The Gellan Gum market size was USD 56.4 million in 2022 and it is estimated to grow USD 63.2 million by 2025 and USD 95.2 million in 2035 over the years in which it is projected to expand CAGR of 4.2% during 2025 to 2035.
Gellan gum is a naturally derived polysaccharide widely used for gelling, thickening, and stabilizing within food & beverage, pharmaceuticals, and cosmetics segments. Also, being multi-functional, a clean-label and as consumers increasingly pursue natural products, it is being adopted more and more.
The increasing usage of ingredient is contributing to the stabilization of gellan gum for food market as plant food and dairy free alternative foods. In addition, gellan gum as food additives in food products rising availability, particularly gel foods and jellies driving its auspicious market.
As such, the increase of interest of consumers themselves towards natural food, as well as clean-label food, has played an important role in the gellan gum market, as gellan gum is such naturally occurring compound which can be used in the place of synthetic stabilizer and thickening gelling agents.
Growth will be supported in the same, as it is become a requisite of an ingredient as a protein source in the food similar to non-dairy yogurts and plant-based halts. Some foods (and drinks) category, in particular, are rife with this gellan gum being equal to GMO-free, and a strategy to getting all-natural type.
For its gelling properties and its characteristics, endless products are needed daily. Demand for gellan gum is also expected to increase from pharmaceutical and cosmetics sector, since they are now aiming for more product developments either based on high quality natural ingredients or chemical compound free products.
The gellan gum is further used in jellies, gummies and fruit preserves, which is gaining instant popularity in food products market as it has features to form firm gels and stabilizes food with smoothening texture. The increasing volume of gel solves the problem of the gap with gel food, and the jelly food has good gelling quality, the gellan gum can meet Board this father demand.
| Attributes | Description |
|---|---|
| Estimated Global Gellan Gum Market Size (2025E) | USD 63.2 million |
| Projected Global Gellan Gum Market Value (2035F) | USD 95.2 million |
| Value-based CAGR (2025 to 2035) | 4.2% |
Increasing technological advancements in the production methods of gellan gum, such as extraction processes and processing technologies are expected to support growth of the market. The other uses of the technologies permit the manufacturers to produce gellan gum with greater quality and lesser price for its wide acceptance in industries.
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Establishing the Scheduled comparative study over the base period (2014) to current period (2019) on the Global Gellan Gum Market in after following below table:- The results demonstrate significant performance differences and expose trends in actual revenue performance which also guides stakeholders toward development patterns during annual course of events. H1, or the first half of a year, lasts from January to June. That's for that second six months, H2, July through December.
| Period | CAGR |
|---|---|
| H1(2024 to 2034) | 4.0% |
| H2(2024 to 2034) | 4.1% |
| H1(2025 to 2035) | 4.2% |
| H2(2025 to 2035) | 4.3% |
In 2025 to 2035, gellan gum market growth in the first half (H1) will grow to 4.2%, Its following (H2) will see a minute rise to 4.3%. H1 shows growth of 20 BPS and H2 of 10 BPS.
The global Gellan Gum market has shown robust growth with its applications in food &beverages, pharmaceuticals & cosmetics. Manufacturers need key products, and gellan gum has become one due to increasing demand for plant-based and clean-label products, and its natural origin and versatility.
Technological advancements in the manufacturing of gellan gum are also expected to contribute towards its demand. The demand of the market will be a boon for the market players such as gellan gum manufacturers and suppliers are involved with the emerging technology of gellan gum with green manufacturing processes.
Top World Players, The gellan gum market's Tier 1 players consist of large gross gellan gum players, covering ingredient manufacturers providing products to global participants in the food, beverage, and pharmaceutical industries.
They home a considerable production capacity, advanced technological capabilities as well as well configured distribution networks, which enable them to appropriately supply gellan gum on scale for various industries. Key players in the segment are CP Kelco; DuPont; Ingredion and Tate & Lyle. These companies manufacture, supply, and export high-quality, standard gellan gum products for gelatins, gelation, and stabilization in the food and beverage, industrial, personal care, and pharmaceutical sectors.
Regional Players, Regional ingredient suppliers and mid-sized manufacturers offering specialized gellan gum solution for the localized markets are tier 2 players in gellan gum market. Such players tend to be niche players, driven either by geographic demand, or by a smaller set of use cases. тиn companies are Huzhou Fuxin Pharmaceutical Co. Ltd., Shandong Fuyang Biotechnology Co and Fufeng Group.
And frequently stock organic or locally sourced gellan gum in stores for less. They serve local food and beverage manufacturers, cosmetics companies and pharmaceutical companies by providing custom formulations and small-quantity production runs. Tier 2 companies have relatively niche markets and are often leaner about regional preferences
Local & Artisanal Producers, Illustrative segmentation: The tier 3 participants are smaller-and-size producers like regional manufacturers, who provide gellan gum products especially to the local market. They do specialty applications like food processing for small manufacturers or special uses for cosmetic formulations.
These include small Family-owned enterprises or local suppliers in developing regions such as South Asia, Latin America, and Africa. These players also lead in providing low-cost gellan gum for small-volume food makers or local cosmetics makers who are less focused on large scale manufacturing capabilities. They offer a regional market presence, catering to local demand and a customized product but cannot compete in quality or consistency with larger players. Because much of it is sold on local markets, small retailers and online channels.
Rising Demand for Plant-Based and Vegan Products
Shift: The rising popularity of plant-based and vegan diets has boosted the demand for plant-derived gelling agents. Gellan gum s vegan and a good replacement for gelatin extracted from animals. This trend is driven by increasing awareness towards animal welfare and environmental sustainability, along with decreasing cost of plant-based meat alternatives.
Strategic Response: Players such as CP Kelco and FMC Corporation are enhancing their gellan gum offerings to serve the vegan and plant-based food segments. Such companies have thus capitalized on the popularity of plant-based diets in the North American and European markets when marketing gellan gum as a clean-label and vegan-friendly alternative to traditional gelling agents. As per this, gellan gum will witness 5-7% growth rate owing to the vegan, plant-based diet change towards global market.
Increasing Application in the Food & Beverage Industry
Shift: In recent years, gellan gum has gained immense popularity in the food & beverage industry, in use as a stabilizer, thickening agent, and gelling agent in desserts, fruit fillings, sauces, and dairy alternatives, among others. It produces clear gels and is stable at a wide range of temperatures, thus making it suitable for a number of food applications, including low-fat, low-sugar and dairy-free products.
Strategic Response: The gellan gum is taking from the for clean label and functional properties of food industry. Major players like Cargill and Ingredion are integrating gellan gum into their formulations for new product development especially beverages and dairy alternatives.
The stability of gellan gum under low pH conditions and providing the texture and viscosity have made them increasingly popular with fruit-based and plant-based food and drinks. The percentage increase in gellan gum in the food industry over the next five years is expected to range from 6-8% (on a yearly basis).
Growth in Pharmaceutical and Biotechnology Applications
Shift: Increasing applications of gellan gum as a drug delivery agent, stabilizer of the suspensions, and thickener in ointments drive the gellan gum market. In controlled drug release and novel pharmaceutical formulations, it is suitable for use due to its biocompatibility and the formation of gels that mimic the texture of natural body fluids.
Strategic Response: CP Kelco, for instance, has expanded the application of its gellan gum product line range in pharmaceutical applications, emphasising on their desirability towards versatile drug formulation and topical products.
The pharmaceutical industry has incorporated gellan gum in the formulation of controlled-released systems and as a stabilizing agent in liquid formulations. The pharmaceutical industry, a growing sector especially in developing economies such as India and China, is anticipated to drive demand for gellan gum at an approximate CAGR of 4-6%.
Sustainable and Clean-Label Ingredient Demand
Shift: As consumers grow increasingly aware of food ingredients and their environmental and health impacts, there’s a growing preference for sustainable, clean-label products. Because it is naturally derived and such a minimally processed ingredient, gellan gum is becoming more popular as a cleaner alternative to synthetic gums and other additives.
Strategic Response:Gellan gum producers are “riding the clean-label trend by promoting the natural, sustainable aspects of the ingredient. FMC and Tate & Lyle are targeting sustainable and transparent formulation claims in products claiming to be free from artificial additives and preservatives, particularly with the use of gellan gum. This clean-label appeal is especially strong in North American and European markets, where demand for minimally processed ingredients is robust.
Advancements in Biotechnology for Production Efficiency
Shift: There are several market developments influencing the way gellan gum is produced. However, advancements in fermentation technology and genetic engineering have improved yield and cost-effectiveness of production, so they could be a more viable alternative than other gelling agents.
Strategic Response: With a strategic focus on R&D investment, prominent players operating in the gellan gum market including CP Kelco and FMC Corporation are investing in biotechnology to develop process alternatives. With the new strains of bacteria and efficient fermentation, these companies have lowered the production costs and maintained a high quality. It will increase affordability making gellan gum more popular to use in multiple industries.
Expansion in Personal Care and Cosmetics Industry
Shift: With gellan gum can be found in multiple cosmetic formulations and find its place in the personal care and cosmetics industryIncreasingly applied in the personal care and cosmetics industry, gellan gum is becoming popular in skin care products, hair care formulations and cosmetics. Hygroscopic and forms smooth, stable gels, Kappa Carrageenan is used as a suspending agent so it is used in the formulation of lotions, shampoos, conditioners, and facial masks.
Strategic Response: The trend has seen an inclusion into personal care brands that use gellan gum in their product formulation for added effectiveness and natural ingredients. BASF & Lubrizol developed gellan gum-based formulations for cosmetics and skin care, based on how well it provides smooth textures and enhances performance of products.
Growth in the demand for gellan gum will continue in the region for the cosmetics industry at a growth rate of 4-5% per year and a significant growth in Asia-Pacific and North America region across the demand from the personal care products segment will be observed over the forecast period.
Emerging Markets and Regional Growth
Shift: The need for gellan gum is increasing significantly in developing regions, supported by the increased urbanization, rising discretionary revenues, and health-conscious food and beverage awareness. As these countries industrialize further, they are demanding processed food products that use gellan gum as stabilizers & gelling agent.
Strategic Response: Industry Outlook & Proposed Response Leveraging Emerging Markets by Manufacturers Ingredient manufacturers such as Ingredion and CP Kelco are aiming for these areas by establishing local factories and tailoring their portfolio to local tastes and habits. The growing westernizes food products globally especially among the urban areas is anticipated to increase the demand for gellan gum in developing countries by 6-8% over the next five years.
Estimated Growth Rates of Top Territories for Gellan Gum Market 2025 to 2035.
| Country | CAGR 2025 to 2035 |
|---|---|
| USA | 4.0% |
| Germany | 4.2% |
| China | 4.8% |
| Japan | 4.4% |
| India | 5.1% |
The United States gellan gum market is firmly growing, primarily due to demands for natural hydrocolloids within the food, beverage, personal care, and other pharmacological sectors. As clean-label and plant-based trends go mainstream, manufacturers are swapping out synthetic stabilizers and emulsifiers for naturally-functioning, clean-label alternatives such as gellan gum
. The gelling, stabilizing, and texturizing properties of gellan gum in dairy-alternative products, functional beverages, and desserts have made it very popular in food industry. That’s especially useful in developing plant-based milks and drinkable yogurts, helping to establish even suspension and mouthfeel.
Gellan gum is also making its way into the USApersonal care and cosmetics industry due to its compatibility with a wide variety of active ingredients and emulsion-stabilizing properties. Gellan gum is used in a wide array of products including gel-based cleansers, hair care-centred and other lotion products to make the product consistent, and aesthetically acceptable.
The USA regulatory environment has become increasingly supportive of non-GMO and allergen-free ingredients, making gellan gum a safe and consumer-friendly additive. In addition, research is further elucidating drug delivery systems, oral suspensions, and other means in which gellan gum is used in drug development through R & D in the pharmaceutical industry which eventually drives the market for gellan gum.
Notably, China has emerged as a major and growing consumer of gellan gum across various end-use industries. The food and beverage industry at home is rapidly modernizing, with more focus on clean-label formulations, texture enhancement, and shelf-life extension, among other things, which create an environment for gellan gum.
In drinks like fruit drinks, herbal teas and dairy alternatives, gellan gum serves as a stabilizer that maintains flavor and particle suspension. At the same time, the country’s large and expanding middle class is driving demand for high-quality personal care and cosmetics that contain natural and safe ingredients.
China’s dominance in industrial production also fuels gellan gum adoption in non-food applications. Within household and industrial cleaners gellan gum is a viscosity modifier and gel former giving a smoother product performance and application. With the increasing domestic consumption and export production, China is likely to stay as the strategically advantageous region of the global gellan gum supply chain throughout the forecast period.
Demand for gellan gum in Germany and other major market in Europe remains solid as food producers in this region turn to natural stabilizers to satisfy consumer demands for transparency and clean ingredients. Difficult EU regulations and consumer scrutiny towards artificial additives have created a space for gellan gum as a safe, plant-based alternative, improving quality and compliance.
In the food industry, European formulators use gellan gum to achieve uniform texture in confectionary, pie fillings, processed meat products, and dairy-free desserts. The flexibility of gellan gum, particularly when used in concert with other hydrocolloids, has helped it gain prominence for both artisan and mass-market food brands.
The versatility of gellan gum is well-suited for not just food and beverage, but also pharmaceutical and cosmetics applications where it helps with active compound stabilization, viscosity enhancement, and offers non-irritating, hypoallergenic features in topical formulations in particular across Europe.
Additionally, sustainable consumers are increasingly gravitating toward biologically sourced and biodegradable ingredients in their household and personal care products, driving further growth for gellan gum.
| Segment | Value Share (2025) |
|---|---|
| Low Acyl Content (By Product Type) | 59.1% |
Low acyl gellan gum dominates the market by product type owing to the formation of firm, brittle gels that can be used in a myriad of food and beverage applications. Its greater ability to stabilize beverages is particularly advantageous for products with added calcium or in high acid formats and is therefore the technology of choice in ready to drink, flavored waters and dairy alternative products.
For dairy and non-dairy beverages, low acyl gellan gum provides uniform dispersion of proteins and solids, avoiding sedimentation while improving appearance. It is also employed in jams, jellies and fruit-based fillings where firm, transparent gels are sought.
Low acyl gellan gum is stronger than high acyl variants at lower concentrations, giving manufacturers more value for their money while providing superior performance. Its compatibility with other hydrocolloids broadens formulation flexibility even further, making it possible for companies to tune texture and mouthfeel through a variety of food formats.
However, as more consumers now want products that hold clean-label for the amount of plant-derived gelling agents, the low acyl gellan gum will register as the sought-after top-selling gelling agents owing to its responsible properties in food products, while North America, Europe, and parts of Asia-Pacific will dominate the consumption of low acyl gellan gum.
| Segment | Value Share (2025) |
|---|---|
| Food(By Application) | 41.8% |
Gellan gum's biggest application segment is in the food industry, where it is widely used in confectionary, dairy products, fabricated foods, and jams and jellies. As shoppers become more ingredient-conscious, brands are looking to gellan gum for meeting functionality and clean-label challenges. Gellan gum gives confectionery products stable gels that retain their texture and clarity throughout the shelf life.
It also makes it possible to reduce sugar without affecting chewyness or aesthetics, meeting a trend toward low-sugar confection and snacks. In jam and jelly, gellan gum’s gelling ability, without requiring high sugar concentrations or long cooking times, is the valuable characteristic.
This enables more healthful spreads to be made with greater shelf stability and a more uniform texture to the product. In processed meats, gellan gum acts as a binder and moisture-retention agent, contributing to improved sliceability and mouthfeel in deli meat, sausage, and plant-based products.
The use of gellan gum is also increasing in beverages, where it acts as an anti-separation agent and improves drink mouthfeel, especially in premium fruit juices, protein drinks and fortified waters. Outside of food, gellan gum is increasingly used in personal care and cosmetics, household cleaners and pharmaceuticals, where it serves as a suspending agent, thickener or film-former. Biodegradable and compatible with active ingredients, it is particularly suitable for formulators looking for environmentally friendly options.
The global gellan gum market is projected to grow at a CAGR of approximately 4.2% during the forecast period from 2025 to 2035.
The market is estimated to reach approximately USD 95.2 million by 2035, up from USD 63.2 million in 2025.
Key growth drivers include the rising demand for plant-based and dairy-free products, the need for clean-label ingredients, and the growing application of gellan gum in pharmaceuticals and cosmetics.
Leading companies in the market include Zhejiang Zhongken Biotech Co. Ltd., Biopolymer International, Fufeng Group, WillPowder, LLC, and Zhejiang Tech-Way Biochemical.
The Gellan Gum market is categorized into High Acyl Content and Low Acyl Content, each offering different textural and functional properties for various applications.
Gellan Gum is widely used across multiple industries, including Food, with specific applications in Confectionery, Jams and Jellies, Fabricated Foods, Water-Based Gels, Pie Fillings and Puddings, Dairy Products, Processed Meat, and Beverages.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
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Gellan Gum Market
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