The demand for A2 infant formula in the global market is poised to grow significantly with an estimated valuation of US$ 834 million in 2023. The overall market is projected to exhibit a CAGR of 18% over the forecast period. The net valuation of the market is expected to reach US$ 1,704 million by 2033.
A2 Infant Formula Market Trends
| Report Attribute | Details |
|---|---|
| A2 Infant Formula Market Revenue (2023) | US$ 834 million |
| Anticipated Market Value (2033) | US$ 1,704 million |
| Value-based CAGR (2023 to 2033) | 18% |
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Factors such as increasing consumer awareness for infants and growing demand for gentle and specialized infant formula options have contributed to the market demand. As more parents seek alternatives for their infants with sensitivities or intolerances, the A2 infant formula provides a viable solution.
The global A2 infant formula market has experienced a positive sales outlook from 2018 to 2022, and it is projected to continue growing over the coming years. The market has seen product innovations, improved formulations, and regional market expansion, further boosting sales. This has led to an expansion of the market as more consumers opt for A2 infant formula to meet their babies' specific nutritional needs.
| Historical Market Valuation, 2022 | US$ 810 million |
|---|---|
| HCAGR (2018 to 2022) | 2.9% |
The market has also witnessed the expansion of distribution networks, including supermarkets, pharmacies, online platforms, and specialty stores. This enhanced accessibility has made A2 infant formula more readily available to consumers, thereby boosting sales.
The table below lists the countries that promise higher growth opportunities for regional as well as global market players. The United States is expected to maintain a dominant position in the global market with a 19.8% share, reflecting a higher demand for A2 infant formula products.
Germany, with a market share of 9.7% in 2023, has a strong focus on high-quality and organic products and a preference for alternatives to standard cow's milk-based formulas. Meanwhile, Australia, with a market share of 8.4% in 2023, is an emerging market due to its popularity of baby formulas made of cow milk.
| Countries | CAGR (2023 to 2033) |
|---|---|
| United States | 8.6% |
| Germany | 14% |
| China | 13.6% |
| Australia | 12% |
The A2 infant formula market in the United States is poised to exhibit a CAGR of 8.6% and reach a valuation of US$ 337.4 million by 2033.
The US infant formula crisis of 2022 brought many European and Australian baby formula companies to the United States market. Now, three imported brands, Bubs, Care A2+, and A2 Platinum, sell the majority of A2 milk baby formula in the country.
Good Start®, Enfamil®, and Similac® offered A2 baby formula before the formula crisis but were not widely advertised, so parents might not be familiar with them. The A2 infant formula was available in the regional market and was promoted as appropriate for sensitive stomachs.
The popularity of baby formulas made with cow milk is driving the market for A2 infant formula in Australia. Furthermore, the market is expected to grow at a CAGR of 12%, reaching a size of US$ 143.1 million by 2033.
There is an increasing demand for natural and premium products in the baby formula market in Australia. A2 infant formula, being made from A2 cow milk, is often associated with being a more natural choice for infant nutrition. This aligns with the preferences of parents who are seeking high-quality, organic, and minimally processed options for their babies.
The A2 Platinum® brand is very popular in Australia, and its infant formula and toddler milk are made from cow milk that contains A2 beta-casein protein.
Germany’s market is expected to attain a CAGR of 14% and reach a market valuation of US$ 165.3 million by 2033.
The infant formula ingredient market in Germany is experiencing escalating demand due to a strong focus on high-quality and organic products. In addition to this, consumers' growing awareness of the health benefits of A2 milk over A1 milk is also driving the growth of the A2 milk market.
The demand for A2 infant formula in China is poised to grow at a CAGR of 13.6% over the forecast period. Market players in China offer a variety of A2 infant formula products with different formulations and nutritional profiles to cater to a larger consumer base.
Distribution channels for A2 infant formula also extend beyond the domestic market, particularly to neighboring South East Asian countries. The market in China has been witnessing growth recently due to increasing consumer awareness about the potential benefits of A2 milk for infant nutrition in many emerging Asian countries.
Principal Consultant
Based on form, the powder segment is expected to hold a market share of 78% in 2023 and reach a market valuation of US$ 1,329.1 million by 2033.
| Attributes | Details |
|---|---|
| Top Form Type | Powder Form |
| Market Share in 2023 | 78% |
Powdered A2 infant formula is the most commonly consumed form of infant formula. It is easy to store and convenient to prepare by mixing it with water. Powdered infant formula is also the least expensive form compared to other infant formulas. In addition to this, the powder form allows parents to measure and control the precise amount of formula needed for each feeding, making it a preferred choice for many parents.
Based on age group, the infant formula for 0 to 6 months is expected to hold a market share of 38% in 2023 and reach a market valuation of US$ 647.5 million by 2033.
| Attributes | Details |
|---|---|
| Top Age Group | 0 to 6 Months |
| Market Share in 2024 | 38% |
While A2 infant formula may still be consumed in the follow-on formula and growing-up formula stages, the major demand is generally seen for children in the 0 to 6 month’s age group. However, it's essential to consider that individual preferences and recommendations from healthcare professionals influence the exact age group with higher consumption.
The global A2 infant formula market has a diverse and dynamic competitive landscape. Leading companies specializing in diverse fields are focusing on research and development, sustainable sourcing, and new formulations. These companies strongly emphasize product certifications and meeting the growing demand for natural and sustainable ingredients. Additionally, it tries to preserve its market position and capitalize on the growing demand by focusing on quality, innovation, and matching customer preferences.
Recent Developments in the A2 Infant Formula Market
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| Attributes | Details |
|---|---|
| Estimated Market Size (2023) | US$ 834 million |
| Projected Market Size (2033) | US$ 1,704 million |
| Anticipated Growth Rate (2023 to 2033) | 18% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million or billion for Value and Units for Volume |
| Key Regions Covered | North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa |
| Key Segments Covered | By Form Type, By Age Group, By Distribution Channel and By Region |
| Key Companies Profiled |
|
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The A2 infant formula market is expected to grow at a CAGR of 18% through 2033.
The A2 infant formula market is expected to be worth US$ 1,704 million by 2033.
Currently, North America is at the top of the global market share for A2 infant formula.
The specialty health and wellness stores are expected to hold a 22% market share in 2023.
Some of the key players include the A2 Milk Company, Synlait Milk, and Bubs Australia.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Dynamics
3.1. Drivers
3.1.1. Supply Side Drivers
3.1.2. Demand Side drivers
3.1.3. Economic Side Drivers
3.2. Restraints
3.3. Opportunity
3.4. Market Trends
3.5. Macro-Economic Factors
3.6. Forecast Factors - Relevance & Impact
3.7. Certifying Agencies
4. Value Chain Analysis and Operating Margins
4.1. Supply chain analysis (Operating margin analysis)
4.2. List of Key market participants
4.2.1. Key Manufacturers List
4.2.2. Key End-User List
4.3. Notes on Value Added at Each Node in the Value Chain
5. Global Market - Pricing Analysis
5.1. Price Point Assessment By Form
5.2. Price Point Assessment by Region
5.2.1. Manufacturer Level Pricing
5.2.2. Distributor Level Pricing
5.3. Price Forecast till 2033
6. Global Market Demand in Value (US$ Million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033
6.1. Historical Market Value (US$ Million) and Volume (MT) Analysis, 2018 to 2022
6.2. Current and Future Market Value (US$ Million) and Volume (MT) Projections, 2023 to 2033
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Age Group
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Age Group, 2018 to 2022
7.3. Current and Future Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Age Group, 2023 to 2033
7.3.1. Infant formula (0-6 months)
7.3.2. Follow-on formula (6-12 months)
7.3.3. Growing-up formula (12-36 months)
7.4. Market Attractiveness Analysis By Age Group
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Form, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Form, 2023 to 2033
8.3.1. Powder
8.3.2. Liquid
8.3.3. Semi-liquid
8.4. Market Attractiveness Analysis By Form
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Distribution Channel, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033
9.3.1. Hypermarket/Supermarket
9.3.2. Convenience Stores
9.3.3. Departmental Stores
9.3.4. Wholesale Stores
9.3.5. Specialty Health and Wellness stores
9.3.6. Independent Retailers
9.3.7. Specialty Stores
9.3.8. Pharmacies and Drugstores
9.3.9. Online Retailers
9.4. Market Attractiveness Analysis By Distribution Channel
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
10.1. Introduction
10.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Region, 2018 to 2022
10.3. Current Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Region, 2023 to 2033
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. East Asia
10.3.5. South Asia
10.3.6. Oceania
10.3.7. Middle East & Africa
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
11.1. Introduction
11.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
11.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
11.3.1. By Country
11.3.1.1. USA
11.3.1.2. Canada
11.3.2. By Age Group
11.3.3. By Form
11.3.4. By Distribution Channel
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Age Group
11.4.3. By Form
11.4.4. By Distribution Channel
11.5. Key Takeaways
12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
12.1. Introduction
12.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
12.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
12.3.1. By Country
12.3.1.1. Brazil
12.3.1.2. Mexico
12.3.1.3. Colombia
12.3.1.4. Rest of Latin America
12.3.2. By Age Group
12.3.3. By Form
12.3.4. By Distribution Channel
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Age Group
12.4.3. By Form
12.4.4. By Distribution Channel
12.5. Key Takeaways
13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
13.1. Introduction
13.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
13.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
13.3.1. By Country
13.3.1.1. Germany
13.3.1.2. France
13.3.1.3. UK
13.3.1.4. Spain
13.3.1.5. Netherlands
13.3.1.6. Belgium
13.3.1.7. Poland
13.3.1.8. Italy
13.3.1.9. Russia
13.3.1.10. Rest of Europe
13.3.2. By Age Group
13.3.3. By Form
13.3.4. By Distribution Channel
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Age Group
13.4.3. By Form
13.4.4. By Distribution Channel
13.5. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
14.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
14.3.1. By Country
14.3.1.1. China
14.3.1.2. Japan
14.3.1.3. South Korea
14.3.2. By Age Group
14.3.3. By Form
14.3.4. By Distribution Channel
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Age Group
14.4.3. By Form
14.4.4. By Distribution Channel
14.5. Key Takeaways
15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
15.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
15.3.1. By Country
15.3.1.1. India
15.3.1.2. Malaysia
15.3.1.3. Indonesia
15.3.1.4. Singapore
15.3.1.5. Vietnam
15.3.1.6. Philippines
15.3.1.7. Thailand
15.3.1.8. Rest of South Asia
15.3.1.9. By Age Group
15.3.2. By Form
15.3.3. By Distribution Channel
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Age Group
15.4.3. By Form
15.4.4. By Distribution Channel
15.5. Key Takeaways
16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
16.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
16.3.1. By Country
16.3.1.1. Australia
16.3.1.2. New Zealand
16.3.2. By Age Group
16.3.3. By Form
16.3.4. By Distribution Channel
16.4. Market Attractiveness Analysis
16.4.1. By Country
16.4.2. By Age Group
16.4.3. By Form
16.4.4. By Distribution Channel
16.5. Key Takeaways
17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
17.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
17.3.1. By Country
17.3.1.1. GCC Countries
17.3.1.2. North Africa
17.3.1.3. South Africa
17.3.1.4. Rest of MEA
17.3.1.5. By Age Group
17.3.2. By Form
17.3.3. By Distribution Channel
17.4. Market Attractiveness Analysis
17.4.1. By Country
17.4.2. By Age Group
17.4.3. By Form
17.4.4. By Distribution Channel
17.5. Key Takeaways
18. Country-level Market Analysis
18.1. USA Market Analysis
18.1.1. By Age Group
18.1.2. By Form
18.1.3. By Distribution Channel
18.2. Canada Market Analysis
18.2.1. By Age Group
18.2.2. By Form
18.2.3. By Distribution Channel
18.3. Brazil Market Analysis
18.3.1. By Age Group
18.3.2. By Form
18.3.3. By Distribution Channel
18.4. Mexico Market Analysis
18.4.1. By Age Group
18.4.2. By Form
18.4.3. By Distribution Channel
18.5. Colombia Market Analysis
18.5.1. By Age Group
18.5.2. By Form
18.5.3. By Distribution Channel
18.6. Germany Market Analysis
18.6.1. By Age Group
18.6.2. By Form
18.6.3. By Distribution Channel
18.7. UK Market Analysis
18.7.1. By Age Group
18.7.2. By Form
18.7.3. By Distribution Channel
18.8. France Market Analysis
18.8.1. By Age Group
18.8.2. By Form
18.8.3. By Distribution Channel
18.9. Italy Market Analysis
18.9.1. By Age Group
18.9.2. By Form
18.9.3. By Distribution Channel
18.9.4. By Price Range
18.10. Spain Market Analysis
18.10.1. By Age Group
18.10.2. By Form
18.10.3. By Distribution Channel
18.11. Netherlands Europe Market Analysis
18.11.1. By Age Group
18.11.2. By Form
18.11.3. By Distribution Channel
18.12. Belgium Market Analysis
18.12.1. By Age Group
18.12.2. By Form
18.12.3. By Distribution Channel
18.13. Russia Region Market Analysis
18.13.1. By Age Group
18.13.2. By Form
18.13.3. By Distribution Channel
18.14. Poland Market Analysis
18.14.1. By Age Group
18.14.2. By Form
18.14.3. By Distribution Channel
18.15. China Market Analysis
18.15.1. By Age Group
18.15.2. By Form
18.15.3. By Distribution Channel
18.16. Japan Market Analysis
18.16.1. By Age Group
18.16.2. By Form
18.16.3. By Distribution Channel
18.17. India Market Analysis
18.17.1. By Age Group
18.17.2. By Form
18.17.3. By Distribution Channel
18.18. Thailand Market Analysis
18.18.1. By Age Group
18.18.2. By Form
18.18.3. By Distribution Channel
18.19. Malaysia Market Analysis
18.19.1. By Age Group
18.19.2. By Form
18.19.3. By Distribution Channel
18.20. Indonesia Market Analysis
18.20.1. By Age Group
18.20.2. By Form
18.20.3. By Distribution Channel
18.21. Vietnam Market Analysis
18.21.1. By Age Group
18.21.2. By Form
18.21.3. By Distribution Channel
18.22. Philippines Market Analysis
18.22.1. By Age Group
18.22.2. By Form
18.22.3. By Distribution Channel
18.23. Singapore Market Analysis
18.23.1. By Age Group
18.23.2. By Form
18.23.3. By Distribution Channel
18.24. Australia Market Analysis
18.24.1. By Age Group
18.24.2. By Form
18.24.3. By Distribution Channel
18.25. New Zealand Market Analysis
18.25.1. By Age Group
18.25.2. By Form
18.25.3. By Distribution Channel
18.26. GCC Countries Market Analysis
18.26.1. By Age Group
18.26.2. By Form
18.26.3. By Distribution Channel
18.27. North Africa Market Analysis
18.27.1. By Age Group
18.27.2. By Form
18.27.3. By Distribution Channel
18.28. South Africa Market Analysis
18.28.1. By Age Group
18.28.2. By Form
18.28.3. By Distribution Channel
19. Market Structure Analysis
19.1. Global Market Competition - a Dashboard View
19.2. Global Market Structure Analysis
19.3. Global Market Company Share Analysis
19.3.1. For Tier 1 Market Players, 2023
19.3.2. Company Market Share Analysis of Top 5 Players, By Region
19.4. Key Participants Market Presence (Intensity Mapping) by Region
20. Competition Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
20.3.1. The A 2 Milk Company
20.3.1.1. Product Portfolio
20.3.1.2. Revenue by Market Segments (Product/Channel/Region)
20.3.1.3. Sales Footprint
20.3.1.4. Strategy Overview
20.3.1.4.1. Marketing Strategy
20.3.1.4.2. Product Strategy
20.3.1.4.3. Channel Strategy
20.3.2. Synlait Milk
20.3.3. Bubs Australia Limited.
20.3.4. Care A2+
20.3.5. Bellamy's Organic
20.3.6. Abbott
20.3.7. Mead Johnson
20.3.8. Perrigo
20.3.9. Others
21. Assumptions and Acronyms Used
22. Research Methodology
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A2 Infant Formula Market
