The A2 milk market is expected to grow from USD 2036.6 million in 2023. The market is projected to surpass USD 5120.9 million by 2033, at a 9.5% CAGR during the forecast period.
According to our analysis, the global A2 milk industry fell 9.89% in 2020 compared to 2019. Cow's milk contains the A2 type of beta-casein protein rather than the more common A1 protein found in regular milk, which does not have the proteins that may cause disease. It is high in omega-3 fatty acids, which aid in the growth and development of the human body. Rising income levels and increased awareness of the product's nutritional benefits have fueled market growth.
| Attribute | Details |
|---|---|
| A2 Milk Market CAGR (2023 to 2033) | 9.5% |
| A2 Milk Market Size (2023) | USD 2036.6 million |
| A2 Milk Market Size (2030) | USD 4,136.50 million |
| A2 Milk Market Size (2033) | USD 5120.9 million |
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Growing Product Application in Infant Formulae Drives Market Growth.
The health benefit of A2 milk outweighs the negative impact of excessive A1 milk consumption, propelling the A2 milk industry growth. A2 grade milk is healthy for infants because it boosts immunity and provides essential nutrients for proper infant growth and development.
Mother's milk contains A2 protein, and A2 grade milk is equivalent to mother's milk. This milk and its derivatives are increasingly used in infant formulae because the A2 beta-casein protein is similar to that found in breast milk. Many manufacturers use A2 beta-casein milk to make infant food. Several novel infant food products are launched by various producers every year, driving up product demand.
A2 milk costs more than regular A1 milk.
Cows of Indian origin produce A2 milk, but the amount produced per cow is less. As a result, a disparity exists between supply and demand. The mismatch between supply and demand for A2 grade milk raises final product prices, making A2 milk more expensive.
The nutritious nature of A2 grade milk raises its overall value, leading to increased use in dietary products. Cows were involved in the domestication process many years ago. Cows produced A1 milk as a result. Cows that produce A1 milk produce more than cows that produce A2 beta-casein milk. As a result, most companies began to sell A1 milk to make milk more affordable to the general public, hampering the A2 milk industry.
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When compared to regular milk, A2 milk has a higher nutritional value. It contains more milk fat than regular milk, and this fat is considered a healthy fat.
A2 milk also contains a high concentration of Omega 3, which aids in removing deposited cholesterol from blood vessels. A2 protein in cow's milk also helps to prevent cancer-some of the leading manufacturers of the A2 milk industry claim that it contains more protein than regular milk. As a result, consumers gravitate toward A2 milk after weighing the nutritional value, fueling global demand for A2 milk.
Clean label products are popular among consumers all over the world. Clean label products assure consumers that the product is natural and healthy. There are no artificial chemical ingredients in these products.
The USA Food and Drug Administration has issued some guidelines regarding food safety and nutrition labeling that A2 milk industry manufacturers must follow to empower consumers to make better purchasing decisions. These regulations and stringent quality standards have shifted the emphasis from regular to A2 milk.
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The liquid form of A2 milk may account for 84.6% of the A2 milk industry. The liquid form of A2 milk is more convenient and allows for direct consumption, allowing consumers to reap the most benefits. The natural flavor and gentle taste of liquid A2 beta-casein milk increase consumption, driving market growth.
The demand for infant formula for end-use applications has skyrocketed. The category accounted for 22.40% of the A2 milk industry. Demand in this segment may be driven by rising consumer demand for healthy beverages as they focus on staying healthy.
Carton packaging accounts for 57.9% of the packaging segment of the A2 milk industry. Carton packaging's unique selling points are its long shelf life and appealing packaging. As a result of this growing consumer preference, manufacturers are providing A2 milk in carton-based packaging.
FMI expects North America to remain one of the leading markets of the A2 milk industry, with a market share of 35% throughout the forecast period. The United States may control 85.0% of the North American A2 milk industry.
Manufacturers' ingredients are receiving more attention in the United States. The preference for healthy foods has encouraged companies operating in the United States to diversify their portfolios. The A2 milk industry trend of acquiring smaller companies at a lower cost is likely to continue in the near future.
Germany oversees 31% of the A2 milk industry, becoming the largest market. Consumers' growing awareness of the health benefits of A2 milk over A1 milk is driving the expansion of the A2 milk industry in Europe. However, high A2 milk prices are likely to limit market growth.
China remains one of the most lucrative markets, with a 9.1% CAGR for the A2 milk industry. Consumers in China prefer powdered milk for an infant, encouraging manufacturers to offer powder A2 milk. Due to growing awareness about the benefits of A2 beta-casein milk, the region is regarded as a significant market.
New Zealand controls 34.3% of the A2 milk industry. New Zealand is a potential market due to increasing health-conscious consumers and rising per capita income, which may allow them to purchase premium products.
Furthermore, confectionery and bakery products are in high demand in the country. As milk is widely used in bakeries and confectioneries, and A2 milk is regarded as a good ingredient for premium bakery and confectionery products, New Zealand may continue to present appealing market growth opportunities.
India has a CAGR of 8.7% in the A2 milk industry. Demand for A2 milk in India has increased due to surged production capacity, as all indigenous buffaloes and even cow breeds produce 100% A2 milk. Besides this, the sales of A2 milk are rising in the country as consumers seek higher quality and pure milk.
The largest protein found in A2 Milk is the casein sub-group, which is extremely nutritious for the body to meet daily protein requirements. Since a majority of Indian practice a vegetarian culture, India's demand for A2 milk may remain high.
Sid's Farm, a Hyderabad-based start-up, has launched A2 Desi Cow Milk. Sid's Dairy Farm intends to grow multi-fold in the coming years by capitalizing on the extensive market growth and disrupting the Indian A2 milk industry.
Humpy Farms, a Pune-based start-up, has secured Rs 5 crore in funding as part of its angel round, which includes capital raised from Piyush Bansal and Ghazal Alagh in the first season of Shark Tank India.
Native Milk, a farm-to-home A2 Milk Company based in Mumbai, has raised an undisclosed amount of capital in a Pre-Series A round led by Rukam Capital and DSG Consumer Partners. In Mumbai, the company currently sells dairy products such as milk and ghee. With the capital infusion, Native Milk hopes to expand its presence in the premium milk market in metro cities over the next three years while maintaining its USP of traceable cruelty-free sourcing.
Provilac, India's fastest-growing neo-age premium milk delivery company, has launched lactose-free cow milk. With an annual revenue of 50 crores, the Angel-funded start-up intends to significantly expand its milk offering. With this launch, Provilac hopes to capture a 10-20% market share of the lactose-free milk industry, estimated to be worth around 350-400 Cr. in the next 2-3 years.
Companies are focusing more on R&D activities to introduce new flavors into the market. Besides that, A2 milk industry players are expanding their product portfolios by increasing their global operations and fortifying their distribution channels.
Recent Development
| Date | 2019 |
|---|---|
| Company | A2 Milk Company |
| Strategy | Product Launch |
| Details | The A2 Milk Company, an Australian leading A2 milk producer, launched chocolate flavor reduced fat A2 milk in the US market. |
| Date | February 2018 |
|---|---|
| Company | A2 Milk Company |
| Strategy | Partnership |
| Details | A2 Milk Company Limited announced a strategic partnership with Fonterra Cooperative Group Limited, New Zealand's largest dairy company, to increase the availability of A2 milk in Australia, New Zealand, and other parts of Asia Pacific. |
| Date | April 2018 |
|---|---|
| Company | Vietnam Dairy Products Joint Stock Company |
| Strategy | Product Portfolio Expansion |
| Details | Vietnam Dairy Products Joint Stock Company launched a new product, 'probiotic drink probe,' with a blueberry flavor to expand its product portfolio. |
| Date | October 2018 |
|---|---|
| Company | Nestlé SA |
| Strategy | Launch |
| Details | Nestlé SA will launch its brand of A2 baby milk in Australia and New Zealand in October 2018, taking on Auckland-based dairy company a2 Milk Co. Ltd., which has a dominant market share in the region. |
| Date | August 2018 |
|---|---|
| Company | Vinamilk |
| Strategy | Launch |
| Details | Vinamilk launched the first A2 milk in Vietnam. It will be available in countries such as Australia, China, and New Zealand. |
| Date | 2019 |
|---|---|
| Company | Julebao |
| Strategy | Launch |
| Details | Julebao launched Zhizhen A2 milk powder. This product is made from cattle owned by the company. |
| Date | March 2020 |
|---|---|
| Company | A2 Milk Company |
| Strategy | Licensing Agreement |
| Details | The a2 Milk Company, an innovative dairy nutrition company that helps people live better lives by utilizing the benefits of the A2 protein, is pleased to announce a licensing agreement that will allow the expansion of a2 Milk® into Canada. |
| Date | December 2020 |
|---|---|
| Company | A2 Milk Company |
| Strategy | Acquisition |
| Details | The a2 Milk Company (a2MC) has entered into binding agreements to acquire a 75% interest in Mataura Valley Milk (MVM), a dairy nutrition business in Southland, New Zealand. |
Asia Pacific currently leads the global A2 milk industry, with a 32.8% share.
Liquid form A2 milk is more in demand and is expected to hold 83.8% of the market in 2030.
Milk and milk-based beverages increasingly use A2 milk. It holds a 40.3% share of the market.
Nowadays, consumers are willing to pay more for organic A2 milk. It holds nearly 11% share of the market. The high presence of probiotics and healthy gut bacteria will fuel the demand for organic A2 milk.
A few of the leading players in the A2 milk market are THE A2 Milk Company Limited, FREEDOM FOODS GROUP LIMITED, Fonterra Cooperative Group Limited, and Erden Creamery Private Limited.
The market’s CAGR from 2023 to 2033 is estimated to be 9.5%.
The market is expected to hold USD 2036.6 million in 2023.
In 2032, liquid form A2 milk is estimated to hold 84.6% of the market.
The United States holds an 85% share in the market.
Asia Pacific to hold 32.8% share by 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Organic 5.2. Conventional 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 6.1. Liquid 6.2. Powder 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Infant Formula 7.2. Dairy Product 7.2.1. Butter 7.2.2. Cheese 7.2.3. Yogurt 7.2.4. Milk Powder 7.2.5. Ice Cream 7.2.6. Others 7.3. Bakery & Confectionery 7.4. Milk & Milk-based Beverages 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 8.1. Glass Bottles 8.2. Plastic Bottles & Pouches 8.3. Carton Packaging 8.4. Cans 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 9.1. B2B 9.2. B2C 9.2.1. Hypermarkets/Supermarkets 9.2.2. Grocery Stores 9.2.3. Convenience Stores 9.2.4. Specialty Stores 9.2.5. Online Retailing 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. South Asia and Pacific 10.6. East Asia 10.7. Middle East and Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. The Company Limited 20.2. FREEDOM FOODS GROUP LIMITED 20.3. Fonterra Co-operative Group Limited 20.4. Vietnam Dairy Products Joint Stock Company 20.5. Gujarat Cooperative Milk Marketing Federation Ltd. 20.6. Provilac Dairy Farms Private Limited 20.7. Vedaaz Organics Pvt. Ltd. 20.8. Ratnawali Dairy Products LLP 20.9. Erden Creamery Private Limited 20.10. Ripley Farms LLC 21. Assumptions & Acronyms Used 22. Research Methodology
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A2 Milk Market
