[250 Pages Report] The global account-based direct mail software market is projected to have a moderate-paced CAGR of 7.4% during the forecast period. The current valuation of the market is US$ 775 million in 2022.
The market value of the global account-based direct mail software market is anticipated to reach a high of US$ 1.6 billion by the year 2032. The experts of Future Market Insights have recorded a historical CAGR of 8.2% during the period 2015 to 2021.
The growth is supported by the following:
Although the market is anticipated to advance at a healthy pace, there are some aspects that are likely to hinder growth in the projection period. The high cost of investment involved, along with the requirement of service maintenance, is an inhibiting factor identified by the expert analysts at FMI.
Furthermore, automated mail software can turn out to be annoying sometimes for the customers, which may lead to unsubscription of services by them.
| Attributes | Details |
|---|---|
| Global Account-Based Direct Mail Software Market Size (2021) | US$ 721 Million |
| Global Account-Based Direct Mail Software Market Size (2022) | US$ 775 Million |
| Projected Market Value (2032) | US$ 1.6 Billion |
| Global Market Growth Rate (2022 to 2032) | 7.4% CAGR |
| United States Growth Rate (2022 to 2032) | 7.2% CAGR |
| Key Companies Profiled |
|
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North America is projected to dominate the market size for account-based direct mail software, with a market valuation of US$ 440.28 million in 2022. The growth in this region is due to the rising inclination of marketing platforms toward enhanced advertising capabilities.
The small and medium-sized companies in Europe are fostering growth in the region and are likely to create more lucrative opportunities for the prevailing players in the foreseeable years. At present, the European market is projected to reach a valuation of US$ 398 million by 2032.
China, from the Asia Pacific region, is expected to have a significant share in the market, advancing at a CAGR of 6.9% during the period 2022-2032.
Artificial Intelligence is being integrated by the developers of the account-based direct mail software to improve the efficiency of the software. At every stage of the services, AI-based software is identified to aid in the analysis of customer behavior. It gives real-time insights into the customers, which allows the organizations to predict future behavior and incorporate emails that align with the interests of the customer base.
Furthermore, the deployment of AI in the direct mail software assists the agents in handling and guiding clients with appropriate solutions, along with minimization of customers’ waiting time. This has also led to a reduction of agent support time by 25% in the year 2022. Therefore, with all the advances going around, it is anticipated that the account-based direct mail software market is likely to have substantial growth over the forecast period.
Account-based direct mail software allows businesses to deliver individualized direct mail or present promotions to important customers within specified accounts. Businesses use this software to help expand brand awareness across targeted accounts and increase audience engagement with those accounts.
The Account Based Direct Mail Software Market is mainly expanding due to increased automation in the organization and more engagement with digital marketing. The market is also positively impacted by the adoption of the Internet of Things.
It is expected that in the next decade, cutting-edge technologies such as robots, AI, and augmented reality will account for around 27% of ICT investment, which will help fuel the growth of the Account-based direct mail software market.
Although Account-Based direct mail software has made it easy for businesses to reach their target audience and expand their product awareness, there are a few factors that are hindering the growth of the Account Based direct mail software market.
Mails sent through Account-based direct mail software are often directed as junk mail if the proper words are not used in the mails. Also, due to being an automated mail software, the number of emails sent to an individual may sometimes be annoying to a customer, which may lead them to unsubscribe from the services.
Principal Consultant
North America has the largest market for Account-Based direct mail software. This is due to the presence of most of the key market players in developed countries like the United States and Canada.
On the other hand, there are some restrictions imposed by the government in the region which are hindering the growth of the market in the region.
CAN-SPAM is applicable to firms situated in the United States that send marketing emails to US consumers. CAN-SPAM is considered one of the world's oldest email marketing rules. Its regulations were enacted in 2003, following years of email spam. The Canada Anti-Spam Legislation (CASL) is a regulation that does not only apply to enterprises in Canada. CASL will apply to any firm that delivers marketing messages to Canadian people.
Account-Based direct mail software market in Europe is projected to reach a valuation of US$ 398 Mn by 2032. There exist some government regulations that are slowing down the growth of Account-Based direct mail software in the region. The General Data Protection Regulation (GDPR) is a European policy that applies to all organizations that gather personal information from EU residents.
The United States holds the largest market for Account-Based direct mail software. In the next ten years, the market in the United States is expected to be worth US$ 551.6 Mn with an absolute dollar opportunity of US$ 276.4 Mn. From the year 2015 to 2021, the market experienced a CAGR of 7.9% and in the future is expected to experience a CAGR of 7.2% by the year 2032.
In the next ten years, the Chinese market for Account-Based direct mail software is expected to be worth US$ 120.4 Mn with an absolute dollar opportunity of US$ 58.5 Mn. The market in China is expected to experience a CAGR of 6.9% during the forecast period.
However, the existence of certain regulations imposed by the Chinese government is slowing down the expansion of the market. Chinese legislation imposes severe penalties for spam emails, and the failure to comply may result in the company's IP or domain being blacklisted, leaving it unreachable from the country forever.
The federal anti-spam legislation, the CAN-SPAM Act of 2003, requires a legitimate "from" email to include an appropriate opt-out link. Additionally, the term "Ad" must also be included in the subject line of promotional emails, according to the regulations.
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Large enterprises generate the maximum demand for Account-Based Direct Mail. Revenue through this segment experienced a CAGR of 7.8% from 2015 to 2021 and is expected to experience a CAGR of 7.2% in the next ten years.
Large companies benefit significantly from Account-Based direct mail software since it helps them to easily reach and maintain a good relationship with their large base of customers. Account-based direct mail marketing campaigns are vital for business success, according to 87% retail firms, and they considerably improve the account-based marketing response rate, with over 400% higher replies.
Cloud-based platforms generate the maximum demand for Account-Based direct mail software in the market. Previously, from the year 2015 to 2021, the revenue generated through this segment, experienced a CAGR of 8.0% and is expected to experience a CAGR of 7.3% in the next ten years from 2022 to 2032.
Cloud Based platforms for Account-Based direct mail are more preferred and generate higher revenue in the market. Cloud-based platform is more in demand as it is easily accessible and scalable, especially among small and medium-sized enterprises. It also reduces the cost of operation and the challenges of owning appropriate devices, increasing its demand further in the market.
At present, the Account-Based Direct Mail Software market is moderately competitive and has several new players entering the market. Some of the key players operating in Account-based Direct Maill Software Market include Sendoso, Alyce, Printfection, PFL Hybrid Experience Platform, Prospect Smarter Inc., Reachdesk, Postal.io, Xoxoday Plum, Kotis Design, and Entheuseum.
Some of the recent developments by the key providers of Account-Based Direct Mail Software are as follows:
On-Premises
The global Account-Based Direct Mail Software Market was valued at US$ 721 Mn in 2021 and is expected to experience an absolute dollar growth of US$ 809 Mn by 2032.
Over the projected period, the Account-Based Direct Mail Software Market is expected to increase at a CAGR of 7.4%, reaching a value of US$ 1.6 Bn by 2032.
The increasing trend for customized promotions and marketing to reach target audience, has been adding significant revenues to the market.
The Account-Based Direct Mail Software Market expanded at a CAGR of 8.2% from 2015 through 2021.
Large Enterprises generate the maximum demand for the Account-Based Direct Mail Software Industry. Revenue through this category expanded at a CAGR of 7.8% from 2015 to 2021, and is projected to grow at a CAGR of 7.2% by 2032.
Sendoso, Alyce, Printfection, PFL, Prospect Smarter Inc., are some of the key players in the Account-Based Direct Mail Software Industry.
The United States has the largest market for Account-Based Direct Mail Software.
1. Executive Summary
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on Account-Based Direct Mail Software
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Mn)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4. Market Background
4.1. Account-Based Direct Mail Software Market, by Key Countries
4.2. Account-Based Direct Mail Software Market Opportunity Assessment (US$ Mn)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Growth in Automation, By Country
4.5.3. Account-Based Direct Mail Software Adoption Rate, By Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Account-Based Direct Mail Software Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global Account-Based Direct Mail Software Market Demand Analysis 2015-2021 and Forecast, 2022-2032
6.1. Historical Market Analysis, 2015-2021
6.2. Current and Future Market Projections, 2022-2032
6.3. Y-o-Y Growth Trend Analysis
7. Global Account-Based Direct Mail Software Market Value Analysis 2015-2021 and Forecast, 2022-2032
7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021
7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Type, 2015-2021
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2022-2032
8.3.1. On-Premises
8.3.2. Cloud-based
8.4. Market Attractiveness Analysis By Type
9. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Application
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Application, 2015-2021
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022-2032
9.3.1. Large Enterprises
9.3.2. SMEs
9.3.3. Others
9.4. Market Attractiveness Analysis By Application
10. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Sales Channel
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Sales Channel, 2015-2021
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Sales Channel, 2022-2032
10.3.1. Manufacturer/Distributor/Service Provider
10.3.2. Aftermarket
10.4. Market Attractiveness Analysis By Sales Channel
11. Global Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032, By Region
11.1. Introduction
11.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021
11.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032
11.3.1. North America
11.3.2. Latin America
11.3.3. Europe
11.3.4. Asia Pacific
11.3.5. Middle East and Africa (MEA)
11.4. Market Attractiveness Analysis By Region
12. North America Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
12.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
12.4.1. By Country
12.4.1.1. U.S.
12.4.1.2. Canada
12.4.1.3. Rest of North America
12.4.2. By Type
12.4.3. By Sales Channel
12.4.4. By Application
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Type
12.5.3. By Sales Channel
12.5.4. By Application
13. Latin America Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
13.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
13.4.1. By Country
13.4.1.1. Brazil
13.4.1.2. Mexico
13.4.1.3. Rest of Latin America
13.4.2. By Type
13.4.3. By Sales Channel
13.4.4. By Application
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Type
13.5.3. By Sales Channel
13.5.4. By Application
14. Europe Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
14.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
14.4.1. By Country
14.4.1.1. Germany
14.4.1.2. France
14.4.1.3. U.K.
14.4.1.4. Italy
14.4.1.5. Benelux
14.4.1.6. Nordic Countries
14.4.1.7. Rest of Europe
14.4.2. By Type
14.4.3. By Sales Channel
14.4.4. By Application
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Type
14.5.3. By Sales Channel
14.5.4. By Application
15. Asia Pacific Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
15.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
15.4.1. By Country
15.4.1.1. China
15.4.1.2. Japan
15.4.1.3. South Korea
15.4.1.4. Rest of Asia Pacific
15.4.2. By Type
15.4.3. By Sales Channel
15.4.4. By Application
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Type
15.5.3. By Sales Channel
15.5.4. By Application
16. Middle East and Africa Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
16.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
16.4.1. By Country
16.4.1.1. GCC Countries
16.4.1.2. South Africa
16.4.1.3. Turkey
16.4.1.4. Rest of Middle East and Africa
16.4.2. By Type
16.4.3. By Sales Channel
16.4.4. By Application
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Type
16.5.3. By Sales Channel
16.5.4. By Application
17. Key Countries Account-Based Direct Mail Software Market Analysis 2015-2021 and Forecast 2022-2032
17.1. Introduction
17.1.1. Market Value Proportion Analysis, By Key Countries
17.1.2. Global Vs. Country Growth Comparison
17.2. US Account-Based Direct Mail Software Market Analysis
17.2.1. Value Proportion Analysis by Market Taxonomy
17.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.2.2.1. By Type
17.2.2.2. By Sales Channel
17.2.2.3. By Application
17.3. Canada Account-Based Direct Mail Software Market Analysis
17.3.1. Value Proportion Analysis by Market Taxonomy
17.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.3.2.1. By Type
17.3.2.2. By Sales Channel
17.3.2.3. By Application
17.4. Mexico Account-Based Direct Mail Software Market Analysis
17.4.1. Value Proportion Analysis by Market Taxonomy
17.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.4.2.1. By Type
17.4.2.2. By Sales Channel
17.4.2.3. By Application
17.5. Brazil Account-Based Direct Mail Software Market Analysis
17.5.1. Value Proportion Analysis by Market Taxonomy
17.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.5.2.1. By Type
17.5.2.2. By Sales Channel
17.5.2.3. By Application
17.6. Germany Account-Based Direct Mail Software Market Analysis
17.6.1. Value Proportion Analysis by Market Taxonomy
17.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.6.2.1. By Type
17.6.2.2. By Sales Channel
17.6.2.3. By Application
17.7. France Account-Based Direct Mail Software Market Analysis
17.7.1. Value Proportion Analysis by Market Taxonomy
17.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.7.2.1. By Type
17.7.2.2. By Sales Channel
17.7.2.3. By Application
17.8. Italy Account-Based Direct Mail Software Market Analysis
17.8.1. Value Proportion Analysis by Market Taxonomy
17.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.8.2.1. By Type
17.8.2.2. By Sales Channel
17.8.2.3. By Application
17.9. BENELUX Account-Based Direct Mail Software Market Analysis
17.9.1. Value Proportion Analysis by Market Taxonomy
17.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.9.2.1. By Type
17.9.2.2. By Sales Channel
17.9.2.3. By Application
17.10. UK Account-Based Direct Mail Software Market Analysis
17.10.1. Value Proportion Analysis by Market Taxonomy
17.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.10.2.1. By Type
17.10.2.2. By Sales Channel
17.10.2.3. By Application
17.11. Nordic Countries Account-Based Direct Mail Software Market Analysis
17.11.1. Value Proportion Analysis by Market Taxonomy
17.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.11.2.1. By Type
17.11.2.2. By Sales Channel
17.11.2.3. By Application
17.12. China Account-Based Direct Mail Software Market Analysis
17.12.1. Value Proportion Analysis by Market Taxonomy
17.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.12.2.1. By Type
17.12.2.2. By Sales Channel
17.12.2.3. By Application
17.13. Japan Account-Based Direct Mail Software Market Analysis
17.13.1. Value Proportion Analysis by Market Taxonomy
17.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.13.2.1. By Type
17.13.2.2. By Sales Channel
17.13.2.3. By Application
17.14. South Korea Account-Based Direct Mail Software Market Analysis
17.14.1. Value Proportion Analysis by Market Taxonomy
17.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.14.2.1. By Type
17.14.2.2. By Sales Channel
17.14.2.3. By Application
17.15. GCC Countries Account-Based Direct Mail Software Market Analysis
17.15.1. Value Proportion Analysis by Market Taxonomy
17.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.15.2.1. By Type
17.15.2.2. By Sales Channel
17.15.2.3. By Application
17.16. South Africa Account-Based Direct Mail Software Market Analysis
17.16.1. Value Proportion Analysis by Market Taxonomy
17.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.16.2.1. By Type
17.16.2.2. By Sales Channel
17.16.2.3. By Application
17.17. Turkey Account-Based Direct Mail Software Market Analysis
17.17.1. Value Proportion Analysis by Market Taxonomy
17.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.17.2.1. By Type
17.17.2.2. By Sales Channel
17.17.2.3. By Application
17.17.3. Competition Landscape and Player Concentration in the Country
18. Market Structure Analysis
18.1. Market Analysis by Tier of Companies
18.2. Market Concentration
18.3. Market Share Analysis of Top Players
18.4. Market Presence Analysis
18.4.1. By Regional footprint of Players
18.4.2. Product footprint by Players
19. Competition Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Competition Deep Dive
19.3.1. Sendoso
19.3.1.1. Overview
19.3.1.2. Product Portfolio
19.3.1.3. Sales Footprint
19.3.1.4. Strategy Overview
19.3.2. Alyce
19.3.2.1. Overview
19.3.2.2. Product Portfolio
19.3.2.3. Sales Footprint
19.3.2.4. Strategy Overview
19.3.3. Printfection
19.3.3.1. Overview
19.3.3.2. Product Portfolio
19.3.3.3. Sales Footprint
19.3.3.4. Strategy Overview
19.3.4. PFL
19.3.4.1. Overview
19.3.4.2. Product Portfolio
19.3.4.3. Sales Footprint
19.3.4.4. Strategy Overview
19.3.5. Prospect Smarter Inc.
19.3.5.1. Overview
19.3.5.2. Product Portfolio
19.3.5.3. Sales Footprint
19.3.5.4. Strategy Overview
20. Assumptions and Acronyms Used
21. Research Methodolog
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Account-Based Direct Mail Software Market
