Reports
Reports
The organic pet food industry is targeting younger, more knowledgeable consumers as the pet food market evolves. Pet owners' extensive identification with their pets will proffer new kinds of interaction across many areas of business.
Consumers will be on the lookout for items and experiences that might serve as invitations to connect with their animal companions in new ways, in quest of inspirational and emotional connections.
Leading niche food and beverage brands, in particular, are predicted to look for methods to integrate pets into the category of indulgence or treatment. The use of probiotics in pet grooming products is becoming an upcoming trend. With over 21% of the person residing in India being vegetarian, pet owners have become increasingly interested in vegan and plant-based pet foods. For instance, the Pet Food and Retail Council of India called on Friday for standardizing pet food early and reducing the GST to 5% in order to assist pet owners.
The dry pet food brand is continuing a tradition of adopting senior shelter pets during National Adopt a Senior Pet Month to allow them to experience raw love in their new homes. A pet food adoption program is an excellent solution for pet owners who can't afford to buy their pets food that will keep them healthy. These programs ensure pets are receiving both the food they need and the support they require.
Pet food adoption programs aren't just about providing food, they're also about providing support and resources. Veterinary services, pet training classes, and advice on pet care are enabled by these programs. Humanization and premiumization will remain significant market drivers going forward. Increasing humanization of pets around the world will lead to an increase in demand for organic, premium, and custom-made products as welfare and nutrition become more important to pet owners.
According to Future Market Insights, the demand for natural and organic ingredients in pet food will skyrocket in the coming years. The overall sales of the dehydrated pet food market for dogs will surpass US$ 13.8 billion by the end of 2032. In light of the growing desire to treat pets as family, pet food manufacturers have an opportunity to draw more direct parallels between pets and humans.
For instance, Ben & Jerry’s recently launched a new ice cream for dogs in the US while CBD beverage brand Recess launched a new product called the “Walk Collection,” which includes CBD dog treats. Peru recently launched “Doggy Pops,” a frozen treat suitable for both humans and dogs.
Organic pet food items with clearly labeled green components are being developed and promoted by manufacturers. The pet food business will have a bright future if it can ensure millennial pet owners that their pets will be happy and healthy.
Alternative diet formats are becoming increasingly popular as part of a pet's diet or as a high-value treat/topper, but brands, regulators, consumers, and manufacturers must have empirical evidence for these diets to be trusted.
A variety of minimally processed pet diets have become popular with consumers, including raw foods, fresh ingredients, freeze-dried foods, air-dried foods, and gently cooked foods. More attention and resources are needed to further understand these diets, even though research is growing to investigate and support their claims about their healthfulness, safety, and performance.
The majority of mom-and-pop pet stores in the country purchase large packages of pet food to sell in plastic bags with 1 pound, and 2 pound servings. Dry pet food is also purchased directly from local distributors. Pet food consumers save money by avoiding having to purchase large packages with such practices. A kilo of pet food purchased in bulk allows merchants to earn higher margins per unit.
Read our recent article where we outline how veganism is playing a pivotal role in new pet food trends, the growing need for pet nutraceuticals, and the desire of pet owners to opt for sustainable foods.