Analytical Study of Aerial Work Platform in Western Europe from 2024 to 2034

The aerial work platform industry in Western Europe is poised to undergo a strong compound annual growth rate of 5.5% through 2034. The industry in Western Europe is standing at the threshold of significant prospects, starting with a valuation of US$ 2,500.25 million in 2024.

Aerial work platform (AWP) is increasingly being integrated with drone technology for inspections and surveys. The trend allows for a combination of ground and aerial perspectives, improving efficiency and data accuracy.

The adoption of aerial work platform in Western Europe is likely to secure US$ 4,270.78 million by 2034.

Attributes Details
Industry Size in 2024 US$ 2,500.25 million
Expected Industry Size by 2034 US$ 4,270.78 million
Forecasted CAGR from 2024 to 2034 5.5%

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Key Insights - Highlights to Understand Emerging and Fast Growing Opportunities

  • Opportunities lie in integrating smart technologies such as artificial intelligence and machine learning for predictive maintenance, real time monitoring, and data analytics, enhancing the overall performance and reliability of AWP systems.
  • Supportive government initiatives related to infrastructure development and safety regulations can create a favorable environment for the growth of the aerial work platform industry.
  • The oil and gas sector often requires AWP solutions for maintenance and inspection of offshore platform and facilities. Developments in this industry can influence the demand for specialized aerial work platform.
  • There is a growing demand for AWP designs that prioritize operator comfort and safety features, as the awareness of worker safety and ergonomics increases, contributing to the overall efficiency of operations.

Key Trends Influencing Demand for Aerial Work Platform in Western Europe

  • Integration of telematics and the Internet of Things in AWP systems enables remote monitoring, diagnostics, and predictive maintenance. The trend enhances operational efficiency and reduces downtime.
  • Integration with building information modelling technology allows for better planning and coordination of construction activities. AWPs that can seamlessly integrate with BIM systems offer enhanced efficiency in project execution.
  • The preference for renting rather than purchasing AWPs is a notable trend. Rental services provide cost effective solutions for businesses, allowing them to access a variety of equipment without the upfront capital investment.
  • The growth of e-commerce and the expansion of warehouse facilities provide opportunities for the AWP ecosystem. The industries often require efficient and versatile aerial work platform for material handling and maintenance tasks.
Nikhil Kaitwade
Nikhil Kaitwade

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Category-wise insights

High-rise Construction Activities Drive the Demand for Efficient Boom Lifts in Western Europe

The trend of urbanization and the construction of high-rise buildings in key cities drive the need for boom lifts. These lifts provide efficient access to elevated areas, making them essential for tasks like window cleaning, painting, and maintenance in urban environments.

Aerial Work Platform in Western Europe based on Product Type Boom Lift
Share in % in 2024 66.2%

In terms of product type, the boom lift segment is expected to account for a share of 66.2% in 2024. Boom lifts are designed with safety features such as stability controls, fall protection, and an operator platform. The focus on safety in construction and maintenance work in Western Europe makes boom lifts a preferred choice, boosting their demand.

Advances in boom lift technology, including improvements in controls, telematics, and automation, contribute to their efficiency and ease of use. Technologically advanced boom lifts attract businesses looking for state-of-the-art equipment to enhance productivity.

The need for renovating and maintaining existing infrastructure, including bridges, highways, and historic buildings, drives the demand for boom lifts. These lifts provide access to elevated areas for inspection, repair, and restoration work.

Electric AWPs Lead the Charge in Western Europe’s Urban Environments

Electric AWPs produce less noise and have lower emissions compared to traditional fuel-powered counterparts, which is particularly advantageous in urban environments where noise and air pollution are significant concerns. The demand for environmentally friendly equipment, such as electric AWPs, is increasing as urbanization continues.

Aerial Work Platform in Western Europe based on Fuel Type Electric
Share in % in 2024 56.2%

Based on fuel type, the electric segment is expected to account for a share of 56.2% in 2024. Stringent emission standards and regulations in Western Europe contribute to the preference for electric-powered AWPs. Companies seeking to comply with emission standards and reduce their carbon footprint opt for electric models.

Advances in battery technology, including improved energy density and charging capabilities, contribute to the viability of electric AWPs. Longer battery life and faster charging times enhance the efficiency and productivity of electric models.

Noise regulations, especially in urban and residential areas, drive the adoption of electric AWPs. The machines operate quietly, making them suitable for applications where noise restrictions are in place.

Region-wise Insights

Stringent Safety Regulations to Boost the Industry in the United Kingdom

The United Kingdom has stringent safety regulations, and compliance is a priority in the construction and maintenance sectors. The need to meet safety standards encourages businesses to invest in aerial work platform that comply with these requirements.

The country has been investing in renewable energy projects, including wind farms and solar installations. Aerial work platform is crucial for the installation and maintenance of equipment in these projects, contributing to the growth of the industry. The United Kingdom is expected to expand at a CAGR of 5.0% through 2034.

Growth in Industrial Manufacturing in Germany to Enhance the Landscape

The industrial and manufacturing sectors in Germany often require aerial work platform for maintenance, inspections, and other elevated tasks. The growth of these sectors can positively impact the demand for AWPs.

Collaborations with international AWP manufacturers and technology providers can introduce German companies to advanced technologies and a broader range of AWP solutions, fostering innovation. The AWPs play a crucial role in emergency response and disaster management. The need for quick and efficient access to elevated areas during emergencies can drive the growth of the landscape. Germany is expected to expand at a CAGR of 6.9% through 2034.

Technological Advancements to Accelerate the Ecosystem in France

Adoption of advanced technologies in AWP systems, such as telematics and automation, can enhance efficiency and safety. French companies may invest in innovative solutions that offer improved performance and ease of use.

Collaborations between established AWP manufacturers and construction technology startups can lead to the development of cutting edge solutions. Startups offering digital platform for equipment management and tracking may find synergies with AWP providers, contributing to the growth of industry. France is expected to expand at a CAGR of 6.2% through 2034.

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Competitive Landscape

The aerial work platform ecosystem in Western Europe is characterized by a competitive and dynamic environment, driven by factors such as infrastructure development, urbanization, safety regulations, and the need for efficient and versatile access solutions. Key players in the industry compete on various fronts, including product innovation, technology integration, geographical presence, and customer service.

Recent Developments Observed in Aerial Work Platform Industry in Western Europe

  • In 2023, JLG Industries, Inc. announced the launch of its new 670SJ self-leveling boom lift, which is engineered to automatically adapt to terrain on slopes up to 10 degrees in any direction.
  • In 2023, Haulotte Group announced the launch of its new HA20 PJ scissor lift, which is designed for use in a variety of applications, including maintenance, warehousing, and construction.
  • In the same year, MEC Aerial Work Platform introduced the NANO10 XD, an all-electric scissor lift, which boasts a compact design and is specifically designed for environmentally sensitive applications.

Some of the Key Players with Aerial Work Platform in Western Europe

  • JLG Industries, Inc.
  • Genie Company
  • Haulotte Group
  • Skyjack Inc.
  • Manitou Group
  • Niftylift Ltd.
  • Boels Rental
  • Lavendon Group PLC
  • Riwal SA
  • Loxam
  • Ahern International
  • United Rentals, Inc.
  • Sunbelt Rentals
  • Herc Rentals
  • Big Blue Rentals

Scope of the Report

Attribute Details
Estimated Industry Size in 2024 US$ 2,500.25 million
Projected Industry Size by 2034 US$ 4,270.78 million
Anticipated CAGR from 2024 to 2034 5.5% CAGR
Historical Analysis of Demand for Aerial Work Platform in Western Europe 2019 to 2023
Demand Forecast for Aerial Work Platform in Western Europe 2024 to 2034
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Aerial Work Platform adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Providers in Western Europe
Key Countries Analyzed while Studying Opportunities in Aerial Work Platform in Western Europe
  • The United Kingdom
  • Germany
  • France
  • Netherlands
  • Italy
Key Companies Profiled
  • JLG Industries, Inc.
  • Genie Company
  • Haulotte Group
  • Skyjack Inc.
  • Manitou Group
  • Niftylift Ltd.
  • Boels Rental
  • Lavendon Group PLC
  • Riwal SA
  • Loxam
  • Ahern International
  • United Rentals, Inc.
  • Sunbelt Rentals
  • Herc Rentals
  • Big Blue Rentals

Key Segments 

By Product Type:

  • Boom Lifts
    • Telescopic
    • Articulating
    • Trailer Mounted
    • Self-Propelled
  • Scissor Lifts
  • Vertical Mast Lift
    • Double Mast AWP
    • Single Mast AWP
  • Push Around and Spider Lifts

By Fuel Type:

  • Gas / Diesel
  • Electric
  • Hybrid

By Platform Working Height:

  • Below 10 Meters
  • 10 to 20 Meters
  • 20 to 30 Meters
  • Above 30 Meters

Sales Channel:

  • OEM
  • Rental Service Providers

By End Use:

  • Construction
  • Mining
  • Transportation and Logistics
  • Manufacturing
  • Aerospace and Defence
  • Others

By Region:

  • The United Kingdom
  • Germany
  • France
  • Netherlands
  • Italy

Frequently Asked Questions

What is the size of the Aerial Work Platform Industry in 2024 to Western Europe?

The industry in Western Europe is to be valued at US$ 2,500.25 million in 2024.

At what Rate is the Aerial Work Platform Ecosystem Growing in Western Europe?

The anticipated CAGR through 2034 is 5.5%.

How big will be the demand for the Aerial Work Platform Landscape in Western Europe?

Demand for aerial work platform in Western Europe is expected to reach US$ 4,270.78 million by 2034.

Which is the Preferred Product Type for Aerial Work Platform industry in Western Europe?

Boom Lift segment is expected to dominate the demand for aerial work platform.

Which Fuel Type Contributes Significantly?

Electric segment to remain a key contributor in the aerial work platform ecosystem in Western Europe.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Boom Lift

            5.3.1.1. Articulating

            5.3.1.2. Self-Propelled

            5.3.1.3. Telescopic

            5.3.1.4. Trailer Mounted

        5.3.2. Push Around and Spider Lift

        5.3.3. Scissor Lift

        5.3.4. Vertical Mast Lift

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By End-Use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By End-Use, 2023 to 2033

        6.3.1. Aerospace and Defense

        6.3.2. Construction

        6.3.3. Manufacturing

        6.3.4. Mining

        6.3.5. Transportation and Logistics

        6.3.6. Others

    6.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Fuel Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Fuel Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Fuel Type, 2023 to 2033

        7.3.1. Electric

        7.3.2. Gas or Diesel

        7.3.3. Hybrid

    7.4. Y-o-Y Growth Trend Analysis By Fuel Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Fuel Type, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Platform Height

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Platform Height, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Platform Height, 2023 to 2033

        8.3.1. 10 to 20M

        8.3.2. 20 to 30M

        8.3.3. Above 30M

        8.3.4. Below 10M

    8.4. Y-o-Y Growth Trend Analysis By Platform Height, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Platform Height, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. OEM

        9.3.2. Rental Service Provider

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Country, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Country, 2023 to 2033

        10.3.1. UK

        10.3.2. Germany

        10.3.3. Italy

        10.3.4. France

        10.3.5. Spain

        10.3.6. Rest of Western Europe

    10.4. Market Attractiveness Analysis By Country

11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. England

            11.2.1.2. Scotland

            11.2.1.3. Wales

            11.2.1.4. Northern Ireland

        11.2.2. By Product Type

        11.2.3. By End-Use

        11.2.4. By Fuel Type

        11.2.5. By Platform Height

        11.2.6. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Product Type

        11.3.3. By End-Use

        11.3.4. By Fuel Type

        11.3.5. By Platform Height

        11.3.6. By Sales Channel

    11.4. Key Takeaways

12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North-east (Germany)

            12.2.1.2. North-west (Germany)

            12.2.1.3. Central (Germany)

            12.2.1.4. South (Germany)

            12.2.1.5. Other(Germany)

        12.2.2. By Product Type

        12.2.3. By End-Use

        12.2.4. By Fuel Type

        12.2.5. By Platform Height

        12.2.6. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Product Type

        12.3.3. By End-Use

        12.3.4. By Fuel Type

        12.3.5. By Platform Height

        12.3.6. By Sales Channel

    12.4. Key Takeaways

13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. North (Italy)

            13.2.1.2. Central (Italy)

            13.2.1.3. South (Italy)

            13.2.1.4. Islands (Italy)

        13.2.2. By Product Type

        13.2.3. By End-Use

        13.2.4. By Fuel Type

        13.2.5. By Platform Height

        13.2.6. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Product Type

        13.3.3. By End-Use

        13.3.4. By Fuel Type

        13.3.5. By Platform Height

        13.3.6. By Sales Channel

    13.4. Key Takeaways

14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Northern (France)

            14.2.1.2. Central (France)

            14.2.1.3. Southern (France)

            14.2.1.4. Eastern (France)

        14.2.2. By Product Type

        14.2.3. By End-Use

        14.2.4. By Fuel Type

        14.2.5. By Platform Height

        14.2.6. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Product Type

        14.3.3. By End-Use

        14.3.4. By Fuel Type

        14.3.5. By Platform Height

        14.3.6. By Sales Channel

    14.4. Key Takeaways

15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    15.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Region

            15.2.1.1. Basque Country

            15.2.1.2. Andalusia

            15.2.1.3. Extremadura

            15.2.1.4. Catalonia

            15.2.1.5. Valencia

            15.2.1.6. Rest of Spain

        15.2.2. By Product Type

        15.2.3. By End-Use

        15.2.4. By Fuel Type

        15.2.5. By Platform Height

        15.2.6. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Region

        15.3.2. By Product Type

        15.3.3. By End-Use

        15.3.4. By Fuel Type

        15.3.5. By Platform Height

        15.3.6. By Sales Channel

    15.4. Key Takeaways

16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Product Type

        16.2.2. By End-Use

        16.2.3. By Fuel Type

        16.2.4. By Platform Height

        16.2.5. By Sales Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Product Type

        16.3.2. By End-Use

        16.3.3. By Fuel Type

        16.3.4. By Platform Height

        16.3.5. By Sales Channel

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By End-Use

        17.3.4. By Fuel Type

        17.3.5. By Platform Height

        17.3.6. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Palazzani Industrie

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Haulotte Group 

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Terex Corporation

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Manitou Group

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. OSHKOSH CORPORATION

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Linamar Corporation

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Tadano Limited

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. IMER INTERNATIONAL SpA

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. J C BAMFORD EXCAVATORS Ltd.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Hunan Sinoboom Heavy Industry Co. Ltd.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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