Amla extract, derived from the Emblica officinalis plant, continues to gain global recognition for its nutritional and medicinal benefits. Indigenous to the Indian subcontinent, amla, or Indian gooseberry, now thrives commercially worldwide due to rising demand. This superfruit boasts high levels of salt, carbohydrates, iron, phosphorus, calcium, vitamins, and amino acids, making it a sought-after ingredient in various industries.
The commercialization of amla has surged over the past two decades as consumers become increasingly aware of its health benefits. Brands incorporating amla into their products continuously adopt innovative strategies to strengthen their market position and enhance global competitiveness.
In 2025, leading Indian FMCG company Dabur Ltd. introduced a new marketing campaign featuring a prominent celebrity as the face of its Dabur Amla hair oil brand. This campaign emphasized the authenticity and efficacy of its amla-based products, reinforcing the brand’s dominance in the segment. The growing preference for plant-based skincare and hair care further drives the use of amla extract in the cosmetic and personal care sectors.
The wellness industry also embraces amla, with OZiva launching an expanded skincare and hair care range in 2026. These products, composed of 100% clean phytonutrients, include amla-infused formulations such as Inner Glō Skin Brightening Face Wash and Inner Glō Skin Brightening Face Serum. The rising inclination toward natural beauty products continues to create lucrative opportunities for amla extract manufacturers.
Nutraceutical companies worldwide are capitalizing on amla’s immense potential. By 2027, the demand for amla-based nutraceuticals had grown exponentially, propelled by consumers favoring plant-based ingredients in their dietary supplements. HealthOxide, a renowned nutraceutical brand in India, launched two new amla-based products in 2028 aimed at promoting healthy hair and skin. These formulations combined amla powder with natural elements like sesbania extract, Himalayan pink salt, and bamboo extract.
The global shift toward Ayurveda and alternative medicine significantly influences the amla extract market. As consumers seek herbal remedies, demand for amla products surges, unlocking unexpected opportunities for suppliers and reshaping global sales dynamics.
Amla extract remains available in powder and pulp forms, primarily serving Ayurvedic medicine. It is widely utilized for cognitive enhancement, antioxidant properties, ulcer and diabetes prevention, and anti-inflammatory benefits. Additionally, its effectiveness in hair treatment, preventing hair loss, and improving hair texture bolsters its relevance in the beauty industry.
Market segmentation classifies amla extract by its medicinal uses, including applications for heart health, diabetes management, radiation protection, skin and collagen support, and blood vessel health. The growing acceptance of herbal supplements and natural health products fuels the market’s expansion. Geographically, the amla extract market spans Western Europe, Asia, Oceania, North America, Latin America, and the Rest of the World (RoW), which includes the Middle East, South Africa, and other emerging regions.
Herbal medicine manufacturers continue to develop novel dietary supplements incorporating amla extracts in teas, powders, and functional foods. Efficient production, processing, and marketing strategies are set to boost the industry from 2025 to 2035. Key players shaping this dynamic market include Biomax, Arjuna Natural Extracts Ltd., NutraGenesis, and Archerchem, all of whom leverage the growing demand for herbal and nutraceutical products.
