Automotive NFC Market Snapshot (2022 to 2032)

The global automotive NFC market is expected to reach US$ 35 Billion by 2032 while displaying a CAGR of 30.2% during the timeframe of 2022 to 2032. The market is estimated to be valued at US$ 3.26 Billion in 2022 and US$ 2.5 Billion in 2021. Growing regulations of the government mandating the application of Advanced Driving Assistance Systems (ADAS) are expected to influence the market positively.

Report Attributes Details
Estimated Base Year Value (2021) US$ 2.5 Billion
Anticipated Market Value (2022) US$ 3.26 Billion
Expected Forecast Value (2032) US$ 35 Billion
Projected CAGR (2022 to 2032) 30.2%

The 212 Kbit/S automotive NFC type is anticipated to dominate the segment by expanding at a healthy CAGR during the forecast period. Development of the segment can be attributed to its increasing demand in high-end and mid-range automotive as they offer optimum data transmission speeds to automotive electronic components. On the other hand, the 106 Kbit/S automotive segment is expected to be a lucrative segment during the forecast period. The NFC tags with 106 Kbit/S are witnessing a significant demand in lower-end automobiles as their electronic components demand lower data transmission speeds.

The mid-range vehicle segment in automotive NFC is anticipated garner maximum traction during the forecast period. The development of the segment can be attributed to the growing adoption of luxury car features in the mid-range car segment. NFC technology consumes lesser power, which is another factor supporting the integration of NFC technology in mid-range vehicles. Further, the automotive players are offering consumers in-built vehicles personalized features like the infotainment system, lights, setting air conditioning, and target destination, among others.

In June 2022, Nio ES7 revealed another electric SUV with its debut ES7. The vehicle contains NFC support for alternative vehicles access methods such as smart keys and cards. Such initiatives are expected to benefit the market during the forecast period.

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What are the Factors Driving the Demand for Automotive NFC during the forecast period?

The automotive NFC market is expected to grow in the coming period owing to the rising penetration of the Internet of Things (IoT), facial recognition, machine learning, big data, and others for upgrading the automotive specifics. Integration of modern technologies in automobiles is likely to widen the market size by offering growth opportunities to the industry. Such initiatives by players have increased the number of Electronic Control Units (ECUs) per vehicle. For instance, there are about 70 ECUs integrated into advanced vehicles, and the number is expected to increase to 500 in the coming time, which is higher than a rocket or space shuttle.

Expansion of the brand in developing nations has been identified as a significant opportunity for the market. For instance, in June 2022, French Car manufacturer, Citroen announced to launch of its first mass-market vehicle ‘The C3’ in the Indian market on July 20, 2022. The vehicle features a digital driver’s display and a 10-inch touchscreen infotainment system with Android Auto and Apple CarPlay as standard. Such initiatives are anticipated to positively impact the demand for NFC in the forecast period, thus, strengthening the automotive NFC market.

What are the Hampering Factors in the Global Automotive NFC Market?

Lack of awareness and low adoption rate of NFC in automobiles by underdeveloped or developing nations are expected to hamper the market growth during the forecast period. Also, expenses associated with the technology are another factor likely to hinder the industry growth in the coming period.

However, emerging opportunities such as increasing demand for luxury vehicles, and rising integration of advanced technology in the automotive sector are anticipated to act as a significant counter to negative factors and propel the market expansion in the forecast period.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Why is Europe expected to dominate the Automotive NFC Industry?

As per the analysis, Europe is expected to dominate the global market during the forecast period. Domination of the market can be attributed to the presence of key OEMs in the region along with the massive production of vehicles in the region. Also, the presence of key infotainment systems in Europe like Robert Bosch GmbH is anticipated to drive the regional market in the forecast period.

Supportive government initiatives are expected to benefit the market during the forecast period. As per European Data, in 2019 there were approximately 24,620 deaths due to road accidents. Thus, institutional bodies of the European Union and the General Safety Regulation were updated. As per the latest update, Advanced Driver Assistance Systems (ADAS) would be mandated in the newly registered vehicles. Implementation of such rules is expected to boost the demand for NFC in automobiles, thus, benefitting the industry in the forecast period.

How Opportunistic is the Asia Pacific Market for Automotive NFC?

According to the analysis, Asia Pacific (APAC) is anticipated to be the most lucrative market during the forecast period owing to the presence of developing nations that have various untapped markets. Besides, the surging disposable income owing to the rapid economic development along with the ongoing development in the automobile sector is expected to widen the market size in the coming time.

Growing initiatives of globally renowned players to enhance their sales in the region are expected to benefit the industry in the coming time. For instance, in 2019, the Hector Company sold 62.5 thousand connected cars in India. In another instance, Honda introduced connected car technology platform and there were about 30 thousand unit sales in 2020. Other than these, favorable initiatives taken by the government are anticipated to further augment the market size in the Asia Pacific.

For instance, in 2017, the Government of India passed a regulation that mandated heavy vehicles and passenger cars to be integrated with ADAS systems which can apply automated brakes if it senses any objects on the road. Such factors are likely to increase demand for automotive NFC in Asia Pacific and benefit the industry in the assessment period.

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Competition Analysis

Key players in the global automotive NFC market include Sony Corporation, NXP Semiconductors N.V., Broadcom Inc., Samsung Electronics Co. Ltd., STMicroelectronics N.V., Panasonic Corporation, Alpine Electronics Inc., Smartrac N.V, and PREMO S.A.

  • In June 2022, STMicroelectronics, the global semiconductor manufacturer, introduced a new platform to accelerate the introduction of digital car keys, providing consumers with keyless access through their mobile devices. Such supportive factors are expected to benefit the industry's growth in the coming period.

Scope of the Report

Report Attribute Details
Growth Rate 30.2% CAGR from 2022 to 2032
Market Value in 2022 US$ 3.26 Billion
Market Value in 2032 US$ 35 Billion
Base Year for Estimation 2021
Historical Data 2017 to 2021
Forecast Period 2022 to 2032
Quantitative Units US$ Million for Value
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered Type, Vehicle Type, Application, Region
Regions Covered North America; Latin America; Europe; Asia Pacific; Middle East & Africa
Key Countries Profiled USA, Canada, Brazil, Mexico, Germany, France, United Kingdom, Italy, Spain, China, Japan, South Korea, Malaysia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Israel
Key Companies Profiled Sony Corporation; NXP Semiconductors N.V.; Broadcom Inc.; Samsung Electronics Co. Ltd.; STMicroelectronics N.V.; Panasonic Corporation; Alpine Electronics Inc.; Avery Dennison; PREMO S.A.
Customization Scope Available upon Request

Key Segments Profiled in the Global Automotive NFC Market Report

By Type:

  • 106 Kbit/S
  • 212 Kbit/S
  • 424 Kbit/S

By Vehicle Type:

  • Passenger Cars
  • Compact
  • Mid-Size
  • Premium
  • Luxury
  • SUV
  • Light Commercial Vehicles (LCV)
  • Heavy Commercial Vehicles (HCV)

By Application:

  • Board Units
  • Car Keys
  • Other Applications

By Sales Channel:

  • Aftermarket
  • OEMs

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

What is the projected growth of the global automotive NFC market from 2022 to 2032?

The global automotive NFC market is estimated to grow at over 30% CAGR from 2022 to 2032

Which are some eminent global automotive NFC players?

Known players in the global automotive NFC market are Sony Corporation, NXP Semiconductors N.V., Broadcom Inc., and Samsung Electronics Co. Ltd. among others.

Table of Content
1. Executive Summary | Automotive NFC Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and Their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyers
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2022 to 2032
        5.3.1. 106 Kbit/s
        5.3.2. 212 Kbit/s
        5.3.3. 424 Kbit/s
    5.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2022 to 2032
        6.3.1. On Board Value (US$ Million) & Volume (Units)s
        6.3.2. Car Keys
        6.3.3. Other Applications
    6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2017 to 2021
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2022 to 2032
        7.3.1. Aftermarket
        7.3.2. OEM
    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021
    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Vehicle Type
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2017 to 2021
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2022 to 2032
        8.3.1. Passenger Car
        8.3.2. Compact Vehicle
        8.3.3. Mid-size Vehicle
        8.3.4. Premium Vehicle
        8.3.5. Luxury Vehicle
        8.3.6. SUV
        8.3.7. Light Commercial Vehicle
        8.3.8. Heavy Commercial Vehicle
    8.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2017 to 2021
    8.5. Absolute $ Opportunity Analysis By Vehicle Type, 2022 to 2032
9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. Asia Pacific
        9.3.5. Middle East and Africa
    9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. USA
            10.2.1.2. Canada
        10.2.2. By Type
        10.2.3. By Application
        10.2.4. By Sales Channel
        10.2.5. By Vehicle Type
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Application
        10.3.4. By Sales Channel
        10.3.5. By Vehicle Type
    10.4. Key Takeaways
11. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Type
        11.2.3. By Application
        11.2.4. By Sales Channel
        11.2.5. By Vehicle Type
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Application
        11.3.4. By Sales Channel
        11.3.5. By Vehicle Type
    11.4. Key Takeaways
12. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. United Kingdom
            12.2.1.3. France
            12.2.1.4. Spain
            12.2.1.5. Italy
            12.2.1.6. Rest of Europe
        12.2.2. By Type
        12.2.3. By Application
        12.2.4. By Sales Channel
        12.2.5. By Vehicle Type
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Application
        12.3.4. By Sales Channel
        12.3.5. By Vehicle Type
    12.4. Key Takeaways
13. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
            13.2.1.4. Malaysia
            13.2.1.5. Singapore
            13.2.1.6. Australia
            13.2.1.7. New Zealand
            13.2.1.8. Rest of Asia Pacific
        13.2.2. By Type
        13.2.3. By Application
        13.2.4. By Sales Channel
        13.2.5. By Vehicle Type
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Type
        13.3.3. By Application
        13.3.4. By Sales Channel
        13.3.5. By Vehicle Type
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of Middle East and Africa
        14.2.2. By Type
        14.2.3. By Application
        14.2.4. By Sales Channel
        14.2.5. By Vehicle Type
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Type
        14.3.3. By Application
        14.3.4. By Sales Channel
        14.3.5. By Vehicle Type
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Type
            15.1.2.2. By Application
            15.1.2.3. By Sales Channel
            15.1.2.4. By Vehicle Type
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Type
            15.2.2.2. By Application
            15.2.2.3. By Sales Channel
            15.2.2.4. By Vehicle Type
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Type
            15.3.2.2. By Application
            15.3.2.3. By Sales Channel
            15.3.2.4. By Vehicle Type
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Type
            15.4.2.2. By Application
            15.4.2.3. By Sales Channel
            15.4.2.4. By Vehicle Type
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Type
            15.5.2.2. By Application
            15.5.2.3. By Sales Channel
            15.5.2.4. By Vehicle Type
    15.6. United Kingdom
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Type
            15.6.2.2. By Application
            15.6.2.3. By Sales Channel
            15.6.2.4. By Vehicle Type
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Type
            15.7.2.2. By Application
            15.7.2.3. By Sales Channel
            15.7.2.4. By Vehicle Type
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Type
            15.8.2.2. By Application
            15.8.2.3. By Sales Channel
            15.8.2.4. By Vehicle Type
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Type
            15.9.2.2. By Application
            15.9.2.3. By Sales Channel
            15.9.2.4. By Vehicle Type
    15.10. China
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Type
            15.10.2.2. By Application
            15.10.2.3. By Sales Channel
            15.10.2.4. By Vehicle Type
    15.11. Japan
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Type
            15.11.2.2. By Application
            15.11.2.3. By Sales Channel
            15.11.2.4. By Vehicle Type
    15.12. South Korea
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Type
            15.12.2.2. By Application
            15.12.2.3. By Sales Channel
            15.12.2.4. By Vehicle Type
    15.13. Malaysia
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Type
            15.13.2.2. By Application
            15.13.2.3. By Sales Channel
            15.13.2.4. By Vehicle Type
    15.14. Singapore
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Type
            15.14.2.2. By Application
            15.14.2.3. By Sales Channel
            15.14.2.4. By Vehicle Type
    15.15. Australia
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Type
            15.15.2.2. By Application
            15.15.2.3. By Sales Channel
            15.15.2.4. By Vehicle Type
    15.16. New Zealand
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Type
            15.16.2.2. By Application
            15.16.2.3. By Sales Channel
            15.16.2.4. By Vehicle Type
    15.17. GCC Countries
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Type
            15.17.2.2. By Application
            15.17.2.3. By Sales Channel
            15.17.2.4. By Vehicle Type
    15.18. South Africa
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By Type
            15.18.2.2. By Application
            15.18.2.3. By Sales Channel
            15.18.2.4. By Vehicle Type
    15.19. Israel
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By Type
            15.19.2.2. By Application
            15.19.2.3. By Sales Channel
            15.19.2.4. By Vehicle Type
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Type
        16.3.3. By Application
        16.3.4. By Sales Channel
        16.3.5. By Vehicle Type
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Sony Corporation
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. NXP Semiconductors N.V.
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Broadcom Inc.
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Samsung Electronics Co. Ltd.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. STMicroelectronics N.V.
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Panasonic Corporation
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Alpine Electronics Inc.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Avery Dennison
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. PREMO S.A.
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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