Active Wear Market

Industry Outlook of Active Wear Products (2024 to 2034)

The global active wear market size is anticipated to be worth USD 917,959.7 million by 2034. According to the estimates, the market is projected to clock a 5.9% CAGR until 2034. In 2024, the active wear market size is valued at USD 517,444.8 million.

Attributes	Details
Active Wear Market Size, 2023	USD 488,616.4 million
Active Wear Market Size, 2024	USD 517,444.8 million
Active Wear Market Size, 2034	USD 917,959.7 million
Value CAGR (2024 to 2034)	5.9%

Key Market Highlights

The Market of Active Wear Products Experiencing a Surge in Demand due to Sustainability and Eco-friendly initiatives

Long-term brand survival requires active wear manufacturers to include sustainable practices in their production methodes. Customers are expecting foil and right sourcing arsenic they go further environmentally concerned.

As well as supporting corporate social responsibility goals, using recycled materials, reducing waste, improving supply chain productivity to appeal to ecologically concerned customers, constructing brand loyalty, and differentiating the company in a crowded market.

Adopting sustainability is not only a trend but is is important and essential for future-evidenceing the industry and reduction risks relevant to loose customer preferences and environmental concerns

Several brands are hopping on this trend. For instance, in May 2023, leading materials science specialists RecoverTM and global lifestyle brand Perry Ellis collaborated to launch 'eco denim' collections to consumers using Recover's low-impact recycled cotton fiber.

Smart and High-tech Fabric Integration Rises in the Market

Investing in research & development to incorporate sophisticated technology into active wear textiles is a strategic step for improving product performance and distinguishing it from the competition. Moisture-wicking characteristics, temperature management, and antibacterial features boost user comfort and functionality while positioning the brand as unique and cutting-edge.

In this increasingly competitive market, premium pricing and brand loyalty are fostered by utilizing high-tech materials, which show a dedication to providing customers with exceptional quality and value.

For instance, in November 2023, Goldwin launched the Re-Optimum line, a functional clothing line designed to improve the quality of passive rest and aid in promoting recovery. The innovative KODENSHI® material provides exceptional performance for these clothes. The fundamental idea behind the design is to keep the body temperature near its ideal range because even a one-degree temperature dip can substantially negatively impact the immune system's efficiency.

CBD-infused Active Wear Emerges as an Exciting New Trend in the Market

The increasing popularity of CBD-infused active wear is driven by a shift toward holistic well-being, with consumers looking for goods that promote physical and mental well-being. CBD's putative anti-inflammatory and relaxing qualities correspond to post-workout recovery requirements, providing an innovative approach to maximizing physical recuperation.

The trend responds to a need for comfort and performance enhancement, with the ability to reduce stress during exercises. It is consistent with the growing popularity of mindful exercise approaches, which emphasize mental clarity. Brands that follow this trend stand out in the competitive activewear industry and capitalize on CBD-based goods' growing acceptability and appeal across sectors.

For instance, in September 2023, Acabada, a rising startup in the active wear industry, launched its new CBD-infused sportswear line. The company aims to provide garments that converge fashion, wellness, and fitness.

Active Wear Market Trends Analysis

Trends	The marketing and sales of activewear are rapidly changing with the rise of e-commerce and direct-to-consumer platforms More people are seeking activewear that is suitable for both the gym and everyday activities. AR technology and virtual fitting rooms are being used to improve the online athletic wear purchasing experience. The larger ecosystem for health and well-being is starting to incorporate active clothing. it is increasingly common for brands to really be active members in communities, to support social issues, and also build belonging.
Opportunities	Activewear manufacturers can take advantage of the growing at-home fitness trend spurred by digital fitness platforms and home workouts. There are increasing opportunities for activewear companies to offer inclusive sizing and cater to various body shapes. Activewear manufacturers can position themselves as comprehensive lifestyle partners by collaborating with fitness celebrities, health and wellness experts, and medical professionals. Engaging in fashion designer collaborations and attending esteemed fashion events like Fashion Week offers active wear firms a distinctive potential to enhance their brand perception and expand their consumer base. Active wear manufacturers can expand their customer base by introducing product lines that are customized to suit distinct regional tastes, cultural norms, and weather patterns.
Challenges	The ubiquity of rapid clothing trends may represent a challenge to the market, as customers may prefer cheaper alternatives, lowering the perceived value of luxury active wear companies. The market confronts the possibility of counterfeit items, particularly given the popularity of well-known sportswear brands. Counterfeiting can jeopardize brand value and customer confidence if not properly addressed.

Category-wise Insights

Ready to Wear Dominates as the Top Type of Active Wear

Segment	Ready to Wear (Type)
Value Share (2024)	41.6%

Based on type, the ready-to-wear segment garnered 41.6% of active wear market shares in 2024.

• Consumer choices in the active wear industry frequently tilt toward stylish, comfy, and adaptable solutions. Ready-to-wear collections are tailored to these desires, providing attractive and functional activewear that meets market needs.
• Ready-to-wear inventory turnover is swift, which benefits both brands and retailers. Ready to wear active wear’s rapid production and distribution cycles enable companies to adapt quickly to shifting trends and refill popular goods, resulting in a constantly evolving market.

Women Continue to be the Leading Client Orientation

Segment	Women (Client Orientation)
Value Share (2024)	48.2%

Based on client orientation, the women segment holds 48.2% of active wear market shares in 2024.

• Women are participating in a variety of physical activities, including gym exercises, outdoor sports, and yoga, highlighting their focus on health and fitness. This creates a higher demand for sportswear specifically designed to support these diverse activities.
• Broader wellness and self-care trends have influenced consumer behavior, with women prioritizing their physical and emotional well-being. As a result, activewear has become a crucial part of this self-care routine, driving the need for comfortable and functional women's activewear.

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
United States	3.2%
Germany	1.9%
Japan	7.6%
China	10.0%
India	10.8%

Rise of Boutique Fitness Studios Boosts Demand in the United States

The demand for activewear in the United States is expected to grow at a 3.2% compound annual growth rate (CAGR) through 2034.

• The fitness landscape in the USA is changing with the rise of boutique fitness centers offering unique workout options such as spin classes, barre classes, and high-intensity interval training (HIIT). Activewear that matches their preferred training modalities is sought after by the studio's devoted community, which is frequently rather strong. Companies can benefit from this trend by providing specialized active wear collections to boutique fitness lovers with specific demands and aesthetic preferences.
• To improve employee productivity and health, several American companies are funding corporate wellness programs. Employers frequently give rewards or financial aid for costs associated with fitness, such as buying athletic clothing, as part of these programs. Activewear companies can profit from this trend by collaborating with businesses to provide branded apparel for wellness initiatives among employees.

Growth of Digital Fitness and Home Workouts Promotes Growth in Germany

The active wear market growth in Germany is estimated at a 1.9% CAGR through 2034.

• The German activewear industry is influenced by the increasing popularity of home workouts and digital fitness platforms, which have led to lifestyle changes and technological advancements. German consumers continuously seek innovative ways to integrate technology into their fitness routines. Brands that address this trend by offering technologically advanced activewear, collaborating with digital fitness influencers, or creating collections suitable for at-home workouts can take advantage of this preference.
• This eco-aware consumer attitude helps the activewear industry since demand for activewear companies that emphasize eco-friendly materials, moral production methods, and open supply chains is growing.

Rising Health Consciousness and Aging Population Spur Sales in Japan

The sales of active wear in Japan are anticipated to surge at a 7.6% CAGR through 2034.

• Japan has an elderly population and highly values lifespan and health. Not only do older customers engage in low-impact workouts like tai chi and strolling, but they also make up a significant portion of the activewear industry. Brands can capitalize on a developing market niche and establish themselves as industry leaders in serving a range of age groups in the Japanese market by addressing the unique requirements of the elderly, such as comfort, joint support, and inclusive sizing.
• Japan skillfully incorporates ancient methods like yoga, meditation, and martial arts with contemporary exercise regimens. By providing traditional and modern activities items, athletic wear manufacturers who recognize and address this cultural fusion can reach an audience looking for adaptable and culturally relevant apparel.

National Fitness Campaigns and Government Initiatives Surge Demand in China

The demand for active wear in China is predicted to amplify at a 10.0% CAGR through 2034.

• The Chinese government runs nationwide efforts to encourage health and fitness aggressively. People are encouraged to embrace better lives, which include regular physical activity, via initiatives like the 'Healthy China 2030' plan. Activewear companies can gain from the increased knowledge and engagement in physical activities by coordinating their marketing tactics with these government-backed fitness efforts. This would allow them to position themselves as participants in national health goals.
• China's increasing urbanization is leading to a rise in fitness-conscious millennials in city centers. Activewear companies targeting this demographic can advataneous from their affinity for athleisure and mobile activewear that suits both workouts and day to day activities. By understanding the lifestyle needs of urban millennials such as fashionable Layouts and practicality brands can position themselves as essential lifestyle choices in China's rapidly evolving urban environment.

Social Influences and Streetwear Trends Influence Sales in India

Active wear sales in India are expected to rise at a 10.8% CAGR through 2034.

• Streetwear trends and social media influences greatly influence Indian fashion choices. Activewear companies can attract young consumers by interacting with influencers and utilizing streetwear styles. Taking up the popular social media trends helps in gaining more increased brand recognition and gives a cool and youthful image to the chosen market in India.
• However, the e-commerce market is also growing in the tier 2 and tier 3 cities in India apart from tier 1 cities. To elaborate, manufacturers of activewear can explore a large market latent by improving website presence and integrating better distribution channels targeting customers in such emerging regions.
• Brands can efficiently surpass regional gaps and meet the growing demand for activewear in non-metropolitan areas by utilizing e-commerce platforms.

Competitive Landscape

The active wear market is highly competitive, with leading firms striving for dominance and consumer loyalty in the market. Prominent global brands like Nike, Adidas, and Under Armour influence the market using their broad product portfolios, cutting-edge technology, and strong brand awareness. These industry titans continually spend in R&D to produce breakthrough fabrics, designs, and performance characteristics, resulting in a continuous push for distinction and market supremacy.

Recent Developments

• In January 2024, Tesco’s F&F Clothing launched a new active wear range for 2024.
• In January 2024, Alicia Keys launched an active wear collection in partnership with Athleta.

Key Players in the Active Wear Market

• Nike
• Adidas
• Under Armour
• Lululemon Athletica
• Puma
• Reebok
• ASICS
• New Balance
• Columbia Sportswear
• Fila
• Gymshark
• H&M (Hennes & Mauritz)
• Decathlon
• Skechers
• The North Face
• ASOS
• Victoria's Secret (VS Pink)
• Calvin Klein
• Patagonia

Key Coverage in the Active Wear Market Report

• Adjacent Study on the Women’s Activewear Market, Sports Fitness Clothing Market, Sportswear Market, and Activewear Apparel Market
• Activewear Gap Analysis
• Demand Analysis of the Indian Activewear Market
• Sales Analysis of Activewear in the USA
• Business Opportunities in Activewear Fabrics
• Unique Marketing Strategies for Companies in the Activewear Market

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
  • 5.1. Tops & T-Shirts
  • 5.2. Sweatpants & Yoga Pants
  • 5.3. Skirts & Skorts
  • 5.4. Tracksuits
  • 5.5. Sweatshirts/Jacket
  • 5.6. Others
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type
  • 6.1. Cotton
  • 6.2. Polyester
  • 6.3. Neoprene
  • 6.4. Polypropylene
  • 6.5. Spandex
  • 6.6. Others
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
  • 7.1. Male
  • 7.2. Female
  • 7.3. Unisex
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Price Range
  • 8.1. Economy
  • 8.2. Mid-Range
  • 8.3. Premium
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
  • 9.1. Offline
  • 9.2. Online
• 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 10.1. North America
  • 10.2. Latin America
  • 10.3. Western Europe
  • 10.4. Eastern Europe
  • 10.5. South Asia and Pacific
  • 10.6. East Asia
  • 10.7. Middle East and Africa
• 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 18. Key Countries Market Analysis
• 19. Market Structure Analysis
• 20. Competition Analysis
  • 20.1. Adidas AG
  • 20.2. Mizuno USA
  • 20.3. NIKE, Inc.
  • 20.4. Decathlon
  • 20.5. Gap Inc.
  • 20.6. Under Armour Inc.
  • 20.7. PUMA SE
  • 20.8. Jockey
  • 20.9. Skechers USA Inc.
  • 20.10. Dick's Sportswear Company
  • 20.11. Forever21 Inc.
• 21. Assumptions & Acronyms Used
• 22. Research Methodology