200-pound (544 kg) lift capacity.
• In November 2021, CLAAS developed new flagship TORION 1913 and TORION 2014 models. They feature more engine power, higher lift capacity, and an even greater loading height.
• In August 20201, AGCO Corporation brand Massey Ferguson launched VE Series planters. The series consists of rigid and folding-frame planters to narrow transport and track planters that offer growers straightforward, dependable, durable planters to deliver consistent, accurate seed placement for optimum yields.
• In May 2021, to make sustainable agricultural product implementation more efficient and effective while driving farm and environmental sustainability, AGCO Corporation has signed a cooperation agreement with BASF Digital Farming GmbH, Raven Industries Inc., and Robert Bosch GmbH. With this, the company is aiming to evaluate targeted spraying technology.

Report Scope

Key Segments Covered in the Agricultural Equipment Industry Analysis

By Product Type:

• Tractors
• Rotavators
  • Wheel Type
  • Crawler Type
• Threshers & Dehuskers
  • Wheel Type
  • Crawler Type
• Power Tillers
  • Wheel Type
  • Crawler Type
• Power Weeder
  • Wheel Type
  • Crawler Type
• Plough
• Baler
• Seed Drill

By Category:

• Tractor Pulled / Attachment
• Self-Propelled

By Ownership:

• Individual
• Rental

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa