Agricultural Mapping Services Market Overview (2022 to 2032)

The agricultural mapping services market is expected to expand its roots at a low CAGR of 3.9% during the forecast period. The global market holds an estimated revenue of US$ 5.72 Billion in 2022 and is likely to cross US$ 8.07 Billion by the end of 2032.

The agricultural mapping services market is anticipated to show promising growth prospects during the forecast period.

Attributes Details
Agricultural Mapping Services Market CAGR (2022 to 2032) 3.9%
Agricultural Mapping Services Market Value (2022) US$ 5.72 Billion
Agricultural Mapping Services Market Value (2032) US$ 8.07 Billion

Agricultural mapping services are used to get the data related to crop mapping, yield estimation, irrigation amendment analysis, erosion identification & remediation, developing various crop models, detailed vegetation cover & monitoring, and land degradation assessment, increasing mapping services sales globally.

These services involve analysis and diagnostic tools to analyze agricultural land and livestock applications, increasing the sales of global agricultural mapping services. Other surveying and mapping services include company agricultural mapping and topographic surveying.

Let's understand how these agricultural mapping services help, from generating field & farm maps through GPS to managing and monitoring the corps through GIS and satellite imaging technology.

Mapping services consumption has increased lately because of the involvement of medium and high-resolution satellite sensors that provide accurate data about the crops and soil. It plants the yield and soil index maps through the Normalized Difference Vegetation Index (NDVI). These benefits push the sales of global agricultural mapping services.

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What are the Key Drivers and Restraints to the Agricultural Mapping Services Market?

Farmers and agricultural organizations are focusing more on increasing food productivity due to the rapidly growing population and substantial growth in income growth across the globe. Agricultural mapping services provide information related to suitable land for the optimal growth of crops, irrigation management, etc., which help farmers choose particular nutrients and land to produce more yield, increasing mapping services sales globally.

The agricultural mapping service providers are helping farmers and growers by consulting and providing an accurate land analysis report to manage soil and vegetation. These factors are estimated to boost the demand for agricultural mapping services.

The increasing involvement of governments to improve farming techniques is driving the growth of the agricultural mapping services market. There has been an increase in the number of agricultural activities to achieve significant improvements in farming techniques.

Agricultural organizations, as well as governments, are analyzing and differentiating the farmable land according to the land production capacity by using agricultural mapping services. In addition, several government research firms are trying to improve the quality of soil damage/nutrient-deficient farming land by analyzing it with the help of agricultural mapping services, increasing mapping services sales globally.

Furthermore, financial organizations have started using agricultural mapping services to evaluate farm solvency and commodities stock exchange by analyzing the overall quality of farming land. These factors are boosting the demand for agricultural mapping services.

However, agricultural mapping services involve advanced technology such as GPS and GIS, which makes it costly, and thus, farmers of rural areas are not able to afford these services. This is hampering the demand for agricultural mapping services/Mapping services.

Which is the Key Agricultural Mapping Services Market?

The presence of several leading players in the North America and Europe regions has resulted in high penetration of agricultural mapping services in these regions. Moreover, stringent rules and regulations for using pesticides as per the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) in North America are boosting the adoption of agricultural mapping services for the precise analysis of farmlands. These factors contribute to the increase in sales of agricultural mapping services, including company agricultural mapping.

The joint task Improvement of the Agricultural Structure and Coastal Protection in Europe for improving agricultural farmland has established a significant market of agricultural mapping services in various countries across Europe. On the other hand, improvements in the agricultural sector in the Asia Pacific region, excluding Japan, are creating a competitive market.

For example, the Indian government is supporting agricultural mapping services in its campaign named Startup India to help local players to initiate agricultural mapping services. It has also recently introduced drone mapping services that are being used in company agricultural mapping, fueling the demand for agricultural mapping services.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Which are the Key Competitors of Agricultural Mapping Services Market?

The key players in the Agricultural mapping services market are focusing on enhancing durability, conciseness, and better pallet organization. This drives the sales of Agricultural mapping services.

Key players in the agricultural mapping services market include SoilOptix, TARANIS, Airbus, The Sanborn Map Company, GPS-it, Excel Geomatics, TerrAvion Inc, UIZ Umwelt und Informationstechnologie Zentrum, Pix4D SA and Map of Ag. Corporation and Multi-Color Corporation

Recent Market Development:

  • Pix4D Company is using drone mapping with suitable photogrammetry software for agricultural mapping services, increasing the sales of agricultural mapping services.
  • TARANIS introduced its agricultural mapping services in countries in the Asia Pacific such as India and China. Moreover, governments in the Asia Pacific region are encouraging local players by funding campaigns and pushing the overall sales of agricultural mapping services in the region.

Report Scope

Report Attribute Details
Growth Rate CAGR of 3.9% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD billion and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Application, End Use, Region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia, and New Zealand
Country scope USA; Canada; Mexico; Germany; United Kingdom; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; United Arab Emirates; Iran; South Africa
Key companies profiled SoilOptix, TARANIS, Airbus, The Sanborn Map Company, GPS-it, Excel Geomatics, TerrAvion Inc, UIZ Umwelt und Informationstechnologie Zentrum, Pix4D SA amd Map of Ag.
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Frequently Asked Questions

What Region is the Biggest for Agricultural Mapping Services Market?

North America is the biggest market in the agricultural mapping services market. The factors that lead to the optimum growth of the market in this region are increased advancements in the field of agriculture, and rising accuracy while surveying and mapping. This leads to the high demand for agricultural mapping services in developed countries like the USA.

Who are the Key Players in the Agricultural Mapping Services Market?

Key competitors holding substantial agricultural mapping services market share include SoilOptix, TARANIS, Airbus, The Sanborn Map Company, GPS-it, Excel Geomatics, TerrAvion Inc, UIZ Umwelt und Informationstechnologie Zentrum, Pix4D SA and Map of Ag.

Which is the Key Driver in the Agricultural Mapping Services Market?

Demand for agricultural mapping services is likely to increase with the high demand from agricultural farms, and companies and new government allocations are increasing the sales of agricultural mapping services.

Table of Content

1. Executive Summary | Agricultural Mapping Services Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. Value Chain Analysis

        3.5.1. Profit Margin Analysis

        3.5.2. Service Providers

    3.6. PESTLE and Porter’s Analysis

    3.7. Regulatory Landscape

        3.7.1. By Key Regions

        3.7.2. By Key Countries

    3.8. Regional Parent Market Outlook

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Application, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2022 to 2032

        5.3.1. Irrigation Monitoring

        5.3.2. Soil & Crop Analysis

        5.3.3. Livestock Monitoring

        5.3.4. Management and Control

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032

Deep-dive segmentation will be available in the sample on request

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Precision Map Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Precision Map Type, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Precision Map Type, 2022 to 2032

        6.3.1. Soil Maps

        6.3.2. Yield Maps

    6.4. Y-o-Y Growth Trend Analysis By Precision Map Type, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Precision Map Type, 2022 to 2032

Deep-dive segmentation will be available in the sample on request

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End User

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End User, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2022 to 2032

        7.3.1. Agro-Industrial Sector

        7.3.2. Academic Institutes

        7.3.3. Government Agencies

    7.4. Y-o-Y Growth Trend Analysis By End User, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By End User, 2022 to 2032

Deep-dive segmentation will be available in the sample on request

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2021

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia & Pacific

        8.3.6. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Application

        9.2.3. By Precision Map Type

        9.2.4. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Application

        9.3.3. By Precision Map Type

        9.3.4. By End User

    9.4. Key Takeaways

10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Mexico

            10.2.1.2. Brazil

            10.2.1.3. Rest of Latin America

        10.2.2. By Application

        10.2.3. By Precision Map Type

        10.2.4. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Application

        10.3.3. By Precision Map Type

        10.3.4. By End User

    10.4. Key Takeaways

11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4.United Kingdom

            11.2.1.5. Spain

            11.2.1.6. BENELUX

            11.2.1.7. Russia

            11.2.1.8. Rest of Europe

        11.2.2. By Application

        11.2.3. By Precision Map Type

        11.2.4. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Application

        11.3.3. By Precision Map Type

        11.3.4. By End User

    11.4. Key Takeaways

12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Application

        12.2.3. By Precision Map Type

        12.2.4. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Application

        12.3.3. By Precision Map Type

        12.3.4. By End User

    12.4. Key Takeaways

13. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. ASEAN

            13.2.1.3. Australia and New Zealand

            13.2.1.4. Rest of South Asia & Pacific

        13.2.2. By Application

        13.2.3. By Precision Map Type

        13.2.4. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Application

        13.3.3. By Precision Map Type

        13.3.4. By End User

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. Turkey

            14.2.1.3. South Africa

            14.2.1.4. Rest of Middle East and Africa

        14.2.2. By Application

        14.2.3. By Precision Map Type

        14.2.4. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Application

        14.3.3. By Precision Map Type

        14.3.4. By End User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Application

            15.1.2.2. By Precision Map Type

            15.1.2.3. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Application

            15.2.2.2. By Precision Map Type

            15.2.2.3. By End User

    15.3. Mexico

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Application

            15.3.2.2. By Precision Map Type

            15.3.2.3. By End User

    15.4. Brazil

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Application

            15.4.2.2. By Precision Map Type

            15.4.2.3. By End User

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Application

            15.5.2.2. By Precision Map Type

            15.5.2.3. By End User

    15.6. Italy

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Application

            15.6.2.2. By Precision Map Type

            15.6.2.3. By End User

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Application

            15.7.2.2. By Precision Map Type

            15.7.2.3. By End User

    15.8.United Kingdom

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Application

            15.8.2.2. By Precision Map Type

            15.8.2.3. By End User

    15.9. Spain

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Application

            15.9.2.2. By Precision Map Type

            15.9.2.3. By End User

    15.10. BENELUX

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Application

            15.10.2.2. By Precision Map Type

            15.10.2.3. By End User

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Application

            15.11.2.2. By Precision Map Type

            15.11.2.3. By End User

    15.12. China

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Application

            15.12.2.2. By Precision Map Type

            15.12.2.3. By End User

    15.13. Japan

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Application

            15.13.2.2. By Precision Map Type

            15.13.2.3. By End User

    15.14. South Korea

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Application

            15.14.2.2. By Precision Map Type

            15.14.2.3. By End User

    15.15. India

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Application

            15.15.2.2. By Precision Map Type

            15.15.2.3. By End User

    15.16. ASIAN

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Application

            15.16.2.2. By Precision Map Type

            15.16.2.3. By End User

    15.17. Australia and New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Application

            15.17.2.2. By Precision Map Type

            15.17.2.3. By End User

    15.18. GCC Countries

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Application

            15.18.2.2. By Precision Map Type

            15.18.2.3. By End User

    15.19. Turkey

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Application

            15.19.2.2. By Precision Map Type

            15.19.2.3. By End User

    15.20. South Africa

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Application

            15.20.2.2. By Precision Map Type

            15.20.2.3. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Application

        16.3.3. By Precision Map Type

        16.3.4. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Sanborn Map Company

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. SoilOptix

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. TARANIS

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. GPS-it

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Excel Geomatics

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. AgroScout

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. UIZ Umwelt und Information technologies Zentrum

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Pix4D SA

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Airbus

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Map of Ag

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Precision Hawk

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. C.A. Agriculture Ltd

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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