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The stimulated growth in fertility and pregnancy rapid test kits market authenticates the transformation in health care, pharmaceuticals, and medical devices industry. Every segment of fertility and pregnancy rapid test kits market has grown in terms of share value and market size. There is always going to be a discernible demand for products and devices assessing and benefiting reproduction in humans. This stands to be a major catalyst for extensive growth of pregnancy and fertility rapid test kits market in future.
Rising prevalence of infertility and gynaecological disorders is the other driving factor for growth of global fertility and pregnancy rapid test kits market. At an estimated growth rate of 3.8%, the global market for fertility and pregnancy rapid test kits is set to reach US$ 1,068.4 Mn in 2016. Our forecast for a decade-long period from this year is that this market is likely to expand at a 4.1% CAGR.
Pregnancy and fertility rapid test kits are a part of the personal care segment of health and medical devices. The products and devices introduced in health care markets as pregnancy test kits serve the purpose of detecting presence of fertile hormones in the user’s urine. The global fertility and pregnancy rapid test kits market is completely driven by a user-end consumption. The rapid test kits are utilised to solely detect female users’ chances of being pregnant.
The reception end of any pregnancy rapid test product is majorly concentrated on women users, giving the market a precise targeted consumer base. Due to the growth of pregnancy and fertility rapid test kits market, developments in the field have also led to introduction of devices and products that determine sperm count in male users.
Drivers behind increasing demand for fertility and pregnancy rapid test kits
The global market for rapid test kits in fertility and pregnancy is on the rise as more and more couples seek to monitor their reproductive health. Rapid test kits offer a convenient and cost-effective way to diagnose a variety of conditions related to fertility and pregnancy. Growing demand for rapid test kits is being driven by increased awareness about fertility issues, advances in technology, and increasing availability of products.
Rapid test kits offer a convenient way for individuals to test their fertility or pregnancy status in their homes. They can check the results without doctor appointments or laboratory testing. They are inexpensive as compared to laboratory testing, it makes them an affordable means for people.
Increasing awareness on social media and advertising over internet will bode well the demand for these kits. As partners increasingly choose delayed parenthood, it will lead to growing interest in fertility testing. It helps them in ensuring that they can conceive when they are ready.
Another driver of rapid test kit adoption has been the trend of early detection. More couples are becoming aware of the importance of early detection in order to detect any issues early on and take corrective action as needed. Early detection is especially important when it comes to fertility, as any issues need to be addressed immediately in order to preserve fertility.
The accuracy of rapid test kits has also been a major factor driving their adoption. With advances in technology, rapid test kits are now more accurate than ever before. This has helped to increase their appeal as they can provide more reliable results. The affordability of rapid test kits has also played a role in driving their adoption.
Rapid test kits are now more affordable than ever before, making them a viable option for couples who want to monitor their reproductive health without breaking the bank. Women are using social media to share their experiences with fertility and pregnancy. This has helped to raise awareness about rapid test kits and make them more visible to potential users.
Future of Global Fertility and Pregnancy Rapid Test Kits Market
With a set consumer base, the fertility and pregnancy rapid test kits market is segmented on the basis of product, test type and distribution channel. The market’s future towards growth will be stratified according to the popularity and efficiency of a device, the type of test done with it and the place where consumers can buy it. The rising trends will be held accountable for growth in production, sales and awareness of pregnancy test kits. The hCG (Human Chronic Gonadotropin) urine test will lead the market share with nearly 50% of the net market. The line indicators will keep being most preferred device in fertility rapid test kits. And, drugstores and pharmacies will sustain their current position of being the ultimate distribution channels for the global fertility and pregnancy rapid test kits market.
North America is likely to continue being the largest market for global revenues of fertility rapid test kits. The second most promising key region for growth of global pregnancy rapid test kits market will be APEJ with a US$ 267.2 Mn revenue, followed by Asia Pacific, Middle East and Africa at US$ 7.5 Mn. The key players in the market are Church & Dwight Co., Alere Inc., Quidel Corporation, Abbott Laboratories and Procter & Gamble Co.