The agricultural lighting market is valued at US$ 12.1 billion in 2024 and is projected to reach US$ 38.5 billion by 2034, exhibiting a healthy CAGR of 12.3% over the forecast period.
Key Market Drivers:
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2024) | US$ 12.1 billion |
Anticipated Forecast Value (2034) | US$ 38.5 billion |
Estimated Growth (2024 to 2034) | 12.3% CAGR |
The market generated an estimated revenue of US$ 6 billion in 2019, and in five years, it grew at a pace of 15.06%.
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The market for agricultural lighting is anticipated to surpass a valuation of US$ US$ 38.5 billion by the year 2034, with a growth rate of 12.3%. While the market is expected to experience remarkable growth, several restraining factors could adversely affect its development:
Depending on the installation, the agricultural lighting market is bifurcated into new and retrofit agriculture lighting. The former is anticipated to grow at a remarkable rate of 12.1% CAGR through 2034.
Attributes | Details |
---|---|
Installation | New |
CAGR | 12.1% |
The industry is categorized by light source into LED, fluorescent, HID, etc. The LED segment dominates the market and is anticipated to grow at a remarkable rate of 12.00%.
Attributes | Details |
---|---|
Light Source | LED |
CAGR | 12.00% |
The section provides an analysis of the agricultural lighting industry by country, including Japan, China, the United States, the United Kingdom, and South Korea. The table presents the CAGR for each country, indicating the expected market growth in that country through 2034.
Countries | CAGR |
---|---|
Japan | 13.80% |
South Korea | 13.60% |
The United Kingdom | 13.20% |
China | 12.90% |
The United States | 13.50% |
Japan is one of the leading countries in this market. The Japan agricultural lighting market is anticipated to retain its dominance by progressing at an annual growth rate of 13.80% till 2034.
South Korea is another country that is focusing on horticulture LED lighting to optimize plant growth in the Asian region. The South Korea agricultural lighting market is anticipated to retain its dominance by progressing at an annual growth rate of 13.60% till 2034.
The United Kingdom dominates the market in Europe due to its advanced agricultural practices. The United Kingdom agricultural lighting market is anticipated to exhibit an annual growth rate of 13.20% till 2034.
Smart farm business model for year-round crop production is revitalizing the market of agricultural lighting in China, which is anticipated to register a CAGR of 12.90% through 2034.
The United States leads the agricultural lighting market in North America. Over the next ten years, demand for agricultural lighting in the United States is projected to rise at a 5.50% CAGR.
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The market for agricultural lighting is filled with companies like Signify (formerly Philips Lighting), Osram Licht AG, Heliospectra AB, Fluence by OSRAM, Current, powered by GE, Agrolux, Valoya, etc.
These companies develop horticultural lighting systems specifically engineered for plant cultivation to stay in the competitive landscape of the global market. Companies are also investing in research and development to innovate and improve existing lighting technologies.
Recent Developments:
The agriculture lighting market is expected to be worth US$ 12.1 billion in 2024.
The market for agriculture lighting is expected to reach US$ 38.50 billion by 2034.
The agriculture lighting market is estimated to grow at a rate of 12.3% from 2024 to 2034.
Prominent key players include Signify, Osram Licht AG, and Heliospectra AB.
LED is leading in the light source category, with a CAGR of 12% through 2034.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Installation
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Installation, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Installation, 2024 to 2034
5.3.1. New
5.3.2. Retrofit
5.4. Y-o-Y Growth Trend Analysis By Installation, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Installation, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Light Source
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Light Source, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Light Source, 2024 to 2034
6.3.1. LED
6.3.2. Fluorescent
6.3.3. HID
6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Light Source, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Light Source, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Wattage Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Wattage Type, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Wattage Type, 2024 to 2034
7.3.1. Below 50W
7.3.2. 50 - 150W
7.3.3. Above 150W
7.4. Y-o-Y Growth Trend Analysis By Wattage Type, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Wattage Type, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel, 2024 to 2034
8.3.1. Retail/Wholesale
8.3.2. Direct Sales
8.3.3. Online/E-commerce
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Offering
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Offering, 2019 to 2023
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Offering, 2024 to 2034
9.3.1. Hardware
9.3.2. Software
9.3.3. Services
9.4. Y-o-Y Growth Trend Analysis By Offering, 2019 to 2023
9.5. Absolute $ Opportunity Analysis By Offering, 2024 to 2034
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
10.1. Introduction / Key Findings
10.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023
10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034
10.3.1. Livestock
10.3.2. Horticulture
10.3.3. Aquaculture
10.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
10.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
11.1. Introduction
11.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
11.3.1. North America
11.3.2. Latin America
11.3.3. Western Europe
11.3.4. Eastern Europe
11.3.5. South Asia and Pacific
11.3.6. East Asia
11.3.7. Middle East and Africa
11.4. Market Attractiveness Analysis By Region
12. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. USA
12.2.1.2. Canada
12.2.2. By Installation
12.2.3. By Light Source
12.2.4. By Wattage Type
12.2.5. By Sales Channel
12.2.6. By Offering
12.2.7. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Installation
12.3.3. By Light Source
12.3.4. By Wattage Type
12.3.5. By Sales Channel
12.3.6. By Offering
12.3.7. By Application
12.4. Key Takeaways
13. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. Brazil
13.2.1.2. Mexico
13.2.1.3. Rest of Latin America
13.2.2. By Installation
13.2.3. By Light Source
13.2.4. By Wattage Type
13.2.5. By Sales Channel
13.2.6. By Offering
13.2.7. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Installation
13.3.3. By Light Source
13.3.4. By Wattage Type
13.3.5. By Sales Channel
13.3.6. By Offering
13.3.7. By Application
13.4. Key Takeaways
14. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. Germany
14.2.1.2. UK
14.2.1.3. France
14.2.1.4. Spain
14.2.1.5. Italy
14.2.1.6. Rest of Western Europe
14.2.2. By Installation
14.2.3. By Light Source
14.2.4. By Wattage Type
14.2.5. By Sales Channel
14.2.6. By Offering
14.2.7. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Installation
14.3.3. By Light Source
14.3.4. By Wattage Type
14.3.5. By Sales Channel
14.3.6. By Offering
14.3.7. By Application
14.4. Key Takeaways
15. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. Poland
15.2.1.2. Russia
15.2.1.3. Czech Republic
15.2.1.4. Romania
15.2.1.5. Rest of Eastern Europe
15.2.2. By Installation
15.2.3. By Light Source
15.2.4. By Wattage Type
15.2.5. By Sales Channel
15.2.6. By Offering
15.2.7. By Application
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Installation
15.3.3. By Light Source
15.3.4. By Wattage Type
15.3.5. By Sales Channel
15.3.6. By Offering
15.3.7. By Application
15.4. Key Takeaways
16. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
16.2.1. By Country
16.2.1.1. India
16.2.1.2. Bangladesh
16.2.1.3. Australia
16.2.1.4. New Zealand
16.2.1.5. Rest of South Asia and Pacific
16.2.2. By Installation
16.2.3. By Light Source
16.2.4. By Wattage Type
16.2.5. By Sales Channel
16.2.6. By Offering
16.2.7. By Application
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Installation
16.3.3. By Light Source
16.3.4. By Wattage Type
16.3.5. By Sales Channel
16.3.6. By Offering
16.3.7. By Application
16.4. Key Takeaways
17. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
17.2.1. By Country
17.2.1.1. China
17.2.1.2. Japan
17.2.1.3. South Korea
17.2.2. By Installation
17.2.3. By Light Source
17.2.4. By Wattage Type
17.2.5. By Sales Channel
17.2.6. By Offering
17.2.7. By Application
17.3. Market Attractiveness Analysis
17.3.1. By Country
17.3.2. By Installation
17.3.3. By Light Source
17.3.4. By Wattage Type
17.3.5. By Sales Channel
17.3.6. By Offering
17.3.7. By Application
17.4. Key Takeaways
18. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
18.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
18.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
18.2.1. By Country
18.2.1.1. GCC Countries
18.2.1.2. South Africa
18.2.1.3. Israel
18.2.1.4. Rest of MEA
18.2.2. By Installation
18.2.3. By Light Source
18.2.4. By Wattage Type
18.2.5. By Sales Channel
18.2.6. By Offering
18.2.7. By Application
18.3. Market Attractiveness Analysis
18.3.1. By Country
18.3.2. By Installation
18.3.3. By Light Source
18.3.4. By Wattage Type
18.3.5. By Sales Channel
18.3.6. By Offering
18.3.7. By Application
18.4. Key Takeaways
19. Key Countries Market Analysis
19.1. USA
19.1.1. Pricing Analysis
19.1.2. Market Share Analysis, 2023
19.1.2.1. By Installation
19.1.2.2. By Light Source
19.1.2.3. By Wattage Type
19.1.2.4. By Sales Channel
19.1.2.5. By Offering
19.1.2.6. By Application
19.2. Canada
19.2.1. Pricing Analysis
19.2.2. Market Share Analysis, 2023
19.2.2.1. By Installation
19.2.2.2. By Light Source
19.2.2.3. By Wattage Type
19.2.2.4. By Sales Channel
19.2.2.5. By Offering
19.2.2.6. By Application
19.3. Brazil
19.3.1. Pricing Analysis
19.3.2. Market Share Analysis, 2023
19.3.2.1. By Installation
19.3.2.2. By Light Source
19.3.2.3. By Wattage Type
19.3.2.4. By Sales Channel
19.3.2.5. By Offering
19.3.2.6. By Application
19.4. Mexico
19.4.1. Pricing Analysis
19.4.2. Market Share Analysis, 2023
19.4.2.1. By Installation
19.4.2.2. By Light Source
19.4.2.3. By Wattage Type
19.4.2.4. By Sales Channel
19.4.2.5. By Offering
19.4.2.6. By Application
19.5. Germany
19.5.1. Pricing Analysis
19.5.2. Market Share Analysis, 2023
19.5.2.1. By Installation
19.5.2.2. By Light Source
19.5.2.3. By Wattage Type
19.5.2.4. By Sales Channel
19.5.2.5. By Offering
19.5.2.6. By Application
19.6. UK
19.6.1. Pricing Analysis
19.6.2. Market Share Analysis, 2023
19.6.2.1. By Installation
19.6.2.2. By Light Source
19.6.2.3. By Wattage Type
19.6.2.4. By Sales Channel
19.6.2.5. By Offering
19.6.2.6. By Application
19.7. France
19.7.1. Pricing Analysis
19.7.2. Market Share Analysis, 2023
19.7.2.1. By Installation
19.7.2.2. By Light Source
19.7.2.3. By Wattage Type
19.7.2.4. By Sales Channel
19.7.2.5. By Offering
19.7.2.6. By Application
19.8. Spain
19.8.1. Pricing Analysis
19.8.2. Market Share Analysis, 2023
19.8.2.1. By Installation
19.8.2.2. By Light Source
19.8.2.3. By Wattage Type
19.8.2.4. By Sales Channel
19.8.2.5. By Offering
19.8.2.6. By Application
19.9. Italy
19.9.1. Pricing Analysis
19.9.2. Market Share Analysis, 2023
19.9.2.1. By Installation
19.9.2.2. By Light Source
19.9.2.3. By Wattage Type
19.9.2.4. By Sales Channel
19.9.2.5. By Offering
19.9.2.6. By Application
19.10. Poland
19.10.1. Pricing Analysis
19.10.2. Market Share Analysis, 2023
19.10.2.1. By Installation
19.10.2.2. By Light Source
19.10.2.3. By Wattage Type
19.10.2.4. By Sales Channel
19.10.2.5. By Offering
19.10.2.6. By Application
19.11. Russia
19.11.1. Pricing Analysis
19.11.2. Market Share Analysis, 2023
19.11.2.1. By Installation
19.11.2.2. By Light Source
19.11.2.3. By Wattage Type
19.11.2.4. By Sales Channel
19.11.2.5. By Offering
19.11.2.6. By Application
19.12. Czech Republic
19.12.1. Pricing Analysis
19.12.2. Market Share Analysis, 2023
19.12.2.1. By Installation
19.12.2.2. By Light Source
19.12.2.3. By Wattage Type
19.12.2.4. By Sales Channel
19.12.2.5. By Offering
19.12.2.6. By Application
19.13. Romania
19.13.1. Pricing Analysis
19.13.2. Market Share Analysis, 2023
19.13.2.1. By Installation
19.13.2.2. By Light Source
19.13.2.3. By Wattage Type
19.13.2.4. By Sales Channel
19.13.2.5. By Offering
19.13.2.6. By Application
19.14. India
19.14.1. Pricing Analysis
19.14.2. Market Share Analysis, 2023
19.14.2.1. By Installation
19.14.2.2. By Light Source
19.14.2.3. By Wattage Type
19.14.2.4. By Sales Channel
19.14.2.5. By Offering
19.14.2.6. By Application
19.15. Bangladesh
19.15.1. Pricing Analysis
19.15.2. Market Share Analysis, 2023
19.15.2.1. By Installation
19.15.2.2. By Light Source
19.15.2.3. By Wattage Type
19.15.2.4. By Sales Channel
19.15.2.5. By Offering
19.15.2.6. By Application
19.16. Australia
19.16.1. Pricing Analysis
19.16.2. Market Share Analysis, 2023
19.16.2.1. By Installation
19.16.2.2. By Light Source
19.16.2.3. By Wattage Type
19.16.2.4. By Sales Channel
19.16.2.5. By Offering
19.16.2.6. By Application
19.17. New Zealand
19.17.1. Pricing Analysis
19.17.2. Market Share Analysis, 2023
19.17.2.1. By Installation
19.17.2.2. By Light Source
19.17.2.3. By Wattage Type
19.17.2.4. By Sales Channel
19.17.2.5. By Offering
19.17.2.6. By Application
19.18. China
19.18.1. Pricing Analysis
19.18.2. Market Share Analysis, 2023
19.18.2.1. By Installation
19.18.2.2. By Light Source
19.18.2.3. By Wattage Type
19.18.2.4. By Sales Channel
19.18.2.5. By Offering
19.18.2.6. By Application
19.19. Japan
19.19.1. Pricing Analysis
19.19.2. Market Share Analysis, 2023
19.19.2.1. By Installation
19.19.2.2. By Light Source
19.19.2.3. By Wattage Type
19.19.2.4. By Sales Channel
19.19.2.5. By Offering
19.19.2.6. By Application
19.20. South Korea
19.20.1. Pricing Analysis
19.20.2. Market Share Analysis, 2023
19.20.2.1. By Installation
19.20.2.2. By Light Source
19.20.2.3. By Wattage Type
19.20.2.4. By Sales Channel
19.20.2.5. By Offering
19.20.2.6. By Application
19.21. GCC Countries
19.21.1. Pricing Analysis
19.21.2. Market Share Analysis, 2023
19.21.2.1. By Installation
19.21.2.2. By Light Source
19.21.2.3. By Wattage Type
19.21.2.4. By Sales Channel
19.21.2.5. By Offering
19.21.2.6. By Application
19.22. South Africa
19.22.1. Pricing Analysis
19.22.2. Market Share Analysis, 2023
19.22.2.1. By Installation
19.22.2.2. By Light Source
19.22.2.3. By Wattage Type
19.22.2.4. By Sales Channel
19.22.2.5. By Offering
19.22.2.6. By Application
19.23. Israel
19.23.1. Pricing Analysis
19.23.2. Market Share Analysis, 2023
19.23.2.1. By Installation
19.23.2.2. By Light Source
19.23.2.3. By Wattage Type
19.23.2.4. By Sales Channel
19.23.2.5. By Offering
19.23.2.6. By Application
20. Market Structure Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Market Share Analysis of Top Players
20.3.1. By Regional
20.3.2. By Installation
20.3.3. By Light Source
20.3.4. By Wattage Type
20.3.5. By Sales Channel
20.3.6. By Offering
20.3.7. By Application
21. Competition Analysis
21.1. Competition Deep Dive
21.1.1. Signify N.V.
21.1.1.1. Overview
21.1.1.2. Product Portfolio
21.1.1.3. Profitability by Market Segments
21.1.1.4. Sales Footprint
21.1.1.5. Strategy Overview
21.1.1.5.1. Marketing Strategy
21.1.2. Ams-OSRAM AG
21.1.2.1. Overview
21.1.2.2. Product Portfolio
21.1.2.3. Profitability by Market Segments
21.1.2.4. Sales Footprint
21.1.2.5. Strategy Overview
21.1.2.5.1. Marketing Strategy
21.1.3. Tetra Laval International S.A. (DeLaval)
21.1.3.1. Overview
21.1.3.2. Product Portfolio
21.1.3.3. Profitability by Market Segments
21.1.3.4. Sales Footprint
21.1.3.5. Strategy Overview
21.1.3.5.1. Marketing Strategy
21.1.4. Heliospectra AB
21.1.4.1. Overview
21.1.4.2. Product Portfolio
21.1.4.3. Profitability by Market Segments
21.1.4.4. Sales Footprint
21.1.4.5. Strategy Overview
21.1.4.5.1. Marketing Strategy
21.1.5. Valoya Oy
21.1.5.1. Overview
21.1.5.2. Product Portfolio
21.1.5.3. Profitability by Market Segments
21.1.5.4. Sales Footprint
21.1.5.5. Strategy Overview
21.1.5.5.1. Marketing Strategy
21.1.6. California LightWorks (MWW Inc.)
21.1.6.1. Overview
21.1.6.2. Product Portfolio
21.1.6.3. Profitability by Market Segments
21.1.6.4. Sales Footprint
21.1.6.5. Strategy Overview
21.1.6.5.1. Marketing Strategy
21.1.7. Gavita International B.V.
21.1.7.1. Overview
21.1.7.2. Product Portfolio
21.1.7.3. Profitability by Market Segments
21.1.7.4. Sales Footprint
21.1.7.5. Strategy Overview
21.1.7.5.1. Marketing Strategy
21.1.8. Hortilux Schréder (Dool Industries)
21.1.8.1. Overview
21.1.8.2. Product Portfolio
21.1.8.3. Profitability by Market Segments
21.1.8.4. Sales Footprint
21.1.8.5. Strategy Overview
21.1.8.5.1. Marketing Strategy
21.1.9. CBM Lighting, Inc.
21.1.9.1. Overview
21.1.9.2. Product Portfolio
21.1.9.3. Profitability by Market Segments
21.1.9.4. Sales Footprint
21.1.9.5. Strategy Overview
21.1.9.5.1. Marketing Strategy
22. Assumptions & Acronyms Used
23. Research Methodology
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