Industry Outlook of Active Wear Products (2024 to 2034)

The global active wear market size is anticipated to be worth USD 917,959.7 million by 2034. According to the estimates, the market is projected to clock a 5.9% CAGR until 2034. In 2024, the active wear market size is valued at USD 517,444.8 million.

Attributes Details
Active Wear Market Size, 2023 USD 488,616.4 million
Active Wear Market Size, 2024 USD 517,444.8 million
Active Wear Market Size, 2034 USD 917,959.7 million
Value CAGR (2024 to 2034) 5.9%

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Key Market Highlights

The Market of Active Wear Products Experiencing a Surge in Demand due to Sustainability and Eco-friendly initiatives

Long-term brand survival requires active wear manufacturers to include sustainable practices in their production methodes. Customers are expecting foil and right sourcing arsenic they go further environmentally concerned.

As well as supporting corporate social responsibility goals, using recycled materials, reducing waste, improving supply chain productivity to appeal to ecologically concerned customers, constructing brand loyalty, and differentiating the company in a crowded market.

Adopting sustainability is not only a trend but is is important and essential for future-evidenceing the industry and reduction risks relevant to loose customer preferences and environmental concerns

Several brands are hopping on this trend. For instance, in May 2023, leading materials science specialists RecoverTM and global lifestyle brand Perry Ellis collaborated to launch 'eco denim' collections to consumers using Recover's low-impact recycled cotton fiber.

Smart and High-tech Fabric Integration Rises in the Market

Investing in research & development to incorporate sophisticated technology into active wear textiles is a strategic step for improving product performance and distinguishing it from the competition. Moisture-wicking characteristics, temperature management, and antibacterial features boost user comfort and functionality while positioning the brand as unique and cutting-edge.

In this increasingly competitive market, premium pricing and brand loyalty are fostered by utilizing high-tech materials, which show a dedication to providing customers with exceptional quality and value.

For instance, in November 2023, Goldwin launched the Re-Optimum line, a functional clothing line designed to improve the quality of passive rest and aid in promoting recovery. The innovative KODENSHI® material provides exceptional performance for these clothes. The fundamental idea behind the design is to keep the body temperature near its ideal range because even a one-degree temperature dip can substantially negatively impact the immune system's efficiency.

CBD-infused Active Wear Emerges as an Exciting New Trend in the Market

The increasing popularity of CBD-infused active wear is driven by a shift toward holistic well-being, with consumers looking for goods that promote physical and mental well-being. CBD's putative anti-inflammatory and relaxing qualities correspond to post-workout recovery requirements, providing an innovative approach to maximizing physical recuperation.

The trend responds to a need for comfort and performance enhancement, with the ability to reduce stress during exercises. It is consistent with the growing popularity of mindful exercise approaches, which emphasize mental clarity. Brands that follow this trend stand out in the competitive activewear industry and capitalize on CBD-based goods' growing acceptability and appeal across sectors.

For instance, in September 2023, Acabada, a rising startup in the active wear industry, launched its new CBD-infused sportswear line. The company aims to provide garments that converge fashion, wellness, and fitness.

Active Wear Market Trends Analysis

Trends
  • The marketing and sales of activewear are rapidly changing with the rise of e-commerce and direct-to-consumer platforms
  • More people are seeking activewear that is suitable for both the gym and everyday activities.
  • AR technology and virtual fitting rooms are being used to improve the online athletic wear purchasing experience.
  • The larger ecosystem for health and well-being is starting to incorporate active clothing.
  • it is increasingly common for brands to really be active members in communities, to support social issues, and also build belonging.
Opportunities
  • Activewear manufacturers can take advantage of the growing at-home fitness trend spurred by digital fitness platforms and home workouts.
  • There are increasing opportunities for activewear companies to offer inclusive sizing and cater to various body shapes.
  • Activewear manufacturers can position themselves as comprehensive lifestyle partners by collaborating with fitness celebrities, health and wellness experts, and medical professionals.
  • Engaging in fashion designer collaborations and attending esteemed fashion events like Fashion Week offers active wear firms a distinctive potential to enhance their brand perception and expand their consumer base.
  • Active wear manufacturers can expand their customer base by introducing product lines that are customized to suit distinct regional tastes, cultural norms, and weather patterns.
Challenges
  • The ubiquity of rapid clothing trends may represent a challenge to the market, as customers may prefer cheaper alternatives, lowering the perceived value of luxury active wear companies.
  • The market confronts the possibility of counterfeit items, particularly given the popularity of well-known sportswear brands. Counterfeiting can jeopardize brand value and customer confidence if not properly addressed.
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Category-wise Insights

Ready to Wear Dominates as the Top Type of Active Wear

Segment Ready to Wear (Type)
Value Share (2024) 41.6%

Based on type, the ready-to-wear segment garnered 41.6% of active wear market shares in 2024.

  • Consumer choices in the active wear industry frequently tilt toward stylish, comfy, and adaptable solutions. Ready-to-wear collections are tailored to these desires, providing attractive and functional activewear that meets market needs.
  • Ready-to-wear inventory turnover is swift, which benefits both brands and retailers. Ready to wear active wear’s rapid production and distribution cycles enable companies to adapt quickly to shifting trends and refill popular goods, resulting in a constantly evolving market.

Women Continue to be the Leading Client Orientation

Segment Women (Client Orientation)
Value Share (2024) 48.2%

Based on client orientation, the women segment holds 48.2% of active wear market shares in 2024.

  • Women are participating in a variety of physical activities, including gym exercises, outdoor sports, and yoga, highlighting their focus on health and fitness. This creates a higher demand for sportswear specifically designed to support these diverse activities.
  • Broader wellness and self-care trends have influenced consumer behavior, with women prioritizing their physical and emotional well-being. As a result, activewear has become a crucial part of this self-care routine, driving the need for comfortable and functional women's activewear.

Country-wise Insights

Countries Value CAGR (2024 to 2034)
United States 3.2%
Germany 1.9%
Japan 7.6%
China 10.0%
India 10.8%

Rise of Boutique Fitness Studios Boosts Demand in the United States

The demand for activewear in the United States is expected to grow at a 3.2% compound annual growth rate (CAGR) through 2034.

  • The fitness landscape in the U.S. is changing with the rise of boutique fitness centers offering unique workout options such as spin classes, barre classes, and high-intensity interval training (HIIT). Activewear that matches their preferred training modalities is sought after by the studio's devoted community, which is frequently rather strong. Companies can benefit from this trend by providing specialized active wear collections to boutique fitness lovers with specific demands and aesthetic preferences.
  • To improve employee productivity and health, several American companies are funding corporate wellness programs. Employers frequently give rewards or financial aid for costs associated with fitness, such as buying athletic clothing, as part of these programs. Activewear companies can profit from this trend by collaborating with businesses to provide branded apparel for wellness initiatives among employees.

Growth of Digital Fitness and Home Workouts Promotes Growth in Germany

The active wear market growth in Germany is estimated at a 1.9% CAGR through 2034.

  • The German activewear industry is influenced by the increasing popularity of home workouts and digital fitness platforms, which have led to lifestyle changes and technological advancements. German consumers continuously seek innovative ways to integrate technology into their fitness routines. Brands that address this trend by offering technologically advanced activewear, collaborating with digital fitness influencers, or creating collections suitable for at-home workouts can take advantage of this preference.
  • This eco-aware consumer attitude helps the activewear industry since demand for activewear companies that emphasize eco-friendly materials, moral production methods, and open supply chains is growing.

Rising Health Consciousness and Aging Population Spur Sales in Japan

The sales of active wear in Japan are anticipated to surge at a 7.6% CAGR through 2034.

  • Japan has an elderly population and highly values lifespan and health. Not only do older customers engage in low-impact workouts like tai chi and strolling, but they also make up a significant portion of the activewear industry. Brands can capitalize on a developing market niche and establish themselves as industry leaders in serving a range of age groups in the Japanese market by addressing the unique requirements of the elderly, such as comfort, joint support, and inclusive sizing.
  • Japan skillfully incorporates ancient methods like yoga, meditation, and martial arts with contemporary exercise regimens. By providing traditional and modern activities items, athletic wear manufacturers who recognize and address this cultural fusion can reach an audience looking for adaptable and culturally relevant apparel.

National Fitness Campaigns and Government Initiatives Surge Demand in China

The demand for active wear in China is predicted to amplify at a 10.0% CAGR through 2034.

  • The Chinese government runs nationwide efforts to encourage health and fitness aggressively. People are encouraged to embrace better lives, which include regular physical activity, via initiatives like the 'Healthy China 2030' plan. Activewear companies can gain from the increased knowledge and engagement in physical activities by coordinating their marketing tactics with these government-backed fitness efforts. This would allow them to position themselves as participants in national health goals.
  • China's increasing urbanization is leading to a rise in fitness-conscious millennials in city centers. Activewear companies targeting this demographic can advataneous from their affinity for athleisure and mobile activewear that suits both workouts and day to day activities. By understanding the lifestyle needs of urban millennials such as fashionable Layouts and practicality brands can position themselves as essential lifestyle choices in China's rapidly evolving urban environment.

Social Influences and Streetwear Trends Influence Sales in India

Active wear sales in India are expected to rise at a 10.8% CAGR through 2034.

  • Streetwear trends and social media influences greatly influence Indian fashion choices. Activewear companies can attract young consumers by interacting with influencers and utilizing streetwear styles. Taking up the popular social media trends helps in gaining more increased brand recognition and gives a cool and youthful image to the chosen market in India.
  • However, the e-commerce market is also growing in the tier 2 and tier 3 cities in India apart from tier 1 cities. To elaborate, manufacturers of activewear can explore a large market latent by improving website presence and integrating better distribution channels targeting customers in such emerging regions.
  • Brands can efficiently surpass regional gaps and meet the growing demand for activewear in non-metropolitan areas by utilizing e-commerce platforms.

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Competitive Landscape

The active wear market is highly competitive, with leading firms striving for dominance and consumer loyalty in the market. Prominent global brands like Nike, Adidas, and Under Armour influence the market using their broad product portfolios, cutting-edge technology, and strong brand awareness. These industry titans continually spend in R&D to produce breakthrough fabrics, designs, and performance characteristics, resulting in a continuous push for distinction and market supremacy.

Recent Developments

  • In January 2024, Tesco’s F&F Clothing launched a new active wear range for 2024.
  • In January 2024, Alicia Keys launched an active wear collection in partnership with Athleta.

Key Players in the Active Wear Market

  • Nike
  • Adidas
  • Under Armour
  • Lululemon Athletica
  • Puma
  • Reebok
  • ASICS
  • New Balance
  • Columbia Sportswear
  • Fila
  • Gymshark
  • H&M (Hennes & Mauritz)
  • Decathlon
  • Skechers
  • The North Face
  • ASOS
  • Victoria's Secret (VS Pink)
  • Calvin Klein
  • Patagonia

Key Coverage in the Active Wear Market Report

  • Adjacent Study on the Women’s Activewear Market, Sports Fitness Clothing Market, Sportswear Market, and Activewear Apparel Market
  • Activewear Gap Analysis
  • Demand Analysis of the Indian Activewear Market
  • Sales Analysis of Activewear in the USA
  • Business Opportunities in Activewear Fabrics
  • Unique Marketing Strategies for Companies in the Activewear Market

Active Wear Market Segmentation

By Product Type:

  • Tops & T-Shirts
  • Sweatpants & Yoga Pants
  • Skirts & Skorts
  • Tracksuits
  • Sweatshirts/Jackets
  • Others (Sports Shoes)

By Material Type:

  • Cotton
  • Polyester
  • Neoprene
  • Polypropylene
  • Spandex
  • Others

By Client Orientation:

  • Male
  • Female
  • Unisex

By Price Range:

  • Economy
  • Mid-Range
  • Premium

By Sales Channel:

  • Offline Sales Channel
  • Online Sales Channel

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)
  • Japan

Frequently Asked Questions

How Big is the Active Wear Market?

The active wear market is valued at USD 517,444.8 million in 2024.

What is the Projected CAGR of the Active Wear Market?

The is estimated to increase at a 5.9% CAGR through 2034.

What is the Future Outlook for the Active Wear Market?

The active wear market is anticipated to be worth USD 917,959.7 million by 2034.

Which is the Leading Type in the Active Wear Market?

Ready to wear witnesses a high demand in the industry.

Which Country is Rising at a Higher CAGR in the Active Wear Market?

The active wear market in India is predicted to rise at a 10.8% CAGR through 2034.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Manufacturer
            3.5.1.2. Mid-Level Participants (Traders)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034
        5.3.1. Tops & T-Shirts
        5.3.2. Sweatpants & Yoga Pants
        5.3.3. Skirts & Skorts
        5.3.4. Tracksuits
        5.3.5. Sweatshirts/Jacket
        5.3.6. Others
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material Type, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material Type, 2024 to 2034
        6.3.1. Cotton
        6.3.2. Polyester
        6.3.3. Neoprene
        6.3.4. Polypropylene
        6.3.5. Spandex
        6.3.6. Others
    6.4. Y-o-Y Growth Trend Analysis By Material Type, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Material Type, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Consumer Orientation, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Consumer Orientation, 2024 to 2034
        7.3.1. Male
        7.3.2. Female
        7.3.3. Unisex
    7.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Price Range
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2019 to 2023
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2024 to 2034
        8.3.1. Economy
        8.3.2. Mid-Range
        8.3.3. Premium
    8.4. Y-o-Y Growth Trend Analysis By Price Range, 2019 to 2023
    8.5. Absolute $ Opportunity Analysis By Price Range, 2024 to 2034
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2019 to 2023
    9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2024 to 2034
        9.3.1. Offline
        9.3.2. Online
    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023
    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
    10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Western Europe
        10.3.4. Eastern Europe
        10.3.5. South Asia and Pacific
        10.3.6. East Asia
        10.3.7. Middle East and Africa
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. USA
            11.2.1.2. Canada
        11.2.2. By Product Type
        11.2.3. By Material Type
        11.2.4. By Consumer Orientation
        11.2.5. By Price Range
        11.2.6. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Material Type
        11.3.4. By Consumer Orientation
        11.3.5. By Price Range
        11.3.6. By Sales Channel
    11.4. Key Takeaways
12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. Brazil
            12.2.1.2. Mexico
            12.2.1.3. Rest of Latin America
        12.2.2. By Product Type
        12.2.3. By Material Type
        12.2.4. By Consumer Orientation
        12.2.5. By Price Range
        12.2.6. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Material Type
        12.3.4. By Consumer Orientation
        12.3.5. By Price Range
        12.3.6. By Sales Channel
    12.4. Key Takeaways
13. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. Germany
            13.2.1.2. UK
            13.2.1.3. France
            13.2.1.4. Spain
            13.2.1.5. Italy
            13.2.1.6. Rest of Western Europe
        13.2.2. By Product Type
        13.2.3. By Material Type
        13.2.4. By Consumer Orientation
        13.2.5. By Price Range
        13.2.6. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Material Type
        13.3.4. By Consumer Orientation
        13.3.5. By Price Range
        13.3.6. By Sales Channel
    13.4. Key Takeaways
14. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. Poland
            14.2.1.2. Russia
            14.2.1.3. Czech Republic
            14.2.1.4. Romania
            14.2.1.5. Rest of Eastern Europe
        14.2.2. By Product Type
        14.2.3. By Material Type
        14.2.4. By Consumer Orientation
        14.2.5. By Price Range
        14.2.6. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Material Type
        14.3.4. By Consumer Orientation
        14.3.5. By Price Range
        14.3.6. By Sales Channel
    14.4. Key Takeaways
15. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Country
            15.2.1.1. India
            15.2.1.2. Bangladesh
            15.2.1.3. Australia
            15.2.1.4. New Zealand
            15.2.1.5. Rest of South Asia and Pacific
        15.2.2. By Product Type
        15.2.3. By Material Type
        15.2.4. By Consumer Orientation
        15.2.5. By Price Range
        15.2.6. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Product Type
        15.3.3. By Material Type
        15.3.4. By Consumer Orientation
        15.3.5. By Price Range
        15.3.6. By Sales Channel
    15.4. Key Takeaways
16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        16.2.1. By Country
            16.2.1.1. China
            16.2.1.2. Japan
            16.2.1.3. South Korea
        16.2.2. By Product Type
        16.2.3. By Material Type
        16.2.4. By Consumer Orientation
        16.2.5. By Price Range
        16.2.6. By Sales Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Product Type
        16.3.3. By Material Type
        16.3.4. By Consumer Orientation
        16.3.5. By Price Range
        16.3.6. By Sales Channel
    16.4. Key Takeaways
17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    17.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    17.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        17.2.1. By Country
            17.2.1.1. GCC Countries
            17.2.1.2. South Africa
            17.2.1.3. Israel
            17.2.1.4. Rest of MEA
        17.2.2. By Product Type
        17.2.3. By Material Type
        17.2.4. By Consumer Orientation
        17.2.5. By Price Range
        17.2.6. By Sales Channel
    17.3. Market Attractiveness Analysis
        17.3.1. By Country
        17.3.2. By Product Type
        17.3.3. By Material Type
        17.3.4. By Consumer Orientation
        17.3.5. By Price Range
        17.3.6. By Sales Channel
    17.4. Key Takeaways
18. Key Countries Market Analysis
    18.1. USA
        18.1.1. Pricing Analysis
        18.1.2. Market Share Analysis, 2023
            18.1.2.1. By Product Type
            18.1.2.2. By Material Type
            18.1.2.3. By Consumer Orientation
            18.1.2.4. By Price Range
            18.1.2.5. By Sales Channel
    18.2. Canada
        18.2.1. Pricing Analysis
        18.2.2. Market Share Analysis, 2023
            18.2.2.1. By Product Type
            18.2.2.2. By Material Type
            18.2.2.3. By Consumer Orientation
            18.2.2.4. By Price Range
            18.2.2.5. By Sales Channel
    18.3. Brazil
        18.3.1. Pricing Analysis
        18.3.2. Market Share Analysis, 2023
            18.3.2.1. By Product Type
            18.3.2.2. By Material Type
            18.3.2.3. By Consumer Orientation
            18.3.2.4. By Price Range
            18.3.2.5. By Sales Channel
    18.4. Mexico
        18.4.1. Pricing Analysis
        18.4.2. Market Share Analysis, 2023
            18.4.2.1. By Product Type
            18.4.2.2. By Material Type
            18.4.2.3. By Consumer Orientation
            18.4.2.4. By Price Range
            18.4.2.5. By Sales Channel
    18.5. Germany
        18.5.1. Pricing Analysis
        18.5.2. Market Share Analysis, 2023
            18.5.2.1. By Product Type
            18.5.2.2. By Material Type
            18.5.2.3. By Consumer Orientation
            18.5.2.4. By Price Range
            18.5.2.5. By Sales Channel
    18.6. UK
        18.6.1. Pricing Analysis
        18.6.2. Market Share Analysis, 2023
            18.6.2.1. By Product Type
            18.6.2.2. By Material Type
            18.6.2.3. By Consumer Orientation
            18.6.2.4. By Price Range
            18.6.2.5. By Sales Channel
    18.7. France
        18.7.1. Pricing Analysis
        18.7.2. Market Share Analysis, 2023
            18.7.2.1. By Product Type
            18.7.2.2. By Material Type
            18.7.2.3. By Consumer Orientation
            18.7.2.4. By Price Range
            18.7.2.5. By Sales Channel
    18.8. Spain
        18.8.1. Pricing Analysis
        18.8.2. Market Share Analysis, 2023
            18.8.2.1. By Product Type
            18.8.2.2. By Material Type
            18.8.2.3. By Consumer Orientation
            18.8.2.4. By Price Range
            18.8.2.5. By Sales Channel
    18.9. Italy
        18.9.1. Pricing Analysis
        18.9.2. Market Share Analysis, 2023
            18.9.2.1. By Product Type
            18.9.2.2. By Material Type
            18.9.2.3. By Consumer Orientation
            18.9.2.4. By Price Range
            18.9.2.5. By Sales Channel
    18.10. Poland
        18.10.1. Pricing Analysis
        18.10.2. Market Share Analysis, 2023
            18.10.2.1. By Product Type
            18.10.2.2. By Material Type
            18.10.2.3. By Consumer Orientation
            18.10.2.4. By Price Range
            18.10.2.5. By Sales Channel
    18.11. Russia
        18.11.1. Pricing Analysis
        18.11.2. Market Share Analysis, 2023
            18.11.2.1. By Product Type
            18.11.2.2. By Material Type
            18.11.2.3. By Consumer Orientation
            18.11.2.4. By Price Range
            18.11.2.5. By Sales Channel
    18.12. Czech Republic
        18.12.1. Pricing Analysis
        18.12.2. Market Share Analysis, 2023
            18.12.2.1. By Product Type
            18.12.2.2. By Material Type
            18.12.2.3. By Consumer Orientation
            18.12.2.4. By Price Range
            18.12.2.5. By Sales Channel
    18.13. Romania
        18.13.1. Pricing Analysis
        18.13.2. Market Share Analysis, 2023
            18.13.2.1. By Product Type
            18.13.2.2. By Material Type
            18.13.2.3. By Consumer Orientation
            18.13.2.4. By Price Range
            18.13.2.5. By Sales Channel
    18.14. India
        18.14.1. Pricing Analysis
        18.14.2. Market Share Analysis, 2023
            18.14.2.1. By Product Type
            18.14.2.2. By Material Type
            18.14.2.3. By Consumer Orientation
            18.14.2.4. By Price Range
            18.14.2.5. By Sales Channel
    18.15. Bangladesh
        18.15.1. Pricing Analysis
        18.15.2. Market Share Analysis, 2023
            18.15.2.1. By Product Type
            18.15.2.2. By Material Type
            18.15.2.3. By Consumer Orientation
            18.15.2.4. By Price Range
            18.15.2.5. By Sales Channel
    18.16. Australia
        18.16.1. Pricing Analysis
        18.16.2. Market Share Analysis, 2023
            18.16.2.1. By Product Type
            18.16.2.2. By Material Type
            18.16.2.3. By Consumer Orientation
            18.16.2.4. By Price Range
            18.16.2.5. By Sales Channel
    18.17. New Zealand
        18.17.1. Pricing Analysis
        18.17.2. Market Share Analysis, 2023
            18.17.2.1. By Product Type
            18.17.2.2. By Material Type
            18.17.2.3. By Consumer Orientation
            18.17.2.4. By Price Range
            18.17.2.5. By Sales Channel
    18.18. China
        18.18.1. Pricing Analysis
        18.18.2. Market Share Analysis, 2023
            18.18.2.1. By Product Type
            18.18.2.2. By Material Type
            18.18.2.3. By Consumer Orientation
            18.18.2.4. By Price Range
            18.18.2.5. By Sales Channel
    18.19. Japan
        18.19.1. Pricing Analysis
        18.19.2. Market Share Analysis, 2023
            18.19.2.1. By Product Type
            18.19.2.2. By Material Type
            18.19.2.3. By Consumer Orientation
            18.19.2.4. By Price Range
            18.19.2.5. By Sales Channel
    18.20. South Korea
        18.20.1. Pricing Analysis
        18.20.2. Market Share Analysis, 2023
            18.20.2.1. By Product Type
            18.20.2.2. By Material Type
            18.20.2.3. By Consumer Orientation
            18.20.2.4. By Price Range
            18.20.2.5. By Sales Channel
    18.21. GCC Countries
        18.21.1. Pricing Analysis
        18.21.2. Market Share Analysis, 2023
            18.21.2.1. By Product Type
            18.21.2.2. By Material Type
            18.21.2.3. By Consumer Orientation
            18.21.2.4. By Price Range
            18.21.2.5. By Sales Channel
    18.22. South Africa
        18.22.1. Pricing Analysis
        18.22.2. Market Share Analysis, 2023
            18.22.2.1. By Product Type
            18.22.2.2. By Material Type
            18.22.2.3. By Consumer Orientation
            18.22.2.4. By Price Range
            18.22.2.5. By Sales Channel
    18.23. Israel
        18.23.1. Pricing Analysis
        18.23.2. Market Share Analysis, 2023
            18.23.2.1. By Product Type
            18.23.2.2. By Material Type
            18.23.2.3. By Consumer Orientation
            18.23.2.4. By Price Range
            18.23.2.5. By Sales Channel
19. Market Structure Analysis
    19.1. Competition Dashboard
    19.2. Competition Benchmarking
    19.3. Market Share Analysis of Top Players
        19.3.1. By Regional
        19.3.2. By Product Type
        19.3.3. By Material Type
        19.3.4. By Consumer Orientation
        19.3.5. By Price Range
        19.3.6. By Sales Channel
20. Competition Analysis
    20.1. Competition Deep Dive
        20.1.1. Adidas AG
            20.1.1.1. Overview
            20.1.1.2. Product Portfolio
            20.1.1.3. Profitability by Market Segments
            20.1.1.4. Sales Footprint
            20.1.1.5. Strategy Overview
                20.1.1.5.1. Marketing Strategy
                20.1.1.5.2. Product Strategy
                20.1.1.5.3. Channel Strategy
        20.1.2. Mizuno USA
            20.1.2.1. Overview
            20.1.2.2. Product Portfolio
            20.1.2.3. Profitability by Market Segments
            20.1.2.4. Sales Footprint
            20.1.2.5. Strategy Overview
                20.1.2.5.1. Marketing Strategy
                20.1.2.5.2. Product Strategy
                20.1.2.5.3. Channel Strategy
        20.1.3. NIKE, Inc.
            20.1.3.1. Overview
            20.1.3.2. Product Portfolio
            20.1.3.3. Profitability by Market Segments
            20.1.3.4. Sales Footprint
            20.1.3.5. Strategy Overview
                20.1.3.5.1. Marketing Strategy
                20.1.3.5.2. Product Strategy
                20.1.3.5.3. Channel Strategy
        20.1.4. Decathlon
            20.1.4.1. Overview
            20.1.4.2. Product Portfolio
            20.1.4.3. Profitability by Market Segments
            20.1.4.4. Sales Footprint
            20.1.4.5. Strategy Overview
                20.1.4.5.1. Marketing Strategy
                20.1.4.5.2. Product Strategy
                20.1.4.5.3. Channel Strategy
        20.1.5. Gap Inc.
            20.1.5.1. Overview
            20.1.5.2. Product Portfolio
            20.1.5.3. Profitability by Market Segments
            20.1.5.4. Sales Footprint
            20.1.5.5. Strategy Overview
                20.1.5.5.1. Marketing Strategy
                20.1.5.5.2. Product Strategy
                20.1.5.5.3. Channel Strategy
        20.1.6. Under Armour Inc.
            20.1.6.1. Overview
            20.1.6.2. Product Portfolio
            20.1.6.3. Profitability by Market Segments
            20.1.6.4. Sales Footprint
            20.1.6.5. Strategy Overview
                20.1.6.5.1. Marketing Strategy
                20.1.6.5.2. Product Strategy
                20.1.6.5.3. Channel Strategy
        20.1.7. PUMA SE
            20.1.7.1. Overview
            20.1.7.2. Product Portfolio
            20.1.7.3. Profitability by Market Segments
            20.1.7.4. Sales Footprint
            20.1.7.5. Strategy Overview
                20.1.7.5.1. Marketing Strategy
                20.1.7.5.2. Product Strategy
                20.1.7.5.3. Channel Strategy
        20.1.8. Jockey
            20.1.8.1. Overview
            20.1.8.2. Product Portfolio
            20.1.8.3. Profitability by Market Segments
            20.1.8.4. Sales Footprint
            20.1.8.5. Strategy Overview
                20.1.8.5.1. Marketing Strategy
                20.1.8.5.2. Product Strategy
                20.1.8.5.3. Channel Strategy
        20.1.9. Skechers USA Inc.
            20.1.9.1. Overview
            20.1.9.2. Product Portfolio
            20.1.9.3. Profitability by Market Segments
            20.1.9.4. Sales Footprint
            20.1.9.5. Strategy Overview
                20.1.9.5.1. Marketing Strategy
                20.1.9.5.2. Product Strategy
                20.1.9.5.3. Channel Strategy
        20.1.10. Dick's Sportswear Company
            20.1.10.1. Overview
            20.1.10.2. Product Portfolio
            20.1.10.3. Profitability by Market Segments
            20.1.10.4. Sales Footprint
            20.1.10.5. Strategy Overview
                20.1.10.5.1. Marketing Strategy
                20.1.10.5.2. Product Strategy
                20.1.10.5.3. Channel Strategy
        20.1.11. Forever21 Inc.
            20.1.11.1. Overview
            20.1.11.2. Product Portfolio
            20.1.11.3. Profitability by Market Segments
            20.1.11.4. Sales Footprint
            20.1.11.5. Strategy Overview
                20.1.11.5.1. Marketing Strategy
                20.1.11.5.2. Product Strategy
                20.1.11.5.3. Channel Strategy
21. Assumptions & Acronyms Used
22. Research Methodology
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