The global ASEAN Organic Cosmetic Market size is projected to attain a valuation of USD 9,484.4 million by 2033. Our consumer product industry analysts opine that ASEAN organic cosmetic providers can expect a modest CAGR of 5.4% through 2033, with a current valuation of USD 5,605.4 million in 2023.
| Report Attributes | Details |
|---|---|
| ASEAN Organic Cosmetics Market Size, 2022 | USD 5,308.1 million |
| ASEAN Organic Cosmetics Market Size, 2023 | USD 5,605.4 million |
| ASEAN Organic Cosmetics Market Size, 2033 | USD 9,484.4 million |
| Value CAGR (2023 to 2033) | 5.2% |
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Virtual Try-on and AR Applications are Attracting High Investments
The digital engagement trend makes use of modern technology to improve the user experience. Before making a purchase, shoppers may virtually try on skincare and beauty products by using augmented reality (AR) applications. These resources enable online buyers to make knowledgeable decisions and lessen the need for in-person testing.
When businesses invest in digital engagement technologies, they increase the usability and convenience of online purchasing while appealing to tech-savvy customers who want immersive and engaging experiences. Several companies are launching their own virtual try-on features built into their apps, gaining a slight competitive edge in the market.
In March 2023, Snap recently unveiled a brand-new business unit called AR Enterprise Services (ARES), which will provide merchants with the tools they need to try on clothing, jewelry, and other items from various brands while lounging at home. With the aid of augmented reality shopping tools, the new ARES company hopes to assist merchants in increasing conversions and lowering return rates.
Growing Ethical Consumerism Driving Demand for Vegan and Cruelty-free Cosmetics
The demand for vegan and cruelty-free cosmetics reflects the expanding ethical consumerism movement in the ASEAN organic cosmetics industry. Vegan cosmetics are designed for people looking for ethical and animal-friendly solutions and do not contain any components sourced from animals.
Animal testing is prohibited in cruelty-free products, demonstrating a dedication to moral purchasing and production procedures. Brands proudly display these accreditations in response to the need for products that share the ideals of responsibility and kindness among a compassionate and ethically aware consumer base.
Microbiome-friendly Products Redefining the Importance of Skin Health Balance
The microbiome-friendly concept acknowledges the significance of preserving a balanced population of microbes on the skin. These products promote better skin health and a glowing complexion by assisting the skin's natural microbiota. Prebiotics, probiotics, and mild, pH-balanced formulations can represent important components of microbiome-friendly cosmetics.
Brands who are adopting this trend understand that healthy skin extends beyond outward appearances and that a balanced microbiota is essential to youthful skin. This trend is likely to amplify the ASEAN organic cosmetics market size in the due course.
| Attributes | Details |
|---|---|
| ASEAN Organic Cosmetics Market Size (2018) | USD 4,366.9 million |
| ASEAN Organic Cosmetics Market Size (2022) | USD 5,308.1 million |
Since 2018, there has been a considerable increase in consumer awareness of the potential adverse health effects linked to synthetic chemicals in cosmetics. This awareness is fueled by easier access to information provided by consumer advocacy organizations, social media, and the Internet.
Consumers are actively looking for organic and natural substitutes as they become more knowledgeable about the components in their cosmetic products. Consumer expectations have fundamentally changed as a result of this trend, which has increased pressure on cosmetic companies to disclose their components and emphasize safer formulas.
The range of products available in the organic cosmetics market has significantly increased. Brands have broadened their product portfolios to accommodate a greater spectrum of consumer interests. This covers a wide range of product categories, such as skincare products, lipsticks, eyeshadows, and foundations.
There is now a wider range of formulas and tints to accommodate different skin tones and concerns. Consumers now have a wide range of options due to the market's expansion, enabling them to choose goods that are specifically suited to their preferences and needs.
In the upcoming years, the market for organic cosmetics in ASEAN is predicted to expand significantly. Demand is anticipated to be driven by the region's expanding middle class, rising disposable incomes, and rising interest in organic and natural cosmetic products. In ASEAN, the distribution of organic cosmetics is predicted to remain dominated by e-commerce.
Even though online retail rules the ASEAN industry, physical retail channels are expanding as well. To attract a larger audience, brands may increase their visibility in supermarkets, specialist beauty shops, and shopping centers.
Principal Consultant
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Skin care is the leading product type, acquiring 28.30% of the ASEAN organic cosmetics market shares in 2023.
| Segment | Product Type (Skin Care) |
|---|---|
| Value Share (2023) | 28.30% |
Many ASEAN cultures strongly emphasize the importance of skincare and having clear, bright skin. Traditional and contemporary skincare products are consistently in demand to preserve and improve skin health because of this cultural value.
The ASEAN region is distinguished by its diverse population, which has a range of skin types and skin-related issues. With a variety of compositions, skincare solutions target problems including acne, hyperpigmentation, dryness, and sensitivity to accommodate this diversity.
A rise in product recommendations and skincare knowledge has been attributed to the influence of social media, beauty influencers, and online beauty groups. Through these channels, consumers are frequently introduced to new skincare trends and products, stimulating market demand.
In 2023, departmental stores will remain the leading distribution channel, capturing 26.70% of the ASEAN organic cosmetics market shares.
| Segment | Distribution Channel (Departmental Stores) |
|---|---|
| Value Share (2023) | 26.70% |
Consumer trust is cultivated by department shops' consistent longevity and solid reputation. When organic cosmetics are sold through well-known and renowned retail stores, customers are more inclined to believe in their authenticity and quality. Customers frequently have the chance to sample and test products at department shops before making a purchase.
The "try-before-you-buy" philosophy is especially important for cosmetics since it allows customers to gauge how the product feels on their skin and whether it complements their skin tone and type.
Department shops routinely promote special deals, promotions, and loyalty programs to entice customers to make purchases. These rewards may entice customers to explore and buy organic cosmetics.
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| Countries | Value Share (2023) |
|---|---|
| Thailand | 29.0% |
| Indonesia | 17.8% |
| Malaysia | 15.4% |
| Singapore | 19.4% |
| Philippines | 12.3% |
Sales in Thailand are consistently rising, acquiring 29.0% of the ASEAN organic cosmetics market shares in 2023. Thailand is a well-known travel destination that draws tourists from all over the world. During their visit, many visitors are exposed to organic cosmetics, which could have an impact on local consumer preferences.
Additionally, organic cosmetics and other overseas beauty trends and products regularly hit the Thai market. Thailand is well-known for its wellness and medical tourism, which includes spa visits and cosmetic operations. This has increased interest in skincare and overall beauty, resulting in increased demand for organic cosmetics to go along with these therapies.
Indonesia captures nearly 17.8% of the ASEAN organic cosmetics market shares in 2023. Strong economic growth in Indonesia is resulting in a growing middle-class population with greater disposable incomes. This group is more willing to spend money on high-end organic cosmetics, which helps the market expansion.
The proliferation of e-commerce platforms in Indonesia has made it simple for customers to obtain a variety of goods, including organic cosmetics. Many Indonesian consumers now prefer to shop online, which is accelerating the market's growth.
Given the sizeable Muslim population in Indonesia, there is a significant market for cosmetics with halal certification. Many organic cosmetics firms seek halal certification to appeal to this specific market group.
Malaysia will attain 15.4% of the ASEAN organic cosmetics market shares by 2023 end. Malaysia is a multicultural nation with a varied population. This diversity extends to consumer tastes, and organic cosmetics are a popular option among Malaysians since they appeal to the needs of diverse ethnic groups. Similar to other ASEAN nations, Malaysia has experienced rapid expansion in e-commerce.
Through online platforms, consumers can readily acquire a variety of organic cosmetics, which helps the market grow. Consumer education on skincare and cosmetics is crucial, and digital platforms and beauty influencers are key players in this process. They advocate for natural cosmetics, influencing consumer decisions and growing the market.
Capturing 19.4% of the ASEAN organic cosmetics market shares in 2023, Singapore is poised to gain immense growth in the coming years. One of the most lucrative per capita earnings in Southeast Asia is found in Singapore.
Consumers in Singapore are more likely to spend money on high-end organic cosmetics since they have more discretionary income, even though these goods are frequently more expensive. Singapore boasts a sizable luxury market that draws top-tier and worldwide brands. This also applies to the organic cosmetics market, where customers are eager to spend money on high-end organic goods.
The idea of eco-luxury, which mixes luxury and sustainability, is gaining popularity in Singapore. As consumers look for high-end goods with green credentials, organic cosmetics fit nicely within this market niche.
The Philippines will capture 12.3% of the ASEAN organic cosmetics market shares by 2023 end. The importance of appearance and personal care is strongly ingrained in Philippine culture. Filipinos are known for their skincare regimens and use of cosmetics, making the Philippines an ideal location for expanding the organic cosmetics market.
The Philippines has a rich tradition of beauty pageants and a fascination with beauty queens. Consumers strive to meet aesthetic standards through skincare and makeup, including organic goods, which promotes the need for cosmetics.
The ASEAN organic cosmetics market is fiercely competitive, with numerous brands vying for consumers' attention on grounds including product quality, innovation, sustainability, and sales strategies. Knowledge of the local market, international expertise, and a dedication to satisfying consumer desires for safe, natural, and environmentally conscious beauty products are frequently necessary for success in this industry.
The market is characterized by ongoing innovation, with brands emphasizing distinctive formulations, environmentally friendly packaging, and sustainable ingredient sourcing. Brands that can adapt to changing consumer preferences and offer novel products are poised to prosper.
Recent Developments:
Key Companies in the ASEAN Organic Cosmetics Market:
The ASEAN organic cosmetics market size is valued at USD 5,605.4 million in 2023.
The ASEAN organic cosmetics market will rise at a 5.2% CAGR through 2033.
The ASEAN organic cosmetics market will be worth USD 9,484.4 million by 2033.
Skin care is the leading product type, with 28.30% of the ASEAN organic cosmetics market shares in 2023.
Thailand is the dominant country, with 29.0% of the ASEAN organic cosmetics market shares in 2023.
1. Executive Summary 2. Market Overview 3. Market Background 4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 5.1. Departmental Stores 5.2. Franchise Outlet 5.3. Beauty Specialist Salon 5.4. Direct Sales 5.5. Chemist/ Pharmacies 5.6. Internet 5.7. Others 6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 6.1. Skin Care 6.2. Hair Care 6.3. Make Up 6.4. Fragrances 6.5. Toiletries 6.6. Others 7. Key Countries Organic Cosmetics Market Analysis 8. Market Structure Analysis 9. Competition Analysis 9.1. Estee Lauder Inc. 9.2. L'Oreal Group 9.3. WELEDA Inc. 9.4. Groupe L'OCCITANE 9.5. KORRES Group 10. Assumptions & Acronyms Used 11. Research Methodology
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ASEAN Organic Cosmetics Market
