According to projections by Future Market Insights (FMI), the global acidified whey protein market is estimated to surge significantly in the coming years. The market is anticipated to reach a valuation of USD 200.0 million by 2023.
The demand for acidified whey protein is forecast to continue rising at a CAGR of 8.2% between 2023 and 2033, resulting in a projected market valuation of USD 406.6 million by 2033.
The growth in the acidified whey protein industry has been primarily underpinned by the increasing demand for high-protein products. This is especially from the sports nutrition and weight management segments. It is a popular ingredient in these products as it is easily digestible and has a high concentration of essential amino acids.
Acidified whey protein is used in food products like protein bars, shakes, and powders, as well as in meat alternatives like veggie burgers and sausages. Its neutral taste and smooth texture make it a versatile ingredient that can be added to a variety of recipes without altering the flavor profile.
Growing consumption of Greek yogurt, particularly in the United States, is projected to create a favorable environment for big players in the market. Fitness enthusiasts are drawn to acidic whey protein foods for weight management and improved metabolism.
Another aspect driving the growth of the acidic whey protein market is the increasing clean label trend and the shift towards foods free of artificial components and preservatives. Due to these above factors, the demand for acidic whey protein market is anticipated to surge 2.4x through the forecast period (2023 to 2033).
Furthermore, the focus of manufacturers on incorporating new technologies is anticipated to stimulate sales growth in the market. For instance, spray drying is a technology that is commonly used to dry acidified whey protein and produce a powder form that is easy to store and transport.
Such developments have led to the production of high-quality whey protein powders with improved solubility, dispensability, and flavour. This has also helped reduce the amount of waste generated during the manufacturing process.
Key Trends Listed by Future Market Insights (FMI):
Acidified whey protein Market Size (2023E)
| Attributes | Details |
|---|---|
| Acidified whey protein Market Size (2023E) | USD 200.0 million |
| Acidified whey protein Market Projected Size (2033F) | USD 406.6 million |
| Value CAGR (2023 to 2033) | 8.2% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
| Market Statistics | Details |
|---|---|
| Jan - Jun (H1), 2021 (A) | 4.9% |
| Jul - Dec (H2), 2021 (A) | 5.5% |
| Jan - Jun (H1),2022 Projected (P) | 6.5% |
| Jan - Jun (H1),2022 Outlook (O) | 5.5% |
| Jul - Dec (H2), 2022 Outlook (O) | 6.8% |
| Jul - Dec (H2), 2022 Projected (P) | 6.5% |
| Jan - Jun (H1), 2023 Projected (P) | 7.9% |
| BPS Change: H1,2022 (O) - H1,2022 (P) | 30 |
| BPS Change: H1,2022 (O) - H1,2021 (A) | 57 |
| BPS Change: H2, 2022 (O) - H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) - H2, 2022 (A) | 127 |
The global acidified whey protein industry has expanded at a CAGR of 6.2% from 2018 to 2022 and is expected to continue this growth at a CAGR of 8.2% by 2033. This creates several opportunities for manufacturers to develop innovative products and tap into new market segments.
The occurrence of obesity and other lifestyle-related diseases has led to increased multi-ingredients in food and beverages, increasing demand for protein-rich products. Thus, leading companies are capitalizing on the growing demand for acidic whey protein with their wide range of products.
Since acidic whey protein is a liquid by-product made from yogurt, it provides many health benefits when used in food. This has further boosted the demand and sales of the market.
Continuous research and development activities in the acidified whey protein market are leading to the discovery of new and innovative applications. This has resulted in increasing consumer preference for products that incorporate acidified whey protein due to its several health benefits and functional properties.
For instance, a report published by Journal of the International Society of Sports Nutrition established that daily supplementation with a combination of acidified whey protein and calcium significantly reduced CRP levels in healthy adults.
Likewise, a study published in the Journal of Medicinal Food found that supplementation with acidified whey protein for 6 weeks improved antioxidant status and reduced inflammation in patients with type 2 diabetes.
Principal Consultant
| Region | North America |
|---|---|
| Country | United States |
| CAGR | 7.6% |
| BPS Analysis | -81.8 |
| Market Value (2033) | USD 97 million |
| Region | Europe |
|---|---|
| Country | Germany |
| CAGR | 6.4% |
| BPS Analysis | -148 |
| Market Value (2033) | USD 24.1 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 8.0% |
| BPS Analysis | -170 |
| Market Value (2033) | USD 24.7 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 11.6% |
| BPS Analysis | 192 |
| Market Value (2033) | USD 14.2 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 9.0% |
| BPS Analysis | 160 |
| Market Value (2033) | USD 12.4 million |
Increasing Demand for Protein Supplements and Functional Food Products Helping the United States Grow
By 2033, the United States is projected to hold a dominant share of 84.3% in the global market, driving the market to reach a projected valuation of USD 97 million.
A significant amount of acidified whey protein is manufactured in the United States as a by-product of Greek yogurt production.
The Greek yogurt market in America generates billions of kilograms of acidified whey protein. This is encouraging food experts and manufacturing companies to seek innovative approaches to utilize acidified whey protein with minimal harm to the environment.
The United States has a large population of health-conscious consumers who are willing to pay a premium for natural and organic products. This has led to the development of new acidified whey protein products that are free from artificial ingredients and additives. These products are also being produced using environmentally friendly and socially responsible methods.
Government Support to Further R&D Activities is Set to Drive the Market Ahead
Future Market Insights (FMI) analysis projects that Germany acidified whey protein market will surge at a CAGR of 5.9%, reaching a market valuation of USD 24.1 million by 2033.
There is a well-established dairy industry and strong government support for the food and beverage sector in Germany. This is contributing to the growth of the acidified whey protein industry in the country.
The government has also introduced supportive policies and regulations which include funding for research and development and offers favorable tax incentives to manufacturers.
In addition to government support, manufacturers in Germany are also taking steps to promote the use of acidified whey protein. For instance, Arla Foods Ingredients is running a campaign called Maximum Yield. It is to raise awareness of the potential value of acid whey, and how yogurt companies can use it to increase profits and reduce waste.
Increasing Investments by Domestic and International Players
Future Market Insights (FMI) analysis shows that China manufacturers are leveraging strategic partnerships to expand into new markets. This has resulted in a projected 8.0% CAGR and a 57.2% market share for acidified whey protein by 2033.
The growth of the food and beverage industry in China has created new opportunities for the use of acidified whey protein as an ingredient. This has been further aided by the increasing popularity of Western-style foods and beverages,
Furthermore, manufacturers have been partnering with foreign companies to develop new acidified whey protein products and technologies. For instance, Chinese dairy giant Inner Mongolia Yili Industrial Group has formed a strategic partnership with New Zealand-based Fonterra, a leading producer of dairy products, to develop new high-quality dairy products, including acidified whey protein products.
Isolates Segment to Remain Highly Preferred in the Market
Among the forms, isolate is estimated to hold a global market share of 54.3% and is projected to register robust growth reaching a valuation of USD 216.0 million in 2033.
Isolates have a higher protein content as compared to concentrate and hydrolysate forms around 90% or higher. This makes it more desirable for consumers who are looking for high-protein products. It has lower lactose and fat content which makes it suitable for consumers who are lactose intolerant or watching their fat intake.
Isolates have a faster absorption rate compared to concentrate and hydrolysate forms, which makes them effective for muscle recovery and growth. It is highly versatile and can be used in an extensive range of products. These products include sports nutrition, functional foods, and beverages.
Accessibility and Cost-Effective Factor Makes it the Leading Choice
As per Future Market Insights (FMI) analysis, conventional acidified whey proteins, based on nature, are showing positive growth during the forecast period. This segment is estimated to surge with a leading CAGR of 8.2% to reach a market value of USD 388.2 million by 2033.
Consumers increasingly prefer conventional acidified whey protein over natural alternatives. Conventional acidified whey protein is cheaper and more readily available, making it an attractive option for cost-conscious consumers. It also has a longer shelf life and is easier to incorporate into a wide range of food and beverage products.
The production process for conventional acidified whey protein is also more efficient, resulting in a lower environmental impact. These factors, along with the growing demand for high-protein products, are driving the increased preference for conventional acidified whey protein in the market.
Ready-to-Drink Application is Proffered by Majority of the Consumer on the Go
Acidified whey protein has an increasing application in ready-to-drink beverages and is expected to rise at a CAGR of 9.1% during the forecast period. This growth is projected to result in a market valuation of USD 165.2 million by 2033.
Consumers are increasingly seeking convenient and healthy beverage options, which have led to rising demand for ready-to-drink products. Acidified whey protein is used in ready-to-drink beverages as it helps to improve the texture, flavor, and nutritional profile of the product.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The competitive environment is facilitated by the presence of domestic and foreign players. Key companies are implementing mergers and acquisitions and new product launches as key approaches to survive in the market.
Acquisitions and mergers have allowed companies to advance the quality of their products and expand their product range. The introduction of new products to the market has enabled companies to offer popular, high-quality products and respond to changing customer trends across industries.
For instance,
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 200.0 million |
| Market Forecast Value in 2033 | USD 406.6 million |
| Global Growth Rate | 8.2 % CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (USD Million) |
| Key Regions Covered | Europe; North America; Latin America; South Asia; East Asia; Oceania; and MEA |
| Key Countries Covered | Canada, the United States, Mexico, Brazil, Chile, Peru, Argentina, Italy, Spain, France, Germany, the United Kingdom, Netherlands, Belgium, Russia, Nordic, Poland, South Korea, China, Japan, India, Malaysia, Thailand, Singapore, Australia, Indonesia, GCC Countries, New Zealand, Central Africa, South Africa, and others |
| Key Market Segments Covered | Nature, Application, and Regions |
| Key Companies Profiled | Arla Foods Ingredients; Fonterra Co-Operative Group Limited; Glanbia Plc; Milei GmbH; Grande Cheese Company; Milk Specialties; Hilmar Ingredients; Euroserum; Lactalis Ingredients; Other Players |
The market is valued at USD 200 million in 2023.
Glanbia Plc, Milei GmbH, and Euroserum are the key market players.
The growth potential of the market is 8.2% through 2033.
The rising demand for clean and natural food products fuels the market growth.
The market is estimated to reach USD 406.6 million by 2033.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Value Chain Analysis 5. Global - Pricing Analysis 6. Global Market Size Value (USD million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 7.1. Isolates 7.2. Hydrolysates 7.3. Concentrates 7.3.1. US WPC-35 7.3.2. WPC-80 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 8.1. Organic 8.2. Conventional 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 9.1. Ready-to-drink Beverages 9.2. Ready-to-drink powders/ powder drink mixes 9.3. Acidic Beverages 9.4. Functional Beverages 9.5. Juice Drinks 9.6. Protein Bars 9.7. Protein Supplements 9.8. Baked Goods 9.9. Confectionery & Desserts 9.10. Snacks and Cereals 9.11. Ice Cream 9.12. Coffee Creamer 9.13. Nutritional Products 9.13.1. Sports Nutrition 9.13.2. Medical Nutrition 9.13.3. Infant Nutrition 9.14. Others 9.14.1. Dry Mixes 9.14.2. Seasoning blends 9.14.3. Frozen Desserts 9.14.4. Sorbet 9.14.5. Soup 9.14.6. Margarine 9.15. Dairy 9.15.1. Processed Cheese 9.15.2. Yogurt 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East & Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Country-level Market Analysis, 2022 19. Market Structure Analysis 20. Competition Analysis 20.1. Leprino Foods 20.2. Arla Foods Ingredients 20.3. Glanbia Plc 20.4. Fonterra Co-Operative Group Limited 20.5. Milei GmbH 20.6. Milk Specialties 20.7. Grande Cheese Company 20.8. Hilmar Ingredients 20.9. Euroserum 20.10. Lactalis Ingredients 20.11. Other Players (On Additional Requests) 21. Assumptions and Acronyms Used 22. Research Methodology
Explore Food and Beverage Insights
View Reports
Acidified Whey Protein Market
