Video marketing has rapidly evolved from being a mere trend in the B2C space to a critical strategy in B2B marketing. Over the past decade, video has transformed the way businesses communicate with their audiences, build relationships, and establish trust. By 2025, video marketing will no longer be optional for B2B brands-it will be a core component of any digital marketing strategy. As we look toward 2035, video will be at the heart of how businesses engage with prospects, educate their clients, and drive conversion rates to new heights.
The shift toward video is driven by the changing dynamics of how businesses interact with their clients and prospects. With a more digitally connected world, traditional marketing methods are no longer as effective in reaching and engaging B2B decision-makers. A dynamic, captivating medium that can effectively communicate complicated information in a way that is easy to understand and retain, video offers an answer. Whether it's a product demonstration, a thought leadership piece, or a personalized sales pitch, video content allows businesses to showcase their value proposition in a way that resonates with their audience.
By 2025, video marketing will have already proven its value to B2B brands. Over 80% of internet traffic will be video content, according to Cisco, and video will be used across a wide range of marketing activities-product demos, customer testimonials, training sessions, and internal communication. The trend will only accelerate in the coming years. In fact, by 2035, video will evolve into highly immersive formats like virtual reality (VR) and augmented reality (AR), offering businesses the opportunity to create fully interactive environments that allow potential clients to experience products or services in ways that were once unimaginable.
As B2B brands increasingly adopt video as a primary mode of communication, new technologies will emerge to support the creation, distribution, and analysis of video content. AI and automation tools will play a critical role in personalizing video content, allowing businesses to target the right prospects with the right message at the right time. Video platforms will integrate with advanced analytics tools, enabling marketers to track viewer behavior and optimize video campaigns for maximum engagement and ROI.
In this blog, we will take a closer look at how these trends will reshape the B2B landscape in the next decade, analyzing key technological advancements and presenting statistics that illustrate the growing influence of video marketing. With businesses under increasing pressure to stay ahead of the curve, understanding the future of video marketing will be crucial for any B2B brand looking to remain competitive in an increasingly digital-first world.
Video will be a cornerstone of B2B marketing strategies by 2025, proving to be an indispensable tool for brands looking to engage with prospects and clients. According to Wyzowl's 2024 Video Marketing Statistics Report, 86% of B2B marketers currently use video as a marketing tool, and 93% of video marketers say that video has helped increase user understanding of their product or service. These statistics underline video’s effectiveness in communicating complex messages and driving customer action. As the B2B space becomes increasingly competitive, the importance of video will only continue to grow, with brands recognizing its value in simplifying the decision-making process.
Video is particularly powerful in increasing engagement and educating potential customers. As reported by Forrester Research, 64% of B2B buyers are more likely to make a purchase decision after watching a video about a product or service. This highlights video’s role as a dynamic medium, capable of breaking down intricate solutions into easy-to-understand visuals and narratives. For example, a product demo video can showcase the features and benefits of a solution far more effectively than a static brochure or white paper. By presenting information in a visually appealing and concise format, videos are highly effective in driving conversions and building trust between businesses and their audiences.
One of the standout trends in video marketing by 2025 will be the rise of live streaming and webinars as key formats for B2B brands. According to LinkedIn’s 2024 survey, 70% of B2B decision-makers cite video content as a critical factor in their decision to attend a webinar or live stream event. By 2025, 62% of B2B marketers will be using live video formats, including product demos, Q&A sessions, and thought leadership discussions. Live streaming offers a unique opportunity for real-time interaction, fostering engagement and creating a more personalized experience for viewers. This format helps build deeper relationships with prospects and provides a platform for addressing their specific questions and concerns on the spot.
Webinars, in particular, will remain an essential tool for lead generation, educational content delivery, and establishing thought leadership. By offering in-depth insights into industry trends or solutions, webinars position businesses as experts and trustworthy partners. As B2B marketers leverage live video and webinars to engage their audience, they will also find new ways to integrate video into their sales and marketing funnels, ensuring that video is not just a tool for engagement but a critical part of their overall strategy.
The role of technology in video marketing, particularly in the B2B sector, will experience significant evolution between 2025 and 2035. A major driver of change will be the rise of artificial intelligence (AI), which will revolutionize video creation, optimization, and personalization. By 2025, AI tools will already begin to reshape how B2B brands create content, and by 2030, AI-powered video marketing tools will be ubiquitous across industries. According to McKinsey’s 2025 report, it is estimated that 70% of video content in B2B marketing will be AI-driven. AI will automate several critical processes such as video editing, script generation, and even voiceovers, enabling companies to produce high-quality videos quickly and at scale.
Additionally, AI will enable deeper personalization in video marketing. AI-powered systems will be able to track consumer behavior across digital platforms and analyze vast amounts of data to create highly targeted video campaigns. These tools will help businesses craft video content tailored to specific segments of their audience, ensuring a much more personalized experience. For instance, AI could track how individual viewers engage with a particular video and dynamically adjust the content to match their interests or preferences in real-time. Beyond creation, AI will play an essential role in video analytics as well, providing businesses with insights into engagement rates, content performance, and customer sentiment. This data-driven approach will enable B2B brands to continuously refine and improve their video strategies, maximizing the return on investment (ROI) of their video marketing campaigns.
In addition to AI, another major technological shift shaping video marketing will be the integration of augmented reality (AR) and virtual reality (VR). These immersive technologies are expected to revolutionize how B2B companies engage with their audiences. A 2024 Gartner survey revealed that 38% of B2B marketers were already experimenting with AR/VR, and this number is projected to double by 2030. By 2035, AR and VR will become mainstream in B2B video marketing, allowing companies to provide highly interactive, real-time experiences for their customers. For instance, a B2B software company could use VR to simulate how its product would be used in a real-world scenario, giving potential clients an immersive understanding of the product’s capabilities. Similarly, AR could allow businesses to offer virtual product trials, where customers can interact with products virtually before committing to a purchase. This level of interactivity will create stronger connections between businesses and their prospects, as customers will be able to experience products and services in ways previously impossible.
Alongside AR and VR, another trend that will gain momentum by 2035 is the use of interactive video formats. Traditional video formats will evolve into more engaging, user-driven experiences, allowing viewers to actively participate in the content. These interactive videos will allow viewers to choose their own path, select specific features of interest, and engage with content in a much more personalized way. For example, a video sales pitch might enable the viewer to click on certain features of a product to learn more, while a training video might allow employees to interact with on-screen elements, such as quizzes or scenario-based exercises. This interactivity will enhance the user experience, as viewers will be able to customize their learning and purchasing journey based on their unique preferences.
By 2035, the fusion of AI, AR, VR, and interactive video will provide B2B companies with unparalleled opportunities to create personalized, immersive, and data-driven video marketing campaigns. These innovations will not only transform the way businesses connect with their customers but will also set new standards for engagement and conversion in the B2B space.
The role of video marketing in B2B strategies will evolve significantly from 2025 to 2035. Key trends will transform how businesses engage with customers, leverage user-generated content, and even use video internally for communication and training. These advancements will drive the future of B2B video marketing, making it more personalized, authentic, and immersive.
Personalized video content will be one of the most critical drivers of B2B marketing by 2030. As more businesses realize the importance of delivering tailored experiences to their audiences, the demand for personalized video content will surge. By 2025, companies will begin using AI to tailor videos based on demographic data and previous interactions, allowing them to customize messages that resonate with individual customers or buyer segments.
However, by 2035, personalization will reach an entirely new level. AI will play a pivotal role in personalizing videos based on far more than just demographic or transactional data. Insights derived from AI will allow businesses to customize videos according to the emotional state, interests, or even the specific needs of each prospect. For instance, a video may adapt its content in real time depending on the viewer’s mood or the stage of their purchasing journey, ensuring that the message is not only relevant but also highly engaging. This level of personalization will not only improve customer engagement but will also increase conversion rates, as prospects will feel as though the content was crafted specifically for them.
The growing demand for personalized video will encourage companies to leverage advanced AI tools for content creation and delivery. For example, AI-driven platforms will automate the production of personalized videos at scale, allowing businesses to send individualized messages to thousands of prospects without sacrificing quality or engagement. As video marketing becomes more integrated into B2B strategies, the use of personalization will become a non-negotiable element in creating successful campaigns.
User-generated content (UGC) will become a driving force behind B2B video strategies over the next decade. In 2025, around 30% of B2B brands will already be utilizing UGC, incorporating customer-created videos, testimonials, and case studies as part of their marketing strategies. By 2035, this number is expected to grow to 50%, signaling the increasing value of authenticity in B2B video marketing.
UGC has proven to be highly effective in building trust and credibility, two critical factors in B2B relationships. Buyers are more likely to trust their peers and customers over brand messages alone, making UGC an essential tool for businesses. Videos featuring client success stories, testimonials, or product reviews provide a level of authenticity that traditional marketing efforts cannot replicate. In the B2B context, where decisions are often high-stakes and long-term, such content offers a relatable, real-world perspective that can persuade prospects to take the next step.
As B2B brands embrace video-first strategies, the importance of UGC will continue to rise. This type of content is seen as more genuine and unscripted, allowing prospects to connect with real people and experiences rather than polished marketing material. For example, a B2B software company might feature a video of a customer explaining how their product solved a specific problem, giving potential buyers a true sense of the product’s impact. UGC is also highly shareable, which can help businesses expand their reach and attract new leads organically.
By 2035, UGC will become a significant part of B2B marketing campaigns, with brands actively encouraging their clients to create and share content. Companies may even develop platforms or incentives for customers to generate video content, creating a collaborative ecosystem where users actively participate in a brand’s marketing efforts.
By 2035, video will become an essential tool not only for external marketing but also for internal communication and employee training in B2B companies. Approximately 65% of B2B companies are expected to use video for these purposes by the end of the decade. Video will replace traditional methods like manuals, guides, and long email updates, streamlining communication processes and enhancing employee engagement.
Video-based communication offers a more engaging and effective way to convey complex information. For instance, rather than sending a lengthy email or text document to employees, businesses will use video to provide clear, concise, and visually appealing content. Internal videos may include product demos, corporate updates, team introductions, and HR announcements, ensuring that employees have easy access to information in a more digestible format.
In the realm of training, videos will revolutionize how businesses onboard new employees and provide ongoing professional development. Interactive training videos will become the standard, offering employees the ability to engage with content through quizzes, simulations, and real-time feedback. This will lead to improved retention and understanding, as employees can learn in a more dynamic, hands-on environment. Moreover, video training can be accessed at any time, providing flexibility for employees to learn at their own pace, which is crucial in today’s fast-paced work environments.
Furthermore, as remote work and global teams become more common, video will be a critical tool for businesses to maintain effective communication across different time zones and geographies. By using video conferencing, webinars, and asynchronous video updates, B2B companies will be able to bridge the communication gap, keeping employees connected and engaged, regardless of location.
2025:
| Factor | Details |
|---|---|
| Video Content Type | Product demos, thought leadership, educational videos. |
| Video Technology | AI-assisted editing, automation, live streaming. |
| Customer Engagement | One-way communication (pre-recorded). |
| AI Technology | AI-generated personalized recommendations. |
2035:
| Factor | Details |
|---|---|
| Video Content Type | Immersive VR/AR experiences, interactive videos, personalized content. |
| Video Technology | Fully AI-driven content creation, AR/VR integration, interactive experiences. |
| Customer Engagement | Real-time interaction, personalized video experiences, live VR events. |
| AI Technology | Ubiquitous real-time, immersive experiences, live AI-powered VR interactions. |
Video Marketing in 2025:
By 2025, B2B video marketing is expected to be well-established, but still rely largely on traditional forms of content like product demos, thought leadership, and educational videos. AI-driven tools will be widely used for editing and automating video creation, allowing businesses to produce content more efficiently. The primary form of engagement will be one-way communication via pre-recorded videos, with customer engagement mostly passive. Micro and nano influencers will be leveraged to enhance campaigns, but the emphasis on user-generated content (UGC) will still be in its nascent stages. Testimonials and reviews from satisfied customers will be important but won’t yet be central to every video strategy.
Video Technology and Content: At this stage, AI will support video creation but still require significant human input, with content largely static or pre-recorded. Live streaming will be a growing trend in B2B video marketing, particularly for webinars, product demos, and thought leadership sessions. UGC will start to grow in importance, with customer testimonials and feedback contributing to more authentic marketing approaches, but it will remain a supporting element rather than a main driver.
Video Marketing in 2035:
By 2035, video marketing in B2B will have evolved drastically, with immersive technologies like virtual reality (VR) and augmented reality (AR) becoming commonplace. These innovations will enable companies to offer highly interactive and personalized video experiences, from virtual product trials to full-scale immersive events. Real-time engagement will be the norm, with businesses offering personalized, data-driven video experiences for prospects and customers. Peer-to-peer influencer networks and user-generated content (UGC) will be central to marketing strategies, marking a dramatic shift from the 2025 era, when UGC was still developing.
Video Technology and Content: AI will drive content creation almost entirely, with machines creating and editing videos based on real-time data and consumer preferences. AR/VR integration will allow for fully immersive experiences, and live events will be powered by AI and virtual platforms. UGC will be a cornerstone of video marketing, with customers creating content through VR/AR experiences, playing a vital role in influencing other potential buyers. This shift towards personalized, participatory content will drastically change how businesses engage with their audiences, allowing them to build deeper, more authentic connections.
In B2B video marketing, measuring the return on investment (ROI) is crucial for ensuring that video content contributes to the success of business goals. Although tracking ROI can be complex due to the many variables involved, there are several key performance indicators (KPIs) that B2B marketers should focus on to evaluate the effectiveness of their video campaigns. By 2025, approximately 85% of B2B marketers will measure the ROI of their video marketing efforts through a combination of these essential metrics.
As we look toward 2035, the role of video marketing in B2B will evolve significantly, and so will the ways in which its ROI is measured. With the rapid advancements in technology, including artificial intelligence (AI), augmented reality (AR), and virtual reality (VR), video content will become hyper-personalized and interactive. By 2035, 80% of B2B brands are expected to see substantial improvements in lead generation, customer retention, and sales conversions due to the integration of these advanced technologies.
In 2025, video content is centered around product demos, thought leadership, and educational videos, supported by AI-assisted editing, automation, and live streaming. The customer engagement approach in this era remains largely one-way, with pre-recorded videos and AI-generated recommendations. However, by 2035, we are expected to witness a transformation in video technology, with immersive VR and AR experiences taking center stage. These advances in video content will foster personalized, interactive experiences with real-time engagement, utilizing fully AI-driven content creation and live VR interactions. Video content will no longer be just a passive experience but an immersive journey where the customer interacts dynamically with the content.
As we look towards the future of video content and technology, the landscape will be drastically different in just a decade. The shift from static, pre-recorded content to immersive, AI-enhanced experiences will change how we create and consume video. While 2025 focuses on AI-supported tools and pre-recorded engagements, the 2035 vision outlines a world where real-time interaction, personalized experiences, and virtual reality will reshape the audience's role in the video landscape. These advancements will redefine not only how content is produced but also how customers engage with brands, making every interaction unique, immersive, and deeply personal.
