Affective Computing Market Outlook (2023 to 2033)

The global affective computing market was worth US$ 54,002.2 million in 2022. As a result of the increasing adoption of affective computing in the healthcare and retail industry, the market is expected to reach US$ 12, 94,617.60 million by 2033, up from US$ 71,282.9 million in 2023.

Technological advancements and the growing adoption of electronic devices are expected to positively affect the growth of the market. A growing need for better security in numerous sectors and an increasing need for fraud detection in virtual assistants are driving the market upward.

AI products are expected to benefit greatly from the advancement in technologies, alongside the creation of smart equipment and software such as facial recognition and skin temperature detection. In turn, it is expected to increase the market value of affective computing tools in the coming decade.

A growing number of end-user industries are adopting connected devices, along with improvements in affective computing, which is expected to drive the market. It is anticipated that affective computing is expected to be widely adopted across diverse sectors in the coming years, propelling the market's development. These sectors include healthcare, market research, automotive, media & advertising, gaming, and e-learning.

Smart wearable devices are set to give the market a notable boost, alongside the emergence of new start-ups and increasing use by leading organizations of effective computing tools for studying and analyzing consumers' behaviors.

Healthcare industries are increasingly utilizing artificial intelligence in various surgeries. Various organizations have also adopted digital business continuity plans in the digital age.

With the proliferation of mobile devices and Internet penetration throughout the world, individuals are increasingly inclined to use digital technologies for staying connected globally. This has proliferated the market demand for facial recognition, speech recognition, and gesture recognition in the market.

The adoption of affective computing solutions allows organizations to counter the spread of viruses by using technologies such as facial recognition and temperature detection systems. The industry is heavily investing in research and development to develop analytical software that is expected to help them to identify outbreaks in the future.

Attributes Details
Affective Computing Market CAGR (2023 to 2033) 33.6%
Affective Computing Industry CAGR (2018 to 2022) 31.5%
Affective Computing Industry (2018) US$ 18,032.2 million
Affective Computing Industry (2022) US$ 54,002.2 million
Affective Computing Market (2023) US$ 71,282.9 million
Affective Computing Market (2033) US$ 12,94,617.60 million
Affective Computing Market Attraction A rise in the adoption of advanced electronic devices, coupled with technological advancements, is expected to drive growth in the market during the forecast period. Voice-activated biometrics used for security purposes, sensors, and robotics all stimulate market growth.

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How is the Affective Computing Market Assuming Shape?

The development of industry is anticipated to increase the performance of the affective computing system through technological advances such as streamlined computing, a better user interface, and the latest networking innovations.

Various sectors are looking for many secure products and the increasing need for virtual assistants that can detect fraudulent activity is creating growth in the market. In addition to affective computing, voice-activated biometrics are also contributing to the explosion of the market. As a result, the future of any company is projected to be affected by affective computing. It is going to have a big impact on productivity, human resource management, and organizational transitions.

Various market verticals around the world are now adopting emotion AI/affective computing solutions in the market. The advances in computing capacity, the development of new communications technologies, and the arrival of new solutions, such as artificial intelligence, have enabled opportunities to emerge that were previously inaccessible due to a lack of resources.

The growing use of virtual assistance in smart homes and the application of AI-based technologies to customer service are what are propelling the growth of this market. In the world of affective computing, there is a continuous growth of different software in the market for various industry verticals. This is further expected to stimulate the market growth for affective computing in the market.

Various end-user verticals are expected to adopt connected devices, and continuous advancements in enabling technologies are expected to fuel market growth during the forecast period.

What are the Challenges Impacting the Affective Computing Market?

The high implementation costs and technological issues related to compatibility are expected to restrict the market's growth. Most data collected on customer behavior is collected in a complex lab setting and is reflected in the behavior of customers through emotions and gestures. Due to these challenges, companies are building models for affective computing that address these challenges while identifying and making decisions from data accumulated.

Affective computing tends to incur high development costs, such as wearable computing and gesture recognition. In the current market situation, this appears to be the key stumbling block to growth. To remain competitive and increase their product offering, solution providers are now focusing hugely on technological partnerships.

Until affective computing is better understood, the AI emotion/affective computing market faces a big challenge. The technology sector has also received a lot of attention, but business leaders have not managed to distinguish it from the real thing. In addition, the economic and social implications of this technology are not yet fully understood. The presence of affective computing is ambiguous both in terms of its potential and its limits.

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Sudip Saha

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Which Regions Contribute to the Growth of Affective Computing?

Country/Region North America
Value Share % (2022) 32.2%
Country/Region The United States
Value Share % (2022) 18.4%

North America is expected to hold a prominent market share for affective computing. The market for computing solutions in the United States is expected to account for a 32.3% CAGR during the forecast period. By 2033, the market is expected to be worth more than US$ 303.2 billion in the coming decades.

A rise in the number of research and development projects and investments in this region is expected to increase the market demand for affective computing in the market. A market for AI-based technologies and next-generation equipment on a large scale has boosted the market demand for affective computing in this region.

Economic growth and the increasing use of robotics in this region have greatly stimulated the market demand for affective computing in this region.

Country/Region China CAGR (2023 to 2033)
Value Share % (2022) 34.3%
Country/Region India CAGR (2023 to 2033)
Value Share % (2022) 30.2%
Country/Region Japan Market Share (2022)
Value Share % (2022) 5.5%

Asia Pacific is expected to dominate the affective computing market during the forecast period. The Asian Pharmaceutical and Biotechnology industry is expected to grow considerably in the coming years due to the increasing adoption of the latest technological advances across the region as well as the emergence of economies in China and India. The market is expected to see revenue growth of 34.3% CAGR in China during the forecast period.

The market for affective computing in China is expected to reach US$ 66.9 billion by 2033. With a growing market for smart wearables in China as well as various initiatives for electronic devices, affective computing is gaining traction in this region.

According to the forecast, the economy of Japan is anticipated to expand at a CAGR of 31.2% from 2023 to 2033. As industrial production increases and IT technologies expand in this area, market demand for affective computing is expected to grow.

The development of sensors and cameras in this region is expected to lead to growth in affective computing. Market value in South Korea is expected to reach US$ 33.8 billion during the forecast period. A CAGR of 30.2% is predicted for the market during the forecast period.

High-tech healthcare infrastructures and booming e-commerce companies are fueling the development of affective computing. As smart cities and smart homes continue to grow in popularity in this region, there is likely to be an increase in market demand for affective computing in this region.

Country/Region Europe Market Share (2022)
Value Share % (2022) 23.2%
Country/Region Germany’s Market Share (2022)
Value Share % (2022) 10.5%
Country/Region The United Kingdom CAGR (2023 to 2033)
Value Share % (2022) 32.3%

During the forecast period, the artificial intelligence market for affective computing in the United Kingdom is projected to expand at a compound annual growth rate of 32.3% during the period. Due to the emergence and development of artificial intelligence and machine learning technologies, affective computing is anticipated to experience high demand in this area.

The market demand for affective computing is growing notably due to the increasing popularity of innovative new products for voice processing and speech recognition.

What is the Level of Competition for Affective Computing in the Market?

Key players in the market are raising their production capacity via strategic partnerships, and catering to consumer demand; thus, elevating their market share and revenue. The introduction of new products and technologies is expected to allow end-users to reap the benefits of new technologies.

Current Trends in Affective Computing:

  • In April 2021, the Affective Computing Company, LLC, focuses on healthcare consumerism to improve care outcomes.
  • In June 2021, the Pangiam Group, a provider of technology-based security and travel services, announced the acquisition of Trueface, a leader in computer vision technologies focusing on facial recognition, weapon detection, and age verification. No financial details were revealed.

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Key Players Operating in the Affective Computing Market

  • Microsoft
  • IBM Corporation
  • Apple
  • Qualcomm
  • Intel
  • Sony Depthsensing Solutions
  • Affectiva
  • Elliptic labs
  • Numenta

Key Segments

By Components:

  • Software
    • Speech Recognition
    • Gesture Recognition
    • Facial Feature Extraction
    • Analytics Software
    • Enterprise Software
  • Hardware
    • Sensors
    • Cameras
    • Storage Devices and Processors
    • Others

By Technologies:

  • Touch-based
  • Touchless

By Verticals:

  • Academia and Research
  • Media and Entertainment
  • Government and Defense
  • Healthcare and Life Sciences
  • IT and Telecom
  • Retail and E-Commerce
  • Automotive
  • BFSI
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa (MEA)

Frequently Asked Questions

How much is the Affective Computing Industry Projected to Attain by 2033 end?

The affective computing industry is projected to reach a valuation of US$ 12, 94,617.60 million by 2033.

Which are the Top Companies Providing Affective Computing?

Microsoft and IBM Corporation are the top players in the affective computing industry.

Which Country is Expected to Account for a Significant Market Share?

The United States is projected to hold a sizeable market share over the forecast period.

At what CAGR is the Affective Computing Industry Projected to Expand in the Forecast Period?

The affective computing industry is projected to grow at a CAGR of 33.6%.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Components

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Components, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Components, 2023 to 2033

        5.3.1. Software

            5.3.1.1. Speech Recognition

            5.3.1.2. Gesture Recognition

            5.3.1.3. Facial Feature Extraction

            5.3.1.4. Analytics Software

            5.3.1.5. Enterprise Software

        5.3.2. Hardware

            5.3.2.1. Sensors

            5.3.2.2. Cameras

            5.3.2.3. Storage Devices and Processors

            5.3.2.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Components, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Components, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technologies

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Technologies, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Technologies, 2023 to 2033

        6.3.1. Touch-based

        6.3.2. Touchless

    6.4. Y-o-Y Growth Trend Analysis By Technologies, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Technologies, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Verticals

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Verticals, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Verticals, 2023 to 2033

        7.3.1. Academia and Research

        7.3.2. Media and Entertainment

        7.3.3. Government and Defense

        7.3.4. Healthcare and Life Sciences

        7.3.5. IT and Telecom

        7.3.6. Retail and E-Commerce

        7.3.7. Automotive

        7.3.8. BFSI

        7.3.9. Others

    7.4. Y-o-Y Growth Trend Analysis By Verticals, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Verticals, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. South Asia

        8.3.5. East Asia

        8.3.6. Oceania

        8.3.7. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Components

        9.2.3. By Technologies

        9.2.4. By Verticals

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Components

        9.3.3. By Technologies

        9.3.4. By Verticals

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Components

        10.2.3. By Technologies

        10.2.4. By Verticals

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Components

        10.3.3. By Technologies

        10.3.4. By Verticals

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Components

        11.2.3. By Technologies

        11.2.4. By Verticals

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Components

        11.3.3. By Technologies

        11.3.4. By Verticals

    11.4. Key Takeaways

12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Malaysia

            12.2.1.3. Singapore

            12.2.1.4. Thailand

            12.2.1.5. Rest of South Asia

        12.2.2. By Components

        12.2.3. By Technologies

        12.2.4. By Verticals

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Components

        12.3.3. By Technologies

        12.3.4. By Verticals

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Components

        13.2.3. By Technologies

        13.2.4. By Verticals

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Components

        13.3.3. By Technologies

        13.3.4. By Verticals

    13.4. Key Takeaways

14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By Components

        14.2.3. By Technologies

        14.2.4. By Verticals

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Components

        14.3.3. By Technologies

        14.3.4. By Verticals

    14.4. Key Takeaways

15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Components

        15.2.3. By Technologies

        15.2.4. By Verticals

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Components

        15.3.3. By Technologies

        15.3.4. By Verticals

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Components

            16.1.2.2. By Technologies

            16.1.2.3. By Verticals

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Components

            16.2.2.2. By Technologies

            16.2.2.3. By Verticals

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Components

            16.3.2.2. By Technologies

            16.3.2.3. By Verticals

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Components

            16.4.2.2. By Technologies

            16.4.2.3. By Verticals

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Components

            16.5.2.2. By Technologies

            16.5.2.3. By Verticals

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Components

            16.6.2.2. By Technologies

            16.6.2.3. By Verticals

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Components

            16.7.2.2. By Technologies

            16.7.2.3. By Verticals

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Components

            16.8.2.2. By Technologies

            16.8.2.3. By Verticals

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Components

            16.9.2.2. By Technologies

            16.9.2.3. By Verticals

    16.10. India

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Components

            16.10.2.2. By Technologies

            16.10.2.3. By Verticals

    16.11. Malaysia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Components

            16.11.2.2. By Technologies

            16.11.2.3. By Verticals

    16.12. Singapore

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Components

            16.12.2.2. By Technologies

            16.12.2.3. By Verticals

    16.13. Thailand

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Components

            16.13.2.2. By Technologies

            16.13.2.3. By Verticals

    16.14. China

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Components

            16.14.2.2. By Technologies

            16.14.2.3. By Verticals

    16.15. Japan

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Components

            16.15.2.2. By Technologies

            16.15.2.3. By Verticals

    16.16. South Korea

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Components

            16.16.2.2. By Technologies

            16.16.2.3. By Verticals

    16.17. Australia

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Components

            16.17.2.2. By Technologies

            16.17.2.3. By Verticals

    16.18. New Zealand

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Components

            16.18.2.2. By Technologies

            16.18.2.3. By Verticals

    16.19. GCC Countries

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Components

            16.19.2.2. By Technologies

            16.19.2.3. By Verticals

    16.20. South Africa

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Components

            16.20.2.2. By Technologies

            16.20.2.3. By Verticals

    16.21. Israel

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Components

            16.21.2.2. By Technologies

            16.21.2.3. By Verticals

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Components

        17.3.3. By Technologies

        17.3.4. By Verticals

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. MICROSOFT

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. IBM

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. APPLE

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. QUALCOMM

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. INTEL

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. SONY DEPTHSENSING SOLUTIONS

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. AFFECTIVA

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. ELLIPTIC LABS

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. NUMENTA

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Eyeris

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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