Active, Smart, and Intelligent Packaging Market

Active, Smart, and Intelligent Packaging Market Outlook for 2024 to 2034

The global active, smart, and intelligent packaging market size, in terms of value, is estimated to be USD 26.6 billion in 2024. The overall market is further projected to reach USD 59.1 billion by 2034 by thriving at a CAGR of 8.3% from 2024 to 2034.

Report Attribute	Details
Active, Smart, and Intelligent Packaging Market Size (2024)	USD 26.6 billion
Market Anticipated Forecast Value (2034)	USD 59.1 billion
Market Projected Growth Rate (2024 to 2034)	8.3% CAGR

Active, Smart, and Intelligent Packaging Market Trends & Analysis

• As per the latest industry analysis by FMI, the active packaging type is estimated to be the most used packaging type across the global active, smart & intelligent packaging market with 3/4th of the market share in 2024.
• According to the application-wise study, almost half of the total active, smart, and intelligent packaging sold in 2024 across the globe is used across the food & beverage industry. Bolstering demand for preventive packaging among modern-day consumer bases is fueling the adoption of packaging with RFID and other emerging technologies.
• Growing awareness among consumers regarding the ingredients used in a dish has increased the demand for smart packaging solutions for the food industry. Moreover, greater use of automation technologies in food processing industries has helped to shape the global digital packaging market in the last two decades.
• Various forms of active, smart, and intelligent packaging technology make it possible for a brand to provide a complete, unique, and tailored experience to the end-users of that brand. For instance- La Roche Posay’s My UV Patch by L’Oreal uses Near-field communication (NFC), and augmented reality technologies, supported by a custom mobile application to deliver a personalized consumer experience, that specifically caters to the current consumer lifestyles and behavioral trends.

Global Active, Smart, and Intelligent Packaging Market Historical Analysis Vs Forecast Outlook

The global active, smart, and intelligent packaging market was valued at USD 19.4 billion in 2019. The global demand for active, smart, and intelligent packaging solutions increased at a rate of 4.8% between 2019 and 2023. The overall market value was about USD 24.6 billion by 2023.

The food & beverages along with the pharmaceutical sector being the prominent consumers of active, smart & intelligent packaging witnessed a negative during 2020 and 2021. However, in the subsequent year due to a sharp rise in demand for pharmaceutical vaccines and supplies the packaging with indicators of market growth during this period skyrocketed.

Attributes	Details
Active, Smart, and Intelligent Packaging Market Value (2019)	USD 19.4 billion
Market Revenue (2023)	USD 24.6 billion
Market Historical Growth Rate (CAGR 2019 to 2023)	4.8% CAGR

Prominent Factors Fuelling the Global Active, Smart, and Intelligent Packaging Market Growth

The average consumer in all parts of the globe has witnessed rising income, which has led to higher expenditure and changes in consumption patterns. In addition, due to rapid urbanization in all regions, many consumers have witnessed a shift to a fast-paced lifestyle relying more on packaged food and beverage items.

Also, in the last decade, a surge in the number of modern retail outlets as well as modern trade has been further bolstered by the digital revolution. As more and more consumers switched preferences towards e-commerce, a fresh wave of online food retail and delivery services emerged.

All these developments have led to an increase in demand for fresh products with extended shelf-life, thus creating the perfect atmosphere for the growth of the active, smart, and intelligent packaging market.

Country-wise Insights

The table below lists the countries that are figured to present the most lucrative growth opportunities for the regional technological packaging solutions market.

Regional Market Comparison	CAGR (2024 to 2034)
United States	7.9%
Germany	7.7%
United Kingdom	7.1%
India	9%
China	9.7%

Active, Smart, and Intelligent Packaging Innovations in the United States

The active, smart, and intelligent packaging sales in the United States are projected to advance at 7.9% CAGR through 2034. Key highlights for the United States market include:

• The globally renowned active, smart, and intelligent packaging manufacturers situated in the country are projected to fuel the growth.
• Launch of innovative packaging solutions targeted to solve a specific problem faced by diverse end-user industries.

Research and Development Initiatives in the United Kingdom for Including Sensors in Packaging

Demand for active, smart, and intelligent packaging solutions in the United Kingdom is projected to rise at a rate of 7.1% over the next ten years.

• Food & beverage manufacturers in the country have accepted active packaging solutions as preferred packaging to keep the freshness of the product intact.
• Higher investment for research & development of sensor-based packaging market products to drive the regional market.

China Controls more than half of the Packaging Market in the Asia Pacific Region

The active, smart, and intelligent packaging industry of China is to expand at a rate of 9.7% per year till 2034.

• The wide presence of advanced packaging solutions market players in the Asia and Pacific region.
• The burgeoning growth of pharmaceutical drugs and vaccines produced has strengthened the connected packaging market in China.

The Germany Active, Smart, and Intelligent Packaging Market

Germany is anticipated to hold almost 20% market share across Europe and advance at a rate of 7.7% per year till 2034.

• Germany is the famous producer of pharmaceutical supplies in Europe requiring packaging with RFID.
• Strict sanctions by the government for proper marking labeling of all types of medicinal drugs to prevent counterfeiting.

Food Industry Driving the Demand for Active, Smart, and Intelligent Packaging in India

Sales of active, smart, and intelligent packaging solutions are anticipated to increase at a rate of 9% between 2024 and 2034.

• Growing awareness regarding eliminating food wastage along with the development of cutting-edge packaging to enhance product safety.
• Many manufacturers of smart packaging solutions in the food industry are switching to cost-effective packaging aimed at prolonging the shelf-life of the product.

Category-wise Insights

International Trade of Food Products Creates More Demand for Interactive Packaging

As per the study, the interactive packaging segment is likely to account for almost 41.6% of the total advanced packaging solutions market in 2024.

Attributes	Details
Top Technology Type or Segment	Interactive Packaging
Market Share in 2024	41.6%

• Rising international trade of fruits & vegetables boosts the demand for packaging that requires interaction with the surrounding environment to keep their freshness intact.
• The outpouring demand for meat & poultry products along with intrinsic growth witnessed by the global dairy industry.

Bags and Pouches are the Most Preferred Forms of Packaging

Based on application, the bags and pouches segment is estimated to contribute 18.5% of the market demand in 2024.

Attributes	Details
Top Application Type or segment	Bags & Pouches
Market Share in 2024	18.5% CAGR

• Growing usage of oxygen scavenging sachets to maintain the oxygen level in the package till it reaches the final consumer.
• The rising popularity of modified atmosphere packaging with several food & beverage manufacturers, from small to large, are switching towards bag and pouch packaging.

Competitive Landscape for Active, Smart, and Intelligent Packaging Market

Globally renowned manufacturers across active, smart & intelligent packaging are eyeing to enter into strategic partnerships with major end use industries. They are also focusing on launching innovative packaging to satisfy modern-day packaging needs. Furthermore, the competition in the packaging with sensors market is expected to intensify through continuous product innovation by domestic and international manufacturers.

Recent Developments in the Global Active, Smart, and Intelligent Packaging Market

• In March 2022, Varcode Ltd. partnered with General Data Company, Inc., a leading provider and manufacturer of barcode identification, labeling, packaging, data management, and equipment service products and solutions.
• In May 2021, Varcode Ltd. announced an agreement with Media Sourcery, Inc. to integrate its Smart Tag™ technology into cold chain solutions.
• In March 2021, Amcor announced a collaboration with JD Farm to jointly launch NFC (near field communication)-enabled packaging that will ensure more effective and interactive consumer engagement.

Key Players Profiled in the Active, Smart, and Intelligent Packaging Market Report

• PakSense, Inc.
• Landec Corporation
• Sealed Air Corporation
• Crown Holdings, Inc.
• Amcor Plc
• 3M Company
• Timestrip UK Ltd.
• Cryolog S.A.
• Vitsab International AB
• Varcode, Ltd.
• LCR Hallcrest LLC
• Thin Film Electronics ASA
• CCL Industries Inc.
• Temptime Corporation
• Multisorb Technologies, Inc.
• Coveris Holdings S.A.

Key Coverage in the Active, Smart, and Intelligent Packaging Market Report

• Adjacent study on intelligent containers market.
• Outlook for active, smart, and intelligent packaging service providers.

Active, Smart, and Intelligent Packaging Market Report Scope

Attribute	Details
Estimated Market Size (2024)	USD 26.6 billion
Projected Market Size (2034)	USD 59.1 billion
Anticipated Growth Rate (2024 to 2034)	8.3%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	USD million or billion for Value and Units for Volume
Key Regions Covered	North America; Latin America; Europe; Middle East & Africa (MEA); East Asia; South Asia and Oceania
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered	By Packaging Type, By Application, and By Region
Key Companies Profiled	PakSense, Inc.; Landec Corporation; Sealed Air Corporation; Crown Holdings, Inc.; Amcor Plc; 3M Company; Timestrip UK Ltd.; Cryolog S.A.; Vitsab International AB; Varcode, Ltd.; LCR Hallcrest LLC; Thin Film Electronics ASA; CCL Industries Inc.; Temptime Corporation; Multisorb Technologies, Inc.; Coveris Holdings S.A.
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Type
  • 5.1. Active Packaging
    • 5.1.1. Oxygen Scavenging Sachets
    • 5.1.2. Modified Atmosphere Packaging (MAP)
  • 5.2. Smart & Intelligent Packaging
    • 5.2.1. Time & Temperature Indicator (TTI) Labels
    • 5.2.2. Freshness Indicators
    • 5.2.3. Radio Frequency Identification (RFID) Tags
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
  • 6.1. Food & Beverage
    • 6.1.1. Meat, Poultry & Seafood
    • 6.1.2. Fruits & Vegetables
    • 6.1.3. Dairy Products
    • 6.1.4. Bakery & Confectionary
    • 6.1.5. Processed Food
    • 6.1.6. Others
  • 6.2. Pharmaceuticals
  • 6.3. Cosmetics
  • 6.4. Others
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 7.1. North America
  • 7.2. Latin America
  • 7.3. Western Europe
  • 7.4. Eastern Europe
  • 7.5. South Asia and Pacific
  • 7.6. East Asia
  • 7.7. Middle East and Africa
• 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. Key Countries Market Analysis
• 16. Market Structure Analysis
• 17. Competition Analysis
  • 17.1. PakSense, Inc.
  • 17.2. Landec Corporation
  • 17.3. Sealed Air Corporation
  • 17.4. Crown Holdings, Inc.
  • 17.5. Amcor Plc
  • 17.6. 3M Company
  • 17.7. Timestrip UK Ltd.
  • 17.8. Cryolog S.A.
  • 17.9. Vitsab International AB
  • 17.10. Varcode, Ltd.
• 18. Assumptions & Acronyms Used
• 19. Research Methodology