As per newly released data by Future Market Insights (FMI), the Africa adventure tourism market is estimated to surpass US$ 115.1 million in 2023 and is projected to reach US$ 187.4 million by 2033, at a CAGR of 5.0% from 2023 to 2033.
| Attribute | Details |
|---|---|
| Africa Adventure Tourism Market Share (2022) | US$ 112.2 million |
| Africa Adventure Tourism Market Share (2023) | US$ 115.1 million |
| Africa Adventure Tourism Market Share (2033) | US$ 187.4 million |
| Africa Adventure Tourism Market Share (2023 to 2033) | 5.0% |
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One of the key segments of the global tourist industry today is adventure tourism, which is increasing and changing quickly as demand for unique travel experiences rises. Africa is one of the world's most difficult places to go to and has long been viewed as an 'adventure' in and of itself. Although adventure tourism is not a recent phenomenon in the continent, it has recently grown exponentially as a result of rising demand, a rise in international travel to Africa, and the introduction of for-profit adventure tourism goods. The most common adventure tourism goods are wildlife tourism, marine tourism, and overland experiences, while most adventure tourism subsectors can be found somewhere on the continent.
The growth of adventure tourism is driven by an increase in government initiatives to promote tourism. Moreover, intensifying competition, relaxation of travel restrictions, economic growth, and aggressive promotional strategies have been adopted by local tourism organizations that are directly contributing to the growth of the adventure tourism market.
Due to the tourism industry's rapid expansion, the market for adventure travel is booming worldwide. In addition, the propensity of young people to visit uncharted territories, growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion throughout the projection period. Due to the tourism industry's rapid expansion, the market for adventure travel is booming worldwide.
In addition, the propensity of young people to visit uncharted territories, growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion in local cuisine.
Principal Consultant
The political unrest in many African nations has had an impact on the continent's adventure tourism industry. Vacations are planned by travelers as a break from their routine job lives. They stay away from areas where tension exists between the government and the populace. Additionally, the political unrest in many African nations affects the continent's adventure tourism.
Adventure tourism in Africa is impacted by the lack of infrastructure development around many adventure destinations. Tourists' stays are miserable due to intermittent electrical supplies and subpar transportation options. Extremely volatile weather patterns, such as sudden torrential rains in several African countries like Uganda, have an impact on river rafting, which is the main draw there, endangering its development.
Land-based Activities are the leading Segment in Africa Adventure Tourism
The segment for land-based activities produced the leading market for adventure travel. All age groups have a strong desire for land-based activities, including bike tours, hiking, and wildlife safaris, which is considerably driving the market's growth in the years to come. The demand for land-based activities is also anticipated to increase due to growing interest in local fairs, bird watching, and archaeological explorations. In the years ahead, these elements are anticipated to fuel market expansion.
The Popularity of Africa Adventure Tourism Among Young People May Remain High
According to the age group segment, the 20 to 30 age group registered for around 41.5 percent of revenue share, and it is anticipated that this age group may continue to increase steadily throughout the projected year. Youth adventure travel to discover other cultures and nature is largely to blame for this development. This element is anticipated to support the market's expansion throughout the anticipated period.
The Family is the Prominent Segment in Adventure Activities in Africa.
Adventure excursions enable children and family members to take up travel to experience new things together and strengthen their family relationships. The family sub-segment enjoyed a clear market share in previous years. Adventure travel also provides opportunities to spend time with loved ones and make memories. Families are strongly influenced by this reason to embark on adventure travel.
The Traveler Mostly Prefers Soft Adventure Because it Doesn't Need any Special Skills.
Soft adventures are preferred because they do not require any special skills. The soft-type sub-segment is projected to dominate the global market by gaining the highest revenue share and maintaining constant growth throughout the analysis period. Growth in the soft adventure sub-segment is due to reduced risk rates and minimal experience requirements. Soft adventure travel may gain great popularity over the next decade as young people who have already experienced soft adventure travel may continue to choose it.
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Africa is a vast continent with the most diverse countries in the world. Filled with lush local forests and stunning beaches and Africa is a growing tourist attraction in itself. The presence of every form of natural resource makes Africa a holistic destination for all forms of tourism, especially adventure tourism. Each country has something unique to offer, from tradition and culture to natural wonders that draw tourists from all over the world looking to experience their piece of Africa.
Snorkeling in an inland sea and trekking to the Semien Mountains in northern Ethiopia are breathtakingly spectacular and are therefore known as playgrounds for the gods. A hot air balloon flight over the Masai Mara is one of the romantic adventures that offer a unique experience over the wildlife and grassland ecosystem are some the adventures activates in Africa.
The Tanzanian mountain Kilimanjaro is a goal for climbers. A difficult experience for tourists is climbing the Nyiragongo Volcano in the Democratic Republic of the Congo. One of the uncommon water adventure sports that is offered worldwide is kayaking.
The Quirimbas Archipelago in Mozambique offers adventure tourism, which is offered in Africa. The only activities of its kind in Africa are gorilla tracking in Rwanda and paragliding at World's View in Nyanga, Zimbabwe. Other emerging adventure tourism activities in Africa include camel treks, dune boating, mountain biking, quad biking, hot air balloon safaris, and the Kalahari Desert excursions.
Travel companies are aiming at strategic associations and partnerships with other travel operators or agencies to expand their service group to attract tourists.
Recent Developments Observed by FMI:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value |
| Key Regions Covered | The Middle East & Africa (MEA) |
| Key Countries Covered | Africa |
| Key Segments Covered | Type, Activity Type, Traveler Type, Age Group, Consumer Orientation, Region |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The Middle East and Africa
The global market size to reach US$ 187.4 million by 2033.
Africa Adventure Company, and Africa Travel Company are the top key players.
The growth potential of the Africa adventure tourism market is 5% through 2033
High cost of adoption is likely to limit market growth.
Soft adventure segment is highly preferred in the global market.
1. Executive Summary
1.1. Africa Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Hard Adventure
5.3.2. Soft Adventure
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Activity Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Activity Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Activity Type, 2023 to 2033
6.3.1. Land-based Activity
6.3.2. Water-based Activity
6.3.3. Air-based Activity
6.4. Y-o-Y Growth Trend Analysis By Activity Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Activity Type, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Traveller Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis by Traveller Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Traveller Type, 2023 to 2033
7.3.1. Solo
7.3.2. Friends/Group
7.3.3. Couple
7.3.4. Family
7.4. Y-o-Y Growth Trend Analysis by Traveller Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis by Traveller Type, 2023 to 2033
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group Tour Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Age Group Tour Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group Tour Type, 2023 to 2033
8.3.1. Below 30 Years
8.3.2. 30–41 Years
8.3.3. 42–49 Years
8.3.4. 50 Years and Above
8.4. Y-o-Y Growth Trend Analysis By Age Group Tour Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Age Group Tour Type, 2023 to 2033
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033
9.3.1. Men
9.3.2. Women
9.3.3. Children
9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033
10. Key Countries Adventure Tourism Market Analysis
10.1. Africa
10.1.1. Pricing Analysis
10.1.2. Market Share Analysis, 2022
10.1.2.1. By Type
10.1.2.2. By Activity Type
10.1.2.3. By Traveller Type
10.1.2.4. By Age Group Tour Type
10.1.2.5. By Consumer Orientation
11. Market Structure Analysis
11.1. Competition Dashboard
11.2. Competition Benchmarking
11.3. Market Share Analysis of Top Players
11.3.1. By Type
11.3.2. By Activity Type
11.3.3. By Traveller Type
11.3.4. By Age Group Tour Type
11.3.5. By Consumer Orientation
12. Competition Analysis
12.1. Competition Deep Dive
12.1.1. Africa Adventure Company
12.1.1.1. Overview
12.1.1.2. Product Portfolio
12.1.1.3. Profitability by Market Segments
12.1.1.4. Sales Footprint
12.1.1.5. Strategy Overview
12.1.1.5.1. Marketing Strategy
12.1.2. Africa Safari & Adventure Tours
12.1.2.1. Overview
12.1.2.2. Product Portfolio
12.1.2.3. Profitability by Market Segments
12.1.2.4. Sales Footprint
12.1.2.5. Strategy Overview
12.1.2.5.1. Marketing Strategy
12.1.3. Africa Travel Co
12.1.3.1. Overview
12.1.3.2. Product Portfolio
12.1.3.3. Profitability by Market Segments
12.1.3.4. Sales Footprint
12.1.3.5. Strategy Overview
12.1.3.5.1. Marketing Strategy
12.1.4. Go Explore Safaris & Tours
12.1.4.1. Overview
12.1.4.2. Product Portfolio
12.1.4.3. Profitability by Market Segments
12.1.4.4. Sales Footprint
12.1.4.5. Strategy Overview
12.1.4.5.1. Marketing Strategy
12.1.5. Nomad Africa Adventure Tours
12.1.5.1. Overview
12.1.5.2. Product Portfolio
12.1.5.3. Profitability by Market Segments
12.1.5.4. Sales Footprint
12.1.5.5. Strategy Overview
12.1.5.5.1. Marketing Strategy
12.1.6. Africa Adventure Vacations
12.1.6.1. Overview
12.1.6.2. Product Portfolio
12.1.6.3. Profitability by Market Segments
12.1.6.4. Sales Footprint
12.1.6.5. Strategy Overview
12.1.6.5.1. Marketing Strategy
12.1.7. Pamoja Tours & Travels
12.1.7.1. Overview
12.1.7.2. Product Portfolio
12.1.7.3. Profitability by Market Segments
12.1.7.4. Sales Footprint
12.1.7.5. Strategy Overview
12.1.7.5.1. Marketing Strategy
13. Assumptions & Acronyms Used
14. Research Methodology
Travel and Tourism
October 2022
REP-GB-3022
250 pages
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Africa Adventure Tourism Market
