Smart Set-top Box And Dongle Market Overview 2022-2032

The global smart set-top box and dongle market is projected to have a high-paced CAGR of 6% during the forecast period. The current valuation of the smart set-top box and dongle market is US$ 25.36 Bn in 2022. The value of the smart set-top box and dongle market is anticipated to reach a high of US$ 45.42 Bn by the year 2032.

Attributes Details
Smart Set-top Box & Dongle Market Size (2022) US$ 25.36 Billion
Smart Set-top Box & Dongle Market Size (2032) US$ 45.42 Billion
Smart Set-top Box & Dongle Market CAGR 6%

Consumers may now enjoy their favorite streaming apps in the highest possible visual and audio quality. This is accomplished by key players using intuitive controls, seamless interaction with devices and smart home accessories, and the A15 Bionic chip's blistering performance.

Streaming devices enable customers to "stream" the internet on their TV while also allowing them to download applications (also known as "channels") to view entertainment from popular services such as Netflix, Hulu, and Apple TV on the big screen. These gadgets offer access to thousands of movies and TV programs from a vast array of free and commercial channels. To save money on monthly expenses, one can connect to network TV channels using their cable login and utilize a streaming service player as a TV streaming device, similar to replacing a cable box. This is likely to drive the demand for smart set-top boxes & dongles.

Certain key providers do not demand monthly equipment fees, and customers can just pay for the channels they desire, allowing them to keep costs under control. Key companies' solutions deliver wireless networks with exceptional cellular speed and dependability to equip an enterprise for digital transformation. They also assist end users in improving their WAN at the branch and remote locations for a better user experience.

With SD-WAN, consumers can control it all with a single policy and a single interface. Smart TVs may stream popular channels, but they are not specialized streaming devices. Smart TVs have major channels built in, but if one wants to stream more niche apps, use voice control, and enjoy virtual surround sound, the adoption of smart set top box & dongle is crucial.

Cloud performance that provides constant access to SaaS/IaaS apps without sacrificing security is also encouraged by key players. Top market companies' set-top boxes are geared toward tailoring hospitality services for hotel brands and guests over an IP & RF infrastructure.

It improves convenience via the use of cutting-edge technology, such as smart customizing tools and content management software. Savings are also secured by enabling direct internet access and lowering setup expenses through the utilization of less expensive wireless networks. IT employees can always rely on a personal network assistant. These factors are likely to contribute to the smart set top box & dongle market growth. End users may also manage, troubleshoot, and add new devices at any time and from any location.

Key companies have created easy, flexible software subscription suites that assist end users in achieving the newest software-defined WAN breakthroughs and providing centralized administration with security, application-aware rules, segmentation, and cloud connectivity optimization.

End users may perform initial setup setups, troubleshoot typical issues such as IP conflicts, update user credentials, modify the time and date, and enable/disable SNMP for network administration through the adoption of smart set top box & dongle. Streaming service providers provide basic editing tools, making it simple to undertake service and IP network-based remote administration. Their solutions allow users to easily alter their interface by delivering a customized interface and controlling the TVs in the rooms efficiently. All these factors are anticipated to drive product demand and expand the global smart set top box & dongle market size.

Smart set top box is a part of Internet of Things (IoT). Smart set top box enables the users to access online videos, photos and apps that are specifically optimised for TV. In addition, smart set top box has features that enables the users to store and display the content through connection of external storage devices.

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Benefits of Smart set top box

  • Online streaming of videos, music, photos, and other web content without any subscription of cable or satellite TV.
  • Display quality of up to 4K.
  • Provide access to DVR capabilities.
  • Display of content through external storage like USB.
  • Social connectivity through optimized apps.
  • Access to weather updates, news and financial information through TV.

Apart from set box, dongle can be directly plugged into TV to enable the content access from internet.

Smart set top box & Dongle Market: Drivers and Restraint

Increase in the number of smart homes, growth in adoption rate of smart technologies, and rise in demand for video on demand services & video recording are the major drivers for smart set-top box & dongle market.

Smart TV manufacturers are deploying different types of interface and software in their products, as there is lack of standard for software, operating system and interface implementation in TV. Most of the TV’s are supporting popular services that includes Netflix, Hulu, Amazon video and Pandora, where as some manufacturers are supporting only some of the most popular apps such as Facebook.

The absence of standard operating system and interface to run the online content on TV, are the major challenges for smart set-top box and dongle market.

Sudip Saha
Sudip Saha

Principal Consultant

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Smart set top box & Dongle Market: Region wise outlook

In 2015, North America was dominating the overall smart set-top box & dongle market in terms of consumption. US was the leading market in the region as, major companies including Apple and Roku were launching the new generation devices in order to take maximum advantage of poor performance by Pay TV in the region.

India and China were leading markets in Asia Pacific region. In 2015, Growth in china was driven by IPTV, where telecommunication companies were creating trend by pushing IPTV services in order to generate return on their investment in fibre to home.

Europe was the emerging region for smart set-top box and dongle market as, the subscription of video on demand services had grown with the significant rate by end of 2014.

Smart set top box & Dongle Market: Key Players

Apple Inc. (US), Google Inc. (US), Roku Inc.(US), Netflix (US), Amazon.com Inc.(US), Cisco Systems Inc. (US),NVIDIA Corporation (US), LG Corporation (South Korea), D-Link Corporation (Taiwan), Plex Inc. (US).

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The report covers exhaustive analysis on

  • Smart set top box & Dongle Market Segments
  • Smart set top box & Dongle Market Dynamics
  • Historical Actual Market Size, 2013 - 2015
  • Smart set top box & Dongle Market Size & Forecast 2016 to 2026
  • Supply & Demand Value Chain
  • Smart set top box & Dongle Market Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain
  • Smart set top box & Dongle Market Drivers and Restraints

Regional analysis for Smart set top box & Dongle Market includes

  • North America
    • US
    • Canada
  • Latin America
    • Argentina
    • Mexico
    • Brazil
    • Rest of Latin America
  • Europe
    • Western Europe
      • EU5
      • Nordics
      • Benelux
      • Rest of the Western Europe
    • Eastern Europe
      • Poland
      • Russia
      • Rest of the Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (A&NZ)
    • China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • The Middle East and Africa
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Smart set top box & Dongle market: Segmentation

Smart set-top box & dongle market can be segmented on the basis of product and feature.

On the basis of product, the smart set-top box and dongle market can be categorised in to :

  • smart set -top box 
  • dongle

On the basis of feature, the smart set-top box & dongle market can be classified in to :

  • operating system
  • video quality
  • memory.
  • Android
  • Linux

On the basis of video quality, the smart set-top box & dongle market can be further categorised in to:

  • Full HD
  • UHD 4K

Segmentation on basis of regions:

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East and Africa (MEA)

Frequently Asked Questions

What is the Growth Outlook for Smart Set-top Box and Dongle Market?

The market is likely to register a CAGR of 6% through 2032.

What is the Current Valuation of the Market?

The market is currently valued at US$ 25.36 Bn in 2022.

How is the Future of the Market?

The market is likely to grow to a valuation of US$ 45.42 Bn by 2032.

Which is the Leading Region in the Market?

North America is likely to be a leading market during the forecast period.

Table of Content
  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. Product
    • 6.2. Feature
    • 6.3. Video Quality
  • 7. Global Market Analysis and Forecast, By Product
    • 7.1. Smart Set-Top Box
    • 7.2. Dongle
  • 8. Global Market Analysis and Forecast, By Feature
    • 8.1. Operating System
    • 8.2. Video Quality
    • 8.3. Memory
    • 8.4. Android
    • 8.5. Linux
  • 9. Global Market Analysis and Forecast, By Video Quality
    • 9.1. Full HD
    • 9.2. UHD 4K
  • 10. Global Market Analysis and Forecast, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Eastern Europe
    • 10.4. Western Europe
    • 10.5. Asia Pacific Excluding Japan (APEJ)
    • 10.6. Japan
    • 10.7. The Middle East and Africa (MEA)
  • 11. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. Asia Pacific Excluding Japan (APEJ) Sales Analysis and Forecast, by Key Segments and Countries
  • 16. Japan Sales Analysis and Forecast, by Key Segments and Countries
  • 17. The Middle East and Africa (MEA) Sales Analysis and Forecast, by Key Segments and Countries
  • 18. Sales Forecast by Product, Feature, and Video Quality for 30 Countries
  • 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 20. Company Profile
    • 20.1. Apple Inc.
    • 20.2. Google Inc.
    • 20.3. Roku Inc.
    • 20.4. Netflix
    • 20.5. Amazon.com Inc.
    • 20.6. Cisco Systems Inc.
    • 20.7. NVIDIA Corporation
    • 20.8. LG Corporation
    • 20.9. D-Link Corporation
    • 20.10. Plex Inc.

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