The demand for A2 infant formula in the global market is poised to grow significantly with an estimated valuation of US$ 834 million in 2023. The overall market is projected to exhibit a CAGR of 18% over the forecast period. The net valuation of the market is expected to reach US$ 1,704 million by 2033.
A2 Infant Formula Market Trends
| Report Attribute | Details |
|---|---|
| A2 Infant Formula Market Revenue (2023) | US$ 834 million |
| Anticipated Market Value (2033) | US$ 1,704 million |
| Value-based CAGR (2023 to 2033) | 18% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Factors such as increasing consumer awareness for infants and growing demand for gentle and specialized infant formula options have contributed to the market demand. As more parents seek alternatives for their infants with sensitivities or intolerances, the A2 infant formula provides a viable solution.
The global A2 infant formula market has experienced a positive sales outlook from 2018 to 2022, and it is projected to continue growing over the coming years. The market has seen product innovations, improved formulations, and regional market expansion, further boosting sales. This has led to an expansion of the market as more consumers opt for A2 infant formula to meet their babies' specific nutritional needs.
| Historical Market Valuation, 2022 | US$ 810 million |
|---|---|
| HCAGR (2018 to 2022) | 2.9% |
The market has also witnessed the expansion of distribution networks, including supermarkets, pharmacies, online platforms, and specialty stores. This enhanced accessibility has made A2 infant formula more readily available to consumers, thereby boosting sales.
The table below lists the countries that promise higher growth opportunities for regional as well as global market players. The United States is expected to maintain a dominant position in the global market with a 19.8% share, reflecting a higher demand for A2 infant formula products.
Germany, with a market share of 9.7% in 2023, has a strong focus on high-quality and organic products and a preference for alternatives to standard cow's milk-based formulas. Meanwhile, Australia, with a market share of 8.4% in 2023, is an emerging market due to its popularity of baby formulas made of cow milk.
| Countries | CAGR (2023 to 2033) |
|---|---|
| United States | 8.6% |
| Germany | 14% |
| China | 13.6% |
| Australia | 12% |
The A2 infant formula market in the United States is poised to exhibit a CAGR of 8.6% and reach a valuation of US$ 337.4 million by 2033.
The US infant formula crisis of 2022 brought many European and Australian baby formula companies to the United States market. Now, three imported brands, Bubs, Care A2+, and A2 Platinum, sell the majority of A2 milk baby formula in the country.
Good Start®, Enfamil®, and Similac® offered A2 baby formula before the formula crisis but were not widely advertised, so parents might not be familiar with them. The A2 infant formula was available in the regional market and was promoted as appropriate for sensitive stomachs.
The popularity of baby formulas made with cow milk is driving the market for A2 infant formula in Australia. Furthermore, the market is expected to grow at a CAGR of 12%, reaching a size of US$ 143.1 million by 2033.
There is an increasing demand for natural and premium products in the baby formula market in Australia. A2 infant formula, being made from A2 cow milk, is often associated with being a more natural choice for infant nutrition. This aligns with the preferences of parents who are seeking high-quality, organic, and minimally processed options for their babies.
The A2 Platinum® brand is very popular in Australia, and its infant formula and toddler milk are made from cow milk that contains A2 beta-casein protein.
Germany’s market is expected to attain a CAGR of 14% and reach a market valuation of US$ 165.3 million by 2033.
The infant formula ingredient market in Germany is experiencing escalating demand due to a strong focus on high-quality and organic products. In addition to this, consumers' growing awareness of the health benefits of A2 milk over A1 milk is also driving the growth of the A2 milk market.
The demand for A2 infant formula in China is poised to grow at a CAGR of 13.6% over the forecast period. Market players in China offer a variety of A2 infant formula products with different formulations and nutritional profiles to cater to a larger consumer base.
Distribution channels for A2 infant formula also extend beyond the domestic market, particularly to neighboring South East Asian countries. The market in China has been witnessing growth recently due to increasing consumer awareness about the potential benefits of A2 milk for infant nutrition in many emerging Asian countries.
Principal Consultant
Based on form, the powder segment is expected to hold a market share of 78% in 2023 and reach a market valuation of US$ 1,329.1 million by 2033.
| Attributes | Details |
|---|---|
| Top Form Type | Powder Form |
| Market Share in 2023 | 78% |
Powdered A2 infant formula is the most commonly consumed form of infant formula. It is easy to store and convenient to prepare by mixing it with water. Powdered infant formula is also the least expensive form compared to other infant formulas. In addition to this, the powder form allows parents to measure and control the precise amount of formula needed for each feeding, making it a preferred choice for many parents.
Based on age group, the infant formula for 0 to 6 months is expected to hold a market share of 38% in 2023 and reach a market valuation of US$ 647.5 million by 2033.
| Attributes | Details |
|---|---|
| Top Age Group | 0 to 6 Months |
| Market Share in 2024 | 38% |
While A2 infant formula may still be consumed in the follow-on formula and growing-up formula stages, the major demand is generally seen for children in the 0 to 6 month’s age group. However, it's essential to consider that individual preferences and recommendations from healthcare professionals influence the exact age group with higher consumption.
The global A2 infant formula market has a diverse and dynamic competitive landscape. Leading companies specializing in diverse fields are focusing on research and development, sustainable sourcing, and new formulations. These companies strongly emphasize product certifications and meeting the growing demand for natural and sustainable ingredients. Additionally, it tries to preserve its market position and capitalize on the growing demand by focusing on quality, innovation, and matching customer preferences.
Recent Developments in the A2 Infant Formula Market
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
| Attributes | Details |
|---|---|
| Estimated Market Size (2023) | US$ 834 million |
| Projected Market Size (2033) | US$ 1,704 million |
| Anticipated Growth Rate (2023 to 2033) | 18% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million or billion for Value and Units for Volume |
| Key Regions Covered | North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa |
| Key Segments Covered | By Form Type, By Age Group, By Distribution Channel and By Region |
| Key Companies Profiled |
|
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The A2 infant formula market is expected to grow at a CAGR of 18% through 2033.
The A2 infant formula market is expected to be worth US$ 1,704 million by 2033.
Currently, North America is at the top of the global market share for A2 infant formula.
The specialty health and wellness stores are expected to hold a 22% market share in 2023.
Some of the key players include the A2 Milk Company, Synlait Milk, and Bubs Australia.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Dynamics 3.1. Drivers 3.1.1. Supply Side Drivers 3.1.2. Demand Side drivers 3.1.3. Economic Side Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market Trends 3.5. Macro-Economic Factors 3.6. Forecast Factors - Relevance & Impact 3.7. Certifying Agencies 4. Value Chain Analysis and Operating Margins 4.1. Supply chain analysis (Operating margin analysis) 4.2. List of Key market participants 4.2.1. Key Manufacturers List 4.2.2. Key End-User List 4.3. Notes on Value Added at Each Node in the Value Chain 5. Global Market - Pricing Analysis 5.1. Price Point Assessment By Form 5.2. Price Point Assessment by Region 5.2.1. Manufacturer Level Pricing 5.2.2. Distributor Level Pricing 5.3. Price Forecast till 2033 6. Global Market Demand in Value (US$ Million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6.1. Historical Market Value (US$ Million) and Volume (MT) Analysis, 2018 to 2022 6.2. Current and Future Market Value (US$ Million) and Volume (MT) Projections, 2023 to 2033 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Age Group 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Age Group, 2018 to 2022 7.3. Current and Future Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Age Group, 2023 to 2033 7.3.1. Infant formula (0-6 months) 7.3.2. Follow-on formula (6-12 months) 7.3.3. Growing-up formula (12-36 months) 7.4. Market Attractiveness Analysis By Age Group 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Form, 2018 to 2022 8.3. Current and Future Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Form, 2023 to 2033 8.3.1. Powder 8.3.2. Liquid 8.3.3. Semi-liquid 8.4. Market Attractiveness Analysis By Form 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Distribution Channel, 2018 to 2022 9.3. Current and Future Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033 9.3.1. Hypermarket/Supermarket 9.3.2. Convenience Stores 9.3.3. Departmental Stores 9.3.4. Wholesale Stores 9.3.5. Specialty Health and Wellness stores 9.3.6. Independent Retailers 9.3.7. Specialty Stores 9.3.8. Pharmacies and Drugstores 9.3.9. Online Retailers 9.4. Market Attractiveness Analysis By Distribution Channel 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 10.1. Introduction 10.2. Historical Market Size (US$ Million) and Volume (MT) Analysis By Region, 2018 to 2022 10.3. Current Market Size (US$ Million) and Volume (MT) Analysis and Forecast By Region, 2023 to 2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. East Asia 10.3.5. South Asia 10.3.6. Oceania 10.3.7. Middle East & Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 11.1. Introduction 11.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 11.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 11.3.1. By Country 11.3.1.1. USA 11.3.1.2. Canada 11.3.2. By Age Group 11.3.3. By Form 11.3.4. By Distribution Channel 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Age Group 11.4.3. By Form 11.4.4. By Distribution Channel 11.5. Key Takeaways 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12.1. Introduction 12.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 12.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 12.3.1. By Country 12.3.1.1. Brazil 12.3.1.2. Mexico 12.3.1.3. Colombia 12.3.1.4. Rest of Latin America 12.3.2. By Age Group 12.3.3. By Form 12.3.4. By Distribution Channel 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Age Group 12.4.3. By Form 12.4.4. By Distribution Channel 12.5. Key Takeaways 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13.1. Introduction 13.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 13.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 13.3.1. By Country 13.3.1.1. Germany 13.3.1.2. France 13.3.1.3. UK 13.3.1.4. Spain 13.3.1.5. Netherlands 13.3.1.6. Belgium 13.3.1.7. Poland 13.3.1.8. Italy 13.3.1.9. Russia 13.3.1.10. Rest of Europe 13.3.2. By Age Group 13.3.3. By Form 13.3.4. By Distribution Channel 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Age Group 13.4.3. By Form 13.4.4. By Distribution Channel 13.5. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14.1. Introduction 14.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 14.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 14.3.1. By Country 14.3.1.1. China 14.3.1.2. Japan 14.3.1.3. South Korea 14.3.2. By Age Group 14.3.3. By Form 14.3.4. By Distribution Channel 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Age Group 14.4.3. By Form 14.4.4. By Distribution Channel 14.5. Key Takeaways 15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15.1. Introduction 15.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 15.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 15.3.1. By Country 15.3.1.1. India 15.3.1.2. Malaysia 15.3.1.3. Indonesia 15.3.1.4. Singapore 15.3.1.5. Vietnam 15.3.1.6. Philippines 15.3.1.7. Thailand 15.3.1.8. Rest of South Asia 15.3.1.9. By Age Group 15.3.2. By Form 15.3.3. By Distribution Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Age Group 15.4.3. By Form 15.4.4. By Distribution Channel 15.5. Key Takeaways 16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16.1. Introduction 16.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 16.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 16.3.1. By Country 16.3.1.1. Australia 16.3.1.2. New Zealand 16.3.2. By Age Group 16.3.3. By Form 16.3.4. By Distribution Channel 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Age Group 16.4.3. By Form 16.4.4. By Distribution Channel 16.5. Key Takeaways 17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17.1. Introduction 17.2. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 17.3. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 17.3.1. By Country 17.3.1.1. GCC Countries 17.3.1.2. North Africa 17.3.1.3. South Africa 17.3.1.4. Rest of MEA 17.3.1.5. By Age Group 17.3.2. By Form 17.3.3. By Distribution Channel 17.4. Market Attractiveness Analysis 17.4.1. By Country 17.4.2. By Age Group 17.4.3. By Form 17.4.4. By Distribution Channel 17.5. Key Takeaways 18. Country-level Market Analysis 18.1. USA Market Analysis 18.1.1. By Age Group 18.1.2. By Form 18.1.3. By Distribution Channel 18.2. Canada Market Analysis 18.2.1. By Age Group 18.2.2. By Form 18.2.3. By Distribution Channel 18.3. Brazil Market Analysis 18.3.1. By Age Group 18.3.2. By Form 18.3.3. By Distribution Channel 18.4. Mexico Market Analysis 18.4.1. By Age Group 18.4.2. By Form 18.4.3. By Distribution Channel 18.5. Colombia Market Analysis 18.5.1. By Age Group 18.5.2. By Form 18.5.3. By Distribution Channel 18.6. Germany Market Analysis 18.6.1. By Age Group 18.6.2. By Form 18.6.3. By Distribution Channel 18.7. UK Market Analysis 18.7.1. By Age Group 18.7.2. By Form 18.7.3. By Distribution Channel 18.8. France Market Analysis 18.8.1. By Age Group 18.8.2. By Form 18.8.3. By Distribution Channel 18.9. Italy Market Analysis 18.9.1. By Age Group 18.9.2. By Form 18.9.3. By Distribution Channel 18.9.4. By Price Range 18.10. Spain Market Analysis 18.10.1. By Age Group 18.10.2. By Form 18.10.3. By Distribution Channel 18.11. Netherlands Europe Market Analysis 18.11.1. By Age Group 18.11.2. By Form 18.11.3. By Distribution Channel 18.12. Belgium Market Analysis 18.12.1. By Age Group 18.12.2. By Form 18.12.3. By Distribution Channel 18.13. Russia Region Market Analysis 18.13.1. By Age Group 18.13.2. By Form 18.13.3. By Distribution Channel 18.14. Poland Market Analysis 18.14.1. By Age Group 18.14.2. By Form 18.14.3. By Distribution Channel 18.15. China Market Analysis 18.15.1. By Age Group 18.15.2. By Form 18.15.3. By Distribution Channel 18.16. Japan Market Analysis 18.16.1. By Age Group 18.16.2. By Form 18.16.3. By Distribution Channel 18.17. India Market Analysis 18.17.1. By Age Group 18.17.2. By Form 18.17.3. By Distribution Channel 18.18. Thailand Market Analysis 18.18.1. By Age Group 18.18.2. By Form 18.18.3. By Distribution Channel 18.19. Malaysia Market Analysis 18.19.1. By Age Group 18.19.2. By Form 18.19.3. By Distribution Channel 18.20. Indonesia Market Analysis 18.20.1. By Age Group 18.20.2. By Form 18.20.3. By Distribution Channel 18.21. Vietnam Market Analysis 18.21.1. By Age Group 18.21.2. By Form 18.21.3. By Distribution Channel 18.22. Philippines Market Analysis 18.22.1. By Age Group 18.22.2. By Form 18.22.3. By Distribution Channel 18.23. Singapore Market Analysis 18.23.1. By Age Group 18.23.2. By Form 18.23.3. By Distribution Channel 18.24. Australia Market Analysis 18.24.1. By Age Group 18.24.2. By Form 18.24.3. By Distribution Channel 18.25. New Zealand Market Analysis 18.25.1. By Age Group 18.25.2. By Form 18.25.3. By Distribution Channel 18.26. GCC Countries Market Analysis 18.26.1. By Age Group 18.26.2. By Form 18.26.3. By Distribution Channel 18.27. North Africa Market Analysis 18.27.1. By Age Group 18.27.2. By Form 18.27.3. By Distribution Channel 18.28. South Africa Market Analysis 18.28.1. By Age Group 18.28.2. By Form 18.28.3. By Distribution Channel 19. Market Structure Analysis 19.1. Global Market Competition - a Dashboard View 19.2. Global Market Structure Analysis 19.3. Global Market Company Share Analysis 19.3.1. For Tier 1 Market Players, 2023 19.3.2. Company Market Share Analysis of Top 5 Players, By Region 19.4. Key Participants Market Presence (Intensity Mapping) by Region 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. The A 2 Milk Company 20.3.1.1. Product Portfolio 20.3.1.2. Revenue by Market Segments (Product/Channel/Region) 20.3.1.3. Sales Footprint 20.3.1.4. Strategy Overview 20.3.1.4.1. Marketing Strategy 20.3.1.4.2. Product Strategy 20.3.1.4.3. Channel Strategy 20.3.2. Synlait Milk 20.3.3. Bubs Australia Limited. 20.3.4. Care A2+ 20.3.5. Bellamy's Organic 20.3.6. Abbott 20.3.7. Mead Johnson 20.3.8. Perrigo 20.3.9. Others 21. Assumptions and Acronyms Used 22. Research Methodology
Explore Food and Beverage Insights
View Reports
A2 Infant Formula Market
