Account-Based Direct Mail Software Market

Account-Based Direct Mail Software Outlook (2022 to 2032)

The global account-based direct mail software market is projected to have a moderate-paced CAGR of 7.4% during the forecast period. The current valuation of the market is USD 775 million in 2022.

The market value of the global account-based direct mail software market is anticipated to reach a high of USD 1.6 billion by the year 2032. The experts of Future Market Insights have recorded a historical CAGR of 8.2% during the period 2015 to 2021.

The growth is supported by the following:

• The development of organizations to upgrade their customer base by implementing advanced marketing software is prospering the appropriation of the account-based direct mail software market.
• Ease of operation owing to the software being utilized for planning and construction of altered mail through easy-to-use visual editors is expected to augment growth.
• The expansion of brand awareness across targeted accounts and an increase in the need for audience engagement are propelling the demand for account-based direct mail software for companies.
• The presence of service providers across all available channels assists in the development of client trust. Coupled with real-time insights, developing a strong customer relationship and enhanced customer experience is a crucial factor fuming the market share of account-based direct mail software across industries.
• Cloud-based contact centers are on the rise, and companies are increasingly adopting the same due to greater flexibility and scalability, which in turn is also aiding the growth of the concerned market.

Although the market is anticipated to advance at a healthy pace, there are some aspects that are likely to hinder growth in the projection period. The high cost of investment involved, along with the requirement of service maintenance, is an inhibiting factor identified by the expert analysts at FMI.

Furthermore, automated mail software can turn out to be annoying sometimes for the customers, which may lead to unsubscription of services by them.

Attributes	Details
Global Account-Based Direct Mail Software Market Size (2021)	USD 721 Million
Global Account-Based Direct Mail Software Market Size (2022)	USD 775 Million
Projected Market Value (2032)	USD 1.6 Billion
Global Market Growth Rate (2022 to 2032)	7.4% CAGR
United States Growth Rate (2022 to 2032)	7.2% CAGR
Key Companies Profiled	Sendoso; Alyce; Printfection; PFL Hybrid Experience Platform; Prospect Smarter Inc.; Reachdesk; Postal.io; Xoxoday Plum; Kotis Design; Entheuseum

Overview Of Growth Prospects In Developing Regions

North America is projected to dominate the market size for account-based direct mail software, with a market valuation of USD 440.28 million in 2022. The growth in this region is due to the rising inclination of marketing platforms toward enhanced advertising capabilities.

The small and medium-sized companies in Europe are fostering growth in the region and are likely to create more lucrative opportunities for the prevailing players in the foreseeable years. At present, the European market is projected to reach a valuation of USD 398 million by 2032.

China, from the Asia Pacific region, is expected to have a significant share in the market, advancing at a CAGR of 6.9% during the period 2022 to 2032.

Artificial Intelligence Integrated Mail Software to Stir Up the Dynamics

Artificial Intelligence is being integrated by the developers of the account-based direct mail software to improve the efficiency of the software. At every stage of the services, AI-based software is identified to aid in the analysis of customer behavior. It gives real-time insights into the customers, which allows the organizations to predict future behavior and incorporate emails that align with the interests of the customer base.

Furthermore, the deployment of AI in the direct mail software assists the agents in handling and guiding clients with appropriate solutions, along with minimization of customers’ waiting time. This has also led to a reduction of agent support time by 25% in the year 2022. Therefore, with all the advances going around, it is anticipated that the account-based direct mail software market is likely to have substantial growth over the forecast period.

Account-based direct mail software allows businesses to deliver individualized direct mail or present promotions to important customers within specified accounts. Businesses use this software to help expand brand awareness across targeted accounts and increase audience engagement with those accounts.

The Account Based Direct Mail Software Market is mainly expanding due to increased automation in the organization and more engagement with digital marketing. The market is also positively impacted by the adoption of the Internet of Things.

It is expected that in the next decade, cutting-edge technologies such as robots, AI, and augmented reality will account for around 27% of ICT investment, which will help fuel the growth of the Account-based direct mail software market.

Although Account-Based direct mail software has made it easy for businesses to reach their target audience and expand their product awareness, there are a few factors that are hindering the growth of the Account Based direct mail software market.

Mails sent through Account-based direct mail software are often directed as junk mail if the proper words are not used in the mails. Also, due to being an automated mail software, the number of emails sent to an individual may sometimes be annoying to a customer, which may lead them to unsubscribe from the services.

Region-wise Insights

Which region has the largest market for Account-Based Direct Mail Software market?

North America has the largest market for Account-Based direct mail software. This is due to the presence of most of the key market players in developed countries like the United States and Canada.

On the other hand, there are some restrictions imposed by the government in the region which are hindering the growth of the market in the region.

CAN-SPAM is applicable to firms situated in the United States that send marketing emails to USA consumers. CAN-SPAM is considered one of the world's oldest email marketing rules. Its regulations were enacted in 2003, following years of email spam. The Canada Anti-Spam Legislation (CASL) is a regulation that does not only apply to enterprises in Canada. CASL will apply to any firm that delivers marketing messages to Canadian people.

Which region is expected to see the significant growth in future for Account-Based Direct Mail Software Market?

Account-Based direct mail software market in Europe is projected to reach a valuation of USD 398 Million by 2032. There exist some government regulations that are slowing down the growth of Account-Based direct mail software in the region. The General Data Protection Regulation (GDPR) is a European policy that applies to all organizations that gather personal information from EU residents.

Country-wise Insights

Which country has the largest market for Account-Based Direct Mail Software?

The United States holds the largest market for Account-Based direct mail software. In the next ten years, the market in the United States is expected to be worth USD 551.6 Million with an absolute dollar opportunity of USD 276.4 Million. From the year 2015 to 2021, the market experienced a CAGR of 7.9% and in the future is expected to experience a CAGR of 7.2% by the year 2032.

How China performs in the Account-Based Direct Mail Software market?

In the next ten years, the Chinese market for Account-Based direct mail software is expected to be worth USD 120.4 Million with an absolute dollar opportunity of USD 58.5 Million. The market in China is expected to experience a CAGR of 6.9% during the forecast period.

However, the existence of certain regulations imposed by the Chinese government is slowing down the expansion of the market. Chinese legislation imposes severe penalties for spam emails, and the failure to comply may result in the company's IP or domain being blacklisted, leaving it unreachable from the country forever.

The federal anti-spam legislation, the CAN-SPAM Act of 2003, requires a legitimate "from" email to include an appropriate opt-out link. Additionally, the term "Ad" must also be included in the subject line of promotional emails, according to the regulations.

Category-wise Insights

On the basis of Application, which enterprises generate the highest demand for Account- based Direct Mail software in the market?

Large enterprises generate the maximum demand for Account-Based Direct Mail. Revenue through this segment experienced a CAGR of 7.8% from 2015 to 2021 and is expected to experience a CAGR of 7.2% in the next ten years.

Large companies benefit significantly from Account-Based direct mail software since it helps them to easily reach and maintain a good relationship with their large base of customers. Account-based direct mail marketing campaigns are vital for business success, according to 87% retail firms, and they considerably improve the account-based marketing response rate, with over 400% higher replies.

Which Software Type Represent Significant Revenue Potential for Account-Based Direct Mail Software Market?

Cloud-based platforms generate the maximum demand for Account-Based direct mail software in the market. Previously, from the year 2015 to 2021, the revenue generated through this segment, experienced a CAGR of 8.0% and is expected to experience a CAGR of 7.3% in the next ten years from 2022 to 2032.

Cloud Based platforms for Account-Based direct mail are more preferred and generate higher revenue in the market. Cloud-based platform is more in demand as it is easily accessible and scalable, especially among small and medium-sized enterprises. It also reduces the cost of operation and the challenges of owning appropriate devices, increasing its demand further in the market.

Competitive Landscape

At present, the Account-Based Direct Mail Software market is moderately competitive and has several new players entering the market. Some of the key players operating in Account-based Direct Maill Software Market include Sendoso, Alyce, Printfection, PFL Hybrid Experience Platform, Prospect Smarter Inc., Reachdesk, Postal.io, Xoxoday Plum, Kotis Design, and Entheuseum.

Some of the recent developments by the key providers of Account-Based Direct Mail Software are as follows:

• In April 2022, Sendoso announced the opening of a new office in The Grove, a neighbourhood in Phoenix, and the transfer of its corporate headquarters from San Francisco, California, to Arizona, starting in November 2022. In addition to helping to create close to 1,000 employment in the neighbourhood, the office space is intended to improve cooperation in order to better amplify and encourage ties among employees.
• In March 2022, the cross-channel marketing platform Iterable, which drives unified and memorable consumer experiences, and PFL announced their collaboration. Through this partnership, joint customers will be able to conduct planned, data-driven omnichannel marketing campaigns that incorporate automated, tailored, and measurable direct mail into the customer journey.
• In November 2021, the Give and Get Local Directory from Square is being incorporated into Sendoso's platform, according to the company. Through this cooperation, Sendoso users globally will have easier access to local retailers to buy anything from presents to digital items. Local businesses inside Square's vast global network will thus have free access to more customers outside of their usual geographic boundaries.
• In July 2020, Alyce announced its partnership with Vidyard under which their customers will be able to give video experiences along with personalized gifting engagements. Customers of Alyce and Vidyard will be able to add or make personal films from Vidyard from within the Alyce gifting flow owing to the connection. The effort intends to support sales teams in developing stronger, more intimate relationships and connections with prospects and clients.

Key Segments Covered in Account-Based Direct Mail Software Market Survey

Account-Based Direct Mail Software Market by Deployment:

• On-Premises

• Cloud-Based

Account-Based Direct Mail Software Market by Application:

• Large Enterprises
• SMEs

Account-Based Direct Mail Software Market by Region:

• North America
• Europe
• APAC
• MEA
• Latin America

Frequently Asked Questions

How much is the global Account-Based Direct Mail Software Market currently worth?

The global Account-Based Direct Mail Software Market was valued at USD 721 Million in 2021 and is expected to experience an absolute dollar growth of USD 809 Million by 2032.

What is the Account-Based Direct Mail Software Market Forecast through 2032?

Over the projected period, the Account-Based Direct Mail Software Market is expected to increase at a CAGR of 7.4%, reaching a value of USD 1.6 Billion by 2032.

What are the trends in the Account-Based Direct Mail Software Market?

The increasing trend for customized promotions and marketing to reach target audience, has been adding significant revenues to the market.

At what rate did demand for Account-Based Direct Mail Software increase over the past 6 years?

The Account-Based Direct Mail Software Market expanded at a CAGR of 8.2% from 2015 through 2021.

Which industries generates the maximum demand in the Account-Based Direct Mail Software Industry?

Large Enterprises generate the maximum demand for the Account-Based Direct Mail Software Industry. Revenue through this category expanded at a CAGR of 7.8% from 2015 to 2021, and is projected to grow at a CAGR of 7.2% by 2032.

Which are the key players shaping the Account-Based Direct Mail Software Industry?

Sendoso, Alyce, Printfection, PFL, Prospect Smarter Inc., are some of the key players in the Account-Based Direct Mail Software Industry.

Which country accounts for the largest market for Account-Based Direct Mail Software?

The United States has the largest market for Account-Based Direct Mail Software.