Social Employee Recognition System Market Overview for 2023 to 2033

The social employee recognition system market is expected to have a value of US$ 15,441.0 million in 2023. The market has jumped from a value of US$ 13,333.2 million in 2022. The market is projected to progress at an impressive rate over the 2023 to 2033 period, with a CAGR of 15.7%. At the end of the forecast period, the market value is predicted to reach a valuation of US$ 49,455.6 million.

Social Employee Recognition Systems Market Analysis and Insights:

  • Simple monetary rewards for employees are becoming less common. Employers are on the lookout for innovative solutions that recognize the work of employees. Thus, sales of social employee recognition system globally are increasing.
  • Companies are adopting technology in all sectors of working. The adoption of technology is conducive to the growth of the social employee recognition system market.
  • Companies are recognizing the value of employees as a resource. Thus, greater investment is being put into talent management solutions. Social employee recognition system is one such talent management solution that companies are increasingly investing in.
  • Employers are wary of employee dissatisfaction. Both non-recognition and recognition in an ill-suited way have the ability to raise employee dissatisfaction. Thus, social employee recognition systems are being increasingly trusted by companies to combat employee dissatisfaction.
  • Employers believe that recognition of employee work is influential in raising morale and, ultimately, the quality of work. Thus, social employee recognition systems are being invested in by employers.
Attributes Details
Social Employee Recognition System Market Value for 2023 US$ 15,441.0 million
Projected Market Value for 2033 US$ 49,455.6 million.
Value-based CAGR of Market for 2023 to 2033 15.7%

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Historical Performance of the Social Employee Recognition System Market

The social employee recognition system market was tipped to US$ 7,596.84 million in 2018. The market likely progressed at an impressive rate of 15.1% during the historical period.

During the pandemic, the number of employees working from home increased dramatically. Thus, in-person recognition became difficult. Companies turned to social employee recognition systems to make sure the employees at home were not left out of recognition. Even after the reopening of offices, companies still banked on social employee recognition systems. By 2022, the end of the historical period, the market value had reached US$ 13,333.2 million.

Market Value (2018) US$ 7,596.84 million
Historical CAGR (2017 to 2022) 15.1%
Historical Market Valuation (2022) US$ 13,333.2 million

Long-term Analysis of the Social Employee Recognition System Market

The social employee recognition system market is marked to be worth US$ 15,441.0 million in 2023. The market is predicted to grow at a stellar CAGR of 15.7% over the forecast period of 2023 to 2033.

Employers are looking at fresh ways to recognize employee work. Simple in-person recognition, monetary rewards, and mails are felt to be inadequate. Thus, employers are turning to social employee recognition systems to carry out the work of employee recognition.

The number of employees is increasing. Companies are sometimes struggling to recognize employee work, as a result leaving employees dissatisfied. Thus, social employee recognition systems are sought to handle the work of social recognition.

The increasing adoption of technology and talent management solutions is also helping the social employee recognition system market. By 2033, the value of the market is expected to reach US$ 49,455.6 million.

Social Employee Recognition System Market Trends

  • There has been a rise in companies using social media platforms. Social employee recognition systems facilitate the use of social media through which employee work can be recognized.
  • Cloud-based social employee recognition systems are seeing increasing adaptation. Cloud-based systems reduce the load on the software infrastructure of the organization and allow more room for data.
  • While large companies are still the dominating portion of customers for the social employee recognition system market, small and medium-sized companies are accepting the product too. A large part in the acceptance of medium and small companies of the system is due to the product getting cheaper.
  • Senior management members are increasingly interested in talent solutions. Social employee recognition systems provide an easy pathway for senior management to recognize employee work.
  • Social employee recognition systems provide recognition in an instant manner. Unlike manual systems, there are no stopgaps and the working is fast. Thus, social employee recognition systems are becoming more commonplace in companies.
  • Social employee recognition systems are also available in apps, allowing for easy employee recognition. Thus, the ease provided by the systems is paving the way for the adoption of the product in companies.
  • Organizations are becoming aware of the mental health of employees. Social employee recognition systems are one way through which the morale of employees can be boosted. Thus, social employee recognition systems are becoming a part of the mental care for employees by organizations.
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Sudip Saha

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Category-wise Outlook

The social employee recognition system market can be divided into two segments: deployment and industry type. By looking at the segments, the nature of the systems adopted by organizations can be seen. The type of organizations that predominantly seek out the social employee recognition system market also become clear.

Cloud-based Social Employee Recognition Systems Prove Popular Due to Ease Provided

Social employee recognition systems with cloud as the type of deployment are the leaders in the deployment segment. In 2023, cloud is expected to lead the deployment segment with 44.7% of the market share.

Cloud systems provide organizations with ample space. As a result, the strain on the IT infrastructure of the organization is reduced. Social employee recognition systems too are using the cloud software to win over customers.

Attributes Details
Top Deployment Cloud
Market Share in 20223 44.7%

Organizations in the Retail and Consumer Goods Sector are the Most Prominent Users of Social Employee Recognition Systems

Companies in the retail and consumer goods sector are making increasing use of the system. In 2023, retail and consumer goods are expected to account for 29.5% of the market share by industry type.

Increasing number of employees necessitate the need for talent management services. As the size of the retail market increases, so does the number of people employed within its purview. To cope with increasing employee numbers, companies in the retail and consumer goods business are taking the help of social employee recognition systems.

Attributes Details
Top Industry Type Retail and Consumer Goods
Market Share in 2023 29.5%

Country-Wise Analysis

The social employee recognition system market is advancing all over the world but the Asia Pacific and Europe are especially marked out for strong growth. North America is also expected to be a lucrative place of business for the market.

The people of Europe are technology-minded and thus the market is predicted to thrive in the region. In the Asia Pacific, meanwhile, encouragement to the industrial sector is increasing the number of companies operating in the region. Thus, there is need for the system.

Countries CAGR
Germany 19.9%
China 17.0%
France 22.3%
India 18.2%
United Kingdom 16.0%

Acquisitions and Mergers Lead the Way in France

France is predicted to show astounding growth in the market. For the forecast period of 2023 to 2033, the French market is expected to grow at a CAGR of 22.3%.

Players in France are looking at mergers and acquisitions to develop and improve systems. For example, in May 2023, French organization Edenred acquired employee engagement company Reward Gateway.

Increasing Focus on Employee Welfare Seeing the Market Grow in Germany

Germany is poised to see staggering growth in the market. For the forecast period, the CAGR in Germany is expected to be 19.9%.

German companies are taking conscious steps to diversify employee bases. The likes of immigrants and people with disabilities are being incorporated as employees. There is thus a greater focus on employee care and social employee recognition systems are one way German companies are doing it.

Employee Disconnectedness is Common in the United Kingdom and Thus the Market is Spurred

The United Kingdom is another European country where the market has a bright future. The CAGR for the United Kingdom over the forecast period is predicted to be a notable 16.0%.

Employee disconnectedness is on the rise in the United Kingdom. It is claimed that about two-thirds of all employees in the country do not feel connected with other employees. The companies in the country thus have the means of social employee recognition systems to promote inter-employee recognition.

Indian Companies are Choosing the Route of Vouchers as Recognition

India is marked to have remarkable progress in the market. The CAGR for India over the forecast period is projected to be a remarkable 18.2%.

A rising number of Indian companies are using social employee recognition systems to reward workers in a non-traditional way. Instead of monetary recognition, companies in India are handing workers travel, food, and other vouchers.

Digital Revolution Swooping China is Aiding the Market

China is another Asian country marked for significant progress. The CAGR in the forecast period for China is anticipated to be a robust 17.0%.

Chinese companies are preferring digital solutions in most aspects of the working. Thus, for employee recognition, Chinese companies are moving towards social employee recognition systems.

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Competitive Landscape in the Social Employee Recognition System Market

Innovating with new software and introducing fresh products is aimed at by companies. Acquisitions and mergers are common strategies.

Partnerships and collaborations are sought with other companies in the talent management sector. The scope of the market is also being widened by targeting companies on the smaller scale.

Recent Developments in the Social Employee Recognition System Market:

  • In May 2022, Terryberry acquired industry player Walker Tracker. Through the means of the acquisition, Terryberry entered the social employee recognition system market.
  • In October 2021, tooodooo Inc. launched its employee rewards platform. The platform aims to revitalize the industry through innovations.
  • In September 2021, the Achievers Employee Experience Platform was launched. It is a cloud-based platform that offers recognition, among other things, through gift cards and merchandise.

Key Companies in the Social Employee Recognition System Market

  • Salesforce.com Inc.
  • Globoforce Ltd.
  • REFFIND Ltd.
  • Achievers Solutions Inc.
  • Kudos Inc.
  • Madison Performance Group
  • Recognize Services Inc.
  • Aurea Software Inc.
  • BI Worldwide Ltd.
  • Terryberry
  • YouEarnedIt

Key Segments

By Deployment:

  • Cloud
  • On-premise

By Industry Type:

  • Retail and Consumer Goods
  • Healthcare
  • IT and Telecommunication
  • Travel and Hospitality
  • Manufacturing
  • Media and Entertainment
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Social Employee Recognition System Market?

The social employee recognition system market is expected to be valued at US$ 15,441.0 million in 2023.

What Will be the Market Size of Social Employee Recognition System in 2033?

The market size of the social employee recognition system market is predicted to have reached US$ 49,455.6 million in 2033.

Why is There Demand for Social Employee Recognition Systems?

Increasing adoption of technology and need for employee recognition solutions are two of the reasons there is demand for social employee recognition systems.

How will the Social Employee Recognition System Market Progress?

The social employee recognition system market is expected to progress at a remarkable CAGR of 15.7% for the period from 2023 to 2033.

Who are the Prominent Companies in the Social Employee Recognition System Market?

Salesforce.com Inc., Globoforce Ltd., REFFIND Ltd., and Achievers Solutions Inc. are some of the prominent companies in the market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast,2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections,2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Deployment Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Deployment Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Type,2023 to 2033

        5.3.1. Cloud

        5.3.2. On-premise

    5.4. Y-o-Y Growth Trend Analysis By Deployment Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Deployment Type,2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Enterprise Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Type,2023 to 2033

        6.3.1. Large Enterprises

        6.3.2. Small and Medium Sized Enterprises

    6.4. Y-o-Y Growth Trend Analysis By Enterprise Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Enterprise Type,2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Industry Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Industry Type , 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry Type ,2023 to 2033

        7.3.1. Retail & Consumer Goods

        7.3.2. Healthcare

        7.3.3. IT & Telecommunication

        7.3.4. Travel & Hospitality

        7.3.5. Manufacturing

        7.3.6. Media & Entertainment

        7.3.7. Others

    7.4. Y-o-Y Growth Trend Analysis By Industry Type , 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Industry Type ,2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region,2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy,2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Deployment Type

        9.2.3. By Enterprise Type

        9.2.4. By Industry Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Deployment Type

        9.3.3. By Enterprise Type

        9.3.4. By Industry Type

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy,2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Deployment Type

        10.2.3. By Enterprise Type

        10.2.4. By Industry Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Deployment Type

        10.3.3. By Enterprise Type

        10.3.4. By Industry Type

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy,2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Deployment Type

        11.2.3. By Enterprise Type

        11.2.4. By Industry Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Deployment Type

        11.3.3. By Enterprise Type

        11.3.4. By Industry Type

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy,2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Deployment Type

        12.2.3. By Enterprise Type

        12.2.4. By Industry Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Deployment Type

        12.3.3. By Enterprise Type

        12.3.4. By Industry Type

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy,2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Deployment Type

        13.2.3. By Enterprise Type

        13.2.4. By Industry Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Deployment Type

        13.3.3. By Enterprise Type

        13.3.4. By Industry Type

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy,2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Deployment Type

        14.2.3. By Enterprise Type

        14.2.4. By Industry Type

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Deployment Type

        14.3.3. By Enterprise Type

        14.3.4. By Industry Type

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy,2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Deployment Type

        15.2.3. By Enterprise Type

        15.2.4. By Industry Type

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Deployment Type

        15.3.3. By Enterprise Type

        15.3.4. By Industry Type

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Deployment Type

            16.1.2.2. By Enterprise Type

            16.1.2.3. By Industry Type

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Deployment Type

            16.2.2.2. By Enterprise Type

            16.2.2.3. By Industry Type

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Deployment Type

            16.3.2.2. By Enterprise Type

            16.3.2.3. By Industry Type

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Deployment Type

            16.4.2.2. By Enterprise Type

            16.4.2.3. By Industry Type

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Deployment Type

            16.5.2.2. By Enterprise Type

            16.5.2.3. By Industry Type

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Deployment Type

            16.6.2.2. By Enterprise Type

            16.6.2.3. By Industry Type

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Deployment Type

            16.7.2.2. By Enterprise Type

            16.7.2.3. By Industry Type

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Deployment Type

            16.8.2.2. By Enterprise Type

            16.8.2.3. By Industry Type

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Deployment Type

            16.9.2.2. By Enterprise Type

            16.9.2.3. By Industry Type

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Deployment Type

            16.10.2.2. By Enterprise Type

            16.10.2.3. By Industry Type

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Deployment Type

            16.11.2.2. By Enterprise Type

            16.11.2.3. By Industry Type

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Deployment Type

            16.12.2.2. By Enterprise Type

            16.12.2.3. By Industry Type

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Deployment Type

            16.13.2.2. By Enterprise Type

            16.13.2.3. By Industry Type

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Deployment Type

            16.14.2.2. By Enterprise Type

            16.14.2.3. By Industry Type

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Deployment Type

            16.15.2.2. By Enterprise Type

            16.15.2.3. By Industry Type

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Deployment Type

            16.16.2.2. By Enterprise Type

            16.16.2.3. By Industry Type

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Deployment Type

            16.17.2.2. By Enterprise Type

            16.17.2.3. By Industry Type

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Deployment Type

            16.18.2.2. By Enterprise Type

            16.18.2.3. By Industry Type

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Deployment Type

            16.19.2.2. By Enterprise Type

            16.19.2.3. By Industry Type

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Deployment Type

            16.20.2.2. By Enterprise Type

            16.20.2.3. By Industry Type

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Deployment Type

            16.21.2.2. By Enterprise Type

            16.21.2.3. By Industry Type

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Deployment Type

            16.22.2.2. By Enterprise Type

            16.22.2.3. By Industry Type

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Deployment Type

            16.23.2.2. By Enterprise Type

            16.23.2.3. By Industry Type

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Deployment Type

        17.3.3. By Enterprise Type

        17.3.4. By Industry Type

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Salesforce.com Inc.

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Globoforce Ltd.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. REFFIND Ltd.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Achievers Solutions Inc.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Kudos Inc.

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Madison Performance Group

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Recognize Services Inc.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Aurea Software Inc.

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. BI Worldwide Ltd.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Terryberry

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. YouEarnedIt

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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